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This study aims to test the efficacy of the awareness of a transformative health service communication intervention targeted to African refugees in Australia, designed to increase their intentions to participate in blood donation and reduce any identified barriers.

Following the intervention launch, a survey was administered to African refugees. The data were analysed with structural equation modelling.

Intervention awareness increases refugees’ blood donation knowledge and intentions. Although it has no direct effect on refugees’ medical mistrust or perceived discrimination, intervention awareness indirectly reduces medical mistrust. The findings, thus, suggest that the intervention was transformative: it directly and indirectly reduced barriers to refugee participation in blood donation services.

Limitations include a relatively small sample size, single-country context and measures that address blood donation intentions versus behaviours.

Addressing health service inequities through intervention awareness, via the mere exposure effect, can facilitate refugees’ health service participation and inclusion.

This study contributes to transformative service research and responds to calls to improve individual and community well-being by testing a transformative intervention targeted towards vulnerable consumers. Not all targeted refugees donated blood, but being encouraged to participate in this health service within the host society can foster their greater inclusion.

The purpose of this paper is to identify the influences of mistrust and recommend actions that managers can take to insulate their brands in a climate of mistrust.

Brand trust has been studied extensively on a micro level to assess a wide variety of influences that impact trust and the effective actions managers can take to increase trust. There are macro trends, however, that have resulted in a climate of general mistrust by consumers of business and its products. Qualitative research in the form of a series of in‐depth interviews with experts in brand strategy was conducted to identify the trends contributing to a climate of mistrust and the potential managerial actions needed to insulate brands.

Eight themes that have created a climate of mistrust were identified. These include the emergence of more cynical consumers, frequent consumer recalls, emphasis on the needs of business ownership over the needs of consumers, company structure, uneven quality advances, service quality declines, too many undifferentiated choices and pseudo relationships.

The paper makes several recommendations that can be used to address each of the eight themes that have created general consumer mistrust. Importantly, the themes are organized along the lines of those that are beyond the control of any one company, those that are within the control of management across the company and those within the purview of the brand management team.

Risk communication and public participation are often hampered by conflicts and mistrust between involved actors. The present paper argues that these problems can be addressed through better mutual understanding. This argument is founded on the conceptualisation of risk communication as a social interaction, which is based on mutual understanding. The purpose of this paper is to illustrate the relationship between conflict, mistrust and mutual misunderstanding through a case study.

The case study explores risk communication in relation to high-voltage grid extension in Germany. Conflicts and mutual understanding between involved actors are analysed with the help of the coorientation approach. In total, 16 semi-structured interviews are conducted with grid providers, local politicians and public authorities.

Misunderstandings are exposed between the analysed actors, which are related to mistrust and conflicts. The findings suggest that improved mutual understanding might foster more effective and mutually beneficial risk communication.

Current research fails to sufficiently explain and improve conflicts and mistrust between actors involved in risk communication and public participation. The present paper offers a novel solution by conceptualising risk communication as a social interaction and placing mutual understanding at the centre of the analysis. The paper also introduces the coorientation approach as an analytical tool. Practitioners are advised how to pursue mutual understanding. Future research is encouraged to advance the comprehension of risk communication.

Academic knowledge work often presumes collaboration among interdependent individuals. However, this work also involves competitive pressures to perform and even outperform others. While knowledge hiding has not yet been extensively examined in the academic environment, this study aims to deepen the understanding of the personal (individual-level) and situational (job-related) factors that affect evasive knowledge hiding (EKH) within academia.

A field study was conducted on a nation-wide sample of 210 scholars from both public and private business schools in a European Union member state. A series of paired sample t-tests were followed by hierarchical regression analyses to test moderation using the PROCESS macro.

The results suggest that scholars hide more tacit than explicit knowledge. The findings also indicate a consistent pattern of positive and significant relationships between trait competitiveness and EKH. Furthermore, task interdependence and social support buffer the detrimental relationship between personal competitiveness and evasive hiding of explicit knowledge, but not tacit knowledge.

