Consumer Responses to Price and its Contextual Information Cues
ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4
Publication date: 1 February 2007
Citation
Grewal, D. and Compeau, L.D. (2007), "Consumer Responses to Price and its Contextual Information Cues", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Leeds, pp. 109-131. https://doi.org/10.1108/S1548-6435(2007)0000003008
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited