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Article
Publication date: 14 March 2016

Eduardo Oliveira

The purpose of this paper is to critically explore the role of place branding, specifically at the regional scale, as an instrument for the attainment of strategic spatial…

Abstract

Purpose

The purpose of this paper is to critically explore the role of place branding, specifically at the regional scale, as an instrument for the attainment of strategic spatial planning goals. It also aims to contribute to the academic debate on place branding by discussing its relevance and effectiveness in supporting economic and social spatial realignment through civic participation and the shaping of clearly envisioned agreed futures.

Design/methodology/approach

Exploratory in nature, this paper’s theoretical exploration is developed by detailing relevant findings from a case study on the significance of a regional branding initiative, integrated in a wider planning strategy for northern Portugal (NUTS II). In conducting this exploratory research, primary data were gathered through 16 in-depth, semi-structured interviews with key regional actors and organizations with a stake (and expertise) in the region.

Findings

Findings show the key strategic domains in which the region excels. These domains could fuel a potential regional branding initiative. However, the key regional actors interviewed agree that the diverse and fragmented regional assets and the socioeconomic scenario all require and yet hinder regional coordination efforts. In addition, territorial reorganization and the definition of a regional economic model, plus decentralization of decision-making and the establishment of leadership, are imperative for the effectiveness of a regional branding strategy aligned with the ongoing strategic spatial planning initiatives.

Practical implications

Managerial implications of integrating the opinions and perspectives of regional actors into a potential place-branding initiative as strategic spatial planning instrument include improving socio-spatial and spatial-economic condition of the region and envisioning shared futures.

Originality/value

By guiding the thoughts of scholars, practitioners and policymakers towards a strategic spatial planning approach to place branding, the paper contributes to the advancement and maturation of the place-branding field, by lending a more strategic approach and geographical/spatial consciousness to the process of place branding. The paper also sheds light on the challenges and complexity of branding regions, a scale of analysis seldom explored in place-branding literature.

Details

Journal of Place Management and Development, vol. 9 no. 1
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 9 March 2015

Eduardo Henrique da Silva Oliveira

This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations…

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Abstract

Purpose

This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region.

Design/methodology/approach

A content analysis of 20 spatial development plans, strategies and policy documents (of 30 identified), published by Portuguese authorities, the European Union (EU) and the Organisation for Economic Co-operation and Development, mainly for the period between 2014 and 2020, has been used.

Findings

Empirical evidence shows that tourism-oriented promotion initiatives, investment-oriented marketing campaigns and communication strategies uniquely supported by visual elements and aesthetic values (e.g. logos and slogans) deserve more attention from authorities in charge of spatial planning and policy-making. Place branding is an absent term. Moreover, there is inconsistency between current research and practice on place branding and how it has been incorporated in strategic spatial planning at EU, national and regional levels.

Research limitations/implications

Whilst some of the research findings are place-specific (Portugal and its northern region), this exploratory paper aims to present a better understanding of the way in which places and branding can be conceptually addressed, primarily by assigning a spatial dimension to the idea of branding places and its alignment with strategic spatial planning and spatial plan-making.

Originality/value

This paper critically explores the actual or potential roles of place branding as an instrument for the attainment of strategic spatial planning goals through its integration in plan and policy-making. By guiding the attention of academics, practitioners and policymakers towards a strategic spatially oriented approach to place branding, the paper brings an alternative view to the scholarly and professional debate on place branding.

Details

Journal of Place Management and Development, vol. 8 no. 1
Type: Research Article
ISSN: 1753-8335

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Article
Publication date: 5 March 2019

Anderson Galvão, Carla Susana Marques and João Ferreira

The purpose of this paper is to evaluate an entrepreneurship training and education programme, which has already had five editions in the Sabor region of Portugal’s…

Abstract

Purpose

The purpose of this paper is to evaluate an entrepreneurship training and education programme, which has already had five editions in the Sabor region of Portugal’s northern interior. This evaluation was conducted in order to propose new guidelines to improve the Sabor Entrepreneurship Programme (SEP).

Design/methodology/approach

The research included primary data collection using mixed methods (i.e. quantitative and qualitative). Questionnaires were distributed to 103 entrepreneurs who participated in the SEP, and interviews were conducted with entities involved in developing this programme. The data were processed using cross-sectional content analysis of the interviews and descriptive analysis of the completed questionnaires in order to ascertain the opinions of all the parties involved in the SEP.

