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An intertemporal model in which farm capital accumulation and work choices by a single‐agent farm household are interdependent is developed and tested using a farm‐level data set. Estimation is done using a recursive two‐step simultaneous censored equations model. The results of this study are of relevance for an understanding of structural change within the agricultural sector as they point toward the emergence of a dual farming structure and rigidity in off‐farm work adjustments. Our findings suggest that off farm income reliance is associated with a farm asset disinvestment strategy, that there is rigidity in off farm income reliance, and that factors explaining farm capital growth indirectly affect the off farm reliance.

This chapter aims to discuss the issues associated with social indexing as a solution to the challenges of current information organization systems by investigating the quality and efficacy of social indexing.

The chapter focuses on the study which compared indexing similarity between two professional groups and also compared social tagging and professional indexing. The study employed the method of the modified vector-based Indexing Consistency Density (ICD) with three different similarity measures: cosine similarity, dot product similarity, and Euclidean distance metric.

The investigation of social indexing in comparison of professional indexing demonstrates that social tags are more accurate descriptions of resources and reflection of more current terminology than controlled vocabulary. Through the characteristics of social tagging discussed in this chapter, we have a clearer understanding of the extent to which social indexing can be used to replace and improve upon professional indexing.

As investment in professionally developed web directories diminishes, it becomes even more critical to understand the characteristics of social tagging and to obtain benefit from it. In future research, the examination of subjective tags needs to be conducted. A survey or user study on tagging behavior also would help to extend understanding of social indexing practices.

Drawing on cue utilization theory and the theory of motivated reasoning, we investigate the impact of consumer xenocentrism on product preferences in a situation where domestic products objectively outperform their foreign counterparts.

We develop and test a model linking xenocentrism to consumers’ preference towards domestic vs. foreign products by (1) examining the mediating role of consumers’ ability to identify the superior product and (2) assessing the role of product involvement in potentially moderating this relationship. An experimental design was employed, whereby respondents (Thai consumers, N = 579) were asked to compare two products in the same product category, one foreign and one domestic. In one condition, the foreign product outperformed the domestic one on a range of relevant product attributes, whereas in a second condition, the opposite was the case.

Our findings provide clear evidence that xenocentric consumers often cannot recognize the superiority of domestic products and, even if they do, they still exhibit preferences toward (inferior) foreign products. Thus, for xenocentric consumers, it seems that the country of origin (COO) overrides other cues and often results in suboptimal product choices.

Our study adds to our theoretical understanding of the functioning of the consumer xenocentrism construct and has important implications for foreign companies targeting xenocentric consumers as well as for local firms seeking to counteract xenocentric tendencies.

The purpose of this paper is to explore the representation of Kanaka Maoli (Hawaiian) Hula Dance in traditional systems of representation and organization.

This exploratory study analyzes the controlled and natural language vocabularies employed for the representation and organization of Hawaiian culture, in particular Hawaiian hula. The most widely accepted and used systems were examined: classification systems (Library of Congress Classification and Dewey Decimal Classification), subject heading systems (Library of Congress Subject Headings and authority files (Library of Congress and OCLC Authority Files), and citation indexing systems (Web of Science Social Sciences and Art and Humanities databases).

Analysis of various tools of representation and organization revealed biases and diasporization in depictions of Hawaiian culture. The study emphasizes the need to acknowledge the aesthetic perspective of indigenous people in their organization and presentation of their own cultural knowledge and advocates a decolonizing methodology to promote alternative information structures in indigenous communities.

This study contributes to the relatively limited scholarship on representation and organization for indigenous knowledge organization systems, in particular Hawaiian culture. Research suggests that access to Native Hawaiian cultural heritage will raise awareness among information professionals in Hawai’i to the beauty of Native Hawaiian epistemology.

The purpose of this paper is to shed light on the interplay between selected consumer behavior constructs and their individual and joint influences on purchase intentions of global, local, and hybrid brands. This is a topic that is becoming increasingly important as the world moves toward global economic interdependence and increasingly more firms expand abroad.

As the paper is in its conceptual/modeling phase, its research design is not yet complete, nor does it offer any findings. Resting our work on attitude and identity theories, we derive hypotheses about the potential influence of consumer behavior constructs, that is, the levels of the consumer’s global consumption orientation, globalization attitude, consumer ethnocentrism, and consumer cosmopolitanism on global brand attitude and its influence on willingness to purchase global versus nonglobal brands. We also derive hypotheses about influences that might moderate this relationship; specifically the consumer’s affinity with the home country of the particular brand, and the perceived value embedded in the brand.

Our work will contribute to the expanding literature on global consumer culture and consumption patterns and will thus provide valuable insights for international marketing managers and for social policy.

Our work will examine the joint influences of several consumer behavior constructs on brand purchase behavior, in addition to the independent influences of these constructs. It will also explore the possible mediating influence of global brand attitude on purchase intentions and moderating effects, if any, of perceived value and consumer affinity on consumers’ choices of global over local and hybrid brands.