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The need of international Islamic standards for medical tourism providers: a Malaysian experience

Ahmed Kamassi (Department of Business Administration, International Islamic University Malaysia, Kuala Lumpur, Malaysia)
Noor Hazilah Abdul Manaf (Department of Business Administration, International Islamic University Malaysia, Kuala Lumpur, Malaysia)
Azura Omar (Department of Business Administration, International Islamic University Malaysia, Kuala Lumpur, Malaysia)

Journal of Islamic Marketing

ISSN: 1759-0833

Article publication date: 3 February 2020

Issue publication date: 9 January 2021

608

Abstract

Purpose

The purpose of this study is to confirm that there is a great need for international Islamic accreditation body as a response of the growing number of the Islamic-friendly hospitals and Islamic practices among medical tourism providers across the globe, with a specific focus on the Malaysian industry.

Design/methodology/approach

This paper systematically reviews the content of medical tourism studies and international accreditation organizations for health-care providers from literature to meet its objective.

Findings

The establishment of international Islamic accreditation body becomes necessary nowadays as the response of the growing of Islamic medical tourism market. Creating standards based on Islamic laws and ethics may assess medical tourism providers when dealing with Muslim medical tourists. Furthermore, the most important benefit of Islamic accreditation is the development of uniform standards for Islamic medical tourism practices that combines health care and tourism services together.

Practical implications

An international Islamic accreditation body should be developed to assist practitioners and policymakers to use standards to select policies to improve Islamic medical tourism practices, which in turn may facilitate the identification of effective services that can meet Muslim medical tourists’ needs and expectations.

Originality/value

This study is the first that suggests the need to establish an international Islamic accreditation organization that assesses hospitals to offer Islamic medical tourism practices for Muslim medical tourists. It may contribute and add value to the body of Islamic medical tourism.

Keywords

Citation

Kamassi, A., Abdul Manaf, N.H. and Omar, A. (2021), "The need of international Islamic standards for medical tourism providers: a Malaysian experience", Journal of Islamic Marketing, Vol. 12 No. 1, pp. 113-123. https://doi.org/10.1108/JIMA-03-2019-0051

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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