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There has been an increase in swimming in natural bodies of water as reported in personal qualitative accounts. However, limited academic research has explored the meaning of this occupation. Engaging with nature, exercising and being part of a community contribute to better mental and physical health. The purpose of this research was to explore the meaning that adults attribute to open-water swimming in natural bodies of water.

This study used phenomenological interviews to explore the meaning that five adults attribute to open-water swimming.

Open-water swimming contributes to meaning-making in many ways. Participants reported swimming as necessary for maintaining mental and emotional well-being and forming meaningful connections with the social environment, nature and their true selves.

This study contributes to the understanding of the meaning of open-water swimming for adults in Ireland. Understanding the meaning of this occupation may add to the body of evidence exploring blue-space to promote health.

Open-water swimming is an occupation growing in popularity. This is the first paper to explore open-water swimming from an occupational perspective. This may provide an alternative perspective for viewing blue-space engagement and understanding the relationship between health, blue-space occupations and our oceans.

Significant advances have been made in using applied methodological approaches. These approaches facilitate critical and creative ways to generate new knowledge, encouraging researchers to explore novel research questions which could not be sufficiently addressed using traditional “branded” methodologies. It is important that, in addition to design, researchers consider the most appropriate methods to collect data. The purpose of this paper is to explore the use of the draw and tell method in the context of an interpretive descriptive study.

Given the challenges associated with eliciting responses from adolescent populations, in addition to the use of a semi-structured interview guide, the authors encouraged adolescent participants to produce drawings as part of an interpretive descriptive study.

Despite the fact that drawings are seldom used with adolescents during research interviews, the authors found this method promoted conversation and facilitated deep exploration into adolescents' perspectives.

The authors argue that this creative approach to data collection should be embraced by researchers engaging in applied methodological research, particularly with participants who may be challenging to engage. Drawings, although seldom used with adolescent research participants, can stimulate engagement and facilitate conversations.

The purpose of this paper is to develop an innovative branding method based on the hermeneutical approach and interpretive theory, to respond to the need of a simple and effective tool to build corporate identity through an industrial brand identity design and, being a new business, has been considered the brand perception of their stakeholders as the main input to analyze.

The case study of a small- and medium-sized enterprise (SME), that produces nanomaterials for the business-to-business (B2B) industrial market, is used to design the new hermeneutic branding method. The methodology process has been structured in four phases that have marked the investigation and that correspond to four different levels of knowledge that, in succession, between them, constituted the so-called hermeneutic circle.

This new approach allowed us to understand the social phenomenon related to the brand: its characteristic, context and the brand itself. Though hermeneutic analysis has confirmed that business strategy is only part of a more complex system of brand management, it must also consider the competitive environment and the views of the stakeholders.

This paper contributes to research on industrial branding by adopting the hermeneutical approach in managerial practice. This paper is the first of its kind in detail modelling the design phases of a B2B brand, providing an operational tool for marketing specialists.

There is a lack of research studies in the methods for designing industrial brands. The contribution of this paper lies in proposing a new interpretative approach that, acknowledging the different expectations of the stakeholder in the supply chain, allows to draw a B2B brand that communicates the system values of the product and company.

The purpose of this paper is to create an automatic interpretation of the results of the method of multiple correspondence analysis (MCA) for categorical variables, so that the nonexpert user can immediately and safely interpret the results, which concern, as the authors know, the categories of variables that strongly interact and determine the trends of the subject under investigation.

This study is a novel theoretical approach to interpreting the results of the MCA method. The classical interpretation of MCA results is based on three indicators: the projection (F) of the category points of the variables in factorial axes, the point contribution to axis creation (CTR) and the correlation (COR) of a point with an axis. The synthetic use of the aforementioned indicators is arduous, particularly for nonexpert users, and frequently results in misinterpretations. The current study has achieved a synthesis of the aforementioned indicators, so that the interpretation of the results is based on a new indicator, as correspondingly on an index, the well-known method principal component analysis (PCA) for continuous variables is based.

Two (2) concepts were proposed in the new theoretical approach. The interpretative axis corresponding to the classical factorial axis and the interpretative plane corresponding to the factorial plane that as it will be seen offer clear and safe interpretative results in MCA.

It is obvious that in the development of the proposed automatic interpretation of the MCA results, the authors do not have in the interpretative axes the actual projections of the points as is the case in the original factorial axes, but this is not of interest to the simple user who is only interested in being able to distinguish the categories of variables that determine the interpretation of the most pronounced trends of the phenomenon being examined.

The results of this research can have positive implications for the dissemination of MCA as a method and its use as an integrated exploratory data analysis approach.

Interpreting the MCA results presents difficulties for the nonexpert user and sometimes lead to misinterpretations. The interpretative difficulty persists in the MCA's other interpretative proposals. The proposed method of interpreting the MCA results clearly and accurately allows for the interpretation of its results and thus contributes to the dissemination of the MCA as an integrated method of categorical data analysis and exploration.

Despite various governmental efforts, female entrepreneurship in the UAE is still not a popular option among women. The purpose of this study is to identify the enablers to female entrepreneurship and to establish relationships among them.

This research uses a two-phased approach. In the first-phase, an empirical study on female entrepreneurs was conducted to find out the most important enablers from among a set of variables identified through a comprehensive literature review. In the second-phase, using interpretive structural modeling, a hierarchy-based model is developed among the most important enablers. Further, these enablers are also classified depending on their driving power and dependence.

