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The purpose of this essay is to provide a better understanding of Africa's sport industry and demonstrate how the industry can be transformed.

To do so, the authors rely on their varied experiences within Africa's sport ecosystem. This includes reflections based on consuming sport in Africa, studying the sport business landscape, and first-hand experiences working inside African sport organizations.

The authors find that systemic challenges restrict the growth of Africa's sport industry; however, they maintain there are also reasons to be optimistic about the prospects of the industry.

While not an exhaustive list, the authors' commentary defines various research opportunities for scholars interested in both better understanding and improving Africa's sport industry.

The stated challenges and proposed strategies have the potential to inform decision-makers within Africa's sport ecosystem.

Crucial to the continued growth and development of the continent, the authors propose that investments in sport can drive broader economic and social development beyond sport.

The authors address the dearth of academic literature on Africa's sport industry, while also inviting more researchers to undertake research agendas that enhance Africa.

Central to the celebrity creation process is mass media communication and impression management (IM) behaviors of social actors. The emergence of social network sites (SNSs) such as Twitter offers a platform for social actors to engage both of these means in efforts to manage their celebrity. The purpose of this paper is to contribute to the understanding of how celebrity athletes manage their celebrity status by investigating IM tactics employed by National Basketball Association (NBA) celebrities on Twitter.

A content analytic design was employed to examine the Twitter posts of the top ten most popular and influential NBA celebrity athletes (past and present) at the time of tweet acquisition.

The findings revealed the celebrity athletes used a variety of IM tactics to manage their celebrity. Defensive IM tactics (i.e. reactive measures taken) were used sparingly when compared to offensive IM tactics (i.e. proactive measures taken). Also, consistent with extant IM literature, the celebrity athletes utilized IM tactics in isolation as well as in combination.

The extant literature suggests that celebrities cultivate their relationships with the various media outlets with the potential to create (or even damage) one’s celebrity. This study offers celebrity athletes and their managers with useful insight on celebrity management.

This study is the first to examine IM in a sport business context, particularly the use of IM of athletes on SNSs.

While there is extant research regarding corporate citizenship, the literature negates the micro level of analysis as it only concentrates on macro and/or meso levels. Utilizing sport as a context, more specifically, professional athletes, the purpose of this paper is to introduce a concept termed athlete citizenship. The author defines athlete citizenship as the manner in which a professional athlete conducts himself or herself (on and away from competition) and makes a positive impact on society. The author centralizes community stakeholder engagement as one method of exemplifying athlete citizenship qualities. In doing so, the author attempts to provide professional athletes and their managers with a framework to engage community stakeholders.

Given the scope of what is asked of professional athletes in the current age, the author adopts Sequeira and Warner's (2007) framework on how organizations can engage community stakeholders and applies it to professional athletes.

The author argues that by carrying out authentic community stakeholder engagement, professional athletes can witness strategic benefits such as eliminating resentment, building a positive reputation, attaining revenue-generating ventures, and enhancing their brand.

This paper is the first to discuss stakeholder engagement among professional athletes, the notion of athlete citizenship and how these can produce strategic benefits.

The purpose of this paper is to arrive at a better understanding of the experiences of the women who comprise a distinct National Football League (NFL) women’s only fan club.

A semi-structured focus group interview was conducted and analyzed using margin coding for a NFL fan club. The focus group data were triangulated with secondary sources such as participant observation, field notes, and documents (e.g. web site and written documents from fan club).

The data analysis revealed the following eight themes: philanthropy, team affiliation, events, social media, brand elements, fan identity, apparel, perks.

The paper examines the experiences of women fan club members, which could potentially provide the franchise with insights on how to enhance the member experience. While the present study represents only one case, the researchers believe there are key factors to call attention to for NFL marketers considering a brand extension aimed at women.

The results provide marketers with useful information to enhance the experience of current women only fan club brand extension and potential future women only fan club brand extensions. Given the increase in NFL fandom among this segment of the population, it will be crucial for NFL marketers to increase their efforts to leverage their respective sport team brands with female fans.

The paper is the first to explore the experiences of women fan club members in professional sports.

The purpose of this paper is to ascertain the interaction effects among organizational citizenship behavior (OCB), work overload (WO) and employees’ performance in the Ghanaian construction industry, thus identifying the thin boundary between advocating OCB and avoiding WO in attempt to increase higher employee performance.

Using a quantitative research method, three hypotheses were tested. The views of 86 project teams were elicited using a structured questionnaire, and linear regression was utilized to validate the hypotheses.

The study proved that OCBs positively affect employee performance in the construction industry. The results implied that increased work load on employees do not increase their productivity levels, but adversely increase the unconsiderable effects of employees’ work lives. In addition, WO played the role of homologizing moderation in the relationship between OCB and employee performance.

The findings suggest that there is a considerable effect of WO on overall employee performance in the construction industry; thus, there is a need for stakeholders to address this issue for performance improvement.

The application and investigation of these issues have dominated the banking industry but lacked in the construction industry. The current study therefore provides useful insight into the interaction effects among organizational citizenship behavior, WO and employees’ performance in the Ghanaian construction industry.

This study aims to examine whether sport companies that promote gender equality through femvertising, an advertising trend that empowers women and confronts gender stereotypes, actually support women’s rights with institutionalized approaches to challenge gender issues. Some sport brands even have won awards for their femvertising efforts, however, not all of them have modified their policies and programs to support gender equality. Sport femvertising can be a new area for CSR-washing and this study investigated this potential.

Utilizing a content analysis, this study compared sport brands' (award-winning vs non-award-winning) level of engagement in internal and external CSR activities regarding gender equality. Sport brands’ CSR attempts and number of women in leadership positions were analyzed through companies’ CSR reports, annual reports and websites.

