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As we have entered into the twenty-first century, the economy has undergone a great transformation. The economy has literally become weightless. In the weightless economy, the emphasis has shifted from machines, materials, and other physical resources to information and knowledge. Information and knowledge are the thermonuclear competitive weapons nowadays. More and more economic activity has become invisible and intangible. The focal point in the new economy has shifted from exploration of physical objects to exploration of knowledge-based resources and their efficient and effective management. In the last decade of the twentieth century, almost unnoticed revolution in the corporate world took place: the transition from industrial capitalism, where business was based on tangible physical assets, to a new economy, where the production of goods and services and value creation in general depends and relies on invisible intangible assets. The primary objective of the present study is to build a theoretical construct in the field of evolution of knowledge asset with a view to exploration of the concept of knowledge asset and the need for its management in modern-day life. It further aims to investigate through an empirical study the qualitative disclosure of knowledge assets in terms of selected attributes for the Indian Pharmaceutical and IT Industries based on their annual reports. Content Analysis technique has been used to analyze the degree of disclosure of knowledge assets in terms of attributes.

This chapter focuses on network links as knowledge flows and relationships. Knowledge links are defined as channels for communicating and distributing knowledge. The literature on network links is aligned with the literature on knowledge sharing, transfer, exchange, and appropriation. This chapter focuses on the peculiar attributes of knowledge network links. The authors identify the attributes to include a link’s direction, length and distance, strength and durability, concentration and congestion, velocity and impact, meaning and intention, and the coverage and spread. The authors also describe standard configurations of knowledge networks.

This chapter focuses on the treatment and characterization of networks as an emerging discipline. Networks are defined. The authors call out and explain the importance of network domains, network geographies and topologies, network behaviors, network nodes, network links, relationships and flows, and network messages. While network sciences provide a strong foundation for research and analysis, the authors note the lack of knowledge networks. This chapter highlights the need to expand coverage to include knowledge networks.

This chapter explores the role of messages in knowledge networks. Messages are characterized in terms of the type of knowledge they represent and their attributes. Messages represent knowledge transactions in a network. The authors describe the type of message in terms of the knowledge capital it contains. The chapter considers what is involved in making all forms of knowledge capital available, accessible, and consumable in a network. Making knowledge available involves articulation – semantic, linguistic, visual, acoustic, and kinesthetic. Making knowledge accessible means encoding the knowledge, formatting, and packaging it as a message. The chapter also addresses factors that influence knowledge consumption, including coherence, completeness, verifiability, usefulness, relevance, orientation, freshness, and redundancy. The authors also provide examples of messaging human, structural, and relational capital.

This research explores perceptions of knowledge management processes held by managers and employees in a service industry. To date, empirical research on knowledge management in the service industry is sparse. This research seeks to examine absorptive capacity and its four capabilities of acquisition, assimilation, transformation and exploitation and their impact on effective knowledge management. All of these capabilities are strategies that enable external knowledge to be recognized, imported and integrated into, and further developed within the organization effectively. The research tests the relationships between absorptive capacity and effective knowledge management through analysis of quantitative data (n = 549) drawn from managers and employees in 35 residential aged care organizations in Western Australia. Responses were analysed using Partial Least Square-based Structural Equation Modelling. Additional analysis was conducted to assess if the job role (of manager or employee) and three industry context variables of profit motive, size of business and length of time the organization has been in business, impacted on the hypothesized relationships.

Structural model analysis examines the relationships between variables as hypothesized in the research framework. Analysis found that absorptive capacity and the four capabilities correlated significantly with effective knowledge management, with absorptive capacity explaining 56% of the total variability for effective knowledge management. Findings from this research also show that absorptive capacity and the four capabilities provide a useful framework for examining knowledge management in the service industry. Additionally, there were no significant differences in the perceptions held between managers and employees, nor between respondents in for-profit and not-for-profit organizations. Furthermore, the size of the organization and length of time the organization has been in business did not impact on absorptive capacity, the four capabilities and effective knowledge management.

