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Past studies have shown that acculturation has been linked with media consumption (Shi, 2005; Shohat & Stam, 1996). Some risky health behaviors are associated with immigrants’ acculturation into the American society. In this study, we investigate the association between Latino adolescents’ recreational use of media with acculturation as related to risky health behaviors such as the consumption of sugar-sweetened beverages, the experience of getting sunburns, smoking, and drinking alcohol.

Regression models were run to analyze the Latino adolescent subsample (aged 12–17) of the 2009 California Health Interview Survey (Ponce et al., 2004).

The regression models show that weekend television and video gaming are significantly associated with the number of sunburns one had in the past year (incident rate ratio = 1.008, z = 2.73), and weekend recreational computer use is significantly associated with the number of cans of soda with sugar one drank during the previous day (incident rate ratio = 1.003, z = 2.09). The use of English for the interview, age, parents’ educational attainment, household size, and gender are also found to be associated with different acculturation-related risky health behaviors investigated in this study.

This study is the first to analyze media consumption’s association with sunburn among Latino adolescents. Our findings indicate that among Latino adolescents in the United States, a large amount of media consumption can lead to risky health behaviors that were not common in Latin America. Therefore, parents should heed possible behavioral consequences when they decide on the amount of media exposure children have.

The current study examines the role of social media for designing effective corporate social responsibility (CSR) communication strategy for modern business organisation to engage their stakeholders.

A structured survey questionnaire is used to collect data from multiple stakeholders through social media platforms including Facebook, Twitter, YouTube and LinkedIn. The data is collected from employees, customers and investors of different companies in Pakistan. The data is analysed to examine the perceptions of different stakeholders towards effectiveness of social media for CSR communication.

The results indicate that the majority of respondents think that social media is very important platform to communicate CSR activities. Overall, respondents believe that social media is a trustworthy tool to communicate CSR activities and engage stakeholders. Customers believe that communication of CSR activities through social media influence their buying behaviour positively. We found strong intentions among employees to work for socially responsible corporations who are successful in communicating their CSR initiatives to their employees through social media.

The study collected data from Pakistan only, a larger sample from different countries can provide more interesting results. The study didn’t used sophisticated statistical tests; the future studies can develop a rigorous theoretical model explaining how use of social media as communication strategy can influence the behaviour of diverse stakeholders.

Since social media is becoming an effective communication platform, corporations should pay more focus on using social media. The corporations should encourage stakeholders’ views related to CSR communication on social media and carefully address their suspicions in order to engage them.

There is sparse research in literature that examine the use of social media to engage organisational stakeholders. The current study provides a direction to future researchers to explore this area and explain the use of social media as CSR communication strategy in better way.

Purpose: Media violence theorists made five methodological errors, which have muddled theory construction. As such, the validity of the claim that media violence must share blame for a rise in aggression in society is suspect.

Approach: Here, the authors explain those five errors: (1) Subclinical psychopathologies interact with media messages in detectable ways. Media violence researchers never paid attention to the composition of their participant samples. Consequently, they were never aware of the inherent vulnerabilities, or immunities, to media violence of their participants. (2) Media violence researchers used convenience samples when they should have used random samples to study media violence. The nature of the research questions they were asking required the use of random samples. But, with the use of convenience samples, those samples never matched the populations they were designed to examine. (3) Media violence researchers used expansive variable lists that probably triggered family-wise interaction effects, thus reporting interactions between independent and dependent variables that were meaningless. (4) Most media violence data are correlational. So, researchers used converged data from correlational studies to infer causation. But their convergence procedures were improperly executed, which led to incorrect interpretations. (5) Media violence researchers, from the outset of their work in the 1980s, pathologized media violence first, then set about trying to find out how it presumably harmed society. Those researchers should have considered the idea that media violence is nothing more than mere entertainment for most people.

Value: In addition to questioning the claims made by media violence researchers, these five errors serve as a cautionary tale to social media researchers. Scholars investigating the effects of social media use might consider the possibility that social media are nothing more than new modes of communication.

