Search results
1 – 10 of 15Jialing (Catherine) Lin, Zhimin Zhou and Civilai Leckie
This study aims to empirically investigate how green transparency and green competence enhancement can promote consumer behavioral outcomes (i.e. green brand loyalty and…
Abstract
Purpose
This study aims to empirically investigate how green transparency and green competence enhancement can promote consumer behavioral outcomes (i.e. green brand loyalty and resistance to negative information regarding green brands) through green brand attachment (i.e., self–green brand connection and green brand prominence). It further explores these hypothesized relationships across brands of physical products and services.
Design/methodology/approach
Data were collected using an online survey from 826 Chinese consumers. Structural equation modeling is used to test the proposed conceptual model.
Findings
Our results demonstrate that green transparency and green competence enhancement positively affect consumer green brand attachment (i.e. self–green brand connection and green brand prominence) which subsequently influence consumers’ loyalty toward green brands and their resistance to negative information. Finally, the development of green brand attachment across brands of products and services is found to be different.
Research limitations/implications
Extending the conceptual model to other cultural contexts is suggested. Using the experimental design to examine other boundary conditions is recommended.
Practical implications
This study provides recommendations for marketers, especially brand managers, to facilitate green brand communications to strengthen consumer–brand relationships.
Originality/value
This study extends past research by examining two types of green brand attachment via a cognitive schema lens. Also, it shows the internal cognitive process by which green brand communications potentially promote consumer behavioral outcomes through green brand attachment. Lastly, it highlights differences in the development of green brand loyalty and consumer resistance to negative information across brands of products and services.
Details
Keywords
The purpose of this study is to investigate how green brand positioning facilitated by utilitarian environmental benefits and nature connectedness may influence green brand image…
Abstract
Purpose
The purpose of this study is to investigate how green brand positioning facilitated by utilitarian environmental benefits and nature connectedness may influence green brand image, as mediated by green perceived value (GPV) and brand innovativeness and how brand type moderates these relationships.
Design/methodology/approach
Data were collected using an online survey method, and structural equation modeling was employed to test the research hypotheses with a sample of 826 Chinese respondents.
Findings
The results demonstrate that utilitarian environmental benefits directly enhance green brand image. Both utilitarian environmental benefits and nature connectedness indirectly influence green brand image through GPV and brand innovativeness. Subsequently, green brand innovativeness positively affects GPV. The moderating effects of brand type on the relationships in the model are also established.
Practical implications
Organisations should enhance green value and brand innovativeness when adopting green brand positioning tools to strengthen green brand image and implement diverse green branding strategies between brands of physical goods and services.
Originality/value
Although previous studies have investigated how perceived benefits affect the development of brand image, the issue has not been examined based on the human associative memory framework from a green branding perspective. No empirical study has simultaneously included both green brand innovativeness and GPV in this formation process. Additionally, the moderating role of brand type in the model has not been explored previously.
Details
Keywords
Jialing Lin, Antonio Lobo and Civilai Leckie
The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions of the functional and emotional benefits associated with green brands…
Abstract
Purpose
The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions of the functional and emotional benefits associated with green brands and the influence of green brand image on purchase behavioural response. Additionally, the influence of a moderating variable (green perceived risk) on this formation process is examined.
Design/methodology/approach
Data were collected using an online survey administered to a consumer panel in China. Structural equation modelling was used to test the conceptual model.
Findings
The results demonstrate that the provision of utilitarian benefits and self-expressive benefits directly enhance the brand’s green image. Also, utilitarian benefits and green brand image have direct influences on green brand loyalty. Green perceived risk negatively moderates the relationship between utilitarian benefits and green brand image.
Research limitations/implications
This study extends previous research by examining the development of green brand image and investigating the moderating role of green perceived risk in this process. Also, this study enriches research on green brand and corporate branding by investigating the relationship between green brand image and brand loyalty.
Originality/value
Although previous research has examined how perceived benefits influence the development of corporate brand image, the issue has not been investigated from a green branding perspective. Moreover, the moderating role of green perceived risk in the formation of green brand image has not been explored, despite the concerns relating to greenwash which have been raised in several green brand studies. Finally, green brand image was found to be a strong antecedent of brand loyalty, besides the predominant elements of green trust and green satisfaction.
