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Article
Publication date: 31 December 2006

Wen‐Chen Hu, Jyh‐Haw Yeh, Lixin Fu and Hung‐Jen Yang

Using Internet‐enabled mobile handheld devices to access the World Wide Web is a promising addition to the Web and traditional e‐commerce. Mobile handheld devices provide…

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1015

Abstract

Using Internet‐enabled mobile handheld devices to access the World Wide Web is a promising addition to the Web and traditional e‐commerce. Mobile handheld devices provide convenience and portable access to the huge information on the Internet for mobile users from anywhere and at anytime. However, mobile commerce has not enjoyed the same level of success as the e‐commerce has so far because mobile Web contents are scarce and mostly awkward for browsing. The major reason of the problems is most software engineers are not familiar with handheld devices, let alone programming for them. To help software engineers better understand this subject, this article gives a comprehensive study of handheld computing and programming for mobile commerce. It includes five major topics: (i) mobile commerce systems, (ii) mobile handheld devices, (iii) handheld computing, (iv) server‐side handheld computing and programming, and (v) client‐side handheld computing and programming. The most popular server‐side handheld applications are mostly functioning through mobile Web contents, which are constructed by using only few technologies and languages. On the other hand, various environments/languages are available for client‐side handheld computing and programming. Five of the most popular are (i) BREW, (ii) J2ME, (iii) Palm OS, (iv) Symbian OS, and (v) Windows Mobile. They are using either C/C++ or Java programming languages. This article will explain J2ME, a micro version of Java, and Palm OS programming, using C, by giving step‐by‐step procedures of J2ME and Palm application development.

Details

International Journal of Web Information Systems, vol. 2 no. 3/4
Type: Research Article
ISSN: 1744-0084

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Article
Publication date: 6 February 2018

Sujeong Choi

Given that smartphones are widely used as a key means for mobile commerce, the purpose of this paper is to provide in-depth understanding of determinants of the…

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1997

Abstract

Purpose

Given that smartphones are widely used as a key means for mobile commerce, the purpose of this paper is to provide in-depth understanding of determinants of the utilitarian value that customers seek to obtain from using smartphone-based mobile commerce. Drawing on the technology acceptance model (TAM), the study proposes that usefulness and ease of use are two typical factors representing utilitarian value and verifies their impacts on smartphone-based m-commerce use. Moreover, the paper expands the TAM by considering mobile-specific characteristics (i.e. service ubiquity and location-based service (LBS)) and a self-service technology (SST) characteristic (i.e. user control) as determinants of utilitarian value.

Design/methodology/approach

The study entailed conducting a survey, and analyses were conducted based on a total of 379 responses from undergraduate and graduate students who had experience using smartphones for mobile commerce. The analyses used structural equation modeling to test the research model and hypotheses.

Findings

First, in the context of the various technologies-involved m-commerce, TAM serves as a theoretical lens to predict user behavior. Second, usefulness is greatly increased by service ubiquity, LBS, and user control. Third, ease of use is enhanced by service ubiquity and user control. Finally, ease of use is a determinant of usefulness.

Originality/value

The findings imply that mobile-specific and SST characteristics are the key determinants of utilitarian value in performance-oriented mobile commerce, and utilitarian value is a key determinant of smartphone-based mobile commerce use.

Details

Internet Research, vol. 28 no. 1
Type: Research Article
ISSN: 1066-2243

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Article
Publication date: 30 March 2012

Wei‐Tsong Wang and Hui‐Min Li

The purpose of this study is to develop and validate empirically a research model that depicts the relationships between the identified key value proposition attributes of…

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7948

Abstract

Purpose

The purpose of this study is to develop and validate empirically a research model that depicts the relationships between the identified key value proposition attributes of mobile value‐added services and the core factors of brand equity.

Design/methodology/approach

Survey data collected from 497 mobile value‐added service consumers were examined using structural equation modeling to validate the research model.

Findings

The results indicate that the mobile service attributes of personalization, identifiability, and perceived enjoyment have significant positive influences on the key brand equity factors, including brand loyalty, perceived quality, brand awareness, and brand associations. Additionally, the results confirm the significance of all four of the brand equity factors in interpreting consumer purchase intention in the context of mobile value‐added service consumption.

Practical implications

The research results provide insights into how mobile value‐added services may be better designed and delivered to enhance brand equity and, in turn, profits.

