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Article
Publication date: 31 August 2021

Marta Yuan-Chen Lin, Ben-Roy Do, Tessa Tien Nguyen and Julian Ming-Sung Cheng

This research attempts to evaluate the effects of personal innovativeness and the perceived value of disclosure on the hierarchical nature of privacy concerns under the…

Abstract

Purpose

This research attempts to evaluate the effects of personal innovativeness and the perceived value of disclosure on the hierarchical nature of privacy concerns under the contingency of self-control when using proximity Bluetooth-beacon technology (PBBT) service in proximity marketing.

Design/methodology/approach

The field study takes place in areas where PBBT service is installed in Taipei, Taiwan. A quota sampling approach is used, with 401 qualified respondents participating. The data are analyzed using the partial least square method.

Findings

The results confirm the importance of personal innovativeness and perceived value of disclosure as an important determinant to influence privacy concerns about data collection. It is also found that self-control plays a negative moderating role in these two relationships. Moreover, data collection is found to be a fundamental concern leading to other privacy concern facets.

Originality/value

This research represents a pioneer work in proximity marketing regarding how privacy concerns are influenced and how privacy concerns facets are causal-related when using a PBBT platform. More detailed, conditional insight is given as the research is studied under the contingency of self-control. A set of applicable guidelines with empirical evidence is thus provided.

Details

Journal of Research in Interactive Marketing, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 6 July 2021

Yuanyuan Guo, Xin Wang and Chaoyou Wang

This study examines how the different dimensions of a privacy policy separately influence perceived effectiveness of privacy policy, as well as the mediating mechanisms…

Abstract

Purpose

This study examines how the different dimensions of a privacy policy separately influence perceived effectiveness of privacy policy, as well as the mediating mechanisms behind these effects (i.e. vulnerability, benevolence). In addition, this study considers privacy concern as a significant moderator in the research model, to examine if the relative influences of privacy policy content are contingent upon levels of users' privacy concern.

Design/methodology/approach

The survey experiment was conducted to empirically validate the model. Specifically, three survey experiments and six scenarios were designed to manipulate high and low levels of the three privacy policy dimensions (i.e. transparency, control and protection). The authors totally distributed 450 copies of the questionnaire, of which 407 were valid.

Findings

This paper found that (1) all the three privacy policy dimensions directly influence perceived effectiveness of privacy policy; (2) all the three privacy policy dimensions indirectly influence perceived effectiveness of privacy policy by enhancing perceived corporate benevolence, whereas control also affects perceived effectiveness of privacy policy by reducing perceived vulnerability; and (3) individuals with high-privacy concern are much more impacted by privacy policy contents than individuals with low-privacy concern.

Practical implications

The findings could provide website managers with guidelines on how to design privacy policy contents by reducing user perceptions of vulnerability and enhancing user perceptions of corporate benevolence. The managers need to focus on customers' perceived vulnerability and corporate benevolence when launching or updating privacy policies. Furthermore, the managers also need to attend to users' privacy concerns, especially for multinational companies or companies with specific consumer groups.

Originality/value

This study extends the current privacy policy literature by articulating the separate influences of the three privacy policy dimensions and their impact mechanisms on perceived effectiveness of privacy policy. It also uncovers privacy concerns as a boundary condition that influence the effects of privacy policy contents on users' privacy perceptions.

Details

Journal of Enterprise Information Management, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 25 May 2021

Jakob Wirth, Christian Maier, Sven Laumer and Tim Weitzel

“Smart devices think you're “too lazy” to opt out of privacy defaults” was the headline of a recent news report indicating that individuals might be too lazy to stop…

Abstract

Purpose

“Smart devices think you're “too lazy” to opt out of privacy defaults” was the headline of a recent news report indicating that individuals might be too lazy to stop disclosing their private information and therefore to protect their information privacy. In current privacy research, privacy concerns and self-disclosure are central constructs regarding protecting privacy. One might assume that being concerned about protecting privacy would lead individuals to disclose less personal information. However, past research has shown that individuals continue to disclose personal information despite high privacy concerns, which is commonly referred to as the privacy paradox. This study introduces laziness as a personality trait in the privacy context, asking to what degree individual laziness influences privacy issues.