Details
Keywords
Alireza Ranjbaran, Mohammadjavad Shabankareh, Alireza Nazarian and Nader Seyyedamiri
In most countries, independent hotels are a major contributor to both national economy and the hospitality sector, but to the best of the authors’ knowledge, there is a lack of…
Abstract
Purpose
In most countries, independent hotels are a major contributor to both national economy and the hospitality sector, but to the best of the authors’ knowledge, there is a lack of any study on brand co-creation (BCC) in independent hotels. This study aims to examine the interrelationship of moral judgement (MJ), self–brand connection, customer–brand engagement (CBE), electronic word-of-mouth (eWOM) and how BCC occurs in independent hotels and contrasts visitors’ perspectives between two different Global Leadership and Organizational Behavior Effectiveness clusters in independent hotels. Furthermore, this study also examines the moderating impact of privacy concern (PC) on the relationship between eWOM and brand co-creation.
Design/methodology/approach
Data were collected from two groups of tourists, Iranian (290) and European (224), who visited and stayed in independent hotels in some major cities in Iran. The structural equation modelling using AMOS 22 was adopted to test the hypotheses.
Findings
The study’s findings revealed that there are significant differences between two culturally different travellers in terms of selected variables, suggesting that MJ is a main antecedent of CBE, which leads to eWOM among Iranian travellers, which consequently leads to BCC. Moreover, the study’s data indicates that European travellers show a high level of PCs while staying in independent hotels in Iran, which prevents them from sharing and getting engaged in the social media, which could delay the BCC process especially in international level.
Originality/value
This study contributes to literature by providing new insights on the differences in the concept of brand co-creation between two culturally different groups in the context of independent hotels, which require special attention of independent hotel managers.
Details
Keywords
Yang Liu, Qian Zhang, Jialing Wang, Yawei Shao, Zhengyi Xu, Yanqiu Wang and Junyi Wang
The purpose of this paper is to enhance the compatibility of titanium dioxide in epoxy resins and thus the corrosion resistance of the coatings.
Abstract
Purpose
The purpose of this paper is to enhance the compatibility of titanium dioxide in epoxy resins and thus the corrosion resistance of the coatings.
Design/methodology/approach
In this work, TiO2 was modified by the mechanochemistry method where mechanical energy was combined with thermal energy to complete the modification. The stability of modified TiO2 in epoxy was analyzed by sedimentation experiment. The modified TiO2-epoxy coating was prepared, and the corrosion resistance of the coating was analyzed by open circuit potential, electrochemical impedance spectroscopy and neutral salt spray test.
Findings
High-temperature mechanical modification can improve the compatibility of TiO2 in epoxy resin. At the same time, the modified TiO2-epoxy coating showed better corrosion resistance. Compared to the unmodified TiO2-epoxy coating, the coating improved the dry adhesion force by 61.7% and the adhesion drop by 33.3%. After 2,300 h of immersion in 3.5 Wt.% NaCl solution, the coating resistance of the modified TiO2 coating was enhanced by nearly two orders of magnitude compared to the unmodified coating.
Originality/value
The authors have grafted epoxy molecules onto TiO2 surfaces using a high-temperature mechanical force modification method. The compatibility of TiO2 with epoxy resin is enhanced, resulting in improved adhesion of the coating to the substrate and corrosion resistance of the coating.
Details
Keywords
Tao Zhang, Wanmin Zhao and Dongjun Tong
Flood season in our country is characterized by frequent heavy rains, and flood problems are becoming increasingly serious. The uneven distribution of water resources causes…
Abstract
Flood season in our country is characterized by frequent heavy rains, and flood problems are becoming increasingly serious. The uneven distribution of water resources causes conflicts in the occurrence of floods and droughts. Implementing effective flood control planning and solving drought and flood disasters are the research highlights of relevant institutions both domestic and abroad. This study develops a multiscale method of urban flood control planning based on microcirculation. A microcirculation water ecosystem, which consists of six elements, namely, collecting, interacting, precipitating, reserving, storing, and purifying, is introduced. This study investigates precipitation; peak shaving; recycle mode of filtration at the macro level in different regions; “hierarchy” in rainwater ecosystems in rain parks, heavy rain garden parks, and wetland parks at the meso level; and the concept of zero-emission rain in residential areas and roads at the micro level. Finally, this study analyzes a rain garden and its domestic application. A conclusion is drawn that the flood control planning model based on microcirculation can effectively reduce rain runoff. Empirical measurement proves that the proposed multiscale model for city flood control planning based on microcirculation promotes flood control and effectively reduces the occurrence of droughts and floods.
Details
Keywords
Jialing Zhao, Hongwei Wang, Ying Zhang and Yuxin Huang
The hosts' third-party certifications in the sharing accommodation platforms have largely overlooked how the provision of such certification information could facilitate the…
Abstract
Purpose
The hosts' third-party certifications in the sharing accommodation platforms have largely overlooked how the provision of such certification information could facilitate the trust-building process and subsequently influence consumers' purchase intention. Adopting an institution-based trust perspective, the authors differentiate various types of hosts' certification information (i.e. financial certification and social certification) and examine their role in the trust-building process between the hosts and the customers on sharing accommodation platforms.