Originality/value

While the market potential of mobile value‐added services and the importance of brand equity have both been widely recognized, the development and empirical validation of a model that specifically depicts the determinants of mobile value‐added service consumption from a brand‐equity perspective has not yet been undertaken. Consequently, this study investigates the relationships among key m‐commerce attributes, core brand‐equity components, and consumer behaviors. The research results have extended the application and advanced the understanding of previous mobilecommerce and brand‐equity theories in the context of mobile value‐added service consumption.

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Article
Publication date: 30 September 2019

Kim Choy Chung

Although East Asia and South East Asia have seen growth in mobile commerce activities, the uptake of such activities in Central Asia has been relatively low. For insight…

Abstract

Purpose

Although East Asia and South East Asia have seen growth in mobile commerce activities, the uptake of such activities in Central Asia has been relatively low. For insight, the purpose of this paper is to investigate the impact of culture, innovation characteristics and concerns about order fulfillment on mobile commerce (shopping) intention in Central Asia.

Design/methodology/approach

In total, 779 questionnaires were collected (via mall-intercept method) from cities in Kazakhstan, Kyrgyzstan and Uzbekistan. The data were then subjected to two-step structural equation modeling procedures (using SPSS AMOS V.25) for hypothesis testing.

Findings

This study revealed that innovation characteristics, system-based trust (trust in mobile technology), and concerns about order fulfillment affected mobile commerce intention in Central Asia. The strong uncertainty avoidance characteristics of societies in the region mean potential adoptee place great emphasis on trialability and security of mobile commerce. Uncertainty avoidance correlated strongly with concerns about order fulfillment, thereby significantly impacting mobile commerce intention. Power distance and collectivism correlated with observability as factors affecting mobile commerce intention. The innovation characteristics of compatibility, complexity and relative advantage directly impact mobile commerce intention in Central Asia.

Research limitations/implications

There are several limitations in this paper. First, the data in this study are limited to Kazakhstan, Kyrgyzstan and Uzbekistan. This might affect the generalization of this study’s findings across the whole Central Asia region. Second, the respondents in this study are exposed to mobile shopping for less than 30 min before been asked to complete the survey. This might affect respondent’s confidence in mobile commerce. Future study might involve the rest of Central Asia (Tajikistan, Afghanistan and Turkmenistan). Future study might also want to investigate the impact of Web assurance seal on mobile commerce intention in Central Asia.

Practical implications

Managerial/marketing implications and recommended strategies in this study would be useful for businesses (aspirant e-vendors) in Central Asia.

Originality/value

There is limited study about mobile commerce in Central Asia. Furthermore, extant literature on mobile commerce in the region lacked age varieties or lacked multi-national and logistical perspective. This is important given the wide geographical spread of the region. This study addressed these gaps by collecting data from all segments of society in Kazakhstan, Kyrgyzstan and Uzbekistan to test propositions regarding innovation characteristics, culture, and concerns about order fulfillment as factors impacting mobile commerce intention in Central Asia.

Details

Asia-Pacific Journal of Business Administration, vol. 11 no. 3
Type: Research Article
ISSN: 1757-4323

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Article
Publication date: 24 August 2012

Kim‐Choy Chung and David K. Holdsworth

This study aims to investigate perceived risk and trustworthiness in relationship to the diffusion of innovation theory to understand the determinants of behavioural…

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3956

Abstract

Purpose

This study aims to investigate perceived risk and trustworthiness in relationship to the diffusion of innovation theory to understand the determinants of behavioural intent to adopt mobile commerce among the Y Generation. It also seeks to investigate the impact of culture on mobile commerce adoption.

Design/methodology/approach

Five hundred and thirty randomly distributed questionnaires in six tertiary education institutions in Kazakhstan, Morocco and Singapore were used. Multivariate analysis of variance was conducted using SPSS and structural equation modelling using AMOS 7.0 to test for construct validity and for hypothesis testing.

Findings

Perceived risk, trustworthiness and Rogers' five perceived characteristics of innovation (namely, observability, trialability, compatibility, complexity, relative advantage) determined behavioural intent to adopt mobile commerce among the Y Generation. Culture had a moderating effect on these determinants in Kazakhstan and Morocco.

Research limitations/implications

This study has not yet explored cost, goods offerings and payment systems that may influence users' intention to adopt mobile commerce. Differential experience of respondents with different mobile portals would have differential effect on the perceived ease of use of mobile commerce, affecting the result of this study.

