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This chapter bridges two theoretical concerns: making sense of emancipatory processes within institutional work on the one hand and providing a more nuanced understanding of actorhood on the other hand. The authors develop the notion of ‘institutional co-appropriation work’ to characterise an emancipatory process whereby an institutionalised actor in a subaltern position manages to emancipate by appropriating some founding features of the elites position. The authors build on a case study focussing on the ‘Everest brawl’, an altercation high up on the mountain that revealed a critical evolution of sherpa actorhood. The authors analyse the struggles in the Nepalese mountaineering industry and show how sherpa actorhood is currently being reconfigured by the action of a few individuals willing to be recognised for their climbing abilities, and not their role as porters. This case epitomises the emergence of two distinct phenomena, explaining the magnitude of the event: the emergence of an empowered ‘new sherpa’ revealing heterogeneity of sherpa actorhood, in contrast to the accepted representations and the institutional work blurring the underlying rules and institutionalised roles of the mountaineering industry in Nepal. The implications for institutional work literature are twofold. First, the study of emancipatory processes benefits from more nuanced cases, where the actor in the subaltern position does not simply try to remove the dominant actor. Second, the notion of ‘actor’ within this stream of literature should not be taken-for-granted as is often the case.

This paper aims to review two micro-trends influencing the landscape of adventure tourism activities in Nepal. In spite of being a popular adventure tourism destination for more than half a century, the offer of adventure tourism activities in Nepal remained limited until recently.

This study underpinned by interpretive epistemology used netnographic methods of data collection. As such, 15 stakeholderss’ interviews were conducted, and 25 grey literature sources were collected.

The findings suggest that a bottom-up approach to the development of emerging adventure sports and the upsurge of domestic adventure tourism are the micro-trends influencing the adventure tourism landscape in Nepal. This paper discusses skiing and mountain biking as emerging land-based adventure activities. One distinguishing feature is that those initiatives are driven by locals passionate about this sport. Furthermore, skiing and mountain biking are promoted for both international and domestic tourists. Overall, the findings highlight the growth of the domestic adventure tourism market in Nepal.

This study recommends shifting attention from focussing merely on international visitors and to establish domestic adventure tourism market. For practitioners, including tourism agencies and wider industry stakeholders, it might be important to explore the demand in adventure tourism and create products for domestic adventure tourism.

Creating and expanding adventure tourism activities for locals would not only provide economic benefit but also contribute to well-being and recreation opportunities for Nepali.

To date, research on adventure tourism activities in Nepal other than mountaineering remains scant. This paper contributes towards understanding the micro-trends influencing the landscape of adventure tourism activities in Nepal and for the first time, explores the trends of Nepal’s domestic adventure tourism market.

This paper discusses the history of outdoor education at a university in the South West England, starting in 1840.

This research uses secondary sources of data; original unpublished work from the university archive is used alongside published works on the university founders and first principals, as well as sources on the developments of outdoor education in the UK.

Both founding principals were driven by their strong values of social justice and their own experiences of poverty and inequality, to establish a means for everyone to access high-quality education regardless of background or means. They saw education as key to providing a pathway out of poverty and towards opportunity and achievement for all. Kay-Shuttleworth, founder of St John's, wrote that “the best book is Nature, with an intelligent interpreter”, whilst Derwent Coleridge, St Mark's first principal, had a profound love of nature and reverence for his father's poetic circle. His father, the famous English Romantic poet Samuel Taylor–Coleridge, made the first recorded use of the verb “mountaineering”. Coleridge was using a new word for a new activity; the ascending of mountains for pleasure, rather than for economic or military purposes.

The Romantic influence on outdoor education, the early appreciation of nature and the outdoors for physical and psychological well-being and the drive for social justice have not been told in any case study before.

The importance of location to retail organisations has long been recognised in the geography and retail marketing literatures, with subjective and “gut feel” methods of evaluation emerging as highly significant factors in the decision‐making process. Through the application of existing frameworks we seek to highlight the importance of location to small independent retailers in the context of outdoor leisure retailing. The case of “UpFront”, a pseudonym for a retailer operating four outlets in Great Britain, is presented. It is shown that, although based largely on luck and opportunism, the firm's locational “strategy” has been crucial to its success as a leading player in the sector. Based on detailed interviews with the managing director and employees, the role and importance of location as a critical success factor to the organisation is presented. In conclusion, a call is made for greater engagement with the nuances of location to small retail organisations, given its impact on a large number of retail operations.

The purpose of this paper is to contribute to the understanding of groupthink in temporary organizations. Only anecdotally has the literature touched upon how the temporary organization's structure may foster groupthink. Studies of faulty group processes are imperative since temporary organizations are becoming more common.

Following the design used by several authors who analyzed the Everest events, this paper is an historic in‐depth case study based on accounts of several survivors.

Three out of four features of groupthink are found and analyzing the Everest events there are several symptoms to groupthink that may be present in any temporary organization.

Groupthink as a theoretical idea is well developed but has received limited attention in a temporary organization (project) setting. More attention should be given to group dynamics in general and groupthink in particular.

Some practices are suggested to avoid groupthink. Furthermore, project managers find themselves in a balancing act between freedom, efficiency, and fast decisions. The context should be allowed to decide which the correct approach is. Finally, blowing the whistle should never be a problem and never be punished.

The setting of this paper is original although it is to the structure a common project. When life is at stake, features and symptoms of groupthink become more evident. The theoretical field is almost non‐existent in a temporary organization setting hence there is a considerable value to the theoretical development of temporary organizations and groupthink.

Participation in extreme sports, sometimes called adventure sports, action sports or even individualistic sports, has vastly increased in the last 20 years. The terms are still up for debate, only vaguely defined and are often used interchangeably. Both viewing and participation in this young sports phenomenon is on the rise, but the importance of it for the world of sports, media sport and the opportunities for sponsorship are little explored. This paper will examine the emergence of extreme sports and the connected industry, the reasons why people are enthralled by the new phenomenon and the opportunities it poses for communicators.

Mountaineering and related activities are increasingly becoming popular and are accompanied by an increase in medical incidents. Emergency operations in mountainous terrain are time-critical and often pose major logistical challenges for rescuers. Drones are expected to improve the operational performance of mountain rescuers. However, they are not yet widely used in mountain rescue missions. This paper examines the determinants that drive the behavioral intention of mountain rescuers to adopt drones in rescue missions.

This is a behavioral study that builds upon an extended model of the unified theory of acceptance and use of technology (UTAUT) and investigates the relationship between individual attitudes, perceptions, and intentions for drone adoption. Original survey data of 146 mountain rescuers were analyzed using moderated ordinary least squares (OLS) regression analysis.

Results indicate that the behavioral intention to use drones in mountain rescue missions is driven by the expected performance gains and facilitating conditions. Favorable supporting conditions and experience with drones further moderate the relationship between performance expectancy and behavioral intention. The effects for effort expectancy, social influence, and demonstrations were not significant.

Rescue organizations and stakeholders are recommended to consider the identified determinants in the implementation of drones in emergency logistics. Drone manufacturers targeting mountain rescue organizations are advised to focus on operational performance, provide sufficient support and training, and promote the gathering of practical experience.

A tailored-model that provides first empirical results on the relevance of personal and environmental factors for the acceptance of drones in emergency logistics is presented.