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21 – 30 of over 110000Nimit Soonsan, Zulfiqar Ali Jumani, Sarayute Thongmun and Suphattra Sangthong
There are two goals for this study. Firstly, this study aims to understand the impact of various youth tourist motivations, such as Muslim amenities, Islamic product travel…
Abstract
Purpose
There are two goals for this study. Firstly, this study aims to understand the impact of various youth tourist motivations, such as Muslim amenities, Islamic product travel, attraction, perceived value and service quality, on the intention to visit Phuket. Secondly, this study aims to determine whether or not young people's perceptions of health risks influence their motivations and decisions to travel to Phuket in the wake of the COVID-19 pandemic.
Design/methodology/approach
This study used a quantitative methodology, using nonprobability convenience sampling to collect responses from 249 Indonesian youths who intended to visit Phuket after the COVID-19 pandemic. Hayes' (2018) SPSS PROCESS macro (Model 1) was used to test the research model.
Findings
The findings showed that the intention to travel was significantly affected by factors such as Muslim amenities, Islamic product travel, attraction, perceived value and service quality. Furthermore, the perceived health risk moderated three dimensions of Islamic product travel, perceived value and service quality on intention to visit.
Research limitations/implications
This study is limited to a sample of Indonesian youth tourists and the impacts of motivation (Muslim amenities, Islamic product travel, attractiveness, perceived value and service quality) and the moderating influence of health risk on the desire to visit Phuket.
Originality/value
This study sheds insight into the influence of several young tourists' motives on the intention to visit Phuket and the moderating role of perceived health risks. The findings provide essential insights for marketing strategies and the development of the international destination. Specifically, the study suggests developing products with Islamic attributes, emphasising the attraction factor and improving perceived values. The study also provides a model that demonstrates how religious values can affect an individual's decision-making process.
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Norris Krueger, Sönke Mestwerdt and Jill Kickul
Intentions are central to entrepreneurial thinking and thus entrepreneurial action yet we have not explored the different pathways of how intent evolves. How does an easily…
Abstract
Purpose
Intentions are central to entrepreneurial thinking and thus entrepreneurial action yet we have not explored the different pathways of how intent evolves. How does an easily assessed measure of cognitive style influence how entrepreneurs develop their intentions?
Design/methodology/approach
We examine how cognitive style interacts with entrepreneurial intentions testing the model separately with subjects scoring as Intuitives or Analytics on cognitive style, plus nationality and gender as covariates with entrepreneurial intensity as a prospective moderator, using 528 university students from Norway, Russia and Finland.
Findings
Cognitive style does moderate the intentions model. For intuitives, country influenced social norms and entrepreneurial intensity proved a moderator. For analytics, neither perceived desirability, country, nor entrepreneurial intensity were significant.
Research limitations/implications
We will replicate these findings in different samples, especially non-WEIRD settings. It will also be useful to test alternate measures of cognitive style and other likely moderators.
Practical implications
We offer diagnostics for educators and ecosystem actors given that our findings suggest intriguing differences in the entrepreneurial mindset.
Social implications
Understanding multiple pathways exist to entrepreneurial intent and thus action helps policymakers and entrepreneurial champions better able to help nurture entrepreneurs and thus entrepreneurship in their communities.
Originality/value
Cognitive style has dramatic effects on the specification of the formal intentions model arguing for multiple pathways to entrepreneurial intent. For example, two entrepreneurs might arrive at the same intention but through very different processes because they differ in cognitive style.
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Urooj Zulfiqar, Attia Aman-Ullah, Waqas Mehmood and Hacharanjit Singh
The purpose of this study is to test the relationship of cognitive destination image and affective destination image with tourist satisfaction and revisit intention. This study…
Abstract
Purpose
The purpose of this study is to test the relationship of cognitive destination image and affective destination image with tourist satisfaction and revisit intention. This study also tested the mediation effect of tourist satisfaction between cognitive destination image and affective destination image with revisit intention. Furthermore, place attachment is aimed to test as a moderator between tourist satisfaction and revisit intention.
Design/methodology/approach
Participants in this study are international visitors who were visiting different tourist places in Pakistan. A total of 340 tourists participated in the data collection process, and subsequent data analysis was performed using SPSS and smart-PLS.
Findings
The results confirmed a significant effect of affective destination image on revisit intention, whilst’ cognitive destination image does not signify a significant influence on revisit intention for international tourists; however, tourist satisfaction confirmed the mediation effect between cognitive-affective destination image and revisit intention. Furthermore, the place attachment confirmed significant moderation with revisit intention.
