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Data has become one of the most significant instruments in