Design/methodology/approach

After conceptualizing, defining and operationalizing laziness, the authors analyzed information collected in a longitudinal empirical study and evaluated the results through structural equation modeling.

Findings

The findings show that the privacy paradox holds true, yet the level of laziness influences it. In particular, the privacy paradox applies to very lazy individuals but not to less lazy individuals.

Research limitations/implications

With these results one can better explain the privacy paradox and self-disclosure behavior.

Practical implications

The state might want to introduce laws that not only bring organizations to handle information in a private manner but also make it as easy as possible for individuals to protect their privacy.

Originality/value

Based on a literature review, a clear research gap has been identified, filled by this research study.

Details

Internet Research, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1066-2243

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Book part
Publication date: 10 December 2015

Dekar Urumsah

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally…

Abstract

The concept and practice of e-services has become essential in business transactions. Yet there are still many organizations that have not developed e-services optimally. This is especially relevant in the context of Indonesian Airline companies. Therefore, many airline customers in Indonesia are still in doubt about it, or even do not use it. To fill this gap, this study attempts to develop a model for e-services adoption and empirically examines the factors influencing the airlines customers in Indonesia in using e-services offered by the Indonesian airline companies. Taking six Indonesian airline companies as a case example, the study investigated the antecedents of e-services usage of Indonesian airlines. This study further examined the impacts of motivation on customers in using e-services in the Indonesian context. Another important aim of this study was to investigate how ages, experiences and geographical areas moderate effects of e-services usage.

The study adopts a positivist research paradigm with a two-phase sequential mixed method design involving qualitative and quantitative approaches. An initial research model was first developed based on an extensive literature review, by combining acceptance and use of information technology theories, expectancy theory and the inter-organizational system motivation models. A qualitative field study via semi-structured interviews was then conducted to explore the present state among 15 respondents. The results of the interviews were analysed using content analysis yielding the final model of e-services usage. Eighteen antecedent factors hypotheses and three moderating factors hypotheses and 52-item questionnaire were developed. A focus group discussion of five respondents and a pilot study of 59 respondents resulted in final version of the questionnaire.

In the second phase, the main survey was conducted nationally to collect the research data among Indonesian airline customers who had already used Indonesian airline e-services. A total of 819 valid questionnaires were obtained. The data was then analysed using a partial least square (PLS) based structural equation modelling (SEM) technique to produce the contributions of links in the e-services model (22% of all the variances in e-services usage, 37.8% in intention to use, 46.6% in motivation, 39.2% in outcome expectancy, and 37.7% in effort expectancy). Meanwhile, path coefficients and t-values demonstrated various different influences of antecedent factors towards e-services usage. Additionally, a multi-group analysis based on PLS is employed with mixed results. In the final findings, 14 hypotheses were supported and 7 hypotheses were not supported.

The major findings of this study have confirmed that motivation has the strongest contribution in e-services usage. In addition, motivation affects e-services usage both directly and indirectly through intention-to-use. This study provides contributions to the existing knowledge of e-services models, and practical applications of IT usage. Most importantly, an understanding of antecedents of e-services adoption will provide guidelines for stakeholders in developing better e-services and strategies in order to promote and encourage more customers to use e-services. Finally, the accomplishment of this study can be expanded through possible adaptations in other industries and other geographical contexts.

Details

E-services Adoption: Processes by Firms in Developing Nations
Type: Book
ISBN: 978-1-78560-709-7

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Article
Publication date: 8 January 2021

Dillip Kumar Rath and Ajit Kumar

In today’s digitized environment, information privacy has become a prime concern for everybody. The purpose of this paper is to provide an understanding of information…

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Abstract

Purpose

In today’s digitized environment, information privacy has become a prime concern for everybody. The purpose of this paper is to provide an understanding of information privacy concern arising because of the application of computer-based information system in the various domains (E-Governance, E-Commerce, E-Health, E-Banking and E-Finance), and at different levels, i.e. individual, group, organizational and societal.