Findings

The results show that the SEP has been modified throughout the five editions, which has contributed to better performance. Based on the findings, new guidelines were proposed for the programme, such as the implementation of new phases and improvement of various methods used. The proposed phases include the validation and full development of business ideas, management decision training for entrepreneurs, help with financing solutions and support during new companies’ first three years. The results also indicate that the SEP needs to create an entrepreneurial ecosystem that includes public policies and the involvement of other local entities that are active in the region and that have the skills entrepreneurs need.

Originality/value

This study’s findings have theoretical and practical implications, which provide empirical evidence of how evaluating entrepreneurship education and training programmes can make them more effective and efficient. In addition, the results contribute to the evolution of the existing knowledge about entrepreneurial ecosystems.

Details

Education + Training, vol. 61 no. 2
Type: Research Article
ISSN: 0040-0912

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Book part
Publication date: 30 May 2013

Eladio Arnalte-Alegre and Dionisio Ortiz-Miranda

This chapter presents an overview of the ‘big’ data of Mediterranean agriculture, with a special focus on the four EU countries (Portugal, Spain, Italy and Greece), in…

Abstract

This chapter presents an overview of the ‘big’ data of Mediterranean agriculture, with a special focus on the four EU countries (Portugal, Spain, Italy and Greece), in order to provide a backdrop for the rest of cases analysed in the volume. In this regard, two thesis are discussed: the assumption that farming systems in the South have not followed the process of ‘productivist modernisation’ characterising post-war Northern European agricultural change, and that, precisely due to this reason, most holdings and regions from the South would have more possibilities to adapt to new approaches of multifunctional rural development.Thus, the chapter tackles both the static and dynamic structural traits of Southern agricultures and their differences with the North, as well as several aspects of the organisation of farming in the Mediterranean and other key components of productivist modernisation: farm intensification and specialisation. Later, the diffusion of multifunctional dynamics is addressed, in order to introduce some reflections about their meaning and scope in the Mediterranean regions. The chapter ends with a straightforward typology of Southern farming systems and a concluding section, which goes back to discuss the two initial theses.

Details

Agriculture in Mediterranean Europe: Between Old and New Paradigms
Type: Book
ISBN: 978-1-78190-597-5

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Article
Publication date: 8 June 2012

Maria Rosário Bastos, João Alveirinho Dias, Ana Cristina Dias, Silvia Dias Pereira, Nanci Vieira de Oliveira and Maria Antonieta Rodrigues

The purpose of this paper is to perform a comparative analysis between Aveiro's Lagoon (Portugal) and Sepetiba Bay (Brazil), in order to understand the similarities and…

Abstract

Purpose

The purpose of this paper is to perform a comparative analysis between Aveiro's Lagoon (Portugal) and Sepetiba Bay (Brazil), in order to understand the similarities and differences between these two coastal zones, in terms of human occupation.

Design/methodology/approach

This paper is supported by works (papers and scientific projects being developed) produced in Portugal and Brazil, by researchers from different areas of expertise.

Findings

These two coastal zones have a similar geomorphologic evolution, due to the fact that both appeared because of a sandy spit, which started to grow and separated these areas from the sea, converting them into sheltered coasts. It was because they are protected that these two study cases early became targets for human occupation. The anthropic impacts in the systems were sustainable until the middle of the twentieth century. Since then, however, the economic development options, based first in industry and second in tourism exploration, have compromised the natural healthy balance.

Practical implications

This paper could be a contribution to a scientific support for political decisions on the coastal zone management (namely in these studied areas).

Social implications

The paper provides and increases the knowledge of the coastal zones’ evolution and occupation – from a multidisciplinary perspective – produced and made available to scientists, local politicians, students and local populations.

Originality/value

The paper provides a truly interdisciplinary approach, which allows a better understanding of the evolution of these two systems, discussing the causes and consequences of human activities in both coastal areas.

