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This study aims to expand the understanding of the implicit exposure of brands in Web dramas with congruent branding messages shared on social media Moments. This study also aims to examine the mediating role of word of mouth (WOM) and brand love in the relationship between Web-drama connectedness and viewers’ intention to spend and spending per week.

A total of 657 usable questionnaires were gathered from Chinese participants who watch the famous weekly drama “My Huckleberry Friends” and make weekly purchases from McDonald’s. Partial least squares regression was used to test the theoretical model of the study.

Results of this study reveal that WOM and brand love mediate the relationship between Web-drama connectedness and intention to spend on the exposed brand. Intention to spend mediates the relationship between brand love and spending. WOM mediates the relationship between Web-drama connectedness and spending.

Tencent’s WeChat is a well-known Chinese social media platform with a history of forbidding advertising. Users constantly flood social media with Web-drama content, influencing consumers’ spending habits. To the best of the authors’ knowledge, the present study is one of the first attempts to develop an understanding of Web-drama connectedness, brand love, WOM and behavioural intention by tracing the spending on advertised brands. This study highlights how brands maintain consumer spending by enhancing brand love via Web-drama advertising and instigating ticklish moments as “print screens” of WOM on social media.

The purpose of this paper is to explore the mediating role of organisational harmony and fellow-feelings in the relationship between intelligence generations, dissemination and implementation on business performance and explain how market orientation impacts certain aspects of organisational behaviour which in turn lead to the performance of service firms.

The data set comprises 108 responses of senior managers within the logistics sector. The multi-level sequential mediation path analysis is used to examine the above mediating role.

Results indicate that intelligence dissemination (ID), response implementation (RI) and business performance relationship is significantly mediated via fellow-feelings and organisational harmony. However, the relationship between dissemination, implementation and overall business performance is mostly mediated by fellow-feelings and followed by organisational harmony. Furthermore, when overall market orientation (intelligence generation, dissemination and RI) is used as a determinant of business performance, organsiational harmony emerged as the most significant contributor to organsiational performance.

Managers are urged to focus on building fellow-feelings among their employees, resulting in a harmonious work environment between functional units and market orientation organisation wide.

Compared to previous research, this is one of the first attempts to develop an understanding of fellow-feelings, contributing to organsiational harmony resulting market orientation and, hence, business performance. Market orientation conceptualisations lump intelligence generation, dissemination and RI of business activities together but do not explain how market orientation impacts fellow-feelings and organisational harmony which in turn leads to performance. The authors specifically address this important lacuna in our conceptualisation and propose that ID and RI lead to fellow-feelings within functional departments and results in organisational harmony.

This paper aims to examine the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty by examining the mediating role of sales promotion and the moderating role of service attributes of the m-commerce websites in influencing the mediation.

A total of 3,318 completed surveys were collected. Drawing on a large non-probability criterion-based purposive sample across six countries (France, Germany, Greece, South Africa, USA and Canada), mediation analysis was performed to examine the hypothesized relationships.

Results show that sales promotion mediates the relationship between feelings toward buying wine on mobile phones and m-commerce website loyalty. Moderated mediation reveals that the indirect pathways (sales promotion) through which feelings toward buying wine over mobile exert its effect on m-commerce website loyalty are dependent on the value of service (wine delivery) attributes of the website. The results demonstrate that sales promotion and service are of paramount importance to wineries and wine marketers.

Wine producers and retailers should consider the use of sales promotion to enhance sales and loyalty to m-commerce websites.

Wine producers and retailers should consider use sales promotion (such as SMS or push notifications) to enhance sales and influence consumer feelings and hence their loyalty.

Wine m-commerce studies are limited, especially with an international perspective comparing six different countries: three from the old world (France, Germany and Greece) and three from the new world (North America with USA and Canada; and South Africa). Altogether, these six countries represent around 40 per cent of the world’s wine consumption.

In this study, the authors examine how a retail bank's positive, neutral, and negative prior ethical reputations influence customers' perceptions and attitudes, leading to their bank selection decisions and also analyze whether there is a trade-off between a bank's negative prior ethical reputation and its functional benefits to customers.

The authors followed a sequential exploratory mixed-methods research design with two studies. The authors’ first study was qualitative, in which the authors conducted interviews and focus groups with banking customers in Pakistan. The results of this study were used to generate hypotheses that were tested in the second study using random choice experiments.

The results indicate that positive and neutral prior ethical reputations do not significantly impact customers' choices; however, a negative reputation does affect selection. The results also show that customers punished negative reputations, even when the associated functional benefits were higher than the alternatives.

This is one of the first mixed-methods studies in an emerging economy context to consider the impact of ethical reputation on consumer orientation and bank selection decisions.

This study aims to analyze the individual and joint effects of institutional support by government and nongovernment institutions on early internationalizing firms’ (EIFs) performance. It also investigated the moderating impact of firm age and size on the institutional support-firms’ export performance relationships.

Data were collected from 705 EIFs in the apparel industry of Bangladesh and analyzed with hierarchical regression.

The positive influence of institutional support on exporting firms’ financial performance is stronger for the joint effect of government and nongovernment assistance than the individual impact. Firms’ size positively moderates the impact of individual government and nongovernment assistance, while age positively moderates their resource-bundling effect.

The findings suggest the necessity of integrating resources from diverse but complementary sources of institutional support for superior export performance. The findings also show the presence of the liability of smallness and liability of newness in the standalone and joint influence of institutional support, respectively.

