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1 – 10 of over 7000Alessandro Brun and Antonella Moretto
The purpose of this paper is to identify the organisation of the quality department and the management of the supply chain (SC) used by luxury companies to achieve quality…
Abstract
Purpose
The purpose of this paper is to identify the organisation of the quality department and the management of the supply chain (SC) used by luxury companies to achieve quality requirements.
Design/methodology/approach
The paper follows an exploratory approach using a case-based methodology. Data are collected through eight case studies with French luxury companies.
Findings
The paper offers insights into the management of quality for luxury companies. The paper illustrates the main determinants of the adoption of the specific quality organisations; moreover, the paper identifies the main approaches adopted by luxury companies at the SC level to control the quality along the whole chain. For example, the paper raised that all accessible and aspirational luxury companies present a full-time quality department whereas a part-time approach is identified for high-luxury companies. In high-luxury companies, quality issues are perceived as critical elements to be monitored not just by one specific department but by each and every company employees; on the contrary, in the other companies the approach towards quality is more similar to the one of mass-market companies.
Research limitations/implications
The research provides initial insights into the important role of quality in luxury companies. To date, the analysis is predominantly qualitative and not sufficiently statistically significant to generalise the results.
Practical implications
This paper raises a number of important issues for luxury companies who are not advance yet in structurally managed quality issues into their companies but especially their SCs.
Originality/value
This paper is one of the first attempts to study quality management specifically applied to luxury companies, with a main focus on the organisation of the quality department as well as the SC.
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The spending capacity of the middle-income class increases with growing economies. With this increase, luxury goods are not only consumed by rich people alone. For this reason…
Abstract
The spending capacity of the middle-income class increases with growing economies. With this increase, luxury goods are not only consumed by rich people alone. For this reason, luxury brands are expanding their target population and enriching their products and services accordingly. Thus, the luxury market which addresses the middle- and upper-middle-income groups is changing and its importance is increasing. In this chapter, the definition of luxury, the classification of luxury goods, the requirements of the luxury marketing mix (product, price, distribution and promotion) and applied strategies are examined. This chapter also covers how luxury products have authentic features, premium and masstige brands, fake luxury products that are the exact copies of original luxury brands, and how and why this fake luxury market grows. At the end of the chapter, the luxury market in Turkey, which has been growing rapidly, especially in recent years, is examined in detail and all the features of the market are presented. It is expected that this market will continue to grow in the future, as a large number of tourists from nearby regions, Central Asia and Arab countries come to Turkey to buy luxury branded products and services.
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Diego A. de J. Pacheco, Rodrigo Veleda Caetano, Samuel Vinícius Bonato, Bruno Miranda dos Santos and Wagner Pietrobelli Bueno
Small retail stores in the luxury market face significant challenges due to fluctuations in market demand. This task turns challenging as it requires effectively coordinating and…
Abstract
Purpose
Small retail stores in the luxury market face significant challenges due to fluctuations in market demand. This task turns challenging as it requires effectively coordinating and translating customer needs into specific requirements that align with retail goals and available resources. However, limited empirical research exists investigating how managers can address service value and quality attributes in small retail stores. This article aims to bridge this gap by investigating the role of quality function deployment (QFD) in improving market and quality requirements management in small retail stores.
Design/methodology/approach
Based on the case study, a customer survey was initially conducted to gather information on critical characteristics valued in the luxury retail segment. QFD was used to assist the company in identifying and prioritizing key quality attributes to meet customer requirements effectively.
Findings
The findings demonstrate that implementing QFD in small luxury retail stores empowers managers to identify previously neglected product and service quality aspects. The article shows that QFD informs organizational adaptations that align with the demands of the retail market, leading to an improved ability to meet customer expectations and enhance customer value through the development of enhanced products and services. The study showcases the efficacy of the tested methodology in effectively capturing and prioritizing both tangible and intangible customer needs in retail.
Practical implications
Findings offer valuable insights to retail managers of small luxury stores, providing actionable market-oriented strategies. By implementing the recommended practices, managers can improve the store’s competitiveness and better cater to the customer base.
Originality/value
This study contributes to bridging persistent knowledge gaps by addressing the unique context of small luxury retail stores and introducing the application of QFD in this setting. The insights gained from this research are relevant to both retailing and quality management literature. Considering the growing prevalence of transformations in the retail industry, the study provides practical implications for retail managers in effectively navigating these changes.
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Neil Towers, Patsy Perry and Rong Chen
Corporate social responsibility (CSR) has become a central part of the sourcing and supply activity in the textile industry. The role of supply chain management is fundamental to…
Abstract
Purpose
Corporate social responsibility (CSR) has become a central part of the sourcing and supply activity in the textile industry. The role of supply chain management is fundamental to CSR implementation as it has become a key customer requirement and business driver. This research seeks to investigate how the luxury sector is addressing these demands through a single in-depth exploratory study of a Scottish based luxury own-brand and branded cashmere garment manufacturer.
