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1 – 10 of over 29000Felipe Bastos dos Reis, Leonardo Augusto de Vasconcelos Gomes and PauloTromboni de Souza Nascimento
The Internet of Things (IoT) real-time data collection can help to more efficiently optimize and control companies' internal processes. Prior research analyzed IoT benefits and…
Abstract
Purpose
The Internet of Things (IoT) real-time data collection can help to more efficiently optimize and control companies' internal processes. Prior research analyzed IoT benefits and potential applications. Nevertheless, there is little empirical evidence and theoretical understanding of how IoT impacts new product development (NPD). This article aims at narrowing this gap.
Design/methodology/approach
In total, 54 case studies were selected from an IoT database – IoT ONE. IoT ONE has a section on NPD. NPD was divided into three phases: discovery, development and commercialization. The adopted IoT technology maturity level was also analyzed. A content analysis was carried out to identify the impacts of IoT in NPD.
Findings
This study’s findings capture the emerging patterns of IoT adoption and its impact on NPD. Of the total, 33 IoT adoption cases in the sample were in the machinery and equipment sector. Adopted technologies were at least two years old in 85% of the sample. Only 15% adopted cutting edge technologies (less than 2 years old). Key actors (e.g. vendors) facilitate IoT adoption. By a small margin, the larger impacts of IoT were in the commercialization phase, where it was primarily applied to improve and optimize production processes, to better execute and synchronize new products launching, and to increase the factories' productive capacity. In the discovery phase, IoT was mainly used to identify new opportunities in the market and to collect customer data, to generate a better customer experience. In the development phase, IoT allows greater integration across departments, increasing internal collaboration and allowing more flexible NPD.
Originality/value
Many articles studied the impact of information technologies in NPD. Few address the impact of IoT in NPD. IT tells about the impact of better communications with relevant people. IoT tells about machine acquired information and knowledge. This is new, much broader and deals with quite different impacts on NPD.
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Stefano Borzillo, Achim Schmitt and Mirko Antino
The purpose of this paper is to provide managers, researchers, and consultants with insights into the ways communities of practice (CoPs) simultaneously support organizations'…
Abstract
Purpose
The purpose of this paper is to provide managers, researchers, and consultants with insights into the ways communities of practice (CoPs) simultaneously support organizations' product refinements (their knowledge exploitation and alignment thereof to today's business demands) and the search for and discovery of new products (knowledge exploration and adapting it to changes in the business environment).
Design/methodology/approach
The research design is based on a four‐year longitudinal case study of five CoPs within a specialty chemicals division of a multinational company. Primary (interviews, direct observation) and secondary (internal documents) data were collected and analyzed, resulting in several findings on the role of CoPs in supporting organizational ambidexterity by simultaneously exploiting existing knowledge (aligned to the current business) while exploring new knowledge (adaptive/reactive to business environment changes).
Findings
The main conclusion drawn from the study is that supporting organizational ambidexterity involves switching between different degrees of managerial involvement in CoPs, namely “aligned” and “adaptive” modes. Alignment results in knowledge exploitation that supports “product refinements”, while the adaptive mode leads to knowledge exploration that supports the “search & discovery of new products”.
Research limitations/implications
The findings are based on a single case study of a firm that used CoPs successfully to support product refinements and search for new products across its R&D teams. Hence, generalizing these results would require analyzing additional cases.
Practical implications
The paper provides managers with practical recommendations on how to align CoP dynamics with an organization's specific needs to simultaneously exploit and explore new knowledge. On the one hand, CoPs require a great deal of autonomy to generate a search for and discovery of new ideas or knowledge. On the other hand, managers can and should steer CoP activities when their alignment to business and product refinement is required.
Originality/value
The data, approach, and analysis are all original. This paper enriches existing theory as it fulfills an unexplored gap between CoPs and organizational ambidexterity. In this respect, CoP and organizational ambidexterity theories are all enriched.
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Presents an approach to product development that appears to hold significant promise in terms of generating new product ideas with strong consumer support. Suggests that high…
Abstract
Presents an approach to product development that appears to hold significant promise in terms of generating new product ideas with strong consumer support. Suggests that high failure rate among new consumer producers can be traced to such things as poor marketing research, poor product marketing and organizational weaknesses. States that consumer problems as well as preferences should be investigated by the marketer.
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Mike McCardle, J. Chris White and Roger Calantone
Firms with market foresight – knowledge of market changes ahead of competitors – can convert that knowledge into creative and timely new product offerings. Based on a discovery…
Abstract
Purpose
Firms with market foresight – knowledge of market changes ahead of competitors – can convert that knowledge into creative and timely new product offerings. Based on a discovery-oriented process, working closely with managers throughout the research process, we develop and test a framework delineating market information determinants and new product outcomes of market foresight.
Methodology
Using data collected primarily from senior executives of industrial manufacturers, the hypotheses were tested using partial least squares.