Design/methodology/approach

The authors performed an in-depth analysis of different research articles related to information privacy concerns and elements affecting those at certain level of applications. The primary sources of literature were articles retrieved from online databases. Various online journal and scholarly articles were searched in detail to locate information privacy-related articles.

Findings

The authors have carried out a detailed literature review to identify the different levels where the privacy is a big challenging task. This paper provides insights whether information privacy concern may obstruct in the successful dispersal and adoption of different applications in various application domains. Consumers’ attitude towards information privacy concerns have enlightened and addressed at individual levels in numerous domains. Privacy concerns at the individual level, as suggested by our analysis, seem to have been sufficiently addressed or addressed. However, information privacy concerns at other levels – group, organizational and societal levels – need the attention of researchers.

Originality/value

In this paper, the authors have posited that it will help the researchers to more focus at group level privacy perspective in the information privacy era.

Details

Vilakshan - XIMB Journal of Management, vol. 18 no. 2
Type: Research Article
ISSN: 0973-1954

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Article
Publication date: 11 December 2020

Aylin Ilhan and Kaja J. Fietkiewicz

This investigation aims to examine the differences and similarities between activity tracking technology users from two regions (the USA and Germany) in their intended…

Abstract

Purpose

This investigation aims to examine the differences and similarities between activity tracking technology users from two regions (the USA and Germany) in their intended privacy-related behavior. The focus lies on data handling after hypothetical discontinuance of use, data protection and privacy policy seeking, and privacy concerns.

Design/methodology/approach

The data was collected through an online survey in 2019. In order to identify significant differences between participants from Germany and the USA, the chi-squared test and the Mann–Whitney U test were applied.

Findings

The intensity of several privacy-related concerns was significantly different between the two groups. The majority of the participants did not inform themselves about the respective data privacy policies or terms and conditions before installing an activity tracking application. The majority of the German participants knew that they could request the deletion of all their collected data. In contrast, only 35% out of 68 participants from the US knew about this option.

Research limitations/implications

This study intends to raise awareness about managing the collected health and fitness data after stopping to use activity tracking technologies. Furthermore, to reduce privacy and security concerns, the involvement of the government, companies and users is necessary to handle and share data more considerably and in a sustainable way.

Originality/value

This study sheds light on users of activity tracking technologies from a broad perspective (here, participants from the USA and Germany). It incorporates not only concerns and the privacy paradox but (intended) user behavior, including seeking information on data protection and privacy policy and handling data after hypothetical discontinuance of use of the technology.

Details

Aslib Journal of Information Management, vol. 73 no. 2
Type: Research Article
ISSN: 2050-3806

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Article
Publication date: 11 September 2020

Xiaojun Fan, Xinyu Jiang, Nianqi Deng, Xuebing Dong and Yangxi Lin

Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of…

Abstract

Purpose

Using WeChat moments as an example, this article explores the impact of user role conflict on privacy concerns, social media fatigue and the three dimensions of discontinuous usage intention: control activities, short breaks and suspend usage intentions. Moreover, the moderating function of self-esteem in this process is examined.

Design/methodology/approach

The conceptual model includes role conflict, privacy concerns, social media fatigue, discontinuous usage intention and self-esteem. Three hundred and thirty-one questionnaires were collected using an online survey, and the data were analyzed with structural equation and hierarchical regression modeling.

Findings

The results show that (1) role conflict positively affects privacy concerns and social media fatigue; (2) privacy concerns also positively affect social media fatigue; (3) privacy concerns positively affect control activities intentions, although their impact on short breaks and suspend usage intentions is not significant, whereas social media fatigue significantly influences control activities, short breaks and suspend usage intentions; and (4) self-esteem negatively moderates the influence of role conflict on privacy concerns.

Research limitations/implications

A key limitation of this research is that it is designed for WeChat. Therefore, the question of whether other social media platforms face role conflict or discontinuous usage problems should be explored in the future.

Originality/value

The article is interesting in that it focuses on the discontinuous usage of social media and identifies factors that contribute to the discontinuous usage of social media. The findings make some theoretical contributions to, and have practical implications for, research into social media usage.

