Search results

This study aims to identify the nature of the characteristics and the social results of partnerships established between nongovernmental organizations (NGOs) and the company.

This research is a qualitative collective case study. Data were collected through 12 interviews and analyzed through the content analysis technique.

The findings indicate that in the first case, the partnership is driven by the company’s interest in qualifying its supplier, facing a relational identity orientation, establishing philanthropic relationships. In the second case, the search for social legitimacy is evident, in the face of a collectivist identity orientation, in which Petro establishes a relationship of a transactional nature. Thus, the differential in intersectoral collaboration lies in the interaction among company, NGO and cooperatives. The results also show that the dialogue proximity between companies and civil society have a strong relationship with social results for the local communities.

This study reveals the need to broaden the understanding of the social results of social partnerships to local communities.

The nature of the relationship among state, companies, NGOs and local communities in developing countries are different from developed countries. In the first case, companies are called to assume state’s role in improving quality of life and income generation.

Recent years have witnessed a change in the corporate social responsibility (CSR) debate from questioning whether to make substantial commitments to CSR, to questions of how such a commitment should be made. Given that CSR initiatives increasingly are carried out in collaboration with non-governmental organizations (NGOs), business–NGO (Bus–NGO) partnerships are becoming an increasingly important instrument in driving forward the sustainable development agenda. The aim of this chapter is to explore motivations to partner, the value-added of Bus–NGO partnerships as well as what is enabling and impeding the realization of this value.

An analytical model is developed based on contributions from partnership literature (Austin, 2000, 2007; Austin & Seitanidi, 2012a, 2012b; Seitanidi & Ryan, 2007) and the resourced-based view. This has resulted in a process model with the following three phases: (1) formation and motivation; (2) implementation and execution; and (3) outcomes and challenges.

The empirical part of the chapter focuses on three specific partnerships in Kenya. Kenya is one of the most prosperous and politically stable states in Africa, with high growth rates making it an attractive launch pad for businesses to enter partnerships with NGOs.

The partnerships studied were all pilots still flirting with this new form of collaboration modality and struggling themselves to clearly define the value-added. Partnerships are still experimental efforts involving a steep learning curve, and showing signs that they have to evolve further as well as innovate in order to produce the expected benefits. All three partners referred to learning as one of the most important intangibles.

Business and NGOs had both different and overlapping motivations that made them propel into cross-sector alliances. The partnerships have to be configured to satisfy a variety of different motivations, resulting in complex stakeholder management. For the NGOs, it is about designing new development models, due to an instrumental need of resource enhancement and idealistic need to deliver more sustainable and efficient solutions. The analysis shows clear signs of NGOs beginning to realize the importance of classical business skills, such as management, marketing, and technical systems that companies can provide. Looking at the business, the partnership fit right into the wider strategic sustainability “umbrella” of the corporation, notably the employees are central stakeholders. It is argued that a business’s approach to CSR and perception of its own responsibilities need to evolve to higher levels according to Austin’s Collaboration Continuum to produce valuable synergies in a partnership with an NGO (Austin, 2000).

Finally, the analysis shows a Bandwagon effect throughout the sectors, where the reason to form a partnership is because everybody else is doing it, and both NGOs and businesses do not want to miss out on potential benefits.

Corporate-NGO partnerships are gaining increasing importance as part of a company's CSR effort. This study aims to understand which communication tactics (CSR motive, CSR message frame, CSR fit) lead to more positive consumer outcomes in the context of corporate-NGO partnerships, and whether consumer skepticism and consumer trust mediate the proposed relationships.

An online experiment was conducted (N = 298) to examine the theoretical predictions, involving a 2 (CSR motive: firm-serving/public-serving) x 2 (CSR message frame: narrative/expositive) x 2 (CSR fit: high/low) between-subjects design.

The results confirmed that consumer attitudes and electronic Word-of-Mouth (eWOM) can be affected by CSR motives and CSR fit. Also, CSR skepticism and consumer trust both mediate the relationship of CSR motives and consumer outcomes.

The results of this study make a strong case for expressing public-serving CSR motives and refraining from firm-serving CSR motives when communicating about a corporate-NGO partnership to consumers.

Focusing on the communication tactics of corporate-NGO partnerships extends existing literature by uncovering whether and how the factors driving effective communication in other CSR activities can be applied to the context of corporate-NGO partnerships.