Originality/value
This study provides valuable insights into the context of tourist revisit intention in Pakistan. To the best of the authors’ knowledge, the model tested in this study (affective destination image and cognitive destination image > tourists’ satisfaction > place attachment > revisit intention) is developed for the first time and is the first of its kind to test the moderation effect of place attachment with revisit intention. This study is supported by the Oliver expectancy disconfirmation theory and the Bowlby theory, which is another novelty of this study.
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Does trait mindfulness enhance refugees' potential to engage in entrepreneurial activities? Entrepreneurship is increasingly used for the socioeconomic integration of refugees and…
Abstract
Purpose
Does trait mindfulness enhance refugees' potential to engage in entrepreneurial activities? Entrepreneurship is increasingly used for the socioeconomic integration of refugees and as an approach to attaining refugees' self-reliance. This study aims to explore the effects of trait mindfulness on the theory of planned behavior (TPB) antecedent variables and, consequently, refugees' entrepreneurial and implementation intentions in a low-income context.
Design/methodology/approach
The study uses data collected from 398 refugees from three settlements in Uganda. Participants completed a survey questionnaire related to the constructs in the TPB model (attitudes, subjective norm [SN], perceived behavioral control [PBC] and entrepreneurial intentions), trait mindfulness and intention to implement their entrepreneurial intentions. The paper uses serial mediation analysis conducted in PROCESS Macro.
Findings
As predicted, trait mindfulness was positively associated with the constructs in the TPB model and implementation intention. The three antecedent variables in the TPB model and entrepreneurial intentions mediated the association between trait mindfulness and implementation intention. In addition, the double mediation paths involving the TPB antecedent constructs and entrepreneurial intention were significant except for the path via SN and entrepreneurial intentions.
Originality/value
The paper provides insights for integrating trait mindfulness and the TPB model to predict refugees' entrepreneurial intentions and behavior. The study has explored the usefulness of trait mindfulness to the constructs in the TPB model, suggesting that mindfulness interventions can strengthen entrepreneurial attitudes, SN and PBC, consequently boosting entrepreneurial intentions and the likelihood of acting on one’s entrepreneurial intentions.
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Preeti Bhaskar, Pankaj Misra and Gaurav Chopra
The discussion about using Chat Generative Pre-Trained Transformer (ChatGPT) by teachers is making notable progress on a daily basis. This research examines the teachers' adoption…
Abstract
Purpose
The discussion about using Chat Generative Pre-Trained Transformer (ChatGPT) by teachers is making notable progress on a daily basis. This research examines the teachers' adoption intention to adopt ChatGPT by focusing on perceived trust and perceived risk. The study seeks to elucidate the impact of these two factors on teachers' adoption intentions towards ChatGPT.
Design/methodology/approach
This study was exclusively conducted at private higher educational institutions in Gujarat, India. Data collection was done through a cross-sectional survey design. The proposed conceptual model was examined with the help of structural equation modelling (SEM).
Findings
The outcome of the study confirms the significant contribution of perceived usefulness, perceived ease of use, perceived trust, perceived intelligence, perceived anthropomorphism and social influence to teachers' intention to adopt ChatGPT. The findings of the study show that perceived risk exerts a negative moderating effect between perceived usefulness and adoption intention as well as between perceived trust and adoption intention.
Research limitations/implications
This study fills the knowledge gap about teachers’ adoption of ChatGPT at private higher education institutions, thus contributing to the existing literature. Specifically, the distinctive role of key variables like perceived risk and perceived trust helps increase the existing body of knowledge.
Practical implications
Several practical implications are presented on the basis of the conclusions from the outcome of the study that would help increase teachers’ adoption intention of ChatGPT in higher education institutions. These implications include recommendations to promote the integration of ChatGPT in educational set-ups to help teachers leverage its potential benefits into their teaching practices.
Originality/value
This research study goes deeper into the subject than previous research, which mainly focused on the possible advantages and downsides of ChatGPT applications in the field of education. It makes a substantial contribution to our understanding of ChatGPT adoption among teachers for educational purposes by investigating through the lens of perceived risk and perceived trust. The study offers fresh understandings that were previously ignored and brings new perspectives to the body of literature.