Details

Information Technology & People, vol. 34 no. 3
Type: Research Article
ISSN: 0959-3845

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Article
Publication date: 6 July 2020

Xiaogang Chen and Yuhui Zhang

The significant cultural difference between China and Western countries, primarily the USA, suggests that it is necessary for researchers to take an emic approach to…

Abstract

Purpose

The significant cultural difference between China and Western countries, primarily the USA, suggests that it is necessary for researchers to take an emic approach to understand how the concept of privacy concerns is interpreted from the perspective of people from within the Chinese culture. However, all privacy concerns studies in the Chinese context have virtually adopted an etic approach. Therefore, this study aims to answer the following questions: What dimensions do privacy concerns encompass in the Chinese cultural context? What are the structural relationships among these dimensions? The authors answer these questions by conducting a mixed method research.

Design/methodology/approach

The authors first content analyzed Chinese news reports about information privacy and found that trading, management and awareness are relevant dimensions of privacy concerns. Further, the authors validated the three dimensions by surveying 185 Chinese consumers.

Findings

The data showed that Chinese consumers’ privacy concerns have a second-order factor structure, where the trading, management and awareness dimensions are first-order factors.

Originality/value

The results of this research contribute to the literature by developing the construct of privacy concerns that fits the context of Chinese culture and also point out possible managerial practices to mitigate Chinese consumers’ privacy concerns.

Details

Nankai Business Review International, vol. 12 no. 1
Type: Research Article
ISSN: 2040-8749

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Article
Publication date: 8 July 2020

Tao Zhou

The purpose of this research is to examine the effect of information privacy concern on users' social shopping intention.

Abstract

Purpose

The purpose of this research is to examine the effect of information privacy concern on users' social shopping intention.

Design/methodology/approach

Based on the 340 valid responses collected from a survey, structural equation modeling (SEM) was employed to examine the research model.

Findings

The results indicated that while disposition to privacy positively affects privacy concern, both reputation and laws negatively affect privacy concern, which in turn decreases social shopping intention. In addition, trust partially mediates the effect of privacy concern on social shopping intention.

Research limitations/implications

The results imply that social commerce companies need to mitigate users' privacy concern in order to facilitate their shopping behavior.

Originality/value

This research disclosed that privacy concern receives a tripartite influence from users (disposition to privacy), platforms (reputation) and governments (laws). The results help us gain a complete understanding of information privacy concern mitigation in social shopping.

Details

Online Information Review, vol. 44 no. 5
Type: Research Article
ISSN: 1468-4527

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Article
Publication date: 13 August 2020

Jie Tang, Umair Akram and Wenjing Shi

Mobile Applications (App) privacy has become a prominent social problem. Compared with privacy concerns, this study examines a relatively novel concept of privacy fatigue…

Abstract

Purpose

Mobile Applications (App) privacy has become a prominent social problem. Compared with privacy concerns, this study examines a relatively novel concept of privacy fatigue and explores its effect on the users’ intention to disclose their personal information via mobile Apps. In addition, the personality traits are proposed as antecedents that will induce the personal perception of privacy fatigue and privacy concerns differently.

Design/methodology/approach

Data were collected from 426 respondents. Structure equation modeling was used to test the hypotheses.

Findings

The findings describe that App users’ intention toward personal information disclosure is determined by privacy fatigue and privacy concerns, but the former has a greater impact. With minor exceptions, the two factors are also influenced by different personality traits. Specifically, neuroticism has positive effects on privacy fatigue, but agreeableness and extraversion have presented the opposite results on the two variables.

Practical implications

This research is very scarce to examine the joint effects of privacy fatigue, privacy concerns and personality traits on App users’ disclosing intention. In doing so, these results will be of benefit to App providers and platform managers and can be the basis for a variety of follow-up studies.

Originality/value

While previous research just focuses on privacy concerns, this study explores the critical roles of privacy fatigue and opens up a new avenue of emotion-attitude analysis that can further increase the specificity and richness of users’ privacy research. Additionally, implications for personality traits as antecedents in the impact of App users’ privacy emotions and attitudes are discussed.

Details

Journal of Enterprise Information Management, vol. 34 no. 4
Type: Research Article
ISSN: 1741-0398

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