Search results

1 – 10 of 376
Article
Publication date: 19 December 2019

Natalia Vorobiova, Patrícia Pinto, Pedro Pintassilgo and Joice Lavandoski

This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet remains…

Abstract

Purpose

This paper addresses the motivations of tourists who visit the region of La Rioja, Spain, which is well known for its internationally recognized, high-quality wines, yet remains understudied as a wine tourism destination. The paper aims to ascertain whether tourists are attracted to La Rioja because of its famous wines and wine-related activities or if other motivations exist.

Design/methodology/approach

The data were derived from 217 questionnaires regarding tourists’ motivations. A tourist survey was applied in La Rioja’s capital city, Logroño, and segmentation analysis was undertaken. The data were first grouped into five factors regarding motivations for one’s visit. These factors were then used to create two clusters: “wine tourists” and “other tourists”.

Findings

The results enabled us to detect different segments of tourists. The existence of two clusters suggests that tourists are motivated to visit the region for various reasons that are not necessarily wine-related. Thus, the region should be marketed to tourists beyond the theme of wine, as there is a demand for diverse experiences.

Originality/value

Using the push and pull theory, this study contributes to the literature on the profile of visitors to wine tourism destinations by identifying differences in terms of motivations and other personal characteristics between “wine tourists” and the “other tourists”. It also adds to the few existing studies on wine tourism segmentation in Spain through its focus on La Rioja, which is one of the most famous Spanish wine tourism destinations.

Details

International Journal of Wine Business Research, vol. 32 no. 3
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 1 February 1992

David C. Gilbert

Describes a number of new initiatives aimed at developing tourism in La Rioja, a viticultural region of Spain, which represents a response to pressures to develop the local…

Abstract

Describes a number of new initiatives aimed at developing tourism in La Rioja, a viticultural region of Spain, which represents a response to pressures to develop the local economy in rural areas of the EC. Outlines the mission and objectives of the proposed plan which incorporates economic, social and environmental elements. Reports on planned future developments which include a wine and gastronomy programme, mountain tourism, health tourism, a palaeontological park and archaeological areas, cultural tourism and language courses.

Details

International Journal of Wine Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 0954-7541

Keywords

Article
Publication date: 6 June 2008

Mikel Larreina and Ricardo Aguado

This paper aims to analyse how the economic impact of wine in producing regions can be measured. It also seeks to show the relationship between wine cluster performance and…

1215

Abstract

Purpose

This paper aims to analyse how the economic impact of wine in producing regions can be measured. It also seeks to show the relationship between wine cluster performance and regional economic development, through the study of Rioja's recent success in both wine market and distribution of wealth.

Design/methodology/approach

The paper uses the input‐output analyses to estimate the economic impact of the wine cluster and its role in regional economy. The case of Rioja is taken as example of regions where wine is the driving economic force.

Findings

The paper finds that Rioja wine cluster specificities may be the cause of the recent outperformance of Riojan economy, in which the wine cluster accounts for a fifth of regional GDP. The increase in wine sales in this region is simultaneous to the spread of welfare among the local population.

Originality/value

The paper shows the extremely deep impact that changes in wine market may arise in wine producing regions' welfare, thus enabling wine sector's main actors to measure wine impact on regional economy.

Details

International Journal of Wine Business Research, vol. 20 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 3 August 2015

Evangelina Aranda, Mar Gómez and Arturo Molina

– The purpose of this paper is to study the formation of denomination of origin brand image in two different Spanish wine regions.

1598

Abstract

Purpose

The purpose of this paper is to study the formation of denomination of origin brand image in two different Spanish wine regions.

Design/methodology/approach

A sample of wine consumers was selected in two denominations of origin (DOs): Rioja and La Mancha. Partial least squares method was used to estimate the measurement and the proposed structural model. A multi-group analysis was also employed to determine the main differences between both wine umbrella brands.

Findings

The main components that contribute to the creation of brand image were tested: functional image and reputation, and affective image. The comparison found that the values obtained for La Mancha are significantly inferior to those of Rioja as regards affective image.

Research limitations/implications

The choice of two Spanish wine regions and the analysis of wine consumers who were purchasing in wine shops suggest future research works that will consider not only extending the number of wine brands studied, but will also cover other kinds of commercial establishments, differentiating the place of consumption or suggesting a variety of wine styles.

Practical implications

The results obtained suggest the relevance of DOs in the commercialisation of wines, and consequently the activities and alliances that should be developed to improve the main components of brand image.