The research provides insights into several important antecedents of EKH that have not been previously examined. It contributes to research on knowledge transfer in academia by focusing on situations where colleagues respond to explicit requests by hiding knowledge. The moderating role of collaborative job design offers practical solutions on how to improve knowledge transfer between mistrusted and competitive scholars. The collaboration–competition framework is extended by introducing personal competitiveness and relational job design, and suggesting how to manage the cross-level tension of differing collaborative and competitive motivations within academia.

Using the lens of Uber’s digital workers in Paris, the purpose of this paper is to investigate how the trust-building mechanism is constructed between a digital platform and its digital workers in a foreign market entry.

This is a case study based on empirical data from in-depth interviews with 35 Uber drivers. A cross-disciplinary literature framework from mainly international business and internet geography theory and a reflexive qualitative methodology are applied.

Results show that the relationship between the digital platform and the digital workers is characterized by mistrust and suffers from decreasing commitment levels soon after market entry. Uber mitigates its mistrust via control and scarce mechanisms. The digital drivers’ “illusionary freedom”, a state in which they feel they can log on and log off at any time, enables the digital platform to gradually lower its commitment. The authors find that the mistrust does not seem to hamper the digital platform’s business performance.

The paper mainly covers the digital workers’ perspective and the case of Uber’s market entry in Paris.

This paper implies that digitally conveyed control seems to come at the cost of lowered human trust. Given the pace at which digital control systems are permeating society, this could eventually lower the whole societal trust level.

The authors criticize incumbent international business theory for not being sufficiently able to explain a contemporary digital business logic and the authors challenge the general assumption that successful internationalization is built through trust. The authors contribute with the conceptualization of a new technical market entry mode for digital platforms – “digitally controlled proxies”.

This conceptual paper aims to explore the current state of sustainability communication research, focusing on the challenges of communicating inconvenient truths in an era of scientific mistrust. Therefore, this study aims to (1) examine the existing research landscape in sustainability communication, (2) identify unresolved problems and challenges, and (3) propose strategies for counteract misinformation through targeted communication.

For this, the authors conducted a critical literature review and analyzed the resulting sample (n = 473 journal articles) by means of qualitative content analysis to (1) evaluate existing communication approaches dealing with the communication of sustainability's inconvenient truth, (2) identify stakeholder groups involved in sustainability communication, (3) discuss limitations of current communication approaches and (4) present recommendations on (more) effective communication strategies to address the unresolved issues in sustainability communication.

The analysis reveals that when it comes to sustainability communication and its unresolved problems, literature refers to four key stakeholder groups: (1) science deniers; (2) adaptation skeptics; (3) whitewashers and (4) world saviors. Furthermore, the analysis provides valuable insights into the complex dynamics involved in communicating sustainability, emphasizes the need for tailored approaches to engage and address the concerns of each stakeholder group, and exposes limitations in current communication methods and approaches. Accordingly, the analysis highlights the necessity of developing new theories, models and methods specific to sustainability communication to tackle its unique challenges effectively.

Like our society, communication sciences need a fundamental transformation to meet sustainability communication's new challenges induced by the necessary shift toward sustainable development.

This paper provides a comprehensive overview of the current state of sustainability communication in research, specifically addressing the challenges of effectively communicating unpleasant news in the context of scientific mistrust. It fills a gap in existing literature by examining the progress made in addressing these issues and identifying the emerging challenges that need to be addressed.

This paper investigates how companies become resilient to supply chain (SC) piracy through using transactional and relational governance mechanisms to develop strategies effective in environments characterized by weak regulative institutions and mistrust.

This study developed case studies of nine large manufacturers with operations in Brazil.

The companies employed transactional and relational governance mechanisms to learn from past incidents, anticipate, and respond to the threat of SC piracy, becoming more resilient over time. Transactional governance mechanisms reduced risk triggers through technology, while relational governance mechanisms enhanced trust between SC and non-SC members, allowing the members to build social capital.

The authors provide practical guidance for managers and policymakers in developing risk management strategies based on technology and collaboration to reduce SC piracy in environments characterized by mistrust.