Only few differences between two groups (award-winning vs non-award-winning) of sport brands were observed regarding their gender equality CSR engagement. In some cases, non-award-winning sport brands had a greater percentage of women in leadership and practiced more internal gender equality CSR.

This paper provides valuable information about the potential of femvertising as an advertisement, as well as CSR strategy. Results of this study broaden our understanding of how sport companies embraced this advertising/CSR technique and the repercussions. Findings provide guidance for sport marketers who seek to improve their brand image through femvertising.

The purpose of this study is to investigate the value of Ghanaian weaving art tradition to humanity from socio-cultural and economic points of view. This study sought to answer questions such as “What is the interest of researchers regarding Ghanaian textile weaving art tradition?”, “To what extent has weaving art tradition projected the Ghanaian culture?” and “What is the socio-economic value of Ghanaian weaving art tradition?”

The systematic literature review approach was used to analyse data obtained from the Scopus online database. The PRISMA framework was adopted to select 22 relevant studies for analysis and conclusions. Also, the VOSviewer software was used to analyse and understand the co-occurrence of keywords.

It was revealed that Ghanaian weaving art tradition stands as a major craft that projects Ghana globally. Researchers around the world keep adding knowledge on Ghanaian traditional weaving and its value to humanity, resulting in a significant rise recently in the publication trend. Also, the rich cloth from the art is celebrated annually to invite people around the globe to learn the Ghanaian culture for social development. This study again found that traditional weaving serves as a major source of income for weavers and marketers of indigenous Ghanaian woven fabrics.

The findings of this study serve as a wake-up call to the Government of Ghana, institutional actors and national leaders to practically engage in the projection of the local art by playing individual roles such as financially supporting the craftsmen, initiating and implementing appropriate policies and displaying the local cloth on international occasions. This will make the local art more attractive for effective marketing and cultural preservation.

With reliable information extracted from the Scopus online database, this study presents original results and makes appropriate suggestions worth adopting for the improvement of the Ghanaian weaving art tradition.

This study investigates the economic strategies street beggars (SBs) employ in Ghana to gain a competitive advantage within the contested urban spaces they occupy. By conceptualising SBs as economic actors, the research shifts the focus from perceiving them as passive recipients of charity to recognising their intentional decision-making and strategic behaviour to maximise financial benefits.

The study adopts a qualitative case study approach, using non-participant observation and semi-structured interviews with 40 SBs in Kumasi, Ghana. Thematic analysis was used to identify the economic strategies used by SBs to gain a competitive advantage.

The study reveals three main strategies adopted by SBs: child advertisement, body marketing, and narrative marketing. These strategies emerge from the SBs' contextual understanding of the public’s social protection needs and are used to develop strategies that give them an advantage over other SBs within contested urban streets.

Future research could explore the effectiveness of different economic strategies employed by street beggars and compare their financial outcomes. Investigating the public’s perceptions and attitudes towards these strategies could provide valuable insights.

Policymakers and city authorities should acknowledge some street begging as an economic activity and develop regulations, designate begging areas, and establish guidelines for acceptable practices. Creating targeted skill training, entrepreneurship programs, and access to microfinance can facilitate the transition of street beggars from begging to more sustainable forms of livelihood.

This study challenges the perception of street beggars as passive victims, highlighting their agency and strategic decision-making. Recognizing their economic strategies can inform policies that regulate begging as an economic activity, create alternative opportunities, and prevent exploitation of vulnerable groups, ultimately promoting more sustainable and dignified livelihoods for street beggars.

This study seeks to enrich the current literature and bridge the research gap by investigating the phenomenon of street begging and the diverse economic strategies street beggars employ to gain a competitive advantage within urban areas. This research moves beyond computing financial income and regulating begging by conceptualizing SBs as economic actors and begging as an economic activity. It explores how SBs use conscious efforts and rational strategies to maximize financial benefits from passers-by and outperform other SBs, providing novel insights into the complex dynamics of street begging.

The study investigated the impact of perceived corporate social responsibility (CSR) on employees' turnover intention in professional team sports organizations, focusing on employee identification and co-production’s role in this context.

Data were collected from 225 employees in professional team sports organizations, with analysis conducted via partial least squares structural equation modeling (PLS-SEM).

The results indicated that perceived CSR negatively impacted turnover intention. Employee identification mediated the relationship between perceived CSR and turnover intention. Moreover, co-production moderated the relationship between perceived CSR and employee identification, affecting the mediating role of employee identification between perceived CSR and turnover intention.

Prioritizing CSR offers benefits beyond improving an organization’s public image. It also plays a crucial role in enhancing internal organizational dynamics. Specifically, it helps to increase employee identification with the company, reduce turnover intentions, and promote co-production. These outcomes, when combined, lead to the development of a stronger, more cohesive, and resilient organization.

This study provides empirical evidence of the influence of perceived CSR on employee identification and behavior within professional team sports organizations. It underscores the importance of enhancing employee identification to reduce turnover intention.

The purpose of this paper is to examine whether board characteristics moderate the relationship between capital adequacy regulation and bank risk-taking of universal banks in Sub-Saharan Africa (SSA).

The paper uses 700 bank-year observations of universal banks in SSA between 2009 and 2019. The paper further uses the two-step generalized method of moments as the baseline estimator.

The paper finds that capital adequacy regulation is positively related to overall bank and liquidity risks. Nonetheless, capital adequacy regulation increases credit risk in the sampled banks. The paper further reports that board characteristics individually and significantly moderate the relationship between capital adequacy regulation and risk-taking.

The findings have implications for regulators of universal banks that board characteristics matter for capital adequacy regulation to impact risk-taking behavior.

The paper extends the existing literature on the effect of board characteristics on the capital adequacy regulations and risk-taking behavior nexus of universal banks.