Developing economies often lack sufficient state regulation to encourage corporations to engage with environmental sustainability challenges. Environmental NGOs fill this vacuum but this relationship is fraught with challenges, linked to each party’s competing interests. This paper examines how an environmental NGO operating in a developing country manages such challenges.

A longitudinal case study, from 2017–2022, based on semi-structured interviews and documentary analysis, with the main periods of field work in 2017 and 2020.

We unravel nuanced dynamics of accountability within an NGOs collaborative ecosystem. Our findings reveal a web of interlinked obligations and expectations, strategically adopted to reconcile environmental and CSR logics fostering trustworthy partnerships with firms. Despite aiming for transformative change, the NGO made gradual initiatives, to meet the challenges of fostering systemic change in developing nations. Institutional logics of professionalism and development allowed NGO members avoid mission drift and realign upward accountability relations into lateral ones.

The study provides insight into successful NGO-corporate partnerships and illustrates how accountability is negotiated, upheld, and reconceptualized in such collaborations.

The purpose of this paper is to conceptualise the extent to which partnerships with non‐governmental organisations (NGOs) are a necessity for successful efforts of businesses in the area of corporate social responsibility (CSR).

The main findings are based on an analysis of existing literature on NGO typologies and strategies for CSR and illustrated with examples from the Dutch National Research Program on CSR.

Based on three different strategies towards CSR, the suggestion is that NGOs tend to become involved in partnerships with companies that have an interest in postponing concrete results, while partnerships with companies that have the potential for the biggest contribution to the ambitions of NGOs have the highest risk of diminishing NGO‐legitimacy.

This is a conceptual paper. Suggestions are given to test the hypotheses put forward as well as the actual results associated with each of the strategies towards corporate social responsibility.

Whatever strategy a company opts for, managers should be aware that every strategy has a reverse side. Being aware of the weak spots of one's own strategy is important to anticipate claims associated with one of the other strategies.

Theory in the field of CSR emphasises the necessity to involve NGOs in embedding social issues in the strategies and day‐to‐day operations of organisations. This paper proves that this emphasis is not always justified and presents arguments when certain forms of NGO involvement are required.

The purpose of this paper is to study the potential for management development in non‐governmental organization (NGO)‐private sector partnerships.

The paper is an in‐depth case study of a program run by the British subsidiary of a large European financial services company that had sent 60 middle and senior managers and two external consultants over a ten‐year period (1994‐2004) on capacity building assignments to nine NGO partners in southern India. Questionnaires, interviews and archives of the program were the sources of data.

The study finds that assignees described the effect of the assignments on them as profound, some as transformational. Managers completed the capacity building assignments successfully and returned with greater self‐awareness and enhanced self‐confidence, and with a greater ability to handle ambiguity and uncertainty. Based on the input provided by the NGO partners, they also benefited from the assignments. However, the benefits to the private sector company (financial services organization) are not clear from the study.

This theoretical contribution is situated in the literature on self‐awareness and proposes management development as a viable objective in NGO‐private sector partnerships. Limitations of generalizing from a single case study are acknowledged and future research avenues identified.

The ten‐year experience of a large European multi‐national organization of partnering with nine Indian NGOs highlights rich potential for management development in such partnerships, through the development of self‐awareness and self‐confidence of key managerial talent. The circumstances under which such interventions might be appropriate are suggested.

To the authors' knowledge, the potential for management development in NGO‐private sector partnerships has been under‐studied in the academic literature. The authors believe that the paper offers interesting insights and suggests further avenues for exploration.

This paper aims to investigate whether and how cross-sector partnerships (a growing yet controversial phenomenon) contribute to both non-governmental organizations (NGOs) and multinational companies (MNCs) political powers.

The method consists of a single case study on a partnership involving a large MNC and a small NGO, in the delivery of lighting and cooking devices to BoP (bottom of the pyramid) populations.

Thanks to economic compromises and structural arrangements, both partners succeed to take advantage of the partnership to strengthen their respective (local and transnational) political power and to serve deprived populations’ needs.

This paper contributes to the political corporate social responsibility (CSR) literature by presenting cross-sector partnerships as a potential means to reconcile the “brother enemies” and increase both firms’ and nonprofit organizations’ political roles.

The results help both NGOs and MNCs in understanding the political stakes of cross-sector partnerships and in envisioning mechanisms to handle those collaborations so as to deepen their respective goals and build public goods.

