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This study aims to empirically investigate how green transparency and green competence enhancement can promote consumer behavioral outcomes (i.e. green brand loyalty and resistance to negative information regarding green brands) through green brand attachment (i.e., self–green brand connection and green brand prominence). It further explores these hypothesized relationships across brands of physical products and services.

Data were collected using an online survey from 826 Chinese consumers. Structural equation modeling is used to test the proposed conceptual model.

Our results demonstrate that green transparency and green competence enhancement positively affect consumer green brand attachment (i.e. self–green brand connection and green brand prominence) which subsequently influence consumers’ loyalty toward green brands and their resistance to negative information. Finally, the development of green brand attachment across brands of products and services is found to be different.

Extending the conceptual model to other cultural contexts is suggested. Using the experimental design to examine other boundary conditions is recommended.

This study provides recommendations for marketers, especially brand managers, to facilitate green brand communications to strengthen consumer–brand relationships.

This study extends past research by examining two types of green brand attachment via a cognitive schema lens. Also, it shows the internal cognitive process by which green brand communications potentially promote consumer behavioral outcomes through green brand attachment. Lastly, it highlights differences in the development of green brand loyalty and consumer resistance to negative information across brands of products and services.

The purpose of this study is to investigate how green brand positioning facilitated by utilitarian environmental benefits and nature connectedness may influence green brand image, as mediated by green perceived value (GPV) and brand innovativeness and how brand type moderates these relationships.

Data were collected using an online survey method, and structural equation modeling was employed to test the research hypotheses with a sample of 826 Chinese respondents.

The results demonstrate that utilitarian environmental benefits directly enhance green brand image. Both utilitarian environmental benefits and nature connectedness indirectly influence green brand image through GPV and brand innovativeness. Subsequently, green brand innovativeness positively affects GPV. The moderating effects of brand type on the relationships in the model are also established.

Organisations should enhance green value and brand innovativeness when adopting green brand positioning tools to strengthen green brand image and implement diverse green branding strategies between brands of physical goods and services.

Although previous studies have investigated how perceived benefits affect the development of brand image, the issue has not been examined based on the human associative memory framework from a green branding perspective. No empirical study has simultaneously included both green brand innovativeness and GPV in this formation process. Additionally, the moderating role of brand type in the model has not been explored previously.

The purpose of this paper is to investigate the formation of green brand image through customers’ perceptions of the functional and emotional benefits associated with green brands and the influence of green brand image on purchase behavioural response. Additionally, the influence of a moderating variable (green perceived risk) on this formation process is examined.

Data were collected using an online survey administered to a consumer panel in China. Structural equation modelling was used to test the conceptual model.

The results demonstrate that the provision of utilitarian benefits and self-expressive benefits directly enhance the brand’s green image. Also, utilitarian benefits and green brand image have direct influences on green brand loyalty. Green perceived risk negatively moderates the relationship between utilitarian benefits and green brand image.

This study extends previous research by examining the development of green brand image and investigating the moderating role of green perceived risk in this process. Also, this study enriches research on green brand and corporate branding by investigating the relationship between green brand image and brand loyalty.

Although previous research has examined how perceived benefits influence the development of corporate brand image, the issue has not been investigated from a green branding perspective. Moreover, the moderating role of green perceived risk in the formation of green brand image has not been explored, despite the concerns relating to greenwash which have been raised in several green brand studies. Finally, green brand image was found to be a strong antecedent of brand loyalty, besides the predominant elements of green trust and green satisfaction.

In most countries, independent hotels are a major contributor to both national economy and the hospitality sector, but to the best of the authors’ knowledge, there is a lack of any study on brand co-creation (BCC) in independent hotels. This study aims to examine the interrelationship of moral judgement (MJ), self–brand connection, customer–brand engagement (CBE), electronic word-of-mouth (eWOM) and how BCC occurs in independent hotels and contrasts visitors’ perspectives between two different Global Leadership and Organizational Behavior Effectiveness clusters in independent hotels. Furthermore, this study also examines the moderating impact of privacy concern (PC) on the relationship between eWOM and brand co-creation.

Data were collected from two groups of tourists, Iranian (290) and European (224), who visited and stayed in independent hotels in some major cities in Iran. The structural equation modelling using AMOS 22 was adopted to test the hypotheses.

