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Introduction

Selcen Ozturkcan

Elif Yolbulan-Okan

Marketing Management in Turkey

ISBN: 978-1-78714-558-0, eISBN: 978-1-78714-557-3

Publication date: 30 July 2018

Citation

Ozturkcan, S. and Yolbulan-Okan, E. (2018), "Introduction", Ozturkcan, S. and Okan, E.Y. (Ed.) Marketing Management in Turkey (Marketing in Emerging Markets), Emerald Publishing Limited, Leeds, pp. 3-8. https://doi.org/10.1108/978-1-78714-557-320181002

Publisher

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Emerald Publishing Limited

Copyright © 2018 Emerald Publishing Limited