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This paper aims to describe the development of forms of advertising on radio and internet when they were new media and propose a model of periodization through which the two histories can be understood and appreciated.

Two narrative histories were constructed based on data collected from numerous public and private, historical and contemporary and primary and secondary materials. The methodology of New Historicism informed the research.

When the two histories are viewed through the model, many similarities in terms of milestones and markers become apparent.

Perhaps when the next new electronic mass medium is invented, a future researcher may look back on this model and consider whether it applies.

For practitioners who consider history a relevant source of knowledge and inspiration, this research offers a way of organizing and understanding the history of internet advertising.

Today’s consumers, especially Millennials, continue to seek to avoid advertising on the internet. The use of ad blockers poses a significant threat to the business models of online content providers. This research demonstrates that resistance to advertising is nothing new and that it may be, in the end, futile.

The model is an original creation, based on an original view of history, and offered as a lens through which to understand this history.

This paper seeks to contribute to the literature about the resistance to industry technological change in old technology‐based communities of practice.

The paper reports an explanatory case study in order to achieve this purpose: the resistance to technological change of “hams”, the worldwide community of radio amateurs. The case study integrates primary and secondary data and information.

Change agents are critical actors in order to support the adoption of new technology into the community (but not the substitution of the old technology). These actors, in fact, work on the social and learning conditions affecting the process of diffusion of innovation within the “resisting” community.

The paper sheds light on the ambivalent responses to industry technological change in social systems by applying a specific multi‐level theoretical model of analysis about the limits to the diffusion of innovation within social systems.

The prevalent approach to providing the Internet in rural areas of developing countries takes the form of ‘telecentres’, where, it is assumed that ‘access to’ this technology will confer benefits on the target groups. The purpose of this paper is to show that this approach diverts attention from the many variables that determine whether and to what extent, access is translated into well‐being. During this part of the paper we draw on Sen's analysis of the complex relationships between consumption and welfare. The second part of our critique is concerned to show that excessive concern with access, has led to the neglect of an alternative type of model in which knowledge rather than technology is the main concern.

If information technology (IT) is to have a mass impact on those living in rural areas of developing countries, it cannot occur on the basis of ownership (as it does in rich countries). Instead, it is to institutional innovations in and for developing countries, that one needs to look at. Two basic forms of innovation are identified: one which allows use of IT without ownership and the other which permits the benefits of IT to reach those who make no individual use of it. Either way, however, successful institutional innovations require a thicket of interactions between local actors, rather than interventions from foreign agencies (at least in the initial phase). Three case studies were used to illustrate these components of what I feel is an emerging paradigm of IT and rural development.

The purpose of this paper is to empirically examine structural and psychological factors that may affect disaster evacuees’ usage of different media channels in a multichannel media environment.

The present study uses the 2016 Kumamoto Earthquake in Japan as the case study. It adopts a quantitative approach using structural equation modelling with data collected from an original questionnaire survey (n=744).

The results show that the evacuees’ usage of almost all media channels is positively related to the number of different types of media terminals they had. That said, those who were evacuated mandatorily tend to utilise internet-enabled media channels more. It is also found that traditional broadcast and internet-enabled media channels complement each other instead of displacing. Thus, multichannel appears to be an effective means for disseminating disaster information. However, it is also found that having access to a particular media channel does not necessarily mean that people will utilise it.

To fully utilise the multichannel media environment for disaster information dissemination, governments and media organisations also need to focus on the quality of the information being disseminated over both traditional broadcast and internet-enabled media channels.

Few studies have empirically examined factors that affect disaster evacuees’ usage of different media channels in a multichannel media environment. This study fills this gap and the findings may help governments and media organisations in utilising multiple media channels to disseminate disaster information.

Information communication technologies (ICTs) are widely seen as having the potential to contribute positively to economic growth and development and to improve the livelihoods and quality of life of individuals and households and yet access to ICTs and usage of them remains highly inequitable. This paper aims to identify areas of inequality in access to ICTs between men and women in Africa.

Drawing on the Research ICT Africa (RIA) household and individual ICT survey conducted in 17 African countries between 2007/2008 the paper provides an empirical basis for assessing gender dimensions of ICT access and usage. Additionally, focus group studies were conducted in Cameroon, Ethiopia, Nigeria, South Africa and Uganda to gain a greater qualitative understanding of access to and usage of ICTs from a gender perspective.

Although the results confirmed in many countries the widely held belief that men have greater access to ICTs than women in some instances more women than men owned mobile phones such as in South Africa and Mozambique. In Cameroon women were found to have greater knowledge of the internet than their male counterparts. Most significantly perhaps is the finding that when women have similar income, education and employment status they have comparable access to ICTs as their male counterparts. However, as women generally do not have the same access to those core factors that enhance ICT access and usage, their access to ICT is generally lower.

The quantitative as well as focus group results of this study confirm gender differences in access to ICTs, raising important questions about the points of policy intervention to redress such imbalances.