Originality/value

A multi-group analysis focused on two Spanish DOs has been used to determine the strengths and weaknesses of each umbrella brand. The basis used for this has been the study of functional and affective aspects in one of the most traditional wine countries in Europe, Spain. This research is of value to academics, wineries and public institutions, as it may allow them to design marketing and commercialisation strategies.

Details

British Food Journal, vol. 117 no. 8
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 5 May 2015

Alfonso J. Gil, Jorge L. Garcia-Alcaraz and Mara Mataveli

– The purpose of this paper is to describe the role of training demand in the organisational changes.

Abstract

Purpose

The purpose of this paper is to describe the role of training demand in the organisational changes.

Design/methodology/approach

The paper describes the demand of training courses in the Rioja wine sector in Spain and its relation with the changes in the sector carried out in recent years. Through a questionnaire, wineries’ managers asked about the training demand in the sector and change processes. It is proposed, first, the relationship between the demand for training and changes made by companies of Rioja wine in entering new markets and innovation in products and, second, that these changes explain the demand of training in marketing and oenology topics. To confirm the hypotheses, a binary logistic regression analysis was performed.

Findings

It was found that the relationship between the demand for training and the processes of change, and that the change processes in companies of Rioja wine sector originate a specific demand for training.

Practical implications

The paper provides a review of the importance of training in changes processes of companies. A critical factor in the change process is the development of workers competencies to cope with the changes in the organisation, but it is also important to develop a culture of change in the organisation.

Originality/value

This paper provides empirical evidence of the relationship between organisational changes and training demands in a key sector from the Rioja Community in Spain.

Details

European Journal of Training and Development, vol. 39 no. 4
Type: Research Article
ISSN: 2046-9012

Keywords

Article
Publication date: 4 March 2021

Marta Fernández-Olmos, Ana Felicitas Gargallo-Castel and Giulio Malorgio

The present study aims to provide new evidence regarding the factors that determine the survival of firms in the Spanish wine industry and to improve the understanding of sector…

Abstract

Purpose

The present study aims to provide new evidence regarding the factors that determine the survival of firms in the Spanish wine industry and to improve the understanding of sector dynamics.

Design/methodology/approach

The empirical analysis, conducted over a representative sample of wineries in the DOC Rioja wine industry, is based on non-parametric (Kaplan–Meier graph) and semi-parametric survival models (Cox proportional hazard model).

Findings

The empirical model finds that wineries with a higher number of networks with institutions enjoy better survival prospects. This study also shows that a winery’s previous performance affects the winery’s survival probability; therefore, successful wineries in the past encounter a smaller hazard of exit. Although spending on R&D and exporting are factors likely to improve wineries' efficiency and competitiveness, these factors did not contribute significantly to the survival of DOC Rioja wineries.

Originality/value

This paper makes a significant contribution to the understanding of the determinants of wineries' survival and has important policy implications. In order to raise the probability of survival, policy makers should promote the networks that link wineries and institutions. Moreover, this study is based on survival analysis which, although frequently used in medical and behavioural sciences, has rarely been applied to wine economics. Finally, it uses a unique data set obtained from primary data collection, which previous studies have not analysed in relation to the probability of winery survival.

Details

British Food Journal, vol. 123 no. 7
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 29 December 2023

Peter Bannister, Elena Alcalde Peñalver and Alexandra Santamaría Urbieta

This purpose of this paper is to report on the development of an evidence-informed framework created to facilitate the formulation of generative artificial intelligence (GenAI…

Abstract

Purpose

This purpose of this paper is to report on the development of an evidence-informed framework created to facilitate the formulation of generative artificial intelligence (GenAI) academic integrity policy responses for English medium instruction (EMI) higher education, responding to both the bespoke challenges for the sector and longstanding calls to define and disseminate quality implementation good practice.

Design/methodology/approach

A virtual nominal group technique engaged experts (n = 14) in idea generation, refinement and consensus building across asynchronous and synchronous stages. The resulting qualitative and quantitative data were analysed using thematic analysis and descriptive statistics, respectively.

Findings

The GenAI Academic Integrity Policy Development Blueprint for EMI Tertiary Education is not a definitive mandate but represents a roadmap of inquiry for reflective deliberation as institutions chart their own courses in this complex terrain.

Research limitations/implications

If repeated with varying expert panellists, findings may vary to a certain extent; thus, further research with a wider range of stakeholders may be necessary for additional validation.

Practical implications

While grounded within the theoretical underpinnings of the field, the tool holds practical utility for stakeholders to develop bespoke policies and critically re-examine existing frameworks.

