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Open Access
Article
Publication date: 24 October 2018

Mariusz Maciejczak and Jakub Mikiciuk

The purpose of this paper is to identify factors resulting from climate change that could impact the cost-effectiveness and development of viticulture in Poland. Climate…

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Abstract

Purpose

The purpose of this paper is to identify factors resulting from climate change that could impact the cost-effectiveness and development of viticulture in Poland. Climate change is a crucial challenge for the global wine industry. It has the potential to shift the centre of gravity of viticulture from well-developed regions to new ones, including Poland.

Design/methodology/approach

Two main methods of data collection were applied: computer assisted telephone interviewing and computer assisted personal interview. A structured questionnaire was drafted, piloted and sent to farms randomly selected to represent wine producers from different wine regions of Poland. The linear probability model was used to determine the factors influencing cost-effectiveness in viticulture production. Data were calculated by using SAS software.

Findings

Current and future climate change factors could influence the cost-effectiveness and growth of viticulture in Poland. The exploitation of these opportunities will require the development and implementation of new policies and practices at the farm level, which could also promote innovation in the sector. Furthermore, wine growers according to the increased risk of the unfavourable abiotic and biotic production conditions would be forced to undertake the adaptation strategies to limit the risk of lowering the cost-effectiveness.

Originality/value

This study identifies viticulture and winemaking opportunities for new regions such as Poland. The challenges involved in managing this transition are discussed.

Details

International Journal of Climate Change Strategies and Management, vol. 11 no. 2
Type: Research Article
ISSN: 1756-8692

Keywords

Abstract

Study level/applicability

MBA/MS/Executive Training.

Subject area

Business and society; sustainability; women business leaders.

Case overview

This case is about the development of sustainable viticulture in Israel. Michal Akerman, a viticulturist and agronomist, implemented out-of-the box ideas at Tabor Winery, Israel, and was successful in developing organic and sustainable vineyard. However, she faced challenges in terms of improving the quality of grapes as she looked forward to growing some of the best quality French grapes in Israel in the challenging conditions of the Negev desert region.

Expected learning outcomes

The expected learning outcomes are: to analyze the environmental impact of viticulture and sustainable viticulture through Tabor’s example, to examine how leaders can drive businesses to be involved in sustainable practices and challenges involved in implementing sustainable practices and to develop a framework for female leaders working in male-dominated business environments.

Social implications

This case captures Michal Akerman’s (Michal) endeavours to develop organic and sustainable viticulture at Israel-based Tabor Winery. The traditional practices followed to grow the vineyards were proving adverse to the biodiversity. Unsustainable practices wiped out rare plants, and micro-organisms, which were essential for cultivation of grapes. The imbalance and unnatural ecosystem ultimately posed a threat to the very sustenance of the vineyards. As a seasoned viticulturist, Michal was of the view that a stable, diverse and balanced ecosystem prevented diseases among plants, and improved the quality of grapes.

Supplementary materials

Teaching Notes are available for educators only.

Subject code

CSS 4: Environmental Management.

Details

The Case For Women, vol. no.
Type: Case Study
ISSN: 2732-4443

Keywords

Article
Publication date: 28 April 2020

Micael Queiroga dos Santos, Xosé A. Rodríguez and Ana Marta-Costa

The purpose of this paper is to estimate and analyse the technical efficiency (TE) component of productivity for a sample of winegrowers from the Douro Demarcated Region…

Abstract

Purpose

The purpose of this paper is to estimate and analyse the technical efficiency (TE) component of productivity for a sample of winegrowers from the Douro Demarcated Region in Portugal.

Design/methodology/approach

The data were collected through face-to-face surveys and includes a sample of 110 farmers’ vineyards with specific input-output information and other data about production systems during the year of 2017. The authors use a two-stage data envelopment analysis using bootstrap techniques to obtain TE scores in the farmers’ vineyards and to examine the determinants of its efficiency.

