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The diffusion of digital radio has experienced more challenges than for digital TV regarding a digital switchover. The purpose of this paper shows on the specific case of Germany, which difficulties the digital sound broadcasting technology of Digital Audio Broadcasting (DAB) has been facing from several points of view. The difficulties are reviewed and outlined to overcoming different barriers and to facilitating its diffusion.

The paper analyses how the diffusion of digital radio is perceived by industry representatives such as radio consultants and several stakeholders along the value chain of the radio industry. In semi-structured interviews, participants describe and evaluate the challenges for DAB as digital audio broadcasting standard mainly in Germany.

After two decades of deploying digital radio in Germany, its success is still missing. Various very different aspects have prevented the diffusion of the new technology. Among various barriers, the radio industry sees missing benefits, marketing errors and a lack of inter-industrial collaboration as barriers in a retro-perspective.

The analysis does not cover other countries, where DAB as standard was introduced. Also other standards for digital radio are not considered.

With referring to barriers for digital radio, there is a scope for those countries about to introduce the technology to troubleshoot the failings of overcoming barrier. An idea can emerge, how authorities and industrial stakeholders can help to facilitate the diffusion of digital radio. It also indicates the need of governmental interaction for the coordination of a technology introduction in a network industry.

The theoretical model, referred to, gives a good overview of potential diffusion barriers as most identified problems for the German case. The model and the illustrated problems of the paper can be used in practice to manage potential diffusion problems during technology introductions.

There is a lack of published information about the faced challenges for the diffusion of digital radio. The retro-perspective benefits from the broad experience of participants having observed the challenges of the past decade with DAB in Germany. Additionally, the results are mapped to a theoretical framework with limits for the diffusion of innovation for generalising.

In sharp contrast to television, various sources of market failure currently prevent market forces fulfilling the promise of digital switchover in radio markets. The purpose of this paper is to review the strengths and weaknesses, business models and market deployment of the two main platforms, with a view to establishing the economic case for higher regulatory involvement in digital radio markets.

The paper analyses the relevant broadcaster, engineering and regulatory literature, with particular emphasis on technical compatibilities among terrestrial radio broadcast technologies, and the technological and economic difficulties they face. The exercise is the first of its kind to scope and bring together these multidisciplinary contributions.

The highly uncoordinated development and deployment of terrestrial digital radio platforms is leading this new digital industry to an impasse. There is a legacy of uncertainty and scepticism amongst market players. Furthermore, prevailing technology and business models have marginalised community radio services and regional audiences.

The analysis does not cover the demand side (contents, culture) nor developments in non‐terrestrial digital platforms, nor in the US‐based IBOC standard.

There is considerable scope, particularly in large, sparsely inhabited countries with sizeable rural audiences to remedy the failings of the current fragmented approach through regulatory intervention through platform integration.

There is a lack of coherent information published on the potential benefits that the new digital platforms are bringing to the audio broadcasting market, and on the current market difficulties they face. The article remedies this gap.

The subject areas are marketing management and brand management.

The study is applicable to post-graduate brand management course and post-graduate marketing management course.

In December 2015, Justine Cullinan, station manager of 5FM – a commercial, national music-radio station – reviewed the listenership and revenue figures for the year. When she took over as station manager in October 2014, 5FM had been through a three-year period of sharply declining listenership and revenue. Since then, by growing 5FM’s online community and adjusting the station’s overall strategy, the tide of decline had slowed. 5FM’s limited marketing budget prevented it from attracting listeners through traditional marketing avenues. Cullinan wondered how she could grow audiences and revenue and forge a new way for radio to benchmark success in a world where online communities were ever more important.

At the end of this case, students will understand the following concepts: brand awareness; brand promise; brand communication; and brand revitalisation strategies.

Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

CSS: 8: Marketing

The television business, traditionally static and conservative, is undergoing a deep transformation process in the multimedia age. Technological (r)evolutions are driving important changes in the market offer and broadening the boundaries of the television business. These are becoming fuzzier and fuzzier and opportunities for new entrants have been largely increasing. This article provides an exhaustive review of the ongoing processes changing television and proposes a strategic reference framework for comprehending the new structure of the television business.