SC piracy is a serious problem for global operations and SCs in many low-cost manufacturing locations. Besides the cost and service level consequences, the authors also highlight worker safety consequences, including the potential for kidnapping, psychological trauma, injuries, and death.

This study focuses on the little-researched topic of SC piracy. The authors examine the negative effects of a weak institutional environment, while most prior research focuses on the positive effects of a strong institutional environment. The authors position transactional and relational governance mechanisms as essential elements of SC risk resilience.

This paper aims to discuss the importance of having several entry points into the field, via gatekeepers who do not belong to law enforcement agencies, in contexts where the police cannot be defined as trustworthy.

The argumentation of this paper is based on qualitative research on women and gangs in Honduras. An ethnographical methodology was implemented, which included over a year of observations, 65 interviews and two focus groups in gang-controlled communities and detention centers in Central America (with a focus on Honduras), between 2017 and 2020. The paper implements a feminist reflexive approach, focusing on patriarchy, positionality and silence.

Collaborating with the police as gatekeepers in gang research needs to be reevaluated. In countries such as Honduras, the police are riddled with corruption and impunity, which eventually leads to mistrust among gang members and other citizens. Hence, it is recommended to approach other, non-law enforcement, gatekeepers, who often stand much closer to the gangs and have a less conflicted or biased position toward them and toward other people living in gang areas.

A feminist reflexive approach is recommended for researching women and gangs, and thus also for choosing the right gatekeepers in the field, taking into account researchers’ and gatekeepers’ positionality.

Police corruption in relation to gangs and gang-related crimes often goes unreported and silences people living in gang-controlled areas. This paper exposes these conflicted roles, not only regarding police abuse vis-à-vis gangs and people living in gang areas but also in relation to gang researchers in the field.

The purpose of this paper is to explore and describe online communication about the experiences and attitudes toward Swedish Healthcare Direct, a national telephone advice nursing (TAN) service.

A descriptive research design was adopted using a six-step netnographic method. Three Swedish forums were purposefully selected and data from the virtual discussions were collected.

Three themes emerged: expectancy and performativity of the nurses, absurdity in accessibility and the scrutinizing game. The most prominent finding was the scrutinizing game, which included aspects of bidirectional mistrust from both nurses and callers. Another salient finding was the attitudes that callers held toward nurses who used a technique interpreted as “passing the buck.”

The use of a nethnographic method is novel in this area of research. Consequently, the body of knowledge has regarding telephone advise nursing service has significantly been broadened. A limitation in this study is that demographic data for the posters are not available.

Bidirectional distrust is an important issue that must be acknowledged by TAN services, since it might damage the service on a fundamental level. Healthcare providers, politicians, and researchers should account for the power and availability of virtual discussions when seeking consumers’ opinions and evaluating the quality of the care provided.

This analysis of the ongoing discussions that take place on the internet provides insight into callers’ perceptions of a national TAN service. The bidirectional mistrust found from both the nurses and the callers might be a threat to callers’ compliance with the advice given and their care-seeking behavior.

The purpose of this paper is to explore the extent of consumer trust of physicians’ prescription of branded medications.

This paper adopts a qualitative research approach to study consumers’ self-reported experiences with respect to their trust in physicians’ prescription of branded medications. An open-interview approach and a focus group discussion were adopted in collecting research evidence from a sample of middle-level executives from various Ghanaian industries who have experienced physicians’ prescription of branded medications.

Consumers have mix reactions toward physicians’ prescriptions of branded medicines. Whereas some trust, others are uncertain, while some do not trust physicians at all. The last group believes the physicians are serving the interest of third parties in prescribing branded medications.

This study focuses only on patients’ perspectives. This research could be widened to include other important stakeholders of healthcare delivery such as physicians, pharmacists and management of health institutions.

The study provides a platform for physicians to appreciate the trust their clients repose in them as they prescribe medication to them.

It is envisaged that the research will assist consumers of branded medications to probe into why branded medications are insisted on to be purchased instead of alternatives.

This study provides further perspectives on consumer reactions to physicians’ prescription of branded medications.