Findings

The results show that some farmers’ vineyards have a low efficiency level and that there are essential determinants of the production system, which can influence its efficiency. This suggests considerable opportunities for improvement of wine grape productivity through better use of available resources considering the state of technology.

Originality/value

This work has overcome the lack of data in the farmers’ vineyards, the lack of efficiency studies in the region and also allowed to evaluate the production systems and to assess their impact on efficiency.

Details

International Journal of Wine Business Research, vol. 32 no. 4
Type: Research Article
ISSN: 1751-1062

Keywords

Article
Publication date: 2 November 2012

Nick Vink, Alain Deloire, Valerie Bonnardot and Joachim Ewert

The purpose of this article is to attempt to synthesise the lessons from at least four different ways of looking at the South Africa wine industry: economics, climatology…

Abstract

Purpose

The purpose of this article is to attempt to synthesise the lessons from at least four different ways of looking at the South Africa wine industry: economics, climatology, viticulture, and the sociology of work.

Design/methodology/approach

The economic performance of South Africa's wine industry since democratisation in the early 1990s is reviewed, as is the effect of climate change on the industry. This is followed by an assessment of possible strategies for building international competitiveness whilst simultaneously coping with the effects of climate change.

Findings

While industry systems should allow the marketing of speciality wines (e.g. from a single vineyard, from a single estate), this is not a viable strategy for most wine producers. Furthermore, climate change will lead to volatility in the characteristics that identify different terroirs.

Practical implications

Industry strategies should rather focus on the benefits of diversity, but with a range of adaptations that will also result in better quality wines. These encompass quality; geographic location; viticultural practices; the style of wines and the renewal of skills. In synthesising this argument, the authors then consider whether such a strategy could enhance or hinder greater international competitiveness for the industry.

Originality/value

The results can be taken into consideration by policy makers and industry stakeholders in designing future strategies.

Details

International Journal of Climate Change Strategies and Management, vol. 4 no. 4
Type: Research Article
ISSN: 1756-8692

Keywords

Article
Publication date: 8 January 2018

Mark A. Bonn, Meehee Cho and Hyemi Um

Wine as a research topic continues to address a plethora of diverse contexts. In consideration of this scope and abundance of wine literature, this study aims to provide…

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Abstract

Purpose

Wine as a research topic continues to address a plethora of diverse contexts. In consideration of this scope and abundance of wine literature, this study aims to provide guidance for future meaningful contributions to this existing body of wine knowledge through a comprehensive scholarly review.

Design/methodology/approach

A total of 22 wine business, hospitality and tourism journals were selected and used to identify 739 refereed articles addressing wine-related topics over a 26-year period from 1990 to 2015. This was segmented using five wine research time frames, which were then separately investigated using content analysis and keyword network analysis.

Findings

Results support the importance for continued refinement of certain research areas to add understanding to wine research. In particular, the topics of marketing and tourism pertaining to wine research have fragmented into much more specialized sub-segments over this 26-year period.

Research limitations/implications

Limitations include generalizability of findings because of the study’s use of 22 journals, along with the selected 26-year period. Future research should examine other time periods using other publications in peripheral and in non-related areas to seek topics potentially and inadvertently overlooked by this process. Significant topics and trends regarding wine research were identified and classified according to time periods. Information has been provided for future directions and new research agendas.

Originality/value

Based upon an examination of time periods segmented by half-decades, keyword network analysis was used to explore wine research trends. Using keyword network analytics, this method for identifying networks between key words produced findings that have brought the literature regarding wine research to a current status allowing academics to gain insights into potential direction for future research needs.

Details

International Journal of Contemporary Hospitality Management, vol. 30 no. 1
Type: Research Article
ISSN: 0959-6119

Keywords

Article
Publication date: 3 May 2013

Elsa Cortina and Ignacio Sánchez

The purpose of this paper is to model and to value a temperature derivative to hedge late frost risk in viticulture.

Abstract

Purpose

The purpose of this paper is to model and to value a temperature derivative to hedge late frost risk in viticulture.