The study’s findings revealed that there are significant differences between two culturally different travellers in terms of selected variables, suggesting that MJ is a main antecedent of CBE, which leads to eWOM among Iranian travellers, which consequently leads to BCC. Moreover, the study’s data indicates that European travellers show a high level of PCs while staying in independent hotels in Iran, which prevents them from sharing and getting engaged in the social media, which could delay the BCC process especially in international level.

This study contributes to literature by providing new insights on the differences in the concept of brand co-creation between two culturally different groups in the context of independent hotels, which require special attention of independent hotel managers.

360-degree video is recorded with omnidirectional or multi-camera systems that capture all directions at the same time in a spherical view. With immersive technologies gaining momentum and reducing educational cost, it has attracted the interest of the academic community. However, little is known about using 360-degree video in teacher education. The purpose of this study is to conduct a systematic scoping review through a systematic process based on 15 included studies to determine the characteristics, impacts, strengths and weaknesses of the 360-degree video applied to teacher education.

This study combines scoping and systematic review based on the PRISMA paradigm.

This paper explores that 360-degree videos are applicable to teacher education, specifically with their positive effects on pre-service teachers’ immersion, noticing, reflection and interpersonal competence. However, as for learners’ reactions, physical discomfort is reported, like motion sickness.

First, some recently published studies on the subjects were partially accessible, which precluded the authors from adding their findings to this study. Second, the sample of articles is constrained to the search and selection strategies described in the methods section, which increases the possibility that pertinent research may be omitted. Furthermore, this study’s summary of the selected research may be inadequate. Third, only English-language publications were included in this study. Future researchers can expand on this topic by gathering additional relevant empirical data from publications in other languages.

Practically, findings in this study reveal the positive effects of 360-degree video in teacher education. The results may help researchers and preservice teachers better understand 360-degree video and use it more frequently in teaching. Instructional video technologies have been found to have a nearly medium effect on learning effectiveness in educational practice from a broader perspective.

The findings in this study can shed light on future educational technology research on instructional video technologies and technology-enhanced teacher education.

The purpose of this paper is to enhance the compatibility of titanium dioxide in epoxy resins and thus the corrosion resistance of the coatings.

In this work, TiO₂ was modified by the mechanochemistry method where mechanical energy was combined with thermal energy to complete the modification. The stability of modified TiO₂ in epoxy was analyzed by sedimentation experiment. The modified TiO₂-epoxy coating was prepared, and the corrosion resistance of the coating was analyzed by open circuit potential, electrochemical impedance spectroscopy and neutral salt spray test.

High-temperature mechanical modification can improve the compatibility of TiO₂ in epoxy resin. At the same time, the modified TiO₂-epoxy coating showed better corrosion resistance. Compared to the unmodified TiO₂-epoxy coating, the coating improved the dry adhesion force by 61.7% and the adhesion drop by 33.3%. After 2,300 h of immersion in 3.5 Wt.% NaCl solution, the coating resistance of the modified TiO₂ coating was enhanced by nearly two orders of magnitude compared to the unmodified coating.

The authors have grafted epoxy molecules onto TiO₂ surfaces using a high-temperature mechanical force modification method. The compatibility of TiO₂ with epoxy resin is enhanced, resulting in improved adhesion of the coating to the substrate and corrosion resistance of the coating.

Flood season in our country is characterized by frequent heavy rains, and flood problems are becoming increasingly serious. The uneven distribution of water resources causes conflicts in the occurrence of floods and droughts. Implementing effective flood control planning and solving drought and flood disasters are the research highlights of relevant institutions both domestic and abroad. This study develops a multiscale method of urban flood control planning based on microcirculation. A microcirculation water ecosystem, which consists of six elements, namely, collecting, interacting, precipitating, reserving, storing, and purifying, is introduced. This study investigates precipitation; peak shaving; recycle mode of filtration at the macro level in different regions; “hierarchy” in rainwater ecosystems in rain parks, heavy rain garden parks, and wetland parks at the meso level; and the concept of zero-emission rain in residential areas and roads at the micro level. Finally, this study analyzes a rain garden and its domestic application. A conclusion is drawn that the flood control planning model based on microcirculation can effectively reduce rain runoff. Empirical measurement proves that the proposed multiscale model for city flood control planning based on microcirculation promotes flood control and effectively reduces the occurrence of droughts and floods.

The hosts' third-party certifications in the sharing accommodation platforms have largely overlooked how the provision of such certification information could facilitate the trust-building process and subsequently influence consumers' purchase intention. Adopting an institution-based trust perspective, the authors differentiate various types of hosts' certification information (i.e. financial certification and social certification) and examine their role in the trust-building process between the hosts and the customers on sharing accommodation platforms.