Firms need to bundle resources obtained from the government (unrequited) and nongovernment (reciprocal) institutional support to overcome the liability of smallness they might encounter while availing of support from only one source.

Distinguishing between government and nongovernment institutional support, this paper sheds light on exporting firms’ resource-bundling mechanism for these two sources of support in the backdrop of an emerging economy. It also offers fresh insights into the critical role of the liabilities of newness and smallness in early internationalization, especially with regard to the home-country institutional environment.

Bangladesh is facing an alarming situation with the drinking water in its most areas, as groundwater used for drinking has been contaminated with naturally occurring inorganic arsenic. Many entrepreneurs along with the government are trying to cope up with this problem. SONO filter is one of them that is based on the social innovation concept. Social innovation is defined as innovative products/services motivated by the goal of meeting a social need, with the opportunity to create new social collaborations. This paper aims to examine the concepts of social innovation, which advocates enhancing values to society and the social benefit to all the stakeholders.

This is an exploratory study and presents the evolution, the development of the social business model and its implementation. Abul Hussam initiated the social business concept through SONO filter that is commercialized through the Manob Sakti Unnayan Kendro. The study has been conducted entirely on the basis of documentary information and data available in the public domain.

The findings show a hopeful contribution toward enhancing social benefits to society especially in arsenic-affected areas. SONO filter helps to mitigate the water-borne diseases and make people clean and safe, as well as healthy, by providing pure drinking water. Even by drinking pure water, people with arsenic-related diseases are getting better day by day through this social initiative.

Business based on social innovation is a new and really a good working concept. It has faced many hurdles in its journey to meet social objectives. Many researchers, entrepreneurs, non-profit organizations, national planners and society leaders will surely be benefited by its solution.

Mentoring is an intense relationship between a senior experienced individual who is the mentor and a less experienced individual who is the protégé. Mentors provide counselling, guidance, advice, support and feedback for the protégé's personal and professional development. With the well-being of the family as the central issue in family firms, mentoring is often seen to be akin to a parent–child relationship. In Bangladesh, paternalistic and informal parental mentoring is the norm for grooming children both morally and professionally. Using six caselets of large family firms of Bangladesh, this chapter provides insight into the paternalistic style of mentoring, and also the generational differences in mentoring between the firm's owner and his successor.

The purpose of this paper is to study two-dimensional nonlinear radiative-convective, steady-state boundary layer flow of non-Newtonian power-law nanofluids along a flat vertical plate in a saturated porous medium taking into account thermal and mass convective boundary conditions numerically.

The governing equations are reduced to a set of coupled nonlinear ordinary differential equations with relevant boundary conditions. The transformed equations are then solved using the Runge-Kutta-Fehlberg fourth-fifth order numerical method with Maple 17 and Adomian decomposition method (ADM) in Mathematica.

The transformed equations are controlled by the parameter: power-law exponent, n; temperature ratio, Tr; Rosseland radiation-conduction, R; conduction-convection, Nc; and diffusion-convection, Nd. Temperature and nanoparticle concentration is enhanced with convection-diffusion parameter as are temperatures. Velocities are depressed with greater power-law rheological index whereas temperatures are elevated. Increasing thermal radiation flux accelerate the flow but to strongly heat the boundary layer. Very good correlation of the Maple solutions with previous stationary free stream and ADM solutions for a moving free stream, are obtained.

The study is relevant to high temperature nano-polymer manufacturing systems.

Lie symmetry group is used for the first time to transform the governing equations into a set of coupled nonlinear ordinary differential equations with relevant boundary conditions. The study is relevant to high temperature nano-polymer manufacturing systems.

Digitization is the process of transforming analog systems into digital ones, and it has become a crucial factor in the sustainable development of emerging economies. Although implementing digitization may be challenging due to limited budgets, missing strategies, pushback from employees, and the existing organizational structure, it can bring multifaceted benefits to the economy, such as improved employment and income, enhanced access to knowledge and education, and reduced costs for companies and countries. Moreover, digitization can significantly impact economic growth, as it can create new job opportunities, foster innovation, and improve infrastructure, among other benefits. The United Nations Sustainable Development Goals (SDGs) provide a global agenda for creating a more sustainable, equitable, and prosperous future by 2030, and digital technologies have become increasingly important in addressing the challenges of achieving these goals, particularly for emerging economies. However, achieving these ambitious goals presents significant challenges, particularly for emerging economies. Hence, this literature review aims to discuss the potential impact of digital technologies on the implementation of the SDGs in emerging economies, supported by scholarly research and opinions. In conclusion, digital technologies have significant potential to contribute to the achievement of the SDGs by promoting economic growth and innovation while also promoting sustainability, creating a more prosperous and equitable world for all.

This paper aims to explore the effects of bank diversification (i.e. diversification of income and diversification of assets) on Bangladeshi banks’ profitability.

Using a dynamic panel data model with system generalized methods of moments, the authors examine an unbalanced panel data from 32 banks spanning 318 bank-year observations from 2007 to 2016.

The findings indicate a significant positive association of income diversification and asset diversification on bank profitability. Therefore, the results show that banks can generate profit from diversification of income and diversification of assets.

One of the rare attempts to investigate the relationship between diversification and profitability in Bangladesh’s banking sector is this report. The authors anticipate the results to have major consequences for Bangladeshi bank regulators and other related economies.