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Marketing Management in Turkey

ISBN: 978-1-78714-558-0, eISBN: 978-1-78714-557-3

Publication date: 30 July 2018


Ozturkcan, S. and Yolbulan-Okan, E. (2018), "Introduction", Ozturkcan, S. and Okan, E.Y. (Ed.) Marketing Management in Turkey (Marketing in Emerging Markets), Emerald Publishing Limited, Bingley, pp. 3-8.



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