Practical implications

This study suggested that the Y Generation are concerned about privacy violation and risk associated with mobile commerce. Mobile service providers should consider trials and permission‐based mobile marketing to imbue trust in mobile commerce.

Originality/value

This study integrates trustworthiness and perceived risk with Rogers' DOI innovation characteristics, resulting in greater understanding of the behavioral intent to adopt mobile commerce among the Y Generation. Further, few studies delved into the comparative impact of culture on the behaviour intent to adopt mobile commerce among the Y Generation in Asian and African countries.

Details

Young Consumers, vol. 13 no. 3
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 1 June 2002

Johan Lembke

The initial debate on mobile commerce (m‐commerce) was characterized by a high level of optimism, followed by a more nuanced and realistic approach. Still, m‐commerce is…

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5805

Abstract

The initial debate on mobile commerce (m‐commerce) was characterized by a high level of optimism, followed by a more nuanced and realistic approach. Still, m‐commerce is expected to constitute a significant future market worldwide. It is a new concept and is emerging in a context of few or no established norms, rules and standards. This article explores the move toward global rules and strategies for m‐commerce and the creation of a viable marketplace. In particular, it focuses on the relationship between initiatives to elaborate a coordinated strategy for m‐commerce in line with European regulatory requirements, on the one hand, and ambitions to promote technology and build global alliances in the world marketplace, on the other. These objectives, however, are often difficult to combine due to the variation in preferences among the corporate and standards organizations involved as a result of global competition and corporate activities in information and communications technology markets.

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info, vol. 4 no. 3
Type: Research Article
ISSN: 1463-6697

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Article
Publication date: 28 October 2019

Zoran Kalinić, Veljko Marinković, Aleksandar Djordjevic and Francisco Liebana-Cabanillas

The purpose of this paper, which is based on the UTAUT2 model, is to develop and evaluate a predictive model of customer satisfaction related to mobile commerce (m-commerce

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1408

Abstract

Purpose

The purpose of this paper, which is based on the UTAUT2 model, is to develop and evaluate a predictive model of customer satisfaction related to mobile commerce (m-commerce) and the willingness to recommend this service to others.

Design/methodology/approach

The study was conducted based on a sample of 402 respondents. Confirmative factor analysis was used to evaluate the validity of the model, while structural equation modeling (SEM) was used to test the hypotheses. Finally, artificial neural networks were used to rank the influence of the significant predictors obtained by SEM.

Findings

Trust was found to be the most significant driver of customer satisfaction, followed by performance expectancy and perceived value. In addition, affective commitment and satisfaction were identified as the strongest predictors of word of mouth (WOM).

Originality/value

The originality/value of the paper lies in the establishment of the connection between the independent variables of the UTAUT 2 model – trust, satisfaction, affective and continence commitment and WOM. Additionally, it is one of a small number of studies investigating customer commitments and their influence on WOM in m-commerce.

Details

Journal of Enterprise Information Management, vol. 33 no. 1
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 1 December 2002

Bill Anckar

Although little is known about consumers’ attitudes towards wireless marketing channels and how customer value is generated in mobile commerce, many organizations are…

Abstract

Although little is known about consumers’ attitudes towards wireless marketing channels and how customer value is generated in mobile commerce, many organizations are today making considerable investments to take advantage of the new business possibilities offered by wireless technologies ‐ encouraged by optimistic, yet contradictory forecasts on the future volume of mobile commerce. This paper reports on a national consumer survey conducted to investigate (i) the Finnish consumers’ willingness to use a number of initial mobile service, (ii) the common supposition that m‐commerce will be able to increase the overall market for e‐commerce by penetrating into untapped markets, and particularly (iii) if early and intended adoption of m‐commerce by consumers can be attributed to certain types of mobile services.

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Journal of Systems and Information Technology, vol. 6 no. 2
Type: Research Article
ISSN: 1328-7265

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Article
Publication date: 1 December 2005

June Wei and Ant Ozok

Development of mobile commerce (m‐commerce) environments that have user‐friendly features is important to accelerate the adoption of m‐commerce. The current research…

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6617

Abstract

Purpose

Development of mobile commerce (m‐commerce) environments that have user‐friendly features is important to accelerate the adoption of m‐commerce. The current research studies web‐based features that are crucial to the success of mobile air ticketing commerce.

