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1 – 10 of 14
Article
Publication date: 18 November 2020

Jialing (Catherine) Lin, Zhimin Zhou and Civilai Leckie

This study aims to empirically investigate how green transparency and green competence enhancement can promote consumer behavioral outcomes (i.e. green brand loyalty and…

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Abstract

Purpose

This study aims to empirically investigate how green transparency and green competence enhancement can promote consumer behavioral outcomes (i.e. green brand loyalty and resistance to negative information regarding green brands) through green brand attachment (i.e., self–green brand connection and green brand prominence). It further explores these hypothesized relationships across brands of physical products and services.

Design/methodology/approach

Data were collected using an online survey from 826 Chinese consumers. Structural equation modeling is used to test the proposed conceptual model.

Findings

Our results demonstrate that green transparency and green competence enhancement positively affect consumer green brand attachment (i.e. self–green brand connection and green brand prominence) which subsequently influence consumers’ loyalty toward green brands and their resistance to negative information. Finally, the development of green brand attachment across brands of products and services is found to be different.

Research limitations/implications

Extending the conceptual model to other cultural contexts is suggested. Using the experimental design to examine other boundary conditions is recommended.

Practical implications

This study provides recommendations for marketers, especially brand managers, to facilitate green brand communications to strengthen consumer–brand relationships.

Originality/value

This study extends past research by examining two types of green brand attachment via a cognitive schema lens. Also, it shows the internal cognitive process by which green brand communications potentially promote consumer behavioral outcomes through green brand attachment. Lastly, it highlights differences in the development of green brand loyalty and consumer resistance to negative information across brands of products and services.

Details

Journal of Product & Brand Management, vol. 30 no. 8
Type: Research Article
ISSN: 1061-0421

Keywords

Article
Publication date: 31 December 2020

Jialing Lin and Zhimin Zhou

The purpose of this study is to investigate how green brand positioning facilitated by utilitarian environmental benefits and nature connectedness may influence green…

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Abstract

Purpose

The purpose of this study is to investigate how green brand positioning facilitated by utilitarian environmental benefits and nature connectedness may influence green brand image, as mediated by green perceived value (GPV) and brand innovativeness and how brand type moderates these relationships.

Design/methodology/approach

Data were collected using an online survey method, and structural equation modeling was employed to test the research hypotheses with a sample of 826 Chinese respondents.

Findings

The results demonstrate that utilitarian environmental benefits directly enhance green brand image. Both utilitarian environmental benefits and nature connectedness indirectly influence green brand image through GPV and brand innovativeness. Subsequently, green brand innovativeness positively affects GPV. The moderating effects of brand type on the relationships in the model are also established.

Practical implications

Organisations should enhance green value and brand innovativeness when adopting green brand positioning tools to strengthen green brand image and implement diverse green branding strategies between brands of physical goods and services.

Originality/value

Although previous studies have investigated how perceived benefits affect the development of brand image, the issue has not been examined based on the human associative memory framework from a green branding perspective. No empirical study has simultaneously included both green brand innovativeness and GPV in this formation process. Additionally, the moderating role of brand type in the model has not been explored previously.

Details

International Journal of Emerging Markets, vol. 17 no. 6
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 2 May 2017

Jialing Lin, Antonio Lobo and Civilai Leckie

The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions of the functional and emotional benefits associated with…

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Abstract

Purpose

The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions of the functional and emotional benefits associated with green brands and the influence of green brand image on purchase behavioural response. Additionally, the influence of a moderating variable (green perceived risk) on this formation process is examined.

Design/methodology/approach

Data were collected using an online survey administered to a consumer panel in China. Structural equation modelling was used to test the conceptual model.

Findings

The results demonstrate that the provision of utilitarian benefits and self-expressive benefits directly enhance the brand’s green image. Also, utilitarian benefits and green brand image have direct influences on green brand loyalty. Green perceived risk negatively moderates the relationship between utilitarian benefits and green brand image.

