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This paper aims to describe the development of forms of advertising on radio and internet when they were new media and propose a model of periodization through which the two histories can be understood and appreciated.

Two narrative histories were constructed based on data collected from numerous public and private, historical and contemporary and primary and secondary materials. The methodology of New Historicism informed the research.

When the two histories are viewed through the model, many similarities in terms of milestones and markers become apparent.

Perhaps when the next new electronic mass medium is invented, a future researcher may look back on this model and consider whether it applies.

For practitioners who consider history a relevant source of knowledge and inspiration, this research offers a way of organizing and understanding the history of internet advertising.

Today’s consumers, especially Millennials, continue to seek to avoid advertising on the internet. The use of ad blockers poses a significant threat to the business models of online content providers. This research demonstrates that resistance to advertising is nothing new and that it may be, in the end, futile.

The model is an original creation, based on an original view of history, and offered as a lens through which to understand this history.

The purpose of this paper is to understand the emerging challenges of cybersecurity governance by analyzing the internet’s early history.

Tracing the design and management of early internet and network security technologies in the USA in the 1970s and 1980s.

The US Department of Defense separated the research and management regimes for networks and network security, with the latter restricted to military networks. As such, the absence of cybersecurity technologies on the early internet was not an oversight, but a necessary compromise. This ordering of networks and security had enduring technological, political and even cultural consequences, which are breaking down today.

Political, technological and metaphoric distinctions between networks and security should be challenged; cybersecurity will transform internet governance.

New historical sources and analysis provide a novel perspective on contemporary challenges of cybersecurity governance.

The purpose of this paper is to examine the unique effect of ethnicity on people's internet connectedness. Internet connectedness is a multi‐dimensional relationship that individuals form with the internet.

Survey findings from a study of four ethnic groups living in seven residential areas within ten miles from the Los Angeles Civic Center indicate that ethnicity has a significant unique effect not only on the rate of people's internet access, but also on the three dimensions of the internet connectedness index: context and history; scope and intensity; and centrality, after controlling for individual socio‐economic factors.

The results indicated that African‐Americans lagged behind other ethnic groups in all three dimensions of their internet connectedness. This suggests that the ways in which the internet is incorporated into people's everyday lives are likely to differ by geo‐ethnic areas.

Implications of these results are discussed from a “communication infrastructure framework,” which provides an ecological framework to interpret the ethnic differences in the multiple dimensions of internet connectedness.

Finding primary source information for history classes is a challenge, especially for small, non‐research libraries. The Internet, with its potentially unlimited resources, opens a new world to instructors and other information seekers, and makes formerly out‐of‐reach information accessible. Through the experience of teaching classes in history information research, the author discusses how librarians can help users to locate Internet resources which can be used to fill gaps of in‐house collections. The author argues that carefully planned effective instruction is necessary to assist students in navigating the Internet. Collaboration between faculty and librarians can enhance the teaching and learning of information research skills.

When an article on the history of the Internet was first suggested, our reaction was, “But doesn’t everyone already know how it started?” Having lived the experience “or, perhaps more aptly, having survived it”, we had become like veterans of any major event who assume that certain facts will always be maintained in the collective memory. However, we ourselves ‐ from the US and Spain, respectively ‐ have noted with incredulity the mistaken answers given by members of the younger generations among our compatriots to such questions as: “In what Southeast Asian country did the US fight a war?” or “Who was Francisco Franco?”. While for some, the answers are burnt into the cerebral circuitry, the younger respondents treat the questions as so many Trivial Pursuit challenges, on the same par as “What team did Brazil beat in the 1962 World Cup?” or “What was the name of the boy actor who played Timmy in the original Lassie series?”.

Examines Internet diffusion in the major academic institutions of China and the USA, by age, gender, occupation and educational attainment. Reckons similar data from other nations is needed t support the conclusion that diffusion of the Internet into general population is faster in developed than in developing nations.

While in common English-language parlance speaking of “online celebrities” encourages the conflation of new forms of famousness with existing discourses on mass media stardom and fandom, the Mandarin Chinese term wanghong, a shorthand term for wangluo hongren (literally “person popular on the internet”), frames the enticing shores of online celebrity through the peculiar lexical domain of a grassroots popularity. The figure of the wanghong has in recent years accompanied the development of social media platforms in China, becoming a profitable profession, an inspirational role model, a morally condemnable by-product of internet economies, and in general a widely debated social phenomenon among local users. Drawing on interviews with more and less successful local online celebrities and discussions with their audiences, this chapter offers an up-to-date portrayal of the various forms of wanghong currently vying for attention on Chinese social media platforms, illustrating how popularity is crafted along with narratives of professionalism and economic aspirations intimately connected to the sociotechnical contexts of contemporary China.

Organizations are rapidly embracing the Internet. Managers are trying to gain an immediate understanding of the importance of and place for the Internet in their organization. One way to consider the possibilities is to look at the Internet as a technology innovation and attempt to gain insights from existing information technology (IT) literature. Since studies based on traditional innovation diffusion theory have not yet appeared, explores the appropriateness of looking at the Internet from the perspectives of traditional diffusion research. Using a case study, relates the Internet to previously identified innovation dimensions, and discusses problems with the various dimensions. Suggests that the concept of cluster innovations holds promise for better understanding the Internet as an innovation. Concludes with suggestions for managers drawn from results of the analysis.