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Article
Publication date: 19 June 2019

Martha Corrales-Estrada

The purpose of this paper is to understand how the profiles of design thinkers influence particular design-thinking solutions. It proposes to identify who (profiles), how…

Abstract

Purpose

The purpose of this paper is to understand how the profiles of design thinkers influence particular design-thinking solutions. It proposes to identify who (profiles), how (design-thinking methodologies) and what (outcomes as an innovation roadmap: process, product, business model, channel, brand, etc.), since the ways professional designers tackle a problem to reach an innovative solution is related to the designers’ profile.

Design/methodology/approach

The paper opted for an exploratory study using a focus group, composed of eight design thinkers and experts. An online survey was also sent to 123 DT leaders, with a return rate of 41 surveys, who worked on an end-to-end innovation project. The data were complemented by documentary analyses.

Findings

The paper provides empirical insights into the importance of selecting a diverse DT team. The team composition must be diverse because different profiles are required for different types of innovation and also for each DT phase to create value.

Research limitations/implications

Given the exploratory research approach being used in the paper, the research results may lack generalization to different contexts. Therefore, researchers are encouraged to test the proposed propositions further, using a larger sample that includes designers from different countries and testing eventual hypotheses.

Practical implications

The paper includes implications to increase the success rate of business innovations, and to reduce the associated costs that continue to increase for trial and error methods.

Originality/value

The paper fulfills an identified need to study how the DT profile and phases, empathize, define, ideate, prototype and test, require the correct skills and leadership throughout the whole process for effective outcome implementation.

Propósito

El artículo busca entender cómo los perfiles de los design thinkers influencian soluciones de design thinking particulares. Propone identificar quién (perfiles), cómo (metodologías de design thinking) y qué (resultados como parte de la ruta de innovación), considerando que la manera en que los diseñadores profesionales abordan un problema para alcanzar una solución innovadora se relaciona con el perfil de los diseñadores.

Diseño/metodología/enfoque

El artículo presenta un estudio exploratorio utilizando un grupo de enfoque, incluyendo ocho expertos design thinkers. Un cuestionario en-línea fue enviado a 123 líderes de proyectos relacionados con DT, con una tasa de respuesta de 41 encuestas.

Hallazgos

El artículo proporciona perspectivas empíricas sobre la importancia de seleccionar un equipo diverso de DT. La composición del equipo debe ser diversa porque diferentes perfiles son requeridos para diferentes tipos de innovación y para cada fase de DT para crear valor.

Limitaciones de Investigación/implicaciones

Debido a que se trata de un enfoque de investigación exploratorio, los resultados pueden estar limitados para generalizarse en distintos contextos. Por lo tanto, los investigadores que estén interesados en probar estas proposiciones son motivados a utilizar una muestra mayor, incluyendo diseñadores de distintos países para probar las hipótesis propuestas.

Implicaciones practicas

El articulo incluye implicaciones para incrementar la tasa de éxito de las innovaciones empresariales, y reducir los costos asociados que continúan incrementándose con métodos de prueba y error.

Originalidad/valor

El artículo satisfice una necesidad identificada de estudiar cómo los perfiles de los DT y las fases de DT requieren las habilidades y liderazgo correctos a través de todo el proceso para una implementación efectiva de los resultados.

Details

Academia Revista Latinoamericana de Administración, vol. 33 no. 1
Type: Research Article
ISSN: 1012-8255

Keywords

Content available
Book part
Publication date: 27 September 2019

Abstract

Details

Innovation and Entrepreneurship: A New Mindset for Emerging Markets
Type: Book
ISBN: 978-1-78973-701-1

Book part
Publication date: 27 September 2019

Martha Corrales-Estrada

The chapter covers a framework to design innovative business models to articulate a sustainable value narrative with a customer-centric approach, and it describes the rationale of…

Abstract

The chapter covers a framework to design innovative business models to articulate a sustainable value narrative with a customer-centric approach, and it describes the rationale of how an organization creates, delivers, and captures value. Every organization has a business model, even if the word “business” is not used as a descriptor. Additionally, the chapter will documents a case and presents a challenge.

