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Consumer Responses to Price and its Contextual Information Cues

Review of Marketing Research

ISBN: 978-0-7656-1306-6, eISBN: 978-0-85724-725-4

ISSN: 1548-6435

Publication date: 1 February 2007

Citation

Grewal, D. and Compeau, L.D. (2007), "Consumer Responses to Price and its Contextual Information Cues", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 3), Emerald Group Publishing Limited, Bingley, pp. 109-131. https://doi.org/10.1108/S1548-6435(2007)0000003008

Publisher

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Emerald Group Publishing Limited

Copyright © 2007, Emerald Group Publishing Limited