Design/methodology/approach
This study uses the property-month level data of Airbnb Beijing from January 2019 to June 2020. Econometric analyses are adopted to evaluate the impact of institution-based trust on consumers' purchase intention. Specifically, the ordinary least square is used to testify the relationship between institution-based trust and purchase intention.
Findings
The empirical results show that the information on institution-based trust increases the likelihood that customers would reach purchase decisions. More importantly, results show that both financial certification and social certification affect consumers' purchase intention. The results further show that listings' attributes moderate the relationship between institution-based trust and customer purchase intention. Moreover, the authors find that “Superhost” and “Experience” positively moderate such relationships.
Originality/value
This paper confirms that the host certification fosters institution-based trust and reveals the impact of hosts' certification on consumers' purchase intentions. This study is among one of the first studies to incorporate institution-based trust into the trust formation on the sharing economy platform, which can improve the understanding of trust in the sharing economy context. The authors emphasize the importance of trust types on sharing economy platforms.
Details
Keywords
Yang Liu, Jialing Wang, Huayang Cai, Yawei Shao, Zhengyi Xu, Yanqiu Wang and Junyi Wang
Epoxy zinc-rich coatings are widely used in harsh environments because of the long-lasting cathodic protection of steel surfaces. The purpose of this paper is to use flake zinc…
Abstract
Purpose
Epoxy zinc-rich coatings are widely used in harsh environments because of the long-lasting cathodic protection of steel surfaces. The purpose of this paper is to use flake zinc powder instead of the commonly used spherical zinc powder to reduce the zinc powder content.
Design/methodology/approach
In this paper, the authors have prepared an anticorrosive zinc-rich coating using a flake zinc powder instead of the conventional spherical zinc powder. The optimal dispersion of scaly zinc powder in zinc-rich coatings has been explored by looking at the surface and cross-sectional morphology and studying the cathodic protection time of the coating.
Findings
The final epoxy zinc-rich coating with 35 Wt.% flake zinc powder content was prepared using sand-milling dispersions. It has a similar cathodic protection time and salt spray resistance as the 60 Wt.% spherical zinc-rich coating, with a higher low-frequency impedance modulus value.
Originality/value
This study uses flake zinc powder instead of the traditional spherical zinc powder. This reduces the amount of zinc powder in the coating and improves the corrosion resistance of the coating.
Details
Keywords
Shuaijiao Bai, Henrique Duarte and Dong Guo
The purpose of this paper is to convey how the transition to market-based orientations by state-owned enterprises (SOEs), particularly the military sector, represents a…
Abstract
Purpose
The purpose of this paper is to convey how the transition to market-based orientations by state-owned enterprises (SOEs), particularly the military sector, represents a coevolutionary process between business and regulatory institutions that has an impact on both the military and civilian markets.
Design/methodology/approach
The authors conducted a longitudinal case study of a military SOE, the Aosheng Group, between 1951 and 2012 to understand the dynamics between institutions and organizations. A comparative analysis between the main stages of evolution was completed, and conclusions about the main patterns of organizational and institutional change were reached.
Findings
The study reports evidence on the coevolutionary nature of change in big SOEs in China, demonstrating how institutional changes are bigger drivers in promoting reorientations than are market pressures. Within the framework of punctuated equilibrium theory, the determining role that managers may play in leading and implementing organizational reorientations is emphasized.
Research limitations/implications
A triangulated methodology was employed to analyse a long period; however, its application to just a single case might be questioned in terms of generalizing any of the findings.
Originality/value
The longitudinal perspective applied in this case study contributes to critical questioning as to how Chinese agencies define forms of control and the goals for SOEs under their jurisdiction and the importance of allowing managerial discretion to the assigned managers.
Details
Keywords
International research has found that Homeowners Association (HOA) is capitalized in housing price in the West. Is that result applicable in Chinese cities? In China there is also…
Abstract
Purpose
International research has found that Homeowners Association (HOA) is capitalized in housing price in the West. Is that result applicable in Chinese cities? In China there is also widespread applause for HOA. Will that leave trail in the housing market? This paper aims to answer these questions by presenting empirical evidence from 113 private gated communities in Chongqing, China.
Design/methodology/approach
The data set comes from three different sources including a telephone survey. The research methodology includes hedonic models with an endogenous dummy variable of the presence of HOA in a community.
Findings
HOA is not capitalized in housing price.
Research limitations/implications
The empirical finding helps to explain why about 80% of private communities in big Chinese cities have not formed an HOA.
Originality/value
This is the first empirical study on HOA capitalization in housing price in China.
Details