To develop the framework, the chapter followed a customer-centric approach in order to build a sustainable business model and create economic, social, and environmental value.

Details

Innovation and Entrepreneurship: A New Mindset for Emerging Markets
Type: Book
ISBN: 978-1-78973-701-1

Keywords

Book part
Publication date: 27 September 2019

Mauricio Ballesteros-Ruiz, Felix Florencio Cardenas-del Castillo and Martha Corrales-Estrada

First things first: being an entrepreneur is not all glory, flexible hours, and being the owner of your own time. As a matter of fact, it is quite the opposite, at least in the…

Abstract

First things first: being an entrepreneur is not all glory, flexible hours, and being the owner of your own time. As a matter of fact, it is quite the opposite, at least in the early years. The stories we read about successful entrepreneurs are quite compelling and cause an urge and desire in people to pursue that kind of life. What is often left out of those great stories and news are all the businesses that have failed along the way. The odds of being one of those renowned entrepreneurs are extremely low. This is not to dissuade people of starting his or her own business, but for them to be aware of the reality and challenges of starting a new business. This chapter will focus on the different types of entrepreneurship.

Book part
Publication date: 27 September 2019

Martha Corrales-Estrada

The chapter covers a landscape and roadmap for business innovation, based on the consideration that the only measure of innovation is the value it creates. The challenge is to…

Abstract

The chapter covers a landscape and roadmap for business innovation, based on the consideration that the only measure of innovation is the value it creates. The challenge is to generate sustainable value today when value is a moving target and an expanding choice space for customers and providers. Additionally, the chapter will document one case and one challenge.

Three main findings in the chapter are: (1) value is on the eye of the customer; (2) invention is not innovation; it is a discovery as a result of creative processes that is often serendipitous and very difficult to predict or plan; and (3) innovation is to deliver and create value for a costumer through the commercialization and monetization of an offering.

Details

Innovation and Entrepreneurship: A New Mindset for Emerging Markets
Type: Book
ISBN: 978-1-78973-701-1

Keywords

Book part
Publication date: 27 September 2019

Zita Horváth

The chapter covers the legal landscape and roadmap of legal aspects for venture capital (VC) investments and financing.Mexico’s VC industry is composed by 63 Mexico-based fund…

Abstract

The chapter covers the legal landscape and roadmap of legal aspects for venture capital (VC) investments and financing.

Mexico’s VC industry is composed by 63 Mexico-based fund managers plus another 50 foreign firms that have done at least one transaction on the past four years. In sum, they have committed over $1.64 billion USD to be invested in the venture space, distributed over a diverse pool of VC stages and industries. As many of 46 funds are focused on seed capital, leaving the rest for later stages.

Regarding deal activity, AMEXCAP has record of 782 VC transactions for a total of $834 million USD invested from 2010 to September 2017. The industry saw its best year in its history in 2016 with the largest number of transactions with 182, representing $209 million USD of capital invested. Of these, 55% of all deals were in the seed stage, 40% in series A and B, and 5% were in later stages.

Details

Innovation and Entrepreneurship: A New Mindset for Emerging Markets
Type: Book
ISBN: 978-1-78973-701-1

Keywords

Book part
Publication date: 27 September 2019

Mario Felix Saldaña-Lugo

Foresight is a framework that can be used by organizations as a tool to elaborate a possible vision or visions of the future. Identifying ways to reach the future vision that is…

Abstract

Foresight is a framework that can be used by organizations as a tool to elaborate a possible vision or visions of the future. Identifying ways to reach the future vision that is more attractive, this framework has been created from the experience and best practices of a group of professional futurologists and is used in all kinds of organizations in the public or private sectors linked in an intrinsic way to the strategic planning process, based on the constant collection of information, the creation of scenarios, and the definition of medium- to long-term visions. It is due to this complexity in their execution that the practice of foresight has generally occurred in organizations of a certain size and is not widespread among entrepreneurs, individuals, or in small teams. To address this area of opportunity the author has structured an agile and compact version of the framework, with the simplified objective of providing its users with a degree of sensitivity toward a reduced set of future options and the author has called it Lean Foresight.