Findings
The results indicate that external (active scanning, lead user collaboration, and market experiments) and internal sources (boundary spanner input and interdepartmental connectedness) of market information positively affect market foresight. Further, the effects of active scanning, market experiments, and interdepartmental connectedness on market foresight are positively moderated by the organization’s open-mindedness. These findings also provide evidence that firms with superior market foresight develop more creative products, introduce them to the market faster, and introduce them at a more opportune time.
Practical implications
Our findings demonstrate that managers’ knowledge of market changes ahead of competitors is enhanced through acquiring both external and internal sources of market information. Furthermore, market foresight is significantly enhanced by managers being open-minded to the information gained from these sources as it may challenge long-held assumptions.
Originality/value
This chapter introduces a new construct, market foresight capability, to the literature that will aid managers in developing greater insight into emerging shifts in the market. For researchers, this new line of inquiry expands our understanding as to the critical sources and new product outcomes of obtaining future-focused market information.
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As the Dutch East India Company expanded its presence in Asia during the seventeenth century, discovery of new products and medical materials was central to its continued success…
Abstract
As the Dutch East India Company expanded its presence in Asia during the seventeenth century, discovery of new products and medical materials was central to its continued success and survival. This new product innovation was difficult to manage directly however because the routine-driven, efficiency-focused organization was ill-suited to research and discovery required for bioprospecting and innovation. Instead, the Company tacitly allowed its employees in Asia to conduct this research on their own. Scientists became free riders, exploiting their administrative authority and corporate resources to further their private research projects. This symbiotic public–private partnership enabled employees to use Company resources to undertake large-scale economic and scientific surveys of its Asian domains. These decentralized, entrepreneurial projects cut across the boundaries of caste, language, religion, and theoretical orientation to assemble new, systematic views of Asian knowledge. While not centrally planned (nor always officially condoned), these surveying efforts had all of the hallmarks of a systematic colonial project to map out the sources of value in foreign colonies.
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This paper aims to historicise the contemporary chlorophyll trend through the first academic study of its early marketing in Sweden (1950–1953). Using multimodal critical…
Abstract
Purpose
This paper aims to historicise the contemporary chlorophyll trend through the first academic study of its early marketing in Sweden (1950–1953). Using multimodal critical discourse analysis, it demonstrates how brands used advertisements to convince female consumers of chlorophyll’s necessity to fulfil certain aspirational goals.
Design/methodology/approach
In all, 150 advertisements for chlorophyll products were collected from the Swedish Historical Newspaper Archive, as well as 600 additional advertisements for the three most popular products (toothpaste/mouthwash, sanitary towels and soap) from 1940 to 1950 and from 1954 to 1964. Then, multimodal critical discourse analysis was used to investigate how the products were marketed before, during and after the chlorophyll trend, identifying the general themes and linguistic/semiotic structures of the advertisements.
Findings
This paper shows how the commercial use of chlorophyll offered a lucrative opportunity for marketers, acting as a “tabula rasa” on which they could use discourses of science, nature, idealised femininity and luxury to draw connections with health, modernity and beauty, despite the product having no real purpose or value.
Originality/value
Viewing this fad from a historical perspective emphasises how brands, marketers and influencers continue to capitalise on the anxieties of female consumers with promises around beauty, hygiene and health. It, thus, offers us critical distance to reflect on contemporary claims about chlorophyll’s health benefits to make informed choices.
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In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of…
Abstract
In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.
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Drawing upon prior work in cognition, organizational learning, strategy, and organization theory, a multi-level, longitudinal account of change in core competence is presented…
Abstract
Drawing upon prior work in cognition, organizational learning, strategy, and organization theory, a multi-level, longitudinal account of change in core competence is presented. The central concern addressed is how knowledge passes from “individual” to “organizational,” and how insight present in one part of the organization comes into broader currency. Data from a mature industry firm form the foundation for a depiction of change as a cognitive process involving multiple individuals, groups, and levels within the organization. Speculative propositions and a process model are presented.
Benefits arising from the intelligent application of Direct Product Profitability (DPP) to the Boots operation have been substantial. They are using the system in at least a dozen…
Abstract
Benefits arising from the intelligent application of Direct Product Profitability (DPP) to the Boots operation have been substantial. They are using the system in at least a dozen ways; they are constantly making new discoveries about products, finding out where the profit comes from, and identifying loss‐making ranges.
Jie Yang and Mingjie Rui
The purpose of this paper is to investigate the relationship between knowledge acquisition, dissemination, and innovation and new product creativity and to identify different…
Abstract
Purpose
The purpose of this paper is to investigate the relationship between knowledge acquisition, dissemination, and innovation and new product creativity and to identify different hidden patterns in which knowledge acquisition, dissemination, and innovation affect new product creativity.
Design/methodology/approach
The paper employs additivity and variance stabilization analysis.
Findings
The new product creativity is significantly related to knowledge management.
Practical implications
The paper implies that if organizations fail to understand the subtle ways by which different dimensions of knowledge acquisition, dissemination, and innovation influence new product creativity, they may fail to harvest the full value of knowledge management in creativity improvement.
Originality/value
It is one of the first to assess the link between knowledge management and new product creativity.
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