Research limitations/implications

This study extends previous research by examining the development of green brand image and investigating the moderating role of green perceived risk in this process. Also, this study enriches research on green brand and corporate branding by investigating the relationship between green brand image and brand loyalty.

Originality/value

Although previous research has examined how perceived benefits influence the development of corporate brand image, the issue has not been investigated from a green branding perspective. Moreover, the moderating role of green perceived risk in the formation of green brand image has not been explored, despite the concerns relating to greenwash which have been raised in several green brand studies. Finally, green brand image was found to be a strong antecedent of brand loyalty, besides the predominant elements of green trust and green satisfaction.

Details

Marketing Intelligence & Planning, vol. 35 no. 3
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 31 January 2022

Alireza Ranjbaran, Mohammadjavad Shabankareh, Alireza Nazarian and Nader Seyyedamiri

In most countries, independent hotels are a major contributor to both national economy and the hospitality sector, but to the best of the authors’ knowledge, there is a…

Abstract

Purpose

In most countries, independent hotels are a major contributor to both national economy and the hospitality sector, but to the best of the authors’ knowledge, there is a lack of any study on brand co-creation (BCC) in independent hotels. This study aims to examine the interrelationship of moral judgement (MJ), self–brand connection, customer–brand engagement (CBE), electronic word-of-mouth (eWOM) and how BCC occurs in independent hotels and contrasts visitors’ perspectives between two different Global Leadership and Organizational Behavior Effectiveness clusters in independent hotels. Furthermore, this study also examines the moderating impact of privacy concern (PC) on the relationship between eWOM and brand co-creation.

Design/methodology/approach

Data were collected from two groups of tourists, Iranian (290) and European (224), who visited and stayed in independent hotels in some major cities in Iran. The structural equation modelling using AMOS 22 was adopted to test the hypotheses.

Findings

The study’s findings revealed that there are significant differences between two culturally different travellers in terms of selected variables, suggesting that MJ is a main antecedent of CBE, which leads to eWOM among Iranian travellers, which consequently leads to BCC. Moreover, the study’s data indicates that European travellers show a high level of PCs while staying in independent hotels in Iran, which prevents them from sharing and getting engaged in the social media, which could delay the BCC process especially in international level.

Originality/value

This study contributes to literature by providing new insights on the differences in the concept of brand co-creation between two culturally different groups in the context of independent hotels, which require special attention of independent hotel managers.

Details

Consumer Behavior in Tourism and Hospitality, vol. 17 no. 2
Type: Research Article
ISSN: 2752-6666

Keywords

Article
Publication date: 1 September 2016

Tao Zhang, Wanmin Zhao and Dongjun Tong

Flood season in our country is characterized by frequent heavy rains, and flood problems are becoming increasingly serious. The uneven distribution of water resources…

Abstract

Flood season in our country is characterized by frequent heavy rains, and flood problems are becoming increasingly serious. The uneven distribution of water resources causes conflicts in the occurrence of floods and droughts. Implementing effective flood control planning and solving drought and flood disasters are the research highlights of relevant institutions both domestic and abroad. This study develops a multiscale method of urban flood control planning based on microcirculation. A microcirculation water ecosystem, which consists of six elements, namely, collecting, interacting, precipitating, reserving, storing, and purifying, is introduced. This study investigates precipitation; peak shaving; recycle mode of filtration at the macro level in different regions; “hierarchy” in rainwater ecosystems in rain parks, heavy rain garden parks, and wetland parks at the meso level; and the concept of zero-emission rain in residential areas and roads at the micro level. Finally, this study analyzes a rain garden and its domestic application. A conclusion is drawn that the flood control planning model based on microcirculation can effectively reduce rain runoff. Empirical measurement proves that the proposed multiscale model for city flood control planning based on microcirculation promotes flood control and effectively reduces the occurrence of droughts and floods.