Details

Innovation and Entrepreneurship: A New Mindset for Emerging Markets
Type: Book
ISBN: 978-1-78973-701-1

Keywords

Book part
Publication date: 27 September 2019

Jose Manuel Saiz-Alvarez

The goal of this work is to include the new economic-based approaches related to entrepreneurship that have been published in the literature. Based on the neoclassical and…

Abstract

The goal of this work is to include the new economic-based approaches related to entrepreneurship that have been published in the literature. Based on the neoclassical and Austrian schools, some sociological, psychological and economic theories about entrepreneurship. In this work, some unknown economic-based approaches related to entrepreneurship will be summarized, as they are included in the work of Saiz-Alvarez and García-Vaquero (2017). These approaches are: (1) The Jack-of-all-trades Theory, (2) The Mezzanine Theory, (3) The O-Ring Theory, (4) The Theory of Resources and Capabilities, (5) Entrepreneurial Bricolage, (6) The Processes’ School, (7) The Feedback Loop Theory, (8) The Theory of Effectuation, and (9) The Theory of the Optimal Triangle. All these theories will be summarized in this chapter.

Book part
Publication date: 27 September 2019

Edgar Muñiz-Avila, Geraldina Silveyra-Leon and Laura Alheli Segarra-Perez

It is well known that entrepreneurship is a complex phenomenon, which takes place under great uncertainty. Much of the existing research that explores the venture creation process…

Abstract

It is well known that entrepreneurship is a complex phenomenon, which takes place under great uncertainty. Much of the existing research that explores the venture creation process has assumed a linear, unitary process. The proposal presented in this chapter involves the venture creation process viewed as an iterative, non-linear, feedback-driven system called the Startup Path – a framework that brings together the entrepreneur as an individual, with its journey on the venture creation process.

Details

Innovation and Entrepreneurship: A New Mindset for Emerging Markets
Type: Book
ISBN: 978-1-78973-701-1

Keywords

Book part
Publication date: 27 September 2019

Francisco Alberto Layrisse-Villamizar, Dariela Marina Parra-Elizondo and Gerardo Lozano-Fernandez

Social entrepreneurship (SE) has become the engine propelling the rapid expansion of the social/environmental sector; thus, the authors need to examine it from different…

Abstract

Social entrepreneurship (SE) has become the engine propelling the rapid expansion of the social/environmental sector; thus, the authors need to examine it from different perspectives. First of all, it is vital to understand the concept of SE in an attempt to understand the most basic question: what makes an entrepreneurship social and what makes a social initiative a SE? Second, it is important to know the tools to develop a SE such as the business model canvas and design thinking, among others, which are adapted to SE, as well as tools that are unique to the sector such as impact measurement and impact investing. Third, aspiring SEs have to understand the current ecosystem in order to take advantage of the enormous support that the SE ecosystem has to offer thanks to global players such as Ashoka, the Schwab, and Skoll foundations as well as prominent Latin American players such as New Ventures Group, ANDE, and collective company-driven initiatives such as Momentum led by BBVA Bank that have supported more than 10,000 SE all over the world. Finally, the authors will introduce the case of low-income house builders Hábtiva and a student challenge to ignite aspiring social entrepreneurs. This chapter provides a glimpse of the field SE by focusing in its importance in our current challenging world, its definition, some tools used in the field, the current ecosystem of SE, how to measure social impact, and some cases and challenges.

Details

Innovation and Entrepreneurship: A New Mindset for Emerging Markets
Type: Book
ISBN: 978-1-78973-701-1

Keywords

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