Social implications

As texts produced by students using English as an additional language are at risk of being wrongly accused of GenAI-assisted plagiarism, owing to the limited efficacy of text classifiers such as Turnitin, the policy recommendations encapsulated in the blueprint aim to reduce potential bias and unfair treatment of students.

Originality/value

The novel blueprint represents a step towards bridging concerning gaps in policy responses worldwide and aims to spark discussion and further much-needed scholarly exploration to this end.

Article
Publication date: 6 April 2021

Mercedes Marzo-Navarro and Marta Pedraja-Iglesias

The purpose of this paper is to define and analyse not only the main categories of online marketing strategies used by Rioja wine producers but also how wineries use their…

Abstract

Purpose

The purpose of this paper is to define and analyse not only the main categories of online marketing strategies used by Rioja wine producers but also how wineries use their websites to provide information about wine tourism.

Design/methodology/approach

The content of websites corresponding to the Rioja designation of origin (Spain) is analysed, and the types of websites are determined according to significant differences in their content.

Findings

The websites used by Rioja wineries can be improved. The elements developed the best are those related to contact information and interactive communication, although interactive communication can also be enhanced through properly managed social networks. The study concludes that the websites can be further improved by including more information about the wines of the wineries, by improving their e-commerce platforms and interactivity and by including more information about other companies at the wine tourism destination. Two distinct types of websites were observed, differentiated by greater or lesser orientation towards the development of the region as a wine tourism destination.

Research limitations/implications

This study should be conducted for other designations of origin, both national and international, thereby allowing a comparison of not only the elements that are present on websites but also their orientation.

Practical implications

An outline is provided regarding the information that a winery's website must have to generate interest in a region as a wine tourism destination. The indicators that must be developed for a region to be tourism oriented are shown.

Social implications

The study highlights the importance of including wine tourism information on websites to improve social cohesion among wine tourism players and to contribute to both a stronger wine tourism identity and improved economic outcomes.

Originality/value

The proposed scheme is a diagnostic tool that allows determining the areas of improvement of one of the main sources of information used by tourists when selecting a destination. This tool can be applied by any winery regardless of its location.

Details

International Journal of Wine Business Research, vol. 33 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 28 June 2011

Luz María Marín and María Carmen Ruiz‐Olalla

The purpose of this paper is to explore the relationship between ISO 9000:2000 certification and business results. It aims to provide reliable and valid constructs for measuring…

1680

Abstract

Purpose

The purpose of this paper is to explore the relationship between ISO 9000:2000 certification and business results. It aims to provide reliable and valid constructs for measuring quality results and operative results in a specific sector: the furniture industry in Spain and to test the effects of certification on the aforementioned results.

Design/methodology/approach

A questionnaire survey was conducted in 130 Spanish companies. Confirmatory factor analysis tests were used to verify scales validity and reliability. The analysis of the variance (ANOVA) was utilised to investigate the statistical effects of ISO certification.

Findings

The results revealed two reliable and valid constructs: quality results and operative results. These measurement scales differentiated all the certified companies in the sample from the non‐certified enterprises due to the better results obtained by the former.

Originality/value

Although some studies have concentrated on analysing different quality results deriving from certification and the results of different operations, there is still a clear need for research using previously validated tools to measure results. This research aims to fill this gap by validating two scales to measure both types of results: quality results and operative results.

Details

International Journal of Quality & Reliability Management, vol. 28 no. 6
Type: Research Article
ISSN: 0265-671X

Keywords

Article
Publication date: 13 February 2017

Alfonso J. Gil and Mara Mataveli

This paper aims to analyse the impact of organizational learning culture and learning facilitators in group learning.

2204

Abstract

Purpose

This paper aims to analyse the impact of organizational learning culture and learning facilitators in group learning.

Design/methodology/approach

This study was conducted using a survey method applied to a statistically representative sample of employees from Rioja wine companies in Spain. A model was tested using a structural equation model.

Findings

Statistical evidences suggest that both the learning culture and facilitators of group learning impact positively on group learning. In addition, it was found that the facilitation of learning has a positive influence on the learning culture.

Practical implications

From the paper, two sets of implications are extracted. The first is related to learning in the workplace – the importance of facilitating learning in group learning is emphasized. The second set refers to human resources development: organizational commitment to the development of informal learning is highlighted.

Originality/value

The paper explores the concept of learning culture and how it relates to the development of group learning, and an important system in the workplace is implemented.

Details

Journal of Workplace Learning, vol. 29 no. 1
Type: Research Article
ISSN: 1366-5626

Keywords

1 – 10 of 376