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The purpose of this paper is to explore the prospects of Malaysian seaports as hubs for seaport tourism. This symbiosis nexus between seaports and tourism needs to be explored to provide a luxury economic growth. Combinations of these two segments are expected to explore a new market in Malaysian tourism industry.

A thorough case study consists of five major seaports in Malaysia including Penang Port, Port Klang, Port of Tanjung Pelepas, Kuantan Port, Bintulu Port and Kota Kinabalu; these seaports have been selected to reveal their opportunities for the prospect of Malaysian seaport tourism via spatial interaction model.

Four main components including cruise activities, support from intra-region and inter-region economic corridors and the seaport regionalisation can be integrated to reveal the capacity of Malaysian seaport to be hub for seaport tourism.

This paper incorporates tourism sector as one of the streams in the fifth-generation seaports. Seaports and tourism are two economic generators in Malaysia and infusion of these components is expected to enhance the economic prospect, diversify the function of seaports and reduce the over-dependence on conventional tourism activities.

The World Islamic Tourism Mart in Malaysia has been attracting Muslim tourists from all over the world to choose Malaysia as their Islamic tourism destination. This paper aims to implement the concept of the travel career ladder (TCL) with the main purpose of the antecedents of travel motivation toward Malaysia for Islamic tourism destination (MMITD).

The theoretical model was tested using the structural equation modeling technique with partial least squares. A self-administered questionnaire was designed, distributed and collected from 180 effective participants who had visited Malaysia.

The findings revealed that the Islamic compliance with self-esteem needs, the Islamic compliance with relationship needs and the Islamic compliance with physiological needs have significant effects on Malaysia My Islamic tourism destination.

The scope of this research paper is limited to TCL including the Islamic compliance issues with self-fulfillment, self-esteem, relationship, safety and physiological needs. A small sample size was obtained with participants from the Muslim countries. A future study should be comprehensively conducted on larger and diverse sampling methods with participants from the Muslim and the non-Muslim major countries, as this paper particularly discusses the theoretical and managerial implications for the anticipated future studies.

The study yet attempts on the part of academicians in Malaysia, what travel motivational factors influence Islamic tourists to travel MMITD. Based on the previous literature and researcher’s experience, it is a new phenomenon and investigation on MMITD.

This paper aims to examine challenges and prospects of the Malaysian Islamic medical tourism sector and suggests strategies to leverage the strengths and opportunities as well as overcome the weaknesses and threats.

A series of semi-structured interviews were conducted with the Islamic hospital managers. Information collected was transcribed and content analysis was used to group the variables into the four SWOT categories.

The SWOT analysis identified several strengths (e.g. great hospitality, country’s characteristics and development of Islamic compliant hospital), weaknesses (e.g. low international certifications), opportunities (e.g. growing Muslim populations, Sept 11 incidence) and threats (e.g. competition from major medical tourism market and non-uniformity of Islamic medical tourism standards).

This paper could provide understanding of the sector and fundamental on the Islamic medical tourism market. Yet the SWOT analysis does not indicate how to achieve competitive advantage and result may become obsolete, with the dynamic environments.

This paper could serve as a guideline for the industry stakeholders to have better understanding in their business environment.

This paper is the first of its kind to integrate SWOT analysis and Islamic medical tourism industry. Hence, the findings could broaden knowledge on Islamic medical tourism industry and facilitate firms in tapping the growing market.

This study aims to explore the viability of the curricula offered by a university specialising in hospitality and tourism education in Kuching, Sarawak. The study also aims to explore the relevance and application of the hospitality and tourism education curricula to the needs of the Sarawak hospitality and tourism industry.

Grounded in human capital theory, the article highlights the importance of education in facilitating competently skilled human capital. Using a qualitative research approach, the outcomes indicate that the curricula offered by the hospitality and tourism education sector does meet the basic industry needs in Sarawak.

The outcomes suggest that the education sector should adopt a work-based learning model as this is shown to be an effective approach to enhancing practical relevance and competency.

There is insufficient empirical evidence on the exact set of skills and knowledge needed by an individual to be competently skilled in response to the needs of the hospitality and tourism industry in Sarawak.

The purpose of this study is to confirm that there is a great need for international Islamic accreditation body as a response of the growing number of the Islamic-friendly hospitals and Islamic practices among medical tourism providers across the globe, with a specific focus on the Malaysian industry.

This paper systematically reviews the content of medical tourism studies and international accreditation organizations for health-care providers from literature to meet its objective.

The establishment of international Islamic accreditation body becomes necessary nowadays as the response of the growing of Islamic medical tourism market. Creating standards based on Islamic laws and ethics may assess medical tourism providers when dealing with Muslim medical tourists. Furthermore, the most important benefit of Islamic accreditation is the development of uniform standards for Islamic medical tourism practices that combines health care and tourism services together.

An international Islamic accreditation body should be developed to assist practitioners and policymakers to use standards to select policies to improve Islamic medical tourism practices, which in turn may facilitate the identification of effective services that can meet Muslim medical tourists’ needs and expectations.

This study is the first that suggests the need to establish an international Islamic accreditation organization that assesses hospitals to offer Islamic medical tourism practices for Muslim medical tourists. It may contribute and add value to the body of Islamic medical tourism.

The purpose of this research is to empirically examine the critical factors that are influencing international students’ perception in the selection of a destination for education tourism.