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Hao Xin, FengTao Liu and ZiXiang Wei
This paper proposes that the trade-off between medical benefits and privacy concerns among mHealth users extends to their disclosure intentions, manifested as individuals…
Abstract
Purpose
This paper proposes that the trade-off between medical benefits and privacy concerns among mHealth users extends to their disclosure intentions, manifested as individuals simultaneously holding intentions to tend to disclose in the near future and to reduce disclosure in the distant future. Consequently, this paper aims to explore the privacy decision-making process of mHealth users from the perspective of a dual trade-off.
Design/methodology/approach
This paper constructs the model using the privacy calculus theory and the antecedent-privacy concern-outcome framework. It employs the construal level theory to evaluate the impact of privacy calculus on two types of disclosure intentions. The study empirically tests the model using a data sample of 386 mHealth users.
Findings
The results indicate that perceived benefits positively affect both near-future and distant-future disclosure intentions. In contrast, perceived risks just negatively affect distant-future disclosure intention. Additionally, perceived benefits, near-future and distant-future disclosure intentions positively affect disclosure behavior. The findings also reveal that privacy management perception positively affects perceived benefits. Personalized services and privacy invasion experience positively affect perceived benefits and risks, while trust negatively affects perceived risks.
Originality/value
This paper considers the trade-off in the privacy calculus phase as the first trade-off. On this basis, this trade-off will extend to the disclosure intention. The individuals’ two times of trade-offs between privacy concerns and medical benefits constitute the dual trade-off perspective. This paper first uses this perspective to explore the privacy decision-making process of mHealth users. This paper employs the construal level theory to effectively evaluate the impact of privacy calculus on both disclosure intentions in mHealth, extending the theory’s applicability. Moreover, we introduce antecedents of privacy calculus from the perspectives of platform, society, and individuals, enhancing the study’s realism. The research findings provide a basis for mHealth platforms to better cater to users’ privacy needs.
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Yuexian Zhang and Xueying Wang
Although virtual anchors have emerged as potent marketing tools, their acceptance by consumers is controversial. Specifically, the relative efficacy of selecting an all-human-like…
Abstract
Purpose
Although virtual anchors have emerged as potent marketing tools, their acceptance by consumers is controversial. Specifically, the relative efficacy of selecting an all-human-like or animal-human-like virtual anchor is not well-defined. However, anthropomorphic visual cues are vital in enhancing live streaming. This study aims to analyze the disparate effects of an animal-human-like or all-human-like virtual anchor on purchase intention as well as evaluate the possible underlying influential mechanisms and boundary conditions.
Design/methodology/approach
In this research, three different studies were carried out to elucidate the impact of virtual anchors on purchase intention. Study 1 evaluated the core impact of an animal-human-like and all-human-like virtual anchor on purchase intention, as well as the mediating role of perceived warmth and competence. Studies 2 and 3 were then performed to investigate the moderating impacts of product type and certainty of consumer needs, respectively. Furthermore, research data for these studies was collected using the Credamo tool and analyzed via SPSS, using PROCESS for moderation and mediation analyses.
Findings
The research findings indicate that virtual anchors can trigger purchase intention, with perceived warmth and competence acting as mediating factors. Based on the utilitarian products and high certainty of consumer needs, the influence of perceived competence on purchase intention is augmented. Therefore, an all-human-like virtual anchor increases purchase intention. In contrast, the impact of perceived warmth on purchase intention is supplemented for hedonic products and low certainty of consumer needs. Thus, an animal-human-like virtual anchor increases purchase intention.
Originality/value
This research study evaluated consumer reactions to all-human-like and animal-human-like virtual anchors for different product types and the certainty of consumer needs to optimize the comprehension of a virtual anchor. Furthermore, the assessment of the mediating roles of perceived warmth and competence provided valuable insights into the influential mechanisms by which virtual anchors affect purchase intention. Moreover, this study provided managerial implications to guide retailers and brands on the strategic adoption of virtual anchors to enhance purchase intention based on the product type and the certainty of consumer needs.
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Jinquan Zhou, Hong-Wai Ho and Susana Mieiro
This study aims to critically evaluate the impact of government tourism promotion methods on city image and visiting intentions and to explore the moderating effect of tourism…
Abstract
Purpose
This study aims to critically evaluate the impact of government tourism promotion methods on city image and visiting intentions and to explore the moderating effect of tourism experience on two of the conceptualized relationships, using Macao as a case study.
Design/methodology/approach
The research analyzed responses from 407 Macao visitors during the pandemic to determine the effects of tourism promotion methods on the city’s image and visiting intention using structural equation modeling (SEM) to test the hypotheses.