While most of the literature focuses on the strategic rationales, this paper provides political rationales for cross-sector partnerships linking MNCs and NGOs.

This paper aims to address partnerships between corporations and non‐governmental organizations (NGOs) dedicated to corporate community involvement (CCI). It seeks to focus on how to measure both business and community benefits derived from CCI, especially stressing the need for developing indicators beyond the input level considering outputs and impacts.

This paper follows a case study research strategy in a subsidiary of a multinational chemical and pharmaceutical company. Data collection is based on triangulation of data using interviews, action research, and documents.

Based on the case study presented, it was found that, when CCI is an integral part of corporate strategy, it is also possible to develop advanced performance measurement systems for CCI. Such measurement systems include input, output, and impact level metrics for both community and business benefits. Community benefits are best developed and monitored in collaboration with the NGO partner. Further, it was found that the measuring frequency partly transcends conventional reporting periods.

The research should motivate companies that engage in corporate community involvement to go beyond input‐level metrics in measuring the success of such initiatives. However, in order to successfully operate a performance monitoring on output and impact levels, partnering with an NGO that has greater capability in socio‐economic assessments is key.

This paper shows how NGOs can contribute to performance measurement as part of the strategic performance management system of a corporation and how this allows for metrics beyond common input‐level to address output or even impact‐level metrics.

This study presents an in‐depth investigation of non‐governmental organisations' (NGO) perceptions of CSD (corporate social disclosure) in Ireland. It commences the process of addressing a lacuna in the CSD literature, whereby the perspectives of non‐managerial stakeholders have been largely ignored. In particular, it responds to O'Dwyer call for research to examine the nature and extent of stakeholder demand for CSD in Ireland in order to inform the future development of accountable Irish CSD practices.

Evidence is collected from in‐depth interviews with senior representatives of major Irish NGOs. The paper focuses on the nature of NGO demand for administrative reforms encompassing types of CSD and the prospects for supporting institutional reforms aimed at further empowering less powerful stakeholder groups.

A demand for the development of stand‐alone, mandated, externally verified CSD mechanisms predominates the perspectives. This is motivated by a desire to see stakeholder “rights” to information enforced given Irish companies' apparent resistance to engaging in complete and credible CSD. A number of perceived obstacles to the development of institutional mechanisms designed to support any desired CSD developments are exposed. These encompass: active corporate resistance to discursive dialogue, corporate resistance to voluntary information disclosure, a compliant political elite unwilling to confront the corporate sector on social and environmental issues, and a fragmented NGO community which has difficulty in raising public awareness about corporate social and environmental impacts. Evidence of antagonism between certain NGOs and elements within the Irish corporate sector is also illuminated.

The paper reflects on these perspectives and considers their implications for the development of accountable CSD mechanisms in Ireland.

Adds to the literature on CSD.

The qualitative (focus group) portion of this study aims to examine the perceptions and opinions of corporate and nongovernmental organization (NGO) executives in Vietnam about corporate social responsibility (CSR) programs, issues and priorities in Vietnam, the role of various external stakeholders in supporting CSR practices and how corporates and NGOs can work together to support each other’s CSR agendas. The quantitative (survey) portion of this study aims to examine how Vietnamese companies across different sectors prioritize CSR issues and goals, budget for CSR, report on CSR and centrally (or decentrally) manage CSR programs.

This is a qualitative and quantitative research study of executives in NGO, multinational and domestic-only firms operating in Vietnam. Qualitative (focus group) data were collected from 20 participants in three focus groups. Quantitative data were collected through an online survey of respondents from 186 companies throughout Vietnam.

The focus group findings support the research literature that CSR agenda and priorities amongst Vietnamese domestic companies are strongly influenced by long-standing norms, values and religious beliefs embedded in the Vietnamese culture that support their role in charitable giving and improving the welfare and well-being of Vietnamese citizens. The findings also indicate that CSR and sustainability programs are more fully funded and developed by multinational subsidiaries in Vietnam who have more capital and human resources to support their initiatives. The survey findings indicate that enhanced reputation, attracting new customers, securing more sustainable supply chains, developing innovative or new products/services and improving risk management are the top five business goals amongst the 186 companies surveyed.

While the qualitative research uncovered important trends and issues in CSR amongst NGO and corporate participants, the focus was limited to the defined geographic areas of two main urban hubs.