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Book part
Publication date: 29 December 2016

Claire M. Segijn

This chapter aims to provide an overview and conceptualization of multiscreening in the field of advertising effectiveness.

Abstract

Purpose

This chapter aims to provide an overview and conceptualization of multiscreening in the field of advertising effectiveness.

Methodology/approach

By means of the multi-dimensions of media multitasking, it is possible to differentiate different forms of media multitasking. This framework is used to describe and explain the phenomenon of multiscreening. The framework consists of four categories each with its own dimensions: (1) task relations (e.g., task hierarchy, task switch, shared modality), (2) task inputs (e.g., information flow), (3) task outputs (e.g., behavioral responses), and (4) user differences. The description of multiscreening per dimensions is completed with a review of recent literature in the field of multiscreening, media multitasking and persuasion.

Practical implications

Literature in the field of media multitasking often assumes detrimental effects. Practical implications for advertisers are discussed by presenting an overview of the existing literature on multiscreening and advertising effectiveness. At the end of the chapter, a summary of the different dimensions is presented and an answer is formulated to the question: Is multiscreening a challenge or opportunity for advertisers?

Research implications

In addition to practical implications, this chapter also offers an overview of the current research in the field of multiscreening and advertising effects. By presenting recent literature in this field, it becomes clear where knowledge is lacking. Directions for future research are discussed.

Originality/value

This chapter is the first to present a structured overview of the phenomenon of multiscreening. It will provide practitioners and researchers with the current status in the field of multiscreening and advertising effectiveness. In addition, the chapter can also be seen as a guide for future directions in the field of multiscreening.

Details

Advertising in New Formats and Media
Type: Book
ISBN: 978-1-78560-312-9

Keywords

Article
Publication date: 1 February 1988

Linda G. Bills and Linda W. Helgerson

The user interface, in broad terms, is the medium through which the user and the information come together. The types of searches a public access catalog (PAC) can perform are…

Abstract

The user interface, in broad terms, is the medium through which the user and the information come together. The types of searches a public access catalog (PAC) can perform are defined by the indexing strategy and retrieval software. The way the user's interest is communicated to the retrieval software and the way the results are communicated to the user is, by a more narrow definition, the interface software. Both the kinds of searches that can be performed by a variety of CD‐ROM PACs and how their workstations are used to accomplish the searches are considered.

Details

Library Hi Tech, vol. 6 no. 2
Type: Research Article
ISSN: 0737-8831

Article
Publication date: 9 October 2017

Massoud Khazabi and Nguyen Van Quyen

The purpose of this paper is to use a dynamic model of optimal patent design and, in the presence of information externalities, to study the evolution of technological progress in…

Abstract

Purpose

The purpose of this paper is to use a dynamic model of optimal patent design and, in the presence of information externalities, to study the evolution of technological progress in the context of a pharmaceutical industry.

Design/methodology/approach

A theoretical analysis approach is adopted to drive the paper’s findings.

Findings

Pharmaceutical firms with an active drug discovery program behave strategically in their R&D and in the product markets. It is shown that a firm holding an earlier-expiring patent only chooses to proceed with R&D activates when the patent it holds expires if the expected discounted payoff net of R&D costs yielded by this action is positive. The expected discounted payoff net of R&D costs obtained by this firm is then decreasing in R&D costs, increasing in the cumulative quality discovered in the past R&D activates, and decreasing in the number of past R&D activities, etc.

Originality/value

The preceding literature on the topic works with only one brand, the brand with the highest quality. As well, the demand is assumed to be completely inelastic. In the conventional models of patent design, the role of competitive fringe firms is discussed implicitly. The model presented in this research is a rigorous continuous in-time dynamic model. It considers several differentiated products. Furthermore, the demand for a brand is taken to be a function of income, its price, and the prices of other brands. The interaction of the fringe firm with other patent-holding firms is also explicitly considered under this framework.

Details

Journal of Economic Studies, vol. 44 no. 5
Type: Research Article
ISSN: 0144-3585

Keywords

Article
Publication date: 17 July 2023

Dan Daugaard, Jing Jia and Zhongtian Li

This study aims to provide a precise understanding of how corporate sustainability information is used in socially responsible investing (SRI). The study is motivated by the lack…

Abstract

Purpose

This study aims to provide a precise understanding of how corporate sustainability information is used in socially responsible investing (SRI). The study is motivated by the lack of a recognised body of knowledge on this issue. This study, therefore, collates and reviews relevant studies (67 studies) to provide guidance to investors interested in SRI and identify a research agenda for academics desiring to contribute to this area.