Design/methodology/approach

There are two phases involved. In the first phase, the current research develops a web‐based mobile airline ticketing (W‐MAT) model to study usability features necessary to perform mobile air ticketing commerce. Thirty‐six features are mapped and identified based on the W‐MAT model. In the second phase, the air ticketing web sites for 27 most popular airline companies and online air travel agencies are examined to analyze their existing implementation patterns on these 36 features. The pattern analysis is based on web site features analysis and web site versatility analysis.

Findings

The analysis of web site features resulted in the development of an adoption feature pyramid that classified the 36 features into three categories. The analysis of web site versatility was based on multivariate cluster analysis that classified these 27 web sites into four groups.

Practical implications

The findings on web site features and web site versatility analyses in the current research are beneficial to future m‐commerce airline companies and air travel agencies, mobile device developers, and air ticketing m‐commerce interface designers.

Originality/value

The study concludes that the W‐MAT model‐based air ticketing features with usability emphasis are crucial to develop efficient mobile air ticketing web sites; and thereby, accelerating the adoption of m‐commerce for the air travel industry in the near future.

Details

Industrial Management & Data Systems, vol. 105 no. 9
Type: Research Article
ISSN: 0263-5577

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Article
Publication date: 7 November 2016

Nadia Jimenez, Sonia San-Martin and Jose Ignacio Azuela

The purpose of this paper is to analyze the role of four important variables in the development of customer loyalty in mobile commerce. These variables are personal…

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5232

Abstract

Purpose

The purpose of this paper is to analyze the role of four important variables in the development of customer loyalty in mobile commerce. These variables are personal (propensity to use information and communication technologies (ICTs)), transactional (opportunism), and relational (trust and satisfaction).

Design/methodology/approach

A broad sample of 1,053 mobile customers in Mexico was studied using the structural equation analysis methodology.

Findings

The results offer evidence on how trust and satisfaction can increase loyalty and motivate purchases via mobile devices. In addition, the results show evidence of the indirect effect (mediated through trust) of opportunism, and propensity to use ICTs on loyalty.

Practical implications

Achieving customer satisfaction is revealed as the main strategy enterprises should seek in order to encourage repetitive purchases via mobile devices and customer loyalty. At the same time, companies should consider that the customers most likely to use ICTs, and those who perceive less opportunism can also be very loyal as a result of a higher level of trust when making purchases using mobile devices.

Originality/value

The contributions of this paper are: (1) to analyze the generation of loyalty in mobile commerce using a conceptual model that includes variables of different theoretical perspectives and nature, both positive and negative. (2) To provide empirical evidence from a sample of mobile users who have already bought goods via mobile phone, contributing to prior literature that has focused on analyzing the behavior of mobile phone users who do not make purchases via mobile phones. (3) To study mobile commerce in an emerging market with notable potential for growth (Mexico), which has not been studied at length in previous literature.

Objetivo

El presente trabajo analiza el papel de cuatro importantes variables en el desarrollo de la lealtad de los compradores por móvil. Variables de índole personal (propensión al uso de las TICs), transaccional (oportunismo) y relacional (confianza y satisfacción).

Metodología

Una amplia muestra de 1053 compradores por móvil en México es analizada mediante la metodología de ecuaciones estructurales.

Resultados

Los resultados ofrecen evidencia sobre la capacidad de la confianza y la satisfacción para incrementar la lealtad y motivar la compra a través del móvil. Además, se muestra evidencia del efecto indirecto (mediado a través de la confianza) del oportunismo y la propensión al uso de las TICs sobre la lealtad.

Implicaciones prácticas

La consecución de la satisfacción del comprador se revela como la principal estrategia que deben seguir las empresas que buscan fomentar la repetición de la compra a través del móvil y la confianza de sus actuales compradores. A la par, las empresas deben considerar que los clientes más propensos al uso de las TICs y los que perciben menos oportunismo pueden ser más leales, al aumentar su confianza en la compra por móvil.

Originalidad/valor

Las contribuciones son: (1) Analizar la generación de la lealtad en el comercio móvil utilizando un modelo conceptual que incluye variables de distintas perspectivas teóricas y de naturaleza tanto positiva como negativa. (2) Ofrecer evidencia empírica de una muestra de usuarios de teléfono móvil que ya han comprado por este medio, contribuyendo a la literatura previa que se ha centrado en analizar el comportamiento de los usuarios de teléfono móvil no compradores. (3) Estudiar el comercio móvil en un mercado emergente (México) poco estudiado en la literatura previa y con un notable potencial de crecimiento.

Details

Academia Revista Latinoamericana de Administración, vol. 29 no. 4
Type: Research Article
ISSN: 1012-8255

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