Details

Open House International, vol. 41 no. 3
Type: Research Article
ISSN: 0168-2601

Keywords

Article
Publication date: 9 September 2022

Jialing Zhao, Hongwei Wang, Ying Zhang and Yuxin Huang

The hosts' third-party certifications in the sharing accommodation platforms have largely overlooked how the provision of such certification information could facilitate…

Abstract

Purpose

The hosts' third-party certifications in the sharing accommodation platforms have largely overlooked how the provision of such certification information could facilitate the trust-building process and subsequently influence consumers' purchase intention. Adopting an institution-based trust perspective, the authors differentiate various types of hosts' certification information (i.e. financial certification and social certification) and examine their role in the trust-building process between the hosts and the customers on sharing accommodation platforms.

Design/methodology/approach

This study uses the property-month level data of Airbnb Beijing from January 2019 to June 2020. Econometric analyses are adopted to evaluate the impact of institution-based trust on consumers' purchase intention. Specifically, the ordinary least square is used to testify the relationship between institution-based trust and purchase intention.

Findings

The empirical results show that the information on institution-based trust increases the likelihood that customers would reach purchase decisions. More importantly, results show that both financial certification and social certification affect consumers' purchase intention. The results further show that listings' attributes moderate the relationship between institution-based trust and customer purchase intention. Moreover, the authors find that “Superhost” and “Experience” positively moderate such relationships.

Originality/value

This paper confirms that the host certification fosters institution-based trust and reveals the impact of hosts' certification on consumers' purchase intentions. This study is among one of the first studies to incorporate institution-based trust into the trust formation on the sharing economy platform, which can improve the understanding of trust in the sharing economy context. The authors emphasize the importance of trust types on sharing economy platforms.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

Keywords

Book part
Publication date: 25 September 2012

Yifei Li

Purpose – The net increase in China's urban population in the last 50 years equals the current total population of the European Union. The scale and speed of urbanization…

Abstract

Purpose – The net increase in China's urban population in the last 50 years equals the current total population of the European Union. The scale and speed of urbanization in China requires a sustainable solution to unprecedented energy demands and elevated carbon emissions. As low-carbon development emerges in urban China, it offers a unique vantage point to examine some fundamental theoretical questions of the environmental state. How do structural socioeconomic changes affect the environmental state? Does the rise of the environmental state offer a basis for regulatory reform on a broader scale?

Methodology/approach – Case study of five low-carbon cities in China provides the empirical evidence for the analysis. The five cities represent a continuum in their levels of postindustrialization. I compare low-carbon development strategies in postindustrial cities with those strategies in industrial cities. Evidence is collected primarily by way of interviews with planning bureau officials, urban design professionals, involved NGOs, academics, and private sector individuals familiar with the matter.

Findings – First, in cities where the level of postindustrialization is high, state resources support innovative low-carbon development strategies that attempt to achieve emission reductions in a variety of sectors. In industrial cities, however, the environmental state's regulative power is limited to one or two (sub)sectors. Second, and more importantly, a new pattern of governance is emerging in postindustrial cities. Low-carbon development in postindustrial cities is a much less centralized process, having local levels of governments as key players of low-carbon policy making. When the environmental state intersects with the postindustrial city, it gives birth to a new urbanism that has profound implications for political structuring in China.

Research limitations – The analysis in this chapter is based on evidence from a purposefully selected set of Chinese cities, which may render the results biased. Future studies should aim for a more systematic analysis of cities in order to establish more generalizable conclusions. In addition, given the increasing availability of quantitative data at the city level in China, future studies should also seek to incorporate quantitative analyses to better substantiate existing knowledge derived from qualitative sources of evidence.

Originality/value of chapter – First, this chapter challenges the Western bias in the existing literature on the environmental state. The role of the civil society is far from salient in the Chinese context, and yet the environmental state demonstrates a robust level of activity despite the weak civil society. It therefore seems that a general theory of the environmental state can be built from existing literature, but needs to be sensitive to non-Western social conditions that might falsify parts of the theoretical claims. Second, the environmental state literature can be consolidated and further developed when examined in conjunction with other literatures in the modernity tradition. I have demonstrated the connection between the environmental state and the postindustrial city. More studies are needed to examine other facets of the environmental state, as it intersects with a multitude of (post)modern conditions.

