There is sparse research in literature that examine the use of social media to engage organisational stakeholders. The current study provides a direction to future researchers to explore this area and explain the use of social media as CSR communication strategy in better way.
Ali, I., Jiménez-Zarco, A.I. and Bicho, M. (2015), "Using Social Media for CSR Communication and Engaging Stakeholders", Corporate Social Responsibility in the Digital Age (Developments in Corporate Governance and Responsibility, Vol. 7), Emerald Group Publishing Limited, pp. 165-185. https://doi.org/10.1108/S2043-052320150000007010Download as .RIS
Emerald Group Publishing Limited
Copyright © 2015 Emerald Group Publishing Limited