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The purpose of this paper is to investigate oxidation and the Au‐Sn reaction of laser reflowed (LR) micro‐solder joints when different protective atmospheres were applied.

A N2 atmosphere at room temperature, 60°C, 100°C and 130°C, or an air atmosphere at room temperature were utilized in this study. The solder balls were composed of Sn‐2.0Ag‐0.75Cu‐3.0Bi, and 120 μm in diameter. The surface finish of one pad of the joints was 4.0 μm Au/0.1 μm NiFe/0.01 μm Ta, another pad was made of Cu plated with 3.0 μm Au. The laser reflow process time was controlled to within 10 ms. Auger Electron Spectroscopy (AES) was used to identify the oxidation condition of LR solder joints with or without protection from a N2 atmosphere at room temperature. The appearance and cross‐sections of the joints protected by a N2 atmosphere at different temperatures were evaluated using SEM analysis.

Oxidation of LR solder joints from an air atmosphere was extremely severe, and the surfaces of solder were rough as compared with joints protected by a N2 atmosphere. Au‐rich phases and needle‐like AuSn4 intermetallic compounds (IMCs) formed at the interfaces of the solder and the pads. As the temperature of the N2 atmosphere was increased above 100°C, almost all of the Au‐rich phases disappeared. More needle‐like AuSn4 IMCs formed at the interfaces, as compared with that in joints protected by a N2 atmosphere at room temperature and 60°C. In addition, the orientation of the IMCs had clearly changed.

The results may provide a guide for controlling oxidation and the Au‐Sn reaction of micro‐solder joints during the LR process, and improving the properties of joints between solder and pads with Au surface finishes, by regulating the protective atmosphere.

The atmospheric turn can be understood as a departure from the occidental dominant thing and event ontologies and opens the way to a situation ontology, in which subjective-bodily felt being-in is at the centre. The focus shifts from objective things or events to subjectively experienceable facts of being within situations and atmospheres. Atmospheres have an affective content, a peculiar non-dimensional spatiality and a hybrid status beyond the typical occidental dualisms, such as subject and object or inner and outer world. If the philosophical potential of the atmospheric turn is highlighted and taken seriously, then fundamental new perspectives in thought and action can reveal themselves.

This contribution deals with the effects of atmospheres. It considers the interest in atmospheres as part of a fundamental change in the mode of individual reasoning which is characterised in contemporary post-industrial societies by an ‘experience orientation’. Atmospheres, which highlight the fact that the subjective state of a person can change in relation to the sensory qualities of the environment, become an interesting concept within this development. The chapter starts from the observation that – in spite of the importance that atmospheres have for spaces of leisure and tourism – there is little research on atmospheres in leisure and tourism studies. It presents three dimensions of effects of atmospheres (emotions and affective tonalities, attention, gesture) that allow us to understand why and how atmospheres matter. The second part links the effects of atmospheres to leisure and tourism, where it proposes distinguishing the corporeal and the sociocultural dimensions of atmospheres. Finally, it discusses the possibilities of designing atmospheres and stresses the necessity for further empirical research.

This introduction to the volume Atmospheric Turn in Culture and Tourism: Place, Design and Process Impacts on Customer Behaviour, Marketing and Branding (Emerald) positions the atmospheric turn in the context of recent paradigmatic turns such as the linguistic turn, iconic turn, cultural turn, spatial turn, mobility turn and design turn. The specific contribution of the atmospheric turn is its profoundly holistic interest in overarching connections which are perceived with all senses and include both matter and idea. With its 22 chapters, this volume sets out to sharpen the atmospheric gaze and perception in research and beyond.

First, this chapter traces how the concept of atmosphere has evolved in the fields of theology, philosophy, geography, sociology, psychology and architecture. Then it analyses the question of how to describe atmospheres and how to deepen the perception of atmospheres through market research. Finally, the chapter discusses the possibilities and limits of naming and typologising atmospheres.

This chapter proposes a place atmosphere model, which can be used for all types of space, from the landscape to the municipality to the property. In addition to the emotional aspects, this atmosphere model also describes the socio-cultural, economic and ecologic dimensions that can shape an atmosphere. It is modelled in such a way to permit connecting to the theory and practice of brand and destination management in particular and to the model and process ideas of the planning, design and construction industries.

Comparing two different descriptions of the atmosphere of one and the same city allows for interesting insights regarding the production, duration and perception of urban atmospheres. Aspects of time are very important in this context as they form typical atmospheres here and always, ensure that the patina of the city and the people is based on experience, and generate expectations prior to actually felt-bodily perceptions by means of narration. Changes in environmental qualities or modes of perception can provide clues to both typologies of places and the people present. Moreover, this chapter introduces the Atmospheric Portfolio, which illustrates how research on personal atmospheric perception as well as site-specific atmospheres of a location becomes possible. In the sense of further heuristic starting points, methods employed by other research projects will supplement the study.

Singles’ Day Online Shopping Festival was originated in China and is characterized by gathering promotions to create consumer shopping atmosphere. Its rapid rise has affected Asia and the world, becoming the world’s largest shopping festival beyond Black Friday. The success of Singles’ Day Online Shopping Festival demonstrates Chinese experience of online shopping festive atmosphere marketing. The purpose of this paper is to explore the influence of Singles’ Day Online Shopping Festival atmosphere and Chinese cultural background, especially Confucian values, on Chinese consumers’ purchase intention in Singles’ Day Online Shopping Festival.