Details

Urban Areas and Global Climate Change
Type: Book
ISBN: 978-1-78190-037-6

Keywords

Article
Publication date: 4 July 2016

Shuaijiao Bai, Henrique Duarte and Dong Guo

The purpose of this paper is to convey how the transition to market-based orientations by state-owned enterprises (SOEs), particularly the military sector, represents a…

Abstract

Purpose

The purpose of this paper is to convey how the transition to market-based orientations by state-owned enterprises (SOEs), particularly the military sector, represents a coevolutionary process between business and regulatory institutions that has an impact on both the military and civilian markets.

Design/methodology/approach

The authors conducted a longitudinal case study of a military SOE, the Aosheng Group, between 1951 and 2012 to understand the dynamics between institutions and organizations. A comparative analysis between the main stages of evolution was completed, and conclusions about the main patterns of organizational and institutional change were reached.

Findings

The study reports evidence on the coevolutionary nature of change in big SOEs in China, demonstrating how institutional changes are bigger drivers in promoting reorientations than are market pressures. Within the framework of punctuated equilibrium theory, the determining role that managers may play in leading and implementing organizational reorientations is emphasized.

Research limitations/implications

A triangulated methodology was employed to analyse a long period; however, its application to just a single case might be questioned in terms of generalizing any of the findings.

Originality/value

The longitudinal perspective applied in this case study contributes to critical questioning as to how Chinese agencies define forms of control and the goals for SOEs under their jurisdiction and the importance of allowing managerial discretion to the assigned managers.

Details

Journal of Organizational Change Management, vol. 29 no. 4
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 18 February 2021

Feng Deng

International research has found that Homeowners Association (HOA) is capitalized in housing price in the West. Is that result applicable in Chinese cities? In China there…

Abstract

Purpose

International research has found that Homeowners Association (HOA) is capitalized in housing price in the West. Is that result applicable in Chinese cities? In China there is also widespread applause for HOA. Will that leave trail in the housing market? This paper aims to answer these questions by presenting empirical evidence from 113 private gated communities in Chongqing, China.

Design/methodology/approach

The data set comes from three different sources including a telephone survey. The research methodology includes hedonic models with an endogenous dummy variable of the presence of HOA in a community.

Findings

HOA is not capitalized in housing price.

Research limitations/implications

The empirical finding helps to explain why about 80% of private communities in big Chinese cities have not formed an HOA.

Originality/value

This is the first empirical study on HOA capitalization in housing price in China.

Details

International Journal of Housing Markets and Analysis, vol. 15 no. 1
Type: Research Article
ISSN: 1753-8270

Keywords

Article
Publication date: 25 September 2009

Raul Gouvea and Sul Kassicieh

The purpose of this paper is to investigate the impact of increasing trade and investment relations between China and Latin American economies. The paper focuses on the…

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Abstract

Purpose

The purpose of this paper is to investigate the impact of increasing trade and investment relations between China and Latin American economies. The paper focuses on the threats and opportunities that permeate this relationship.

Design/methodology/approach

The paper surveys existing literature and secondary data in Spanish, Portuguese, and in English to investigate the different ramifications of this dynamic relationship between China and Latin American economies.

Findings

After analyzing trade and investment trends and data, it is clear that Latin American economies must make changes to increase their participation in the Chinese market. Direct involvement with China is inherently risky, however, the opportunities obviously make the alliance necessary. Latin American economies are under increasing pressure to revamp their business environments and to implement long‐term strategies in order to compete more efficiently with China, domestically and in third‐markets. China has showed Latin American economies that investments in education, R&D, innovation, infrastructure, and friendly business policies, both facilitate and foster the creation of new competitive advantages.

Originality/value

This paper highlights and contributes to a better understanding of the ongoing challenges and opportunities permeating the Chinese Latin America's trade and investment relationship, as well as a indicating a number of areas for further study.

Details

International Journal of Emerging Markets, vol. 4 no. 4
Type: Research Article
ISSN: 1746-8809

Keywords

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