Traditionally, the role of technology on health services has been argued from the supply side. The purpose of this paper is to use a demand side perspective to examine the effect of Information and Communication Technologies (ICTs) on the use of maternal health services in Ghana.

Study used data from the 2008 Ghana Demographic and Health Surveys and binary response regression models to examine the effect of women's access to ICTs on maternal healthcare utilization in Ghana. Three variables on maternal healthcare utilization were employed: use of contraception, antenatal care and place of delivery.

Results from the study show that the effect of the use of technology is both positive and significant. In particular, among the other ICTs (i.e. landline phone, listening to radio, watch television, color television in household, computer in household), the coefficients of mobile phone ownership tends to be consistently significant across all four reproductive health services. Therefore, ICTs have a good capacity to influence women's demand of health information. This needs to be taken into account when designing maternal health policies and interventions.

This is one of the few papers examining the effect of ICTs on utilization of maternal health services from the demand side compared to the popular supply side argument often found in the literature.

In sharp contrast to television, various sources of market failure currently prevent market forces fulfilling the promise of digital switchover in radio markets. The purpose of this paper is to review the strengths and weaknesses, business models and market deployment of the two main platforms, with a view to establishing the economic case for higher regulatory involvement in digital radio markets.

The paper analyses the relevant broadcaster, engineering and regulatory literature, with particular emphasis on technical compatibilities among terrestrial radio broadcast technologies, and the technological and economic difficulties they face. The exercise is the first of its kind to scope and bring together these multidisciplinary contributions.

The highly uncoordinated development and deployment of terrestrial digital radio platforms is leading this new digital industry to an impasse. There is a legacy of uncertainty and scepticism amongst market players. Furthermore, prevailing technology and business models have marginalised community radio services and regional audiences.

The analysis does not cover the demand side (contents, culture) nor developments in non‐terrestrial digital platforms, nor in the US‐based IBOC standard.

There is considerable scope, particularly in large, sparsely inhabited countries with sizeable rural audiences to remedy the failings of the current fragmented approach through regulatory intervention through platform integration.

There is a lack of coherent information published on the potential benefits that the new digital platforms are bringing to the audio broadcasting market, and on the current market difficulties they face. The article remedies this gap.

The purpose of this paper is to understand the behavior diversities that exist among young millennials’ subgroups in ways they seek health-related information.

The authors ran several sets of analyses on the 2012–2014 US Program for the International Assessment of Adult Competencies (PIAAC) Data using Stata. The population was stratified into four specific subgroups based on their gender, ethnicity—blacks, Hispanics and whites—immigration status, college status—whether they were enrolled in a program of study at the time of the survey. The outcome variables were sources of health information including print (books/magazines/brochures), traditional media (Radio/TV), internet, family/friends/co-workers and health professionals. The independent variables were gender, ethnicity, educational status and immigration status. The authors utilized the appropriate sample weight derived by Organization for Economic Cooperation and Development so the findings can be generalized to the populations. The analysis included several descriptive statistics and χ² test of independence.

Despite similarities, young adults’ health seeking behavior is complex influenced by gender, ethnicity, immigration status and education. The results indicated that while the internet is the primary source of health-related information for all young adults, there are subtle differences in utilizing other available resources. For example while more educated young adults seek help from their family members, the less educated peers use the media to obtain health-related information. Ethnicity has also an effect on young adults’ information seeking behavior. The number of Hispanics and blacks that obtain their information from traditional media is significantly higher than their white counterparts.

This study has several limitations. First, the authors did not consider the effect of young adults’ digital literacy skills, problem solving skills and numeracy skills on their health seeking approach. Including these cognitive skills could reveal key information about young adults approach to information seeking that is not apparent by race, ethnicity and gender only. Another limitation of this study is the lack of the ability to claim causation, PIAAC data are designed strictly for cross-sectional analysis.

Although, behaviors often do not change simply by presenting information, trying to change behavior without improving individuals’ understanding of the issue by providing accurate information is likely to fail. Providing standardized health-related information sources that are accessible to all is vitally important. The results indicate that while the majority of young adults use the internet as their primary source of information only a few percentage of young adults seek information from health professional. Consequently, there is a need for an easily accessible and standardized online health-related source of information.

Healthcare facilities and health related industries have the resources and the ability to develop a reliable infrastructure that could potentially provide reliable information that is easy to understand and navigate for adults with a variety of literacy and skills to use. Perhaps adopting the Universal Design for Learning approach and providing information that is accessible to a variety of individuals regardless of their education, learning skills and language skills. Flexible learning resources provided within a standard infrastructure accessible to all can help individuals find trustworthy and consistent information that they can trust.

Despite the unique characteristics of the millennials and the profound change in the way young adults seek information, there is a paucity of research on the ways young adults seek health-related information. Most existing literature is based on locally developed surveys and convenient sampling with limited reliability and validity information. Consequently making a sweeping statement based on their findings is considered as hasty generalization. The PIAAC, on the other hand, is a nationally representative data, extensively examined for its validity and reliability.