The research considers implications for business in light of these findings. The role of managers in providing leadership across the knowledge management process was confirmed, as well as the importance of guiding routines and knowledge sharing throughout the organization. Further, the results indicate that within the participating organizations there are discernible differences in the way that some organizations manage their knowledge, compared to others. To achieve effective knowledge management, managers need to provide a supportive workplace culture, facilitate strong employee relationships, encourage employees to seek out new knowledge, continually engage in two-way communication with employees and provide up-to-date policies and procedures that guide employees in doing their work. The implementation of knowledge management strategies has also been shown in this research to enhance the delivery and quality of residential aged care.

Interdisciplinary higher education is becoming more important in learning across subject boundaries. This is occurring in global, national and institutional contexts. In Malaysia, interdisciplinarity is clear in the country's National Higher Education Strategic Plan (2007). While varying interpretations of interdisciplinary learning and teaching exist, there are also commonalities. These common elements address complex problems and focus questions by drawing on the disciplines. They also integrate insights and produce new understandings of complex problems. In this chapter, 21 senior administrators (deans, deputy deans and program chairs) from three public universities in Malaysia were surveyed, and 10 respondents were interviewed to determine their views on their use of the interdisciplinary approach: that is, their level of awareness, their perceptions of interdisciplinarity, and their self-reported level of knowledge of what interdisciplinarity means. The findings showed that 76% of the respondents were aware of interdisciplinarity, and that most respondents had a ‘moderately sufficient’ level of self-reported knowledge about the application of interdisciplinarity in current courses. The interview sessions also revealed that respondents interpreted the interdisciplinary approach in different ways. The implications of the results from this exploratory study suggest that public universities in Malaysia have various obstacles to deal with before effective interdisciplinary learning and teaching can be implemented.

Traditionally, firms have been dependent on internal sources such as their own employees – and up to a certain extent, on some external sources, their customers – for innovation. However, in the current scenario of technological dynamism, firms are exploring multiple sources to generate ideas for innovation. Therefore, there is a need to understand the relative effect of various sources of innovations on a firm’s performance.

We offer a conceptual framework where we identify six distinct sources of innovations – firm, customers, external network, competition, macro-environment, and technology and how they create value for focal firms especially their brand equity. We introduce a taxonomy of various costs and benefits related to innovations. We then argue using our proposed taxonomy to understand the relative strengths of various sources of innovation affecting a firm’s brand equity.

We discuss and compare the relative effects of these sources of innovations on a firm’s brand equity by rank-ordering the sources. The customers and the technology as a source of innovation have the maximum impact on the firm’s brand equity followed by the marginal impact of macro-environment and external network of a firm. The firm itself has a moderate impact on its brand equity, while competition has the minimal impact. Further, we also discuss how the relationship is moderated by different innovation characteristics (nature and type of innovations).

The main practical implication is to create awareness among managers about various costs and benefits of the proposed six sources of innovations and their effects on brand equity. Managers would be able to prioritize their sources of innovation based on firms’ current needs, and whether to focus on lower costs or building higher brand equity in the scarce resource environment.

We offer a comprehensive list of six sources of innovation, build a conceptual framework wherein we discuss the relative strengths of these sources affecting brand equity.

The provision of value, as a marketing issue, is receiving increasing attention from managers and scholars. This attention, in combination with strong calls for better quantification and stronger measures in marketing, has lead to increased interest in the assessment, quantified where possible, of the provision of value through buyer–seller relationships. This paper identifies dimensions of value provision through relationships in business markets with specific emphasis on the intangible aspects of value, which are important to long-term competitive advantage. The provision of value to the seller is the prime focus in this paper. The paper discusses the meaning of both tangible and intangible relationship value and the interplay between them and notes the importance of assessing the intangible part of the value, particularly the part which derives from the human aspects of the relationship. Despite their importance, the human aspects of relationships and their contribution to value is a sparse topic among researchers. The paper compares and evaluates potentially useful relationship and value conceptualizations. The paper discusses studies of relationship value and then outlines the results of a recent line of empirical research into the provision of value by a buyer to a seller that utilizes a framework synthesized from the intellectual capital literature. This recent research conceptualizes the potential for a seller's relationship with a buyer to provide intangible value to the seller in terms of, first, the resources available in the buyer and second, the capabilities of the buyer's boundary personnel to aid in facilitating the flow of those resources to the seller. The paper also includes the softer human aspects in the dimensions of value. These latter aspects are important to a full assessment of value. The paper concludes with a discussion of aspects of intangible relationship value that need further elucidation and will thus provide opportunities for future research.