Design/methodology/approach

This study conducts a systemic literature review employing recognised key words and searching the Web of Science. HistCite is utilised to ensure important cited studies are not missed from the collection. The review was conducted from two perspectives: (1) sources of sustainability information and (2) how the information is used in SRI.

Findings

The review identifies five major sources of sustainability information, including corporate reports, ESG ratings, industry affiliation, news and private communication with firms. These sources of information play different roles in the cross section of SRI strategies (i.e. negative and positive screening, active ownership and integration). This study provides guidance on how to use this information in SRI and provides recommendations for future research on how analysts interact with the information, how different informational characteristics impact implementation, ways to improve data quality, improvements to analysis methods and where data use needs to be extended into new strategies.

Originality/value

This review contributes to the SRI literature by inventorying studies of an important, yet omitted aspect, namely, sustainability information. This work also enriches the literature on corporate sustainability information by investigating how this information can be used for a specific purpose, namely, SRI. Given the increasing interest in SRI, this review will provide much-needed guidance for a range of practitioners, including investors and regulators.

Article
Publication date: 11 October 2011

Christoph Breuer and Christopher Rumpf

The purpose of this paper is to investigate the impact on consumers' memory for sponsor brands while watching sport broadcasts as a function of TV exposure and brand preconditions.

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Abstract

Purpose

The purpose of this paper is to investigate the impact on consumers' memory for sponsor brands while watching sport broadcasts as a function of TV exposure and brand preconditions.

Design/methodology/approach

A quasi‐experimental lab study was conducted to detect the drivers of sponsor memorization during German Bundesliga TV broadcasts.

Findings

The accurate memorization depends on both exposure variables and sponsor brand preconditions. While the quantity of exposure produces additional recall the amount of on screen clutter significantly affects memory in a negative direction. Brand familiarity and previous brand purchase behavior also influence recall probability.

Research limitations/implications

In order to develop the research further, the sample size should be extended to represent various customer segments. Moreover, this research has a focus on football, therefore it would be interesting to investigate if the same effects hold true for other sports.

Practical implications

Counting seconds of logo exposure and combining these with audience reach too narrowly considers the complexity of sponsorship evaluation. Marketing managers also need to take into account the amount of clutter on screen, i.e. the number of competing sponsors, as well as their brand preconditions.

Originality/value

Most research on sponsor memorization has been conducted in the field, lacking control for the independent exposure measures. Within this study, the impact of refined exposure variables was tested in a controlled lab setting.

Details

Sport, Business and Management: An International Journal, vol. 1 no. 3
Type: Research Article
ISSN: 2042-678X

Keywords

Article
Publication date: 1 March 1984

Vine is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of housekeeping processes, principally in the UK. It…

Abstract

Vine is produced at least four times a year with the object of providing up‐to‐date news of work being done in the automation of housekeeping processes, principally in the UK. It is produced and substantially written by the Editor who is based at the Polytechnic of Central London and supported by a grant from the British Library Board and opinions expressed in VINE do not necessarily reflect the views and policies of the British Library. The subscription for 1984 to VINE is: £23 for UK subscribers, £26 to overseas subscribers (including airmail delivery). Second and subsequent copies to the same address are charged at £14 for UK and £16 for overseas. VINE is available on either paper or microfiche copy and all back issues are available on microfiche.

Details

VINE, vol. 14 no. 3
Type: Research Article
ISSN: 0305-5728

Article
Publication date: 1 February 1991

Fran Slack

The need for subject access on OPACs has been widely recognised since their early development in the USA (Markey, 1984; Matthews, 1985b). Many OPACs in UK academic libraries…

Abstract

The need for subject access on OPACs has been widely recognised since their early development in the USA (Markey, 1984; Matthews, 1985b). Many OPACs in UK academic libraries provide subject access to catalogue records, mostly through search strategics such as keyword access or subject headings searches. However, users do find subject searching more difficult than known‐item searching (Markey, 1985; Bagnall and Jeffreys, 1986) so most OPAC systems provide help screens to assist users in their searches.

