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Psychophysiological responses to mobile reading: evidence from frontal EEG signals under a distracting reading environment and different text genres

Yiran Li (School of Management, Zhejiang University of Technology, Hangzhou, China) (School of Computing, Macquarie University, Sydney, Australia)
Liyi Zhang (School of Information Management, Wuhan University, Wuhan, China)
Wen-Lung Shiau (School of Management, Zhejiang University of Technology, Hangzhou, China)
Liyang Xu (School of Management, Hainan University, Haikou, China)
Qihua Liu (School of Management, Hainan University, Haikou, China)

Information Technology & People

ISSN: 0959-3845

Article publication date: 2 May 2022

Issue publication date: 11 April 2023

441

Abstract

Purpose

Reading represents a basic way by which humans understand the world and acquire knowledge; it is also central to learning and communicating. However, with the rapid development of mobile reading, an individual's cognition of objective facts may be affected by the reading environment and text genre, resulting in limited memorization and understanding of the reading material. Therefore, this study aimed to investigate the influence of the reading environment and text genre on individuals' cognitive activities from the perspective of motivational activation level using evidence from electroencephalography (EEG) signals.

Design/methodology/approach

The study employed a mixed design experiment with two reading environments (quiet and distracting) between subjects, two text genres (entertaining and scientific) within subjects and two reading tasks (memory recall and comprehension) within subjects. There were 50 participants in the experiment, and the data obtained from 44 participants while they read the materials and completed the reading tasks were analyzed.

Findings

The results showed that readers are more positively motivated to read in a quiet reading environment than in a distracting reading environment when facing the memory recall tasks of entertaining genre passages and comprehension tasks of scientific genre passages. Entertaining genres are more likely to arouse readers' reading interest but hinder the memory recall of the content details. While scientific genres are not easy to understand, they are helpful for working memory.

Originality/value

This study not only applies a new technology to mobile reading research in the field of library science and addresses the limitations of self-report data, but also provides suggestions for the further improvement of mobile reading service providers. Additionally, the results may provide useful information for learners with different learning demands.

Keywords

Acknowledgements

This study is supported by Zhejiang Philosophy and Social Science Planning Project (Grant number 22NDQN209YB), the National Natural Science Foundation of China (Grant numbers 71764006, 71874126 and 72032008), Hainan Provincial Natural Science Foundation of China (No. 720RC572 and 722MS043), Humanities and Social Science Research Project of Zhejiang University of Technology (Grant number GZ21741320056) and the Post-Doctoral Programs Fund of China Scholarship Council (Grant number 202108330126).

Citation

Li, Y., Zhang, L., Shiau, W.-L., Xu, L. and Liu, Q. (2023), "Psychophysiological responses to mobile reading: evidence from frontal EEG signals under a distracting reading environment and different text genres", Information Technology & People, Vol. 36 No. 3, pp. 1048-1075. https://doi.org/10.1108/ITP-02-2021-0111

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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