Neither distance learning courses nor utilising information and communication technologies (ICT) to enhance these courses are new to sub‐Saharan Africa. “Long‐distance” training by correspondence has been practised here for decades. ICT as basic as e‐mail has the potential to enable the remotely situated student to interactively take part in a particular programme. Additional equipment can simulate the lecture environment by allowing the student to watch a video of a presentation while communicating via telephone. This article is an investigation of the status quo of ICT‐based distance learning in sub‐Saharan Africa. Broad trends were derived from the multitude of sources on the topic, depicting just as many examples of programmes currently being maintained. ICT inroads in Africa are addressed; the problems to acquire and maintain these are discussed, as well as ICT’s potential role in future distance learning programmes. Examples of public‐private partnerships are highlighted. It is emphasised that only through these partnerships will African tertiary institutions succeed in increasing the output of their much needed graduates.

The DC‐9 Super 80 will be delivered with advanced avionics in early 1980. This paper discusses from the aircraft manufacturer's point of view the avionics system architecture, its digital implementation, and some hardware details of most major system elements. New operational features are discussed including Category IIIa autoland, some new autopilot and autothrottle cruise modes, a head‐up display system, and a “hot on‐board spare” flight guidance computer. Finally, some of the advantages of the digital system over analog systems are noted.

This study aims to explore if, with increasing consumer empowerment, consumers are actively pulling content through a multitude of platforms rather than relying on media owners to dictate their product choices. How do media owners and content producers move toward a more reciprocal and interactive business strategy to deal with the change?

The study was qualitative and exploratory in nature and utilized in-depth and semi-structured interviews of media consumers and experts.

Consumer behavior has changed due to increased product control, in terms of type and occasion, across all income levels. The value of curatorship has increased and social media has fundamentally changed consumption patterns. Using the Berthon et al. model of response functions, we found that, content producers often suffer from inertia and operate with an Isolate strategy. The second most common approach is that of Follow or customer orientation. There is limited engagement with the innovation orientations of Shape and Interact. It is best for the industry to move toward an Interact model, accepting that consumers sometimes wish to create and at other times wish content to be effortlessly provided to them.

This study adopted a qualitative approach of industry experts and consumers within a single context. The further implications would be to develop the Interact strategy in more detail, especially toward the end of how to get media providers to change their current orientations.

Business models of product producers in the new business environment seek to be more consumer-centric. This must not be done at the expense of an innovation orientation.

There has been a lot of discussion on the need to change business models in the wake of changed consumer behavior. The current paper provides guidance on how to respond to the new media world.

The use of frequency output for measurement transmission remains common in the design of smart transmitters. Conventional methods of frequency generation, based on counting clock cycles, have a precision which is inversely proportional to the frequency to be generated. Consequently, frequency output precision could be much lower than the measurement precision. This paper describes a simple frequency generation technique which, when implemented in low‐cost hardware, provides a precision of 10⁻⁶ per cent for all frequencies. The method represents an intermediate non‐available frequency by dithering between two exact frequencies. Averaging over some reasonably short timescale provides the desired frequency to high precision.

This paper provides an extensive survey of the recent literature on scholarly publishing and its conversion to the electronic medium. It then presents the results of a questionnaire survey of the UK‐based scholarly publishing industry. The results of this survey suggest that the publishers are moving quickly towards the use of the Internet as a major medium for the distribution of their products, though they do not expect an early print publication. They also do not expect that any alternative system, based on scholars providing their results free of charge at the point of use, will seriously threaten the future of the commercial scholarly publisher. They do, however, perceive several significant difficulties in the near future. These include a shortage of appropriately trained staff, uncertainties about pricing mechanisms, lack of adequate budgetary provision by universities for library purchases, and unrealistic expectations on the part of scholars that electronic information should be inexpensive.