This research seeks to develop a comprehensive framework embedded with service quality, destination image and spirituality behavior. The data were collected by administering a self-administered questionnaire to a sample of 220 respondents who were studying at the universities in Peninsular Malaysia. The constructs and items used in the questionnaire were adapted from the literature review. This research applied confirmatory factor analysis and structural equation modeling to test the proposed hypotheses.

The outcome of this research indicated that there is a substantial relationship between service quality and the choice of a destination for education tourism. This research also explored that destination brand image significantly relates to the selection of a destination for education, tourism when the destination loyalty variable plays a strong mediation role. Interestingly, the direct relationship between spirituality behavior and selection of destination was not significant. On the other hand, a significant relationship was discovered between spirituality behavior and choice of destination when the tourists’ intention plays as a mediating function.

First, the limitation is in the scope of this study, as only five constructs were examined. Future research may include other types of variables in exploring the antecedents of destination selection for education tourism. Second, the sample size was only 220 and respondents were restricted to only a few universities. Future research should be done on a bigger sample size and on more diverse sample.

Managers of the respective higher learning institutions need to focus on tourists’ satisfaction by providing a memorable experience. International students who have satisfactory experience with the respective higher learning institutions will spread a positive word of mouth about the destinations to other prospective foreign students. Today, tourists have a strong urge to see the spiritual side of their liveliness. Policymakers need to offer services with the comportment of the spiritual settings in their respective educational environment to extend the spiritual experience toward international students.

There is a need for more research on how to build a comprehensive model for selection of a destination in educational tourism. The results of this empirical research are of particular significance to policymakers, as it better informs them as to how best to use the antecedents in designing the destination choice for education tourism to establish it as more practical regardless of the diverse spiritual beliefs.

This research is one of the initial attempts on part of the researchers in Malaysian education tourism context where spirituality has been taken into consideration.

This study aims to assess the possibility of adapting evidence-based policies in the daily operations of tour operators in Semporna, Sabah, Malaysia. This intervention is important, as on-site investigations reveal that operators are operating their businesses with little reference to the ecotourism policy guidelines.

This study adopted a full qualitative approach. In-depth interviews were conducted on tour operators in Semporna, while text mining was used to elicit data from the Malaysian National Ecotourism Plan. Thematic analysis was used to analyse the data from the primary sources.

Gaps were evident between best practices guidelines from the National Ecotourism Plan and the day-to-day practices of tour operators in Semporna, Sabah. This was due to the limitations of the National Ecotourism Plan and the limitations of the operators in identifying and adhering to best practices; the impracticality of best practices in site-specific scenarios; and the benefit of adapting evidence-based practices (ECP) in Semporna, Sabah.

The implications of this study include a plan to bring forth a non-parochial and innovative approach in rural tourism policymaking process and to advocate evidence-based intervention through the inclusion and participation of stakeholders.

This study contributes towards the requisite of evidence-based intervention for rural tourism policies to meet site-specific needs.

This paper addresses the strategic industry challenge relating to new education frameworks. The paper identifies key digital literacy and employability skills that students and educators need to develop to better understand and negotiate the changing, digitally focused landscape of the hospitality and tourism industry (HTI).

Content analysis was conducted on relevant literature related to digital technologies and employability skills. In particular, the paper explores the role of digital literacy and employability skills in an emerging digital economy and the disruptive impacts on hospitality and tourism operations.

There are three key findings related to digital literacy skills and technologies: industry practitioner perspectives, employability skills and experience economy services and disruptive digital innovations. These findings are conceptualised to craft an innovative framework for technology-driven hospitality and tourism curriculum development. The framework developed in this paper will be of interest to both hospitality and tourism educators and managers in the increasingly digitalized Malaysian HTI.

This paper presents an innovative, collaborative framework for hospitality and tourism curriculum development in education and industry to identify and develop the required digital literacy and employability skills.

This study aims to develop an educational tourism demand model, particularly in respect to dynamic effects, university quality (QU) and competitor countries. Educational tourism has been identified as a new tourism sub-sector with high potential, and is thus expected to boost economic growth and sustainability.

This study reviews the literature on the determinants of educational tourism demand. Even though the existing literature is intensively discussed, mostly focusing on the educational tourism demand from an individual consumer's perspective, this study makes an innovation in line with the aggregate demand view. The study uses data that consist of the enrolment of international students from 47 home countries who studied in Malaysia from 2008 to 2017. The study utilised the dynamic panel method of analysis.

This study affirms that income per capita, educational tourism price, price of competitor countries and quality of universities based on accredited programmes and world university ranking are the determinants of educational tourism demand in both the short and the long term. Also, a dynamic effect exists in educational tourism demand.

The results imply that government should take the quality of services for existing students, price decisions and QU into account to promote the country as a tertiary education hub and achieve sustainable development.

Research on the determinants of the demand for educational tourism is rare in terms of macro data, and this study includes the roles of QU, competitor countries and dynamic effects.

The main aim of this paper is to critically review the contribution made by this theme issue to the literature by examining contemporary innovations that are emerging and enhancing responsible rural tourism practices in Malaysia.

Based on the theme issue, a critical content analysis of the papers selected for the issue was undertaken.

The summary paper generally highlights all emerging and innovative approaches from various case studies in rural tourism destinations in Malaysia.

The complex and dynamic realities of rural tourism are both a challenge and an opportunity for responsible governance of rural tourism destinations.

The current theme issue explores emerging models from stakeholders' perspectives to enhance the concept of rural tourism sustainability in the context of the economy, social and environment.