Details

Management of Environmental Quality: An International Journal, vol. 23 no. 4
Type: Research Article
ISSN: 1477-7835

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Article
Publication date: 5 September 2018

Elisa Figueiredo and Teresa Paiva

The purpose of this paper is to characterize the senior entrepreneurship context, as a solution for an unemployed qualified segment between 45 and 60 years of age, in the…

Abstract

Purpose

The purpose of this paper is to characterize the senior entrepreneurship context, as a solution for an unemployed qualified segment between 45 and 60 years of age, in the Northern region of Portugal, from a national and European perspective, associated to the growth trend of qualified senior unemployment in the region, based on a statistical angle and from the point of view of the motivations to become self-employed with a business creation project.

Design/methodology/approach

This empirical study is a cross-sectional study of mixed nature, that reconciles qualitative and quantitative analysis. A questionnaire was made and applied to a sample of 1,000 individuals and seven semi-structured interviews which four focus groups were carried out.

Findings

Findings allow us to conclude that the studied segment, skilled unemployed individuals between the ages of 45 and 60, is a growing segment that tends to evolve into long-term unemployment and underlines a potential reluctant entrepreneurship by necessity, i.e. a reduced motivational content of these unemployed people for the creation of their own job. The authors can conclude, in the Portuguese case, that government policies relating to taxes and bureaucracy are considered as unfavorable conditions or potentially inhibitors of senior entrepreneurship. Lastly, the authors underline the clear absence of specific support programs and measures for the promotion of entrepreneurship among the qualified senior unemployed and the authors propose an ecosystem creation regarding the specifics of the target group of the study.

Practical implications

The study identifies a set of actions and/or orientations that could be relevant and taken into account by the decision makers.

Originality/value

The main contribution of this paper is the better knowledge of the context and motivations for qualified senior entrepreneurship, as well as the associated personal, economic and social barriers; and the specific suggestions provided to policy makers in order to improve the context of the senior entrepreneurship.

Details

Journal of Small Business and Enterprise Development, vol. 26 no. 3
Type: Research Article
ISSN: 1462-6004

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Article
Publication date: 1 April 2014

María Dolores Sánchez-Fernández, Alfonso Vargas-Sánchez and Paula Remoaldo

The authors want to study the connection between institutional theory and corporate social responsibility (CSR) in the set of hotels with three, four and five star…

Abstract

Purpose

The authors want to study the connection between institutional theory and corporate social responsibility (CSR) in the set of hotels with three, four and five star situated in Galicia (Spain) and in the Northern region of Portugal. The authors aim to see whether there is a contrast of isomorphic behaviour in the institutional context of both regions.

Design/methodology/approach

A quantitative study in which the authors apply the partial least square (PLS) technique, a methodology based on structural equations models using the software Visual-PLS. The authors intend to study the relationships between the pressures of institutional context and CSR practices, together with the relationship between legitimacy and these practices. The focus of the proposed model is based on the system theory.

Findings

The main findings of this research clearly show that hotels are incorporated into an institutional context marked by enforced and regulatory pressures.

Research limitations/implications

The proposed research model can be replicated using other units of study, sectors, geographic areas, among others, due to the explanatory capacity of the theoretical framework used.

Originality/value

The originality of this work derives from the main contributions based on the theoretical framework (institutional theory and CSR), the object of study and geographical area (three, four and five star hotels located in Galicia and in the North of Portugal), the context (economic crisis), the field of study (private sphere) and the type of organizations (profit making).

Details

Kybernetes, vol. 43 no. 3/4
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 8 June 2021

Ana Pinto Borges, João M. Lopes, Catarina Carvalho, Bruno Miguel Miguel Vieira and Jorge Lopes

The purpose of this study is to analyze the entrepreneurial intentions of higher education students in a private higher education institution (HEI), enrolled in the…

Abstract

Purpose

The purpose of this study is to analyze the entrepreneurial intentions of higher education students in a private higher education institution (HEI), enrolled in the following courses: Business Management, Hospitality Management, Tourism and Business Relations.

Design/methodology/approach

A quantitative methodology was used through the application of a questionnaire in a private HEI located in the northern region of Portugal and 228 valid responses were collected.

Findings

We have found out that (1) the elder the students are, the higher is the probability that they will consider entrepreneurship as the first option to enter the job market; (2) the courses of Business Management and Hotel Management are those that influence the entrepreneurial intentions most positively; (3) the more prepared a student feels in order to start a business, the more likely he will become an entrepreneur; (4) to consider entrepreneurship as the first option to enter the job market is positively influenced by the dimensions of the Attitude Toward Enterprise (ATE), namely, leadership, creativity, achievement and personal control; (5) to have a business idea could be motivated by the course in which the students are enrolled in, if they feel they are prepared to start a business, and by the dimensions of ATE.