This study uses the property-month level data of Airbnb Beijing from January 2019 to June 2020. Econometric analyses are adopted to evaluate the impact of institution-based trust on consumers' purchase intention. Specifically, the ordinary least square is used to testify the relationship between institution-based trust and purchase intention.

The empirical results show that the information on institution-based trust increases the likelihood that customers would reach purchase decisions. More importantly, results show that both financial certification and social certification affect consumers' purchase intention. The results further show that listings' attributes moderate the relationship between institution-based trust and customer purchase intention. Moreover, the authors find that “Superhost” and “Experience” positively moderate such relationships.

This paper confirms that the host certification fosters institution-based trust and reveals the impact of hosts' certification on consumers' purchase intentions. This study is among one of the first studies to incorporate institution-based trust into the trust formation on the sharing economy platform, which can improve the understanding of trust in the sharing economy context. The authors emphasize the importance of trust types on sharing economy platforms.

Epoxy zinc-rich coatings are widely used in harsh environments because of the long-lasting cathodic protection of steel surfaces. The purpose of this paper is to use flake zinc powder instead of the commonly used spherical zinc powder to reduce the zinc powder content.

In this paper, the authors have prepared an anticorrosive zinc-rich coating using a flake zinc powder instead of the conventional spherical zinc powder. The optimal dispersion of scaly zinc powder in zinc-rich coatings has been explored by looking at the surface and cross-sectional morphology and studying the cathodic protection time of the coating.

The final epoxy zinc-rich coating with 35 Wt.% flake zinc powder content was prepared using sand-milling dispersions. It has a similar cathodic protection time and salt spray resistance as the 60 Wt.% spherical zinc-rich coating, with a higher low-frequency impedance modulus value.

This study uses flake zinc powder instead of the traditional spherical zinc powder. This reduces the amount of zinc powder in the coating and improves the corrosion resistance of the coating.

Purpose – The net increase in China's urban population in the last 50 years equals the current total population of the European Union. The scale and speed of urbanization in China requires a sustainable solution to unprecedented energy demands and elevated carbon emissions. As low-carbon development emerges in urban China, it offers a unique vantage point to examine some fundamental theoretical questions of the environmental state. How do structural socioeconomic changes affect the environmental state? Does the rise of the environmental state offer a basis for regulatory reform on a broader scale?

Methodology/approach – Case study of five low-carbon cities in China provides the empirical evidence for the analysis. The five cities represent a continuum in their levels of postindustrialization. I compare low-carbon development strategies in postindustrial cities with those strategies in industrial cities. Evidence is collected primarily by way of interviews with planning bureau officials, urban design professionals, involved NGOs, academics, and private sector individuals familiar with the matter.

Findings – First, in cities where the level of postindustrialization is high, state resources support innovative low-carbon development strategies that attempt to achieve emission reductions in a variety of sectors. In industrial cities, however, the environmental state's regulative power is limited to one or two (sub)sectors. Second, and more importantly, a new pattern of governance is emerging in postindustrial cities. Low-carbon development in postindustrial cities is a much less centralized process, having local levels of governments as key players of low-carbon policy making. When the environmental state intersects with the postindustrial city, it gives birth to a new urbanism that has profound implications for political structuring in China.

Research limitations – The analysis in this chapter is based on evidence from a purposefully selected set of Chinese cities, which may render the results biased. Future studies should aim for a more systematic analysis of cities in order to establish more generalizable conclusions. In addition, given the increasing availability of quantitative data at the city level in China, future studies should also seek to incorporate quantitative analyses to better substantiate existing knowledge derived from qualitative sources of evidence.

Originality/value of chapter – First, this chapter challenges the Western bias in the existing literature on the environmental state. The role of the civil society is far from salient in the Chinese context, and yet the environmental state demonstrates a robust level of activity despite the weak civil society. It therefore seems that a general theory of the environmental state can be built from existing literature, but needs to be sensitive to non-Western social conditions that might falsify parts of the theoretical claims. Second, the environmental state literature can be consolidated and further developed when examined in conjunction with other literatures in the modernity tradition. I have demonstrated the connection between the environmental state and the postindustrial city. More studies are needed to examine other facets of the environmental state, as it intersects with a multitude of (post)modern conditions.