This chapter covers many angles of the role national identity plays in the production, consumption, and reception of sport via social media channels. More specifically, it explores what sociology specifically brings to the equation regarding theories of group identity, identifies the core studies that represent what we currently know about national identification in the social mediated sports world, and determines fruitful themes and paths for subsequent investigation.

The approach to the chapter largely involves the synthesis of a diverse set of literatures in the academic spaces of nationalism, fan behavior, and social media.

The chapter advances the argument that only a handful of investigations in social media content focus on how national identity is forged within sport. Global events (Olympics, World Cup) seem to be the current areas of investigation, with social media facilitating various forms of BIRGing and CORFing depending largely on real-time results.

Relevant and understudied areas for future investigation on the nexus of sport, social media, and national identity include gendered correlates, GORFing (Glory Out of Reflected Failure), redefinitions of sport fandom, eSports, and the application of new technologies, applications and platforms in the social media space.

The chapter establishes a foundation of knowledge triangulating sport, social media, and national identity while creating warrants for key scholarly agenda advancement in the future.

This chapter aims to provide an overview and conceptualization of multiscreening in the field of advertising effectiveness.

By means of the multi-dimensions of media multitasking, it is possible to differentiate different forms of media multitasking. This framework is used to describe and explain the phenomenon of multiscreening. The framework consists of four categories each with its own dimensions: (1) task relations (e.g., task hierarchy, task switch, shared modality), (2) task inputs (e.g., information flow), (3) task outputs (e.g., behavioral responses), and (4) user differences. The description of multiscreening per dimensions is completed with a review of recent literature in the field of multiscreening, media multitasking and persuasion.

Literature in the field of media multitasking often assumes detrimental effects. Practical implications for advertisers are discussed by presenting an overview of the existing literature on multiscreening and advertising effectiveness. At the end of the chapter, a summary of the different dimensions is presented and an answer is formulated to the question: Is multiscreening a challenge or opportunity for advertisers?

In addition to practical implications, this chapter also offers an overview of the current research in the field of multiscreening and advertising effects. By presenting recent literature in this field, it becomes clear where knowledge is lacking. Directions for future research are discussed.

This chapter is the first to present a structured overview of the phenomenon of multiscreening. It will provide practitioners and researchers with the current status in the field of multiscreening and advertising effectiveness. In addition, the chapter can also be seen as a guide for future directions in the field of multiscreening.

This study investigates the impact of tourists’ perception of consumer-generated content (CGC) on their travel behaviors. Online questionnaire survey was conducted on the clients of travel agency along with onsite interviews of visitors at several busy tourist destinations/spots in Taiwan including Alishan, Sun-Moon Lake, and airports. In total 316 responses were generated. The findings indicate that usability of social media is the strongest factor that contributes to respondents’ perceived functional and hedonic quality. Functional quality of social media then draw respondents’ awareness that eventually increases their intention to visit a destination of interest. The results also indicate that functional quality is more important than hedonic in terms of increasing the propensity of using social media.

The discovery of internet technologies which is one of the most important developments of the twenty-first century has enabled individuals and institutions to overcome geographical and time constraints creating fundamental changes in communication. As a result, online communities have enabled people to meet the internet for various reasons such as seeking and sharing information, discuss community issues and ask questions; and online communities have also enabled businesses and consumers to connect with each other at any time. Especially the emergence of Internet-based social media technologies such as blogs, virtual communities, wikis, social networks, YouTube, Facebook and Instagram provides tourists to share their travel experiences. Information shared on social media sites is considered to be an important source of information that can help tourists’ travel plan and may even influence the travel decisions of potential tourists. In this context, the concept of social media in tourism businesses has been examined in the research. Within the framework of the research, it has been observed that social media has influenced the tourists’ behavior regarding travel motivations in the context of various motivations (having information about destinations, hotels, services of hotels, wondering about consumers’ experiences who were in touristic consumption before, etc.). It is also among other findings that social media has increased the overtourism crisis.