Design/methodology/approach
The paper uses an exploratory approach through a single qualitative case study.
Findings
Corporate social responsibility has become an increasingly important part of the luxury garment producer ' s operation. The luxury brands are now placing additional demands on the cashmere producer to demonstrate compliance with CSR standards which in turn requires the company to adjust its operating procedure and management processes. The current levels of transparency and auditability of the CSR management process throughout the layers of the business were less sophisticated than currently found in many mid-market garment manufacturers and retailers.
Research limitations/implications
The findings of the paper are based on a single qualitative exploratory study and therefore analytic generalisations are possible from interpreting the results.
Practical implications
The contribution of the paper is a greater understanding of CSR management in the work and information flows for a specialised international luxury manufacturing business throughout its geographically extended supply chain.
Originality/value
The contribution of the paper is a greater understanding of CSR management in the work and information flows for a specialised international luxury manufacturing business throughout its geographically extended supply chain.
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Markéta Novotná and Josef Kunc
Luxury consumption in the Czech Republic and other post-socialist countries has a shorter history than in the developed Western countries. The historical development of these…
Abstract
Luxury consumption in the Czech Republic and other post-socialist countries has a shorter history than in the developed Western countries. The historical development of these countries still reflects the differences in buying behaviour. The chapter focusses on luxury travellers' behaviour and consumption patterns in the Czech Republic. In the Czech Republic, where the concept of old luxury has prevailed, it is already possible to observe a gradual shift towards a new luxury travel model. This new luxury model is associated with a high level of comfort and privacy, exclusive location and first-class services and new elements such as travelling, authenticity and sustainability.
The chapter provides different perspectives on consumption patterns. It points to consumer behaviour in luxury travel in dependence on the selected sociodemographic variables and spatial determinants. It also reveals the luxury-driven travel motivation and preferences on a luxury holiday. The results show that Czech luxury travellers are different in comparison with the traditional European markets. The Czechs fall behind the European luxury travellers, especially regarding the financial possibilities. As far as the Czech luxury traveller profile is concerned, the category of baby boomers with tertiary education and regular income is the most dominant among Czech affluent clients. The satisfaction of the needs for relaxation and the exploration of new destinations are the primary motives for taking luxury holidays. Concerning the regional income inequality, disparities between the capital city of Prague and the rest of the country are observed.
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Abstract
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Huiru Yang, Delia Vazquez and Marta Blazquez
The competitive luxury market raises higher requirements for luxury brands to effectively involve young generations in creating and endowing meanings to products, services and…
Abstract
The competitive luxury market raises higher requirements for luxury brands to effectively involve young generations in creating and endowing meanings to products, services and experiences. Several researchers suggest that art experiences create a fertile source of co-creation practices for cultural customers as they could engage in cognitive, emotional and imaginal activities to endowing meanings to products or services. Hence, bridging art and luxury is of significance for luxury brands to create value and engage their customers. This chapter delivers the essence of value for luxury brands and their customers and focusses on how luxury brands deploy art-based initiatives as a favourable technique in which value co-creation takes place.
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Hakan Karaosman, Donna Marshall and Verónica H. Villena
The purpose of this paper is to understand how supply chain actors in an Italian cashmere supply chain reacted to dependence and power use during the Covid-19 crisis and how this…
Abstract
Purpose
The purpose of this paper is to understand how supply chain actors in an Italian cashmere supply chain reacted to dependence and power use during the Covid-19 crisis and how this affected their perceptions of justice.
Design/methodology/approach
The research took a case study approach exploring issues of dependence, power and justice in a multi-tier luxury cashmere supply chain.
Findings
The authors found two types of dependence: Craftmanship-induced buyer dependence and Market-position-induced supplier dependence. The authors also identified four key archetypes emerging from the dynamics of dependence, power and justice during Covid-19. In the repressive archetype, buying firms perceive their suppliers as dependent and use mediated power through coercive tactics, leading the suppliers to perceive interactional, procedural and distributive injustice and use reciprocal coercive tactics against the buying firms in the form of coopetition. In the restrictive archetype, buying firms that are aware of their dependence on their suppliers use mediated power through contracts, with suppliers perceiving distributive injustice and developing ways to circumvent the brands. In the relational archetype, the awareness of craftmanship-induced buyer dependence leads buying firms to use non-mediated power through collaboration, but suppliers still do not perceive distributive justice, as there is no business security or future orders. In the resilient archetype, buying firms are aware of their own craftmanship-induced dependence and combine mediated and non-mediated power by giving the suppliers sustainable orders, which leads suppliers to perceive each justice type positively.
Originality/value
This paper shows how the actors in a specific supply chain react to and cope with one of the worst health crises in living memory, thereby providing advice for supply chain management in future crises.
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