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This chapter develops a community perspective on entrepreneurialization and demonstrates the epistemic value of community-based analysis. It focuses on the particularities of socio-economic settings that shape the emergence of social enterprises and allows for a consideration of diverse groups of actors beyond entrepreneurs.

The chapter draws from a literature review on UK policies around social enterprise and an ethnographic study of a deprived community in North-West England. It provides an in-depth account of how competition for scarce funds and the new hope around entrepreneurialism are negotiated and translated into action by policy actors in one local community.

The review contextualizes the evolution of social enterprise in the United Kingdom and highlights the need for grounded analysis of the effects of policies. A range of themes emerge from the ethnographic case: a misalignment between social workers’ and beneficiaries’ expectations and interests; a tendency to shift from holistic welfare to narrow, time-limited interventions; the importance of spatiality for issues of deprivation; and imbalances in the flows of money and attention between different communities.

The chapter questions the emphasis placed upon social enterprise as a source of innovation. The suggested focus on community redirects scholarly debate to the most important group of actors: the socially, politically, or economically excluded target groups of social innovations.

This chapter contributes to our understanding of the roles being played by social enterprises in a community and raises questions about their value as a vehicle of policy and of innovation.

In order to emphasize in-depth analyses of individual life stories, seven informants were selected. Since breadth of experience will contribute to a more detailed contextualization of the consumer's use of products in identity negotiation, diversity across informants was emphasized. Interviews generally followed the format as suggested by Thompson, Locander, and Pollio (1989). A comfortable setting was chosen and pseudonyms were used to ensure anonymity. Interviews were audio-taped and lasted anywhere from one to just over two hours. Grand tour questions (McCracken, 1988) focused on the meaning of the tattoo design, the experience of being tattooed, perceptions of the body, words the informants used to describe themselves, and other biographical information important for understanding the informant's personal myth. Every effort was made to present a natural front, keep the informant on track without being too directive, demonstrate active listening, and prompt the informant as a way of probing for details (Spradley, 1979). To ensure accuracy, an experienced and trained transcriptionist transcribed each of the seven interviews. The final text totaled 450 typed double-spaced pages.

The aim of this chapter is to investigate the relationship between ethics, risks of compliance failure and strategic value of global responsibility for BRICS companies. The first part of the chapter adopts a theoretical approach: it introduces and analyzes the key role of compliance risk management for sustainable and successful development of companies. The second part of the chapter uses an empirical approach, based on the case study method. The chapter focuses on the BRICS. The chapter demonstrates that mere formal compliance with laws, recommendations, and internal codes is not sufficient for companies that want to be responsible and attract stakeholders’ consent and resources. A shared background of ethical principles is required for a proper understanding of the rules, in order to prevent the risk of compliance failure and limit the global risk exposure of a company. Due to the business perspective adopted in the research, this chapter leaves out the sociological aspects regarding how to create, spread, and strengthen the culture of compliance within a company. The chapter encourages companies to connect ethical principles and compliance with the rules. Indeed, a lack of ethics in business operations, obscured by formal compliance, often results in indirect negative impacts on stakeholder relationships, so it is only a futile attempt to act responsibly. The originality of the chapter consists in suggesting the adoption of a responsibility-oriented approach for compliance risk management.

This chapter contributes to addressing the gap in the literature on entrepreneurs and enterprise in island and remote rural environments.

The research, policy and practice literature on island enterprises and entrepreneurs is reviewed, taking Scotland as a focus within wider international contexts. Islands – as spaces and cultural places – are recognised in terms of ‘otherness’ and difference, not least in respect of tourism and culture. The importance of distance, isolation and peripherality is discussed as social constructions – myths and narratives – as well as in their mainstream measured equivalences. Agencies and policies are introduced at different levels and given significance reflecting their particular relevance in remote and isolated communities. The significance of the dominant paradigm founded on agglomeration, clusters, connectivity, proximity and competitiveness in the peripheralisation of those establishing and running businesses on islands is explored critically. This is contrasted with experiences from comparative northern European locations of smart specialisation, innovation and resilience, and the underpinning key roles of social capital, relationships and cultural values and norms are identified. Sectoral case studies and enterprise are offered to examine these issues in context.

As this is an exploratory study, results are neither comprehensive nor definitive. However, they are indicative of how forces and obstacles apply in island and remote rural environments.

The study confirms the need to recognise social relations locally, and for policies and strategies to be proofed for locational differences.

This chapter explores that landscape between the imagination and practice of ethnographic research as well as a concomitant transition in a sociologist's felt identity. Specifically, it describes the larger effect of building a persona for fieldwork on the self of the ethnographer. The work begins with an examination of the motives behind a proposed study of a deviant counterculture and the efforts that went into crafting a presentation of self appropriate for the milieu. It offers a detailed analysis of the social foundations of the outlaw motorcycle culture and a phase model of their socialization process.