This paper conceptualized consumers’ most perceptive atmosphere characteristics as the three dimensions of perceived economic temptation, perceived festival entertainment and perceived mass participation. Taking Confucian values as moderators, based on the stimulus-response theory, this study constructed an influencing factor model of consumer purchase intention in online shopping festival, collected data of 398 Chinese consumers by questionnaire, and used structural equation modeling for hypotheses testing.

The results showed that online shopping festival atmosphere and Confucian values affect purchase intention; the two factors of “keeping face” and “listening to others” of Confucian values play moderating roles in the effect of online shopping festival atmosphere on purchase intention.

The sample of this study was biased toward the young and well-educated consumers; besides, this study focused on young consumers’ purchase intention of online shopping festival, rather than their actual consumption behaviors.

Confucian values have deeply influenced China and other Asian countries, especially East and Southeast Asian countries. Meanwhile they are the fastest growing regions of e-commerce in the world, the paper provides theoretical basis and reference for the e-commerce enterprises in the Confucian cultural societies to improve the atmosphere marketing of online shopping festivals, and attracts consumers to shop online, having particular significance in shedding light on the Asian “e-commerce Miracle.”

This study found that Singles’ Day purchase intention is dependent on online shopping festival atmosphere stimuli, Confucian values and their interaction. Marketing researchers should consider both online shopping festival atmosphere as a marketing tool and the influence of consumer cultural values, so as to help e-commerce platforms and e-commerce merchants establish shopping festival marketing strategies that suit consumers’ cultural values.

This paper addressed an interesting practical issue related to the effects of online shopping festival atmosphere stimuli and cultural values on consumer online purchase intention.

The purpose of this paper is to examine the mediating role of work atmosphere which have a positive influence on job satisfaction. Specifically, it focuses on how supervisor’s cooperation and career growth affect job satisfaction mediating through work atmosphere in a private corporate entity.

To attain this objective, a research framework with a mediating variable of work atmosphere was formulated. Using measurement scales created to assess different aspects of job satisfaction, career growth, supervisor’s cooperation and work atmosphere, a survey instrument was developed to test the various relationships implied by the framework. Data (n = 325) were collected from the employees of a local chemical company in Bangladesh following convenience sampling procedure. The analysis has been done by bootstrapping procedure following structural equation modeling (SEM).

The result shows that work atmosphere has a significant mediating role in linking supervisor cooperation and job satisfaction of the employees in the organization.

As with any study, there are limitations to the study described here. One possible drawback is the use of a single company’s employees as respondents. Second, the sample size is not very large, because respondents were observed to be negligent in filling the questionnaire provided to them. If the sample size could be increased a bit more, then the authors might have better outcomes as postulated in the paper. Nevertheless, the usual cautions about over-generalizing findings from this sample, to populations for which it is not strictly representative, apply. The sample was not randomly drawn to represent a population to which findings could be generalized. Instead, it was a convenience sample, and as such, the ability to generalize the findings very far beyond the sample is limited.

From a practical perspective, as a cumulative body of work on job satisfaction with mediating variable of work atmosphere emerges, the authors will be better able to advise employers on the elements they need to address to increase their employee retention rate. In this study, the one area of findings that may help business and commercial organizations the most concerns work environment in the workplace. The authors found that supervisor cooperation and work atmosphere were associated with positive path value toward job satisfaction. Similarly, career growth and work atmosphere also exhibit positive path value towards job satisfaction. The implication is that employers can focus on supervisor cooperation in rightly and duly promoting the deserving employees, and in doing so, they can generate positive attitudes toward these activities.

This paper will add immense importance of work atmosphere to the organizational learning and behavior.

Technology now allows e‐tailers to customize online store atmosphere at the individual level, with the customization controlled and executed by either the retailers or the customers, or both. Since in conventional retailing the manipulation of store atmosphere is controlled mainly by retailers (e.g. store layout, product display techniques, store theatrics, etc.), the potential for mass customization with consumer involvement radically changes the way research regarding online store atmosphere must be approached. Positioned in the e‐tailing research area, the purpose of this paper is to summarize the research challenges presented by virtual store atmosphere customization and control and to formulate specific research propositions.

This viewpoint paper employs an interdisciplinary “desk‐research” approach. It elaborates on the emerging research challenges of customizing store atmosphere in electronic retailing highlighting the differences that exist among the conventional and the virtual retail channels. It then justifies the interdisciplinary nature of store atmosphere studies, investigates the customization challenges available online and formulates specific research questions and direct research propositions.

E‐tailing store atmosphere customization capabilities at the individual level, revolutionizes the established relevant theory from conventional retailing. However, the control of the customization process is a quite complex issue and should be treated as that, by e‐tailers.

The paper sets the research agenda and builds avenues for further research.

The paper provides direct managerial implications for effectively placing online store atmosphere customization in the hands of the consumer‐user.

The paper clearly justifies why current online store atmosphere studies should be adapted to the mass customization challenge applicable online. Similarly, it demonstrates the promising role that consumer control could potentially play on this topic.