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Reading represents a basic way by which humans understand the world and acquire knowledge; it is also central to learning and communicating. However, with the rapid development of mobile reading, an individual's cognition of objective facts may be affected by the reading environment and text genre, resulting in limited memorization and understanding of the reading material. Therefore, this study aimed to investigate the influence of the reading environment and text genre on individuals' cognitive activities from the perspective of motivational activation level using evidence from electroencephalography (EEG) signals.

The study employed a mixed design experiment with two reading environments (quiet and distracting) between subjects, two text genres (entertaining and scientific) within subjects and two reading tasks (memory recall and comprehension) within subjects. There were 50 participants in the experiment, and the data obtained from 44 participants while they read the materials and completed the reading tasks were analyzed.

The results showed that readers are more positively motivated to read in a quiet reading environment than in a distracting reading environment when facing the memory recall tasks of entertaining genre passages and comprehension tasks of scientific genre passages. Entertaining genres are more likely to arouse readers' reading interest but hinder the memory recall of the content details. While scientific genres are not easy to understand, they are helpful for working memory.

This study not only applies a new technology to mobile reading research in the field of library science and addresses the limitations of self-report data, but also provides suggestions for the further improvement of mobile reading service providers. Additionally, the results may provide useful information for learners with different learning demands.

This paper aims to investigate the use of mobile reading among Chinese college students and to provide a statistical analysis of correlation between the users' educational level and their mobile reading behavior. The result can be used as a reference for the differentiated marketing of the mobile reading service provider.

The paper is based on an online questionnaire oriented to Chinese college students, including undergraduate and graduate students. The questionnaire includes questions related to the profiles and mobile reading behaviors of the respondents. The survey lasted from 15 April to 15 June 2010 and 479 responses were received.

Mobile reading is in its early stages of development and has huge market potential in China. The pay‐reading service only makes up a small, slowly growing share. Well educated users are more inclined to pay for academic papers while other users prefer online literature. In general, mobile reading services have yet to become more and more popular by improving user segmentation, expanding the scope of service and conducting precise price marketing in China.

This study can help mobile reading service providers to gather information on user behavior and launch better mobile reading services.

The paper is one of the first to investigate the market of mobile reading in China. The paper provides suggestions for further improvement of the mobile reading service and help service providers better understand users' demands. Also it may provide some useful information for further research in mobile reading.

Because mobile phones offer a new, affordable and easy-to-use portal to reading material, mobile reading is emerging as the most ultra-modern reading approach. From the perspective of mobile reading service providers, knowledge of customer purchase, and consumption behaviour is critical for their survival and success. This paper aims to provide insights into the factors that influence the purchase e-books.

Following means-end chain theory, the prospect theory and elaboration likelihood model, a structural equation model is proposed to investigate and identify key factors that drive the purchase intention of experienced mobile readers. In the theoretical model, utilitarian value (UV) and hedonic value (HV) are supposed as formative second-order constructs formed by related payoff.

Both UV and HV are positively associated with readers’ purchase intention. However, there are no big differences between these two path coefficients. People seem to perceive relatively low payment risk although perceived risk could still negatively affect purchase intention. As a predictor of purchase intention, UV is less important when risk perception increases or when involvement (IV) decreases. Furthermore, this study illustrates that uniqueness and convenience (CV) are significant components of UV, whereas curiosity and flow are components of HV.

Mobile reading providers should highlight the professional and specificity of app such as beautiful cover, page setup that similar to real books and so on. Readers should be allowed to post real-time reviews and communicate with others to improve their sense of satisfaction, participation and belonging. The payment process should be concise and simple through which readers can save their purchase time and effort. Mobile reading service providers should provide trustworthy payment approaches, especially third-party platform and guarantee the CV and safety of payment activity.

By focusing on the impacts of relationships among UV, HV, perceived risk and IV to purchase intention, this paper not only provides a theoretical understanding of mobile reading purchase behaviour but also offers practical insights to reading material manufactures and app developers for promoting such a process.

