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The purpose of this paper is to explore the representation of Kanaka Maoli (Hawaiian) Hula Dance in traditional systems of representation and organization.

This exploratory study analyzes the controlled and natural language vocabularies employed for the representation and organization of Hawaiian culture, in particular Hawaiian hula. The most widely accepted and used systems were examined: classification systems (Library of Congress Classification and Dewey Decimal Classification), subject heading systems (Library of Congress Subject Headings and authority files (Library of Congress and OCLC Authority Files), and citation indexing systems (Web of Science Social Sciences and Art and Humanities databases).

Analysis of various tools of representation and organization revealed biases and diasporization in depictions of Hawaiian culture. The study emphasizes the need to acknowledge the aesthetic perspective of indigenous people in their organization and presentation of their own cultural knowledge and advocates a decolonizing methodology to promote alternative information structures in indigenous communities.

This study contributes to the relatively limited scholarship on representation and organization for indigenous knowledge organization systems, in particular Hawaiian culture. Research suggests that access to Native Hawaiian cultural heritage will raise awareness among information professionals in Hawai’i to the beauty of Native Hawaiian epistemology.

This paper explores informational dimensions of dancing by focusing on the cases of two folk dance groups practicing Mexican ballet folklórico in the US.

Thematic analysis of (1) extensive recollections from one of the study's coauthors, an academic librarian who was an active member of a ballet folklórico group; (2) an interview with that coauthor's brother, who is the current director of this school; and (3) instructional and demonstrative videos posted on YouTube by two US-based ballet folklórico groups.

Ballet folklórico dancers must use a wide range of information. The most important is sociocultural information, which expert dancers display while dancing and help novices acquire as enacted, expressed, or recorded information. According to expert dancers, sociocultural information becomes increasingly embodied through repeated enactment and constant interaction with ambient information. Specifically, ambient information provides parameters that both enable and limit the performance of the dance.

This paper contributes to the emergent Library and Information Science (LIS) literature on dancing and its informational aspects.

In Hawaiʻi, two public library systems exist – a traditional municipal branch system and a Native Hawaiian rural community-based library network. The Hawaii State Public Library System (HSPLS) is the traditional municipal library system that services the state’s diverse communities with 51 branch locations, plus its federal repository, the Hawaii State Library for the Blind and Print Disabled. The HSPLS primarily serves the local urban communities of Hawaiʻi, diverse in its citizenry. The Native Hawaiian Library, a unit of ALU LIKE, Inc. (a Hawaiian non-profit social services organization), boasts multiple locations across six inhabited Hawaiian Islands, primarily serving rural Hawaiian communities. The HSPLS focuses on traditional public library services offered by MLS-degreed librarians. In contrast, the Native Hawaiian Library (ALU LIKE) focuses on culturally oriented literacy services offered by Hawaiian cultural practitioners. As the state’s only library and information sciences (LISs) educational venue, the University of Hawaiʻi at Mānoa’s LIS program (UHM LIS) is a nexus point between these two library systems where LIS students learn the value of community-based library services while gaining the traditional technical skills of librarianship concerning Hawaiʻi as a place of learning and praxis.

This book chapter focuses on outcomes from the IMLS-funded research project called “Hui ʻEkolu,” which means “three groups” in the Hawaiian language. From 2018 to 2021, the HSPLS, the Native Hawaiian Library (ALU LIKE), and the UHM LIS Program gathered as “Hui ʻEkolu” to create a community of praxis to share and exchange knowledge to learn from one another to improve professional practice and heighten cultural competency within a Hawaiian context. Native Hawaiian values were leveraged as a nexus point for the three groups to connect and build relationships for sustainable mentorship and culturally competent connections as a model for librarian professional development. The result is a model for collective praxis that leverages local and endemic cultural values for sustainable collaborative professional development for public librarianship.