Findings
This study revealed that tourism promotion methods positively impact the city’s image and visiting intentions. City image also mediates the relationship between tourism promotion methods and visiting intentions. Furthermore, tourism experience moderates the relationships between promotion methods and city image and between promotion methods and visiting intentions.
Research limitations/implications
The study’s findings on the effects of promotion methods utilized by local governments support and expand upon existing theoretical frameworks within the realm of nonprofit organizations’ management and marketing for destination marketing organizations (DMOs). However, the cross-sectional design limits causality, and findings may not be generalizable beyond Macao without further comparative research.
Practical implications
This study provides valuable insights for policymakers and marketers to design promotional campaigns that deliver authentic and memorable experiences, aligning with their promotional promises, especially in postpandemic contexts.
Social implications
This research contributes to the theoretical and methodological advancement of management and marketing for DMOs from a public sector perspective, highlighting the critical role of government involvement in urban tourism promotion.
Originality/value
The research offers valuable insights into how promotional activities influence visiting intentions, advancing tourism management and marketing for DMOs from a nonprofit perspective. The study validates theories and adds unique insights by focusing on Macao’s postpandemic recovery, offering practical implications for similar urban settings.
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Abstract
Purpose
Previous studies have indicated that career variety offers numerous benefits in the work environment; however, knowledge regarding the mechanisms that retain employees with diverse career experiences is scant. Drawing on person–environment (P–E) fit theory and the job crafting perspective, this study aims to explore the relationship between career variety and turnover intention, and the roles of job crafting and HR innovators and integrators in this relationship.
Design/methodology/approach
This study examines the nonlinear effect of career variety on turnover intention using survey data collected from 509 employees (Study 1) and 346 employees and their supervisors (Study 2) in China.
Findings
Career variety and turnover intention exhibited an inverted U-shaped relationship – mediated by job crafting. Additionally, the HR innovator and integrator moderated the relationship between career variety and job crafting. When the HR innovator and integrator were strong, employees engaged in more job crafting at intermediate levels of career variety.
Originality/value
The findings not only deepen our understanding of the inherent capabilities and preference traits of employees with diverse career backgrounds but also enrich the body of research on career variety, reconcile inconsistencies across previous studies and offer new insights into strategic organisational interventions for retaining a workforce with varied career experiences.
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Fatih Koc, Bekir Ozkan, Marcos Komodromos, Ibrahim Halil Efendioglu and Tamer Baran
The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods…
Abstract
Purpose
The primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods. Furthermore, the study aims to identify whether attitudes towards halal products play a mediating role in these effects.
Design/methodology/approach
Data were collected from 847 people living in Turkey using an online survey. The authors empirically tested the proposed conceptual model via structural equation modeling.
Findings
The study’s results show that trust in halal products has a positive impact on both the intention to buy halal products and the attitude towards them. Moreover, one’s attitude towards halal products affects the intention to purchase them. Additionally, one’s religiosity-belief level influences the intention to purchase halal products, while religiosity-practice level influences the attitude towards halal products. Furthermore, through indirect effect analyses, it was found that trust in halal products and religious practices has an indirect impact on intention through attitude.
Research limitations/implications
These outcomes significantly contribute to understanding the complex interactions between trust in halal products, levels of religiosity, and attitudes in shaping consumers' purchase intentions and approaches towards halal products. These implications offer valuable insights into how consumers' religious beliefs, trust perceptions, and attitudes influence their purchase of halal-certified products. Validating these conclusions on a larger scale and exploring them in different contexts would be beneficial.
Practical implications
The practice dimension of religiosity pertains to performing actions prescribed by the religion, embodying the practical applications of religious teachings. According to the research findings, the belief dimension of religiosity significantly and positively affects the intention to purchase halal products. This finding aligns with several prior studies.
Social implications
Sharing information on websites, social media platforms, or product packaging can be effective. If businesses genuinely adhere to halal standards and address the genuine needs of consumers who value halal products, they can enhance consumers' interest in such products.
Originality/value
This research was conducted in Turkey, where most people follow the Muslim faith. The main objective of the study was to examine the trust levels of consumers who have strong religious beliefs and are sensitive to consuming halal products. The study looked at trust on three levels: trust in the halal product, trust in the company that produces halal products, and trust in institutions that provide halal certification. The study also looked at the religiosity levels of the consumers using a two-dimensional approach, which included their beliefs and practices.
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