Practical implications

HEIs and/or regional governments may have an entrepreneurship support office, where students can get assistance in the process of creating their companies and develop innovative entrepreneurial models adapted to older students. The creation of “senior entrepreneurial ecosystems” can be an interesting path to be explored. HEIs can make extracurricular activities available to students. Policymakers must introduce entrepreneurship to primary and secondary education.

Originality/value

This study increases the understanding of the individual characteristics of the students in a private HEI, as well as the courses that positively influence entrepreneurial intentions.

Details

Education + Training, vol. 63 no. 6
Type: Research Article
ISSN: 0040-0912

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Book part
Publication date: 30 June 2017

Mónica Truninger and Ana Horta

Like many other countries, a reform of school meals policies has been implemented in Portugal, wherein nutritional and health criteria are considered in the design of the…

Abstract

Like many other countries, a reform of school meals policies has been implemented in Portugal, wherein nutritional and health criteria are considered in the design of the public plate. Given that a large literature on school meals focus on cities seen as sites for promising transformation regarding health, resilience and sustainability, it is pertinent to examine how these policies are being received in rural areas. Similar to other vulnerable regions in southern Europe, rural areas in Portugal have been affected by depopulation, the re-localisation of public services (e.g. schools, health centres and courts of justice) to larger conurbations, a drastic reduction of farming areas and its reconversion from sites of production to sites of consumption that thrive on tourism. While research on children’s attitudes, experiences and practices in rural areas had picked up the attention of social scientists, research on children’s relations and engagements with school meals in these areas does not abound. This chapter addresses three issues: first, how the catering staff and health professionals experience children’s engagements with school meals after the policy reform; second, how the discourses of the school staff and parents around the rural and gastro-idylls contrast with the reported food practices and experiences of everyday life, and third, how the multiple engagements of children with animals, plants and other nature conflict with or are juxtaposed to the images of the rural idyll. Drawing from focus groups material with children aged between 7 and 9 years old living in the rural hinterland of an inland medium-size city in Portugal, focus groups with parents and interviews with stakeholders (e.g. school and kitchen staff, local authorities, nutritionists and catering firms) the chapter aims at contributing to a broader understanding of children lived experiences with food consumption in rural contexts.

Details

Transforming the Rural
Type: Book
ISBN: 978-1-78714-823-9

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Article
Publication date: 21 March 2019

Iris Barbosa and Carla Freire

The purpose of this paper is to disclose the perceptions of Portuguese employers regarding the transferable competencies (TCs) that enhance the employability of recent…

Abstract

Purpose

The purpose of this paper is to disclose the perceptions of Portuguese employers regarding the transferable competencies (TCs) that enhance the employability of recent management graduates, the mechanisms for their development and the role played by different agents (faculties, students and companies) in this process.

Design/methodology/approach

Participants were 41 chief executive officers and human resource managers belonging to the same number of companies located in northern Portugal. A semi-structured interview guide allowed the participants to express their views through their own words and in depth.

Findings

The participants identified the TCs they seek in recent management graduates, including several cognitive competencies, emotional intelligence competencies and social intelligence competencies. They discerned the curricular internship and the Erasmus+ program as the most effective mechanisms to develop undergraduates’ TCs. The role of companies in the development of the TCs of students and recent graduates was acknowledged; nonetheless, these employers expect greater involvement from Portuguese faculties and students.

Research limitations/implications

Although the results of this exploratory study cannot be generalized to the Portuguese population of employers, it contributes to uncover and understand their perceptions, hence providing a basis for subsequent investigations using larger samples.

Originality/value

Portugal is a particularly relevant context to conduct this research given the recent financial crisis and ensuing pressure on new graduates to deliver good performance rapidly, as well as the involvement of Portuguese universities in processes of international evaluation and accreditation. However, little information has thus far become available regarding employers’ perceptions of management graduates’ TCs.

Details

Journal of Management Development, vol. 38 no. 2
Type: Research Article
ISSN: 0262-1711

Keywords

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