A rising trend has been observed to minimize extraneous cognitive load when reading by enhancing secondary knowledge through technology. For the readers to comprehend information more efficiently in their cognitive architecture, instructional procedures, which are secondary knowledge, should be aligned with the modern technology environment. With continual, rapid technological advances in modern society, people have changed their news reading habits after using mobile devices such as smartphones, tablets and e-readers.

This research employed a quantitative survey to compare the changes in the news reading habits of the undergraduate (UG) and postgraduate (PG) students in the Library and Information Management program of a university in Hong Kong after using mobile devices to read electronic news. A total of 102 responses were collected, which comprised 51 UGs and 51 PGs, respectively (the student population for the program was around 100 UGs and 100 PGs).

Survey results showed that mobile devices had changed the respondents’ habit of reading news to read more content on phones, with a variation on news categories. Such changes included the duration and location of news discussion among the respondents that shorter periods were used to read and that more people read while traveling and in restaurants. Notably, reading the news helped respondents in their learning. Most respondents preferred to read electronic news by using mobile devices. The convenience of reading and discussing news may also cause a potential threat that intensifies disputes, arguments or even bullying on controversial issues.

This study confirmed that the usage of the mobile devices changed the respondents’ habit of reading news. This user group constitutes the future generation of information specialists in various disciplines. This study fills the research gap of finding students’ reading habits when using mobile devices, especially in East Asia. Educators are encouraged to recommend relevant news content to students to improve their general knowledge base and arouse their interest in reading and discussing related news topics.

In this chapter, we discuss initiatives that aim to improve children’s literacy in low- and middle-income (LMI) countries through m-learning. These projects, predominantly introduced by governments and international aid organisations, often involve the provision of e-books and apps including game-based apps, to be used either inside or outside school. In some cases, lesson plans and content for teachers in poorly resourced schools are also delivered via mobile devices. After a general overview, we briefly describe a selection of projects with reference to m-learning and literacy theory and research. It is indicated in this chapter that the use of mobile devices to improve literacy opportunities for children in LMI countries has a great deal of potential but that, in many cases, there are limitations in pedagogical design and implementation practices, not to mention restricted views of what literacy is and might be for children in these locations.

Purpose – Describes the various ways mobile devices are becoming part of the 21st century classroom and how best practices of reading instruction are applied to the use of these devices to support struggling readers.Design/methodology/approach – Situates mobile devices within the framework of other information and communication technologies (ICTs), especially as related to struggling readers. Following that discussion, uses of various mobile devices are addressed based on the learning/reading task rather than a specific device.Findings – Uses of mobile devices in the classroom often build on or simply “digitize” traditional reading/learning strategies. Other implementations of the devices can take students beyond such basic approaches to engage them in multimedia and New Literacies to create their own texts and multimedia projects that enhance reading skills rather than just consume them.Research limitations/implications – The field of mobile devices in the classroom is quite new and extremely fluid. It is certain that there are other great applications and strategies being implemented in schools all over the world. More research to gain further understandings is needed.Practical implications – While obviously not exhaustive, this chapter offers instructors and researchers an opportunity to become aware of the issues related to mobile devices in the classroom and to launch their own exploration of this field.Originality/value of paper – It is hoped that instructors and researchers will be inspired to try out some of the strategies and/or devices discussed and find even more inventive ways to positively impact learning for their students.

The purpose of this paper is to develop a mobile service, based on anonymous location-based data, to help students find available reading rooms on a university campus. To evaluate this mobile service, both a usability test and a technology acceptance test were carried out.

The research followed a design science approach, including developing a prototype and evaluating the developed prototype.

The results from the usability test indicated good usability of the developed mobile service. The results from the technology acceptance test demonstrated students’ intention to use this mobile service. Most respondents indicated that they would like to use this mobile service to find available reading rooms when they are on campus.