Survey results indicate that female entrepreneurs consider enablers as the driving force in creating an entrepreneurial culture. Further, the hierarchy-based model developed in this research helps to identify variables that are of strategic importance and require utmost attention.

The framework presented in this study can be used effectively by the policymakers to develop suitable strategies for improving entrepreneurial behavior among women in the United Arab Emirates.

The novelty of this approach is the integration of questionnaire and interpretive structural modeling methodology and classifying enablers in four clusters. The research provides useful insights about the perception of female entrepreneurs about the entrepreneurial culture in the United Arab Emirates, and a relationship model that may serve as a decision tool for improving female entrepreneurship.

The purpose of this paper is to analyze, from a dynamic capabilities perspective, the role of big data analytics in supporting firms' innovation processes.

Relevant literature is reviewed and critically assessed. An interpretive methodology is used to analyze empirical data from interviews of big data analytics experts at firms within digitally related sectors.

This study shows how firms leverage big data to gain “richer” and “deeper” data at the inter-sections between the digital and physical worlds. The authors provide evidence for the importance of counterintuitive strategies aimed at developing innovative products, services or solutions with characteristics that may initially diverge, even significantly, from established customer/user needs.

The authors’ findings offer insights to help practitioners manage innovation processes in the physical world while taking investments in big data analytics into account.

The authors provide insights into the evolution of scholarly research on innovation directed toward opportunities to create a competitive advantage by offering new products, services or solutions diverging, even significantly, from established customer demand.

This study aims to examine adolescents’ social media environment connected to unhealthy food marketing. As social media have become a ubiquitous part of young people’s everyday lives, marketers have also shifted their focus to these channels. Literature on this phenomenon is still scarce and often takes a quite narrow view of the role of marketing in social media. Furthermore, the experiences of the adolescents are seldom considered.

Using a sociocultural approach and netnographic methodology, this study presents findings from a research project conducted in Finland. The data consist of both social media material and focus group interviews with adolescents.

The findings elaborate on unhealthy food marketing to adolescents in social media from two perspectives: sociocultural representations of unhealthy foods in social media marketing and social media influencers connecting with adolescents.

The study broadens and deepens the current understanding of unhealthy food marketing to adolescents taking place in social media. The study introduces a novel perspective to the topic by looking at it as a sociocultural phenomenon.

Information Systems research on emotions in relation to using technology largely holds essentialist assumptions about emotions, focuses on negative emotions and treats technology as a token or as a black box, which hinders an in-depth understanding of distinctions in the emotional experience of using artificial intelligence (AI) technology in context. This research focuses on understanding employees' emotional experiences of using an AI chatbot as a specific type of AI system that learns from how it is used and is conversational, displaying a social presence to users. The research questions how and why employees experience emotions when using an AI chatbot, and how these emotions impact its use.

An interpretive case study approach and an inductive analysis were adopted for this study. Data were collected through interviews, documents review and observation of use.

The study found that employee appraisals of chatbots were influenced by the form and functional design of the AI chatbot technology and its organisational and social context, resulting in a wider repertoire of appraisals and multiple emotions. In addition to positive and negative emotions, users experienced connection emotions. The findings show that the existence of multiple emotions can encourage continued use of an AI chatbot.

This research extends information systems literature on emotions by focusing on the lived experiences of employees in their actual use of an AI chatbot, while considering its characteristics and its organisational and social context. The findings inform the emerging literature on AI.

Tourism is one of the upcoming service industry in India with high potentials for future growth, particularly in rural areas. Many potential barriers are affecting the growth of tourism in rural India. Therefore, it is essential to explore and prioritize the barriers to tourism growth in rural India.

Qualitative and quantitative responses from “16” experts related to tourism and hospitality management from central India are collected for this study. An integrated Multi-Criteria Decision Making (MCDM) based framework is adopted to identify and relate significant barriers to tourism growth in India.

The result of the study identified many significant barriers and their importance to tourism growth in rural India.

The findings of this study add to the knowledge base of tourism research in line with the previous literature. This study offers an in-depth understanding of barriers focusing on rural tourism growth and devising both the plan of action and the suggestive measures in dealing with rural tourism.

The study provides a robust framework by integrating Interpretive Structural Modelling(ISM) and Decision Making Trial and Evaluation Laboratory (DEMATEL) to explore and prioritizing the critical barriers to rural tourism growth in India. The results of this study can help the decision-maker to fundamentally improve the economy of India through the growth of rural tourism.

The aim of this paper is to investigate the role of boundary management when firms should implement open innovation.

The relevant literature on strategic management, firm boundaries and open innovation fields is revised and critically assessed. An interpretive-qualitative methodology is applied to analyse empirical data obtained from a questionnaire and subsequent interviews of a sample of Italian listed firms. By critically integrating literature review and empirical analysis, a framework is provided with the objective of supporting open innovation implementation.

The study shows that on the one hand, open innovation and many modern paths of growth are connected to a firm's boundaries and that on the other hand, boundary management plays a key role in the implementation of open innovation.

The paper has implications for practitioners by driving them to shift the focus of open innovation implementation towards the management of boundaries, in which boundary capabilities and activities play a key role.

This paper sheds light on the advantages and risks that can jeopardize a successful opening up innovation processes without the effective management of boundary studies. Thus, the authors identify and propose causes for reflection and tools maximizing potentiality and reducing risks in the implementation of such processes.