This paper examines visual representation in marketing communication from a distinctive, interdisciplinary perspective that draws on ethics, visual studies and critical race theory. An ontological approach is offered as an alternative to phenomenologically based approaches in marketing scholarship that use consumer responses to generate data. Suggests ways to clarify complex issues of representational ethics in marketing by applying a semiotically‐based analysis that places ontological identity at the center of societal marketing concerns. Analyzes representations of the exotic Other in disparate marketing campaigns, including advertising, tourist promotions and music, as examples of bad faith marketing strategy. Music is an important force in marketing communication, yet marketing studies have rarely considered music and its visual representations as data for inquiry. Feels that considering visual representation within marketing from an ontological standpoint contributes additional insight into societal marketing and places global marketing processes within the intersection of ethics, aesthetics and representation.

Framing “Polynesia” as a touristic commodity needs to be critically tied to the cultures of imperialism that practiced both scientific racism and produced the commodity spectacle as means to rationalize the often-violent project of “civilizing.” In the late 1800s, during the second wave of European and American colonization, the cultural realm mitigated the violence and facilitated the undertaking of empire by the masses as well as providing a space for uneven and heterogeneous responses to colonialism (Pease, 1993). Foremost among these cultural technologies were the advertising industry and the world's fairs. Displaying the technological prowess and progress of American and European civilization alongside the sideshows of “other,” less civilized cultures, the fairs worked to sell the project of expansion to its audience. For Robert Rydell (1987), these world's fairs were an effective tool of “the legitimizing ideology offered to a nation torn by class conflict” as well as racial and gender discord (p. 193). Empire was seen to solve these domestic pressures by offering a unifying national project of Manifest Destiny.

The purpose of this paper is to explore whether tourists in Hawaii experience the Bali Syndrome. The Bali Syndrome suggests that tourists in Polynesian destinations experience artificial cultures. To explore the syndrome, the paper investigates whether tourists are interested in purchasing Hawaiian souvenirs and memorabilia that are based on the state's history and culture, as well as the extent to which Hawaiian history and local culture motivates their Hawaiian sojourn.

This paper employs survey methodology in two studies. Both studies are based upon questionnaire responses from a convenience sample of approximately 700 tourists in Waikiki.

Although tourists in Hawaii express an interest in the state's history and local culture, the majority have no intention of purchasing historic/cultural souvenirs or memorabilia.

Marketing and tourism planners in Hawaii, Fiji, and Bali should create advertising and promotional campaigns that focus on the “escape” qualities of these destinations, rather than on Polynesian histories and cultures. Given that the study was conducted in Waikiki, researchers may want to explore the Bali Syndrome in other Polynesian destinations.

Marketing and tourism planners may respond to the Bali Syndrome from four different perspectives; these are, servicescape, ethics, cause‐related, and eco‐tourism.

The paper provides empirical evidence that the Bali Syndrome exists and then offers a range of possible responses based upon four perspectives.

The purpose of this paper is to describe theory building and testing of dual processing of tourist reasoning, judgment, and actions.

The paper applies micro‐tipping point theory and qualitative comparative analysis, using case study data.

Maps of the reasoning, judgments, and actions of five parties of tourist buying major services support dual‐processing theory of deciding on destination choices.

This report does not include the attempt to generalize the findings to large survey samples of informants.

Executives need to go beyond recognizing that what tourists report consciously may differ substantially from what they think unconsciously and to plan on collecting data on both dual processing modes of thinking.

This paper breaks new ground in applying dual‐processing theory in tourist behavior of buying major tourist services.

The purpose of this guest editorial is to provide an overview of the LOEX‐of‐the‐West 2006 Conference.

Review the conference, which was hosted by the University of Hawaii and held from June 8‐10 at the Fairmont Orchid Resort on the Kohala Coast of Hawaii's Big Island.

The Conference was a great success, and raised many interesting questions.

Gives an overview of the LOEX‐of‐the‐West 2006 Conference, and the issues raised there.