Design/methodology/approach

Starting from 11 years of historical temperature data collected in Mendoza, Argentina, the authors reconstruct the missing data using principal component analysis. The frequency content of time series is examined by the periodogram method; ordinary least squares are used to estimate the trends of minimum, maximum and average temperatures, and hypothesis tests of univariate and bivariate normality are performed on deseasonalized and filtered temperature returns. The authors express the temperature dynamics by correlated Ornstein‐Uhlenbeck processes and historical data were fitted into the model to obtain parameters estimates. An Asian‐type option on a temperature index is constructed and its price and sensitivities are computed by Monte Carlo method.

Findings

The authors define an index in terms of minimum and average temperatures that, under some simplifying hypotheses, quantifies the damage produced by a late frost. To hedge the late frost risk, an Asian‐type option on the index is constructed. Together with the results concerning the design and pricing of the option, the analysis of historical data reveals non‐negligible linear trends, negative in minimum temperature and positive in maximum and average temperatures. These findings may be consistent with the hypothesis of global warming or with the presence of out‐of‐phase very low frequency components.

Originality/value

The authors have not found in the literature a similar option to hedge the risk of spring frosts faced by fruit producers.

Details

Agricultural Finance Review, vol. 73 no. 1
Type: Research Article
ISSN: 0002-1466

Keywords

Article
Publication date: 8 January 2019

Lina Lourenço-Gomes, João Fernandes Rebelo and Cristina Ribeiro

The purpose of this paper is to analyse the impact of a World Heritage site (WHS) nomination as perceived by a specific group in a community, namely, the residents of the…

Abstract

Purpose

The purpose of this paper is to analyse the impact of a World Heritage site (WHS) nomination as perceived by a specific group in a community, namely, the residents of the Alto Douro Wine Region.

Design/methodology/approach

The primary data were gathered through a face-to-face questionnaire, and the data analysis was performed using multivariate statistical methodologies (categorical principal components and cluster analysis) and the multinomial logit model.

Findings

Since the UNESCO nomination, the economic return was perceived as higher for almost half of the owners within the viticulture activity, for over half (56 per cent) within the tourism activity sector, and for 38 per cent in commerce. The general benefits mainly contributed to the residents’ positive view of the UNESCO’s classification. The viticulture activity negatively influences the perceived impact of listing on economic revenue. This is a very interesting and disturbing conclusion, since it suggests that not all grape-growers are feeling positive effects from the UNESCO nomination.

Originality/value

This paper contributes to the ongoing debate on the WHS perceived effects by local residents. Methodologically, the paper presents a more refined analysis compared to most existing studies. By performing group segmentation, the paper provides more generalised information on community perceptions, bringing forward detailed knowledge about the interests of distinct groups such as wine makers, residents employed in tourism industry and commerce.

Details

Journal of Cultural Heritage Management and Sustainable Development, vol. 9 no. 2
Type: Research Article
ISSN: 2044-1266

Keywords

Article
Publication date: 1 June 2022

Alexander Svanidze and Montserrat Costa-Font

There is limited participatory research, including, organic winemakers and none with natural winemakers. To get a preliminary insight into the perspectives of Georgian…

Abstract

Purpose

There is limited participatory research, including, organic winemakers and none with natural winemakers. To get a preliminary insight into the perspectives of Georgian natural winemakers, this research aims to identify their perceptions regarding the major problems facing Georgia’s wine industry by applying Q-methodology. The research uncovers two existing perspectives and provides relevant policy suggestions for the Georgian wine sector.

Design/methodology/approach

This research applied Q-methodology. Ten in-person Q-sorts and interviews were carried out in Georgia, with five natural winemakers filling out an additional follow-up survey rating 26 possible policy recommendations to increase the relevance of the study’s findings.

Findings

The study revealed two groups of winemakers: the idealists and the pragmatists. The idealists are characterised by their focus on environmental awareness and a lack of trust of government institutions. The pragmatists focus on production-related issues, such as lack of financing and lack of irrigation infrastructure. The development of a local wine bottle supplier, regulation of agro-chemical use and a leading role for natural winemakers in teaching about organic viticulture were the most positively rated policy recommendations.