The results imply that there are other contexts where anonymous location-based data are also useful. A similar mobile service can be developed for other contexts, such as, hospital complexes, shopping malls, and airports.

To the authors best knowledge, the authors have not found any mobile services aiming at counting the density of people residing in a room by using anonymous user location-based data on a university campus. This research fills this gap by developing the mobile service, called finding reading rooms.

This study aims to adopt cloud technology and develop a “cloud bookcase system” to make it possible to provide consistent mobile reading experiences to allow readers to use all kinds of mobile devices to read e-books.

This study implements a cloud bookcase and uses four indicators (system quality, information quality, service quality, user satisfaction) to evaluate the system for reading e-books.

After completing the system, the authors used a questionnaire to evaluate the system. The results show that the quality can meet the needs and satisfaction of users. Subsequent interviews with some of the participants also reveal the biggest concerns of readers include library policy, resources and system quality.

System quality, information quality, service quality and satisfaction are adopted as the indicators to assess the ratings from people using mobile devices to read e-books on the cloud bookcase system developed in this study to evaluate whether the cloud bookcase system is a successful information system as well as the relations between mobile device factors and user ratings. The results indicate that the ratings from more than half of the readers for the system, as shown in the various indicators, achieve more than 60%. From the interview results, the results show that some participants also reveal there is still room for improvement in some areas.

This study implements a cloud bookcase and there are three contributions: (1) the cloud bookcase system developed in this study based on related theories proves able to meet the needs of users, (2) this system had high ratings for all four indicators, (3) the interview responses reveal that most people regard system quality as the most important, and some of the people value some of the items more, including library policy, readers' interests and more resources, especially the number of e-books available.

Consumers have pervasively relied on mobile reviews in digital economy. However, little knowledge exists regarding how customers adopt several mobile reviews to make purchasing decisions. With the assistance of reader-response theory, this study investigates how the consistency of product reviews, in terms of their adherence to both other reviews and the prior experience of the customer, affect perceived quality, confirmation of the customer's expectations, the customer's level of trust in the seller and the consequent purchase intention.

Based on a scenario simulation and an online experiment to collect data, the authors employed AMOS to test the proposed hypotheses using survey data collected from 314 customers in Study 1 and 420 consumers in Study 2.

The results indicate that global consistency positively and significantly contributes to confirmation, perceived quality and trust in sellers while sequential inconsistency positively and significantly influences perceived quality. Meanwhile, purchase intention is positively and significantly promoted by confirmation, perceived quality and trust in sellers, and initial valence has some moderating effects on these relationships.

This study contributes to the understanding of how customers apply product reviews to make purchasing decisions from a new angle. It also elucidates the way in which the perceived consistency of product reviews affects how reviewers are perceived and the consequent effect of these perceptions on a customer's purchase intentions.

The purpose of this study is to understand the role and impact of gender on reading habits. It is an attempt to explore the probable reason why or why not gender differences take place concerning reading time, reading purpose, reading resources and digital devices among undergraduate students in the digital environment.

For this study, the researcher used a survey-based approach. To accomplish the study’s goals, a meticulously designed questionnaire has been disseminated among undergraduate students in selected colleges located in the western district of Tripura, a northeastern state in India.

The study found that female respondents have a slightly higher level of liking for reading than males. For both genders, the major purpose of reading is to enhance their knowledge unvaryingly. Furthermore, it has been observed that female respondents read electronic and print reading material more frequently compared to their male counterparts. Female respondents read fiction more frequently than males in print form. Both genders have more ease in reading print resources than digital resources. Among all digital devices, respondents are most competent at using mobile devices and prefer them for digital reading.

As part of the pilot study, investigators surveyed a limited sample population, where the participation of students was further lower because of the unavailability of students.

The gender-based level of competency with digital devices is studied as a variable among the adult population to measure its correlation with reading habits.