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This chapter aims to provide an overview and conceptualization of multiscreening in the field of advertising effectiveness.

By means of the multi-dimensions of media multitasking, it is possible to differentiate different forms of media multitasking. This framework is used to describe and explain the phenomenon of multiscreening. The framework consists of four categories each with its own dimensions: (1) task relations (e.g., task hierarchy, task switch, shared modality), (2) task inputs (e.g., information flow), (3) task outputs (e.g., behavioral responses), and (4) user differences. The description of multiscreening per dimensions is completed with a review of recent literature in the field of multiscreening, media multitasking and persuasion.

Literature in the field of media multitasking often assumes detrimental effects. Practical implications for advertisers are discussed by presenting an overview of the existing literature on multiscreening and advertising effectiveness. At the end of the chapter, a summary of the different dimensions is presented and an answer is formulated to the question: Is multiscreening a challenge or opportunity for advertisers?

In addition to practical implications, this chapter also offers an overview of the current research in the field of multiscreening and advertising effects. By presenting recent literature in this field, it becomes clear where knowledge is lacking. Directions for future research are discussed.

This chapter is the first to present a structured overview of the phenomenon of multiscreening. It will provide practitioners and researchers with the current status in the field of multiscreening and advertising effectiveness. In addition, the chapter can also be seen as a guide for future directions in the field of multiscreening.

In the process of course development a vital stage is the discussion and drawing up of objectives. The authors, from Huddersfield College of Education (Technical), describe how groups of teachers were brought together to discuss a new course for the 500 Series.

The last reformation in Iran’s population policy was announced inside “General Population Policy” (GPP) in 2013. One of the main objectives of the GPP is controlling population aging. The aim was to designing and evaluating different scenarios for achieving this objective.

For this purpose, a system dynamics model was built from cohort age groups. The model simulated Iran’s population structure from 2000 to 2050. The system dynamics model was validated in 2000 till 2011 period (R² = 94%). Data were extracted from the United Nations population division repository and represent a reducing trend in the fertility rate of Iran. This situation was named the “base” scenario. The simulation results for this scenario showed that Iran will face aging such that between 2000 and 2050 the median age will increase from 25 to 43 years. Based on these results, the base scenario could not achieve the GPP objective. So three alternative scenarios were designated: stabilization, increasing and hyper increasing.

The median age and the aging index are descending only in the hyper increasing scenario which means controlling aging. Therefore, the hyper increasing scenario is the only way to realize the GPP’s objective. To realize the hyper increasing scenario, it is essential to consider the total dependency ratio which shows the level of pressure on the workforce. Reducing this pressure increases the propensity to have more children (fertility index) and this is essential for maintaining high fertility rate.

The value of the research rests on a precise simulation model to forecast the population structure and aging. The research will serve as a guide for Iranian policymaker and support strong recommendations to bring the GPP along with supporting policies such as childbearing and child care assistance.

Although researchers have demonstrated a keen interest in knowledge collaboration in online encyclopedias, previous studies have seldom explored the dynamic interrelations in online encyclopedias over time that involve the iteratively melding of individual cognitive system and knowledge collaboration system. Therefore, this paper aims to reveal the structure and dynamics of knowledge collaboration in online encyclopedias from a perspective of system dynamics (SD).

This paper proposes a general activity system of knowledge collaboration in online encyclopedias based on Engeström’s activity theory. According to the SD methodology proposed by Forrester, this study develops a holistic SD model by identifying interactions of knowledge collaboration factors based on behavioral theories; validating the SD model by structural tests and behavior tests involving historical data of English Wikipedia; and conducting simulation to capture the interactive dynamics of the salient factors of knowledge collaboration.

According to the SD methodology, this study develops and validates an SD model to explore interesting dynamic interrelations among core factors (contributors, conflicts, discussions, entries quantity and entries quality) that are neglected by previous research. The results show that there is a significant negative feedback relationship between inactive contributors and entries quality, between contributors and conflicts and between edit conflicts and entries quality. There is a complicated nonlinear feedback relationship between active contributors and entries quality, and between edit conflicts and discussions.

Different from prior empirical studies that normally investigate the unidirectional linear relationships among prominent factors of knowledge collaboration in online encyclopedias from a static perspective, this study captures a dynamic picture of their interrelations by unfolding their behavior patterns over time. The main contribution of this study is to develop a holistic SD model and to reveal and elaborate on the complex dynamics involved online encyclopedias based on activity theory.

Evidence-based practice is pivotal to effective patient care. However, its translation into practice remains limited. Given the central role of primary care in many healthcare systems, it is important to identify strategies that bolster clinician-capacity to promote evidence-based care. The purpose of this paper is to identify strategies to increase Practice Nurse capacity to promote evidence-based sexual healthcare within general practice.

A survey of 217 Practice Nurses in an Australian state and ten respondent-interviews regarding two resources to promote evidence-based sexual healthcare – namely, a clinical aide and online training.

The perceived impact of both resources was determined by views on relevance and design – particularly for the clinical aide. Resource-use was influenced by role and responsibilities within the workplace, accessibility, and support from patients and colleagues.

This is the first Australian study to reveal strategies to promote evidence-based sexual healthcare among Practice Nurses. The findings provide a platform for future research on knowledge translation processes, particularly among clinicians who might be disengaged from sexual healthcare.

Given the benefits of evidence-based practices, it is important that managers recognize their role, and the role of their services, in promoting these. Without explicit support for evidence-based care and recognition of the Practice Nurse role in such care, knowledge translation is likely to be limited.

Knowledge translation among Practice Nurses can be facilitated by: resources-deemed informative, relevant, and user-friendly, as well as support from patients, colleagues, and their workplace.

This work examines the intersection between traditional human resource management and the novel employment arrangements of the expanding gig economy. While there is a substantial multidisciplinary literature on the digital platform labor phenomenon, it has been largely centered on the experiences of gig workers. As digital labor platforms continue to grow and specialize, more managers, executives, and human resource practitioners will need to make decisions about whether and how to utilize gig workers. Here the authors explore and interrogate the unique features of human resource management (HRM) activities in the context of digital labor platforms. The authors discuss challenges and opportunities regarding (1) HRM in organizations that outsource labor needs to external labor platforms, (2) HRM functions within digital labor platform firms, and (3) HRM policies and practices for organizations that develop their own spin-off digital labor platform. To foster a more nuanced understanding of work in the gig economy, the authors identify common themes across these contexts, highlight knowledge gaps, offer recommendations for future research, and outline pathways for collecting empirical data on HRM in the gig economy.

In England and Wales, legislation pertaining to hate crime recognizes hostility based on racial identity, religious affiliation, sexual orientation, disability or transgender identity. Discussions abound as to whether this legislation should also recognize hostility based on gender or misogyny. Taking a socio-legal analysis, the chapter examines hate crime, gender-based victimization and misogyny alongside the impact of victim identity construction, access to justice and the international nature of gendered harm. The chapter provides a comprehensive investigation of gender-based victimization in relation to targeted hostility to assess the potential for its inclusion in hate crime legislation in England and Wales.