Practical implications

Using the research results, relevant sectoral policies can be drawn up that support the sustainable development of Georgia’s wine sector and help with the establishment of Georgian wine on the international market.

Social implications

The growth of natural winemaking through small-scale producers could improve the environmental sustainability of the wine industry in Georgia, as well as reduce rural poverty through increased rural household income and employment.

Originality/value

To the best of the authors’ knowledge, no participatory research currently exists that includes natural winemakers and their attitudes, and there are no participative studies with Georgian winemakers. This is the first study, to the best of the authors’ knowledge, to apply Q-methodology and a follow-up survey exclusively to Georgian natural winemakers and provides a first insight into their perceptions.

Details

International Journal of Wine Business Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1751-1062

Keywords

Open Access
Article
Publication date: 10 March 2020

Romeo Bandinelli, Diletta Acuti, Virginia Fani, Bianca Bindi and Gaetano Aiello

The present research expands the debate on environmental sustainability in the wine industry. Since the literature on sustainability and wine is relatively recent, current…

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Abstract

Purpose

The present research expands the debate on environmental sustainability in the wine industry. Since the literature on sustainability and wine is relatively recent, current results do not cover all the practices that can be implemented along the wine supply chain. Thus, the paper presents a classification of environmental practices specific for the wine industry, according to the increased attention that has been paid to this topic in recent years. Moreover, it investigates the adoption level of these practices with reference to Italian wine producers.

Design/methodology/approach

The research presents a systematic literature review including papers published in academic journals during the past 30 years and in Italian specialised magazines. This methodology is useful to provide a clear overview of sustainable practices that can be adopted along the wine supply chain. Therefore, an empirical study based on the results of an online survey shows how wineries approach environmental sustainability.

Findings

The literature review provides a definition and classification of environmental practices in the wine industry, as well as identification of those that require further attention in the literature, suggesting future research paths. The results of the online survey give an overview of the adoption level of environmental practices and highlight widespread attention to all the listed environmental practices, including those not adopted.

Originality/value

From a theoretical point of view, this paper fills a literature gap in terms of the definition and classification of environmental practices that cover all wine supply chain processes, also providing a useful instrument for wine companies' managers. Moreover, the results of the empirical research give an overview of the adoption level of environmental practices in one of the most relevant countries in terms of wine production and highlight widespread attention to all the listed environmental practices, including those not adopted.

Details

British Food Journal, vol. 122 no. 5
Type: Research Article
ISSN: 0007-070X

Keywords

Article
Publication date: 15 June 2015

Ana Brochado, Rui Vinhas da Silva and Peter LaPlaca

The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how…

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Abstract

Purpose

The purpose of this paper is to examine brand knowledge of wines produced in a selected Portuguese viticulture area. More specifically, we intend to understand how consumers organise brands that have the highest awareness in their memory in terms of perceived personality traits.

Design/methodology/approach

A survey was developed to assess brand awareness of Portuguese green wine brands and brand personality using Aaker’s brand personality framework. Multiple correspondence analysis was used in this study to present the relative positioning of the top-of-mind green wine brands.

Findings

Despite the large number of green wine brands available on the market, six brands dominate in terms of brand awareness. Top-of-mind green wine brands are marked with clear and distinctive brand personality, and a small subset of brand personality attributes serve as significant criteria for brand positioning.

Practical implications

The results of the present study could be beneficial for academics and practitioners, as it reveals that the top-of-mind brands within a specific viticulture area could exhibit a clear positioning based on personality traits. Therefore, brand personality traits might provide a mechanism for wine managers to distinguish or differentiate their wines.

Originality/value

This work contributes to the findings of previous studies held to study brand personality perceptions. From a theoretical point of view, this paper reflects the usage of one the most popular instruments for brand personality measurement in a wine market context.

Details

International Journal of Wine Business Research, vol. 27 no. 2
Type: Research Article
ISSN: 1751-1062

Keywords

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