Details

VINE, vol. 21 no. 2
Type: Research Article
ISSN: 0305-5728

Article
Publication date: 12 February 2018

An Chen, Paul Martin Lillrank, Henni Tenhunen, Antti Peltokorpi, Paulus Torkki, Seppo Heinonen and Vedran Stefanovic

In healthcare, there is limited knowledge of and experience with patient choice management. The purpose of this paper is to focus on patient choice, apply and test…

Abstract

Purpose

In healthcare, there is limited knowledge of and experience with patient choice management. The purpose of this paper is to focus on patient choice, apply and test demand-supply-based operating (DSO) logic integrated with clinical setting in clarifying choice contexts, investigate patient’s choice-making at different contexts and suggest context-based choice architectures to manage and develop patient choice.

Design/methodology/approach

Prenatal screening and testing in the Helsinki and Uusimaa Hospital District (HUS), Finland, was taken as an example. Choice points were contextualized by using the DSO framework. Women’s reflections, behaviors and experience at different choice contexts were studied by interviewing women participating in prenatal screening and testing. Semi-structured interview data were processed by thematic analysis.

Findings

By applying DSO logic, four choice contexts (prevention, cure, electives and continuous care) were relevant in the prenatal screening and testing episode. Women had different choice-making in prevention and cure mode contexts regarding choice activeness, information needs, social influence, preferences, emotion status and choice-making difficulty. Default choice was widely accepted by women in prevention mode and individual counseling can help women make informed choice in cure mode.

Originality/value

The authors apply the DSO model to contextualize the patient choice in one care episode and compare patient choice-making at different contexts. The authors also suggest the possible context-based choice architectures to manage and promote patient choice

Details

International Journal of Health Care Quality Assurance, vol. 31 no. 1
Type: Research Article
ISSN: 0952-6862

Keywords

Article
Publication date: 1 October 1995

Harold A. Records

In order to remain competitive, businesses need to rely heavily onthe productivity utilization of microcomputer technology. Microcomputermanufacturers have responded to this need…

411

Abstract

In order to remain competitive, businesses need to rely heavily on the productivity utilization of microcomputer technology. Microcomputer manufacturers have responded to this need with such a dazzling array of computers and optional equipment that it is becoming progressively more difficult to choose the most appropriate machine. Assists managers with the specification, selection and acquisition of microcomputers. The selection process includes profiling the user, and understanding key computer components and options including physical size, chip features and power, data bus pathways, memory, video, keyboard, mouse, price, acquisition sources, and vendor support services. Understanding what these items are, how they work, and how they work together enables managers to make informed choices relative to hardware acquisition.

Details

Industrial Management & Data Systems, vol. 95 no. 8
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 19 January 2010

Som Sekhar Bhattacharyya

The purpose of this paper is to propose a set of screens which would filter in the corporate social responsibility (CSR) programs that make business sense for a firm and screen

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Abstract

Purpose

The purpose of this paper is to propose a set of screens which would filter in the corporate social responsibility (CSR) programs that make business sense for a firm and screen out those that do not. This process based set of screens filter CSR initiatives based on certain inclusion and exclusion parameters. This paper further presents an integrated conceptualization of a strategic CSR framework. The CSR programs that pass through the set of screens are evaluated based on its strategic characteristics and the business gains from it.

Design/methodology/approach

This paper is conceptual in nature. The approach adopted in this paper is first to set the study context by presenting the extant literature on CSR and strategic management. Further based upon the perspectives from extant literature, the author incrementally builds an integrated framework on strategic CSR by using and providing logical arguments.

Findings

This conceptual paper presents new and richer theoretical perspectives on strategic CSR and thus extending the known theoretical knowledge boundaries on CSR. Further, insights could be gathered if the strategic CSR theoretical framework developed in this paper is studied empirically.

Practical implications

The perspectives on strategic CSR developed in this paper would help managers to design strategic CSR programs based on its focus and direction, proactiveness, activity nature, characteristics, and benefits.

Originality/value

In the past some scholars had attempted to develop framework on designing strategic CSR. In this paper, the author attempts to provide a more holistic and yet comprehensive theoretical perspective on strategic CSR initiatives. CSR managers can use this framework to design their CSR initiatives and manage their firm's CSR initiatives in a more effective and efficient manner.

Details

European Business Review, vol. 22 no. 1
Type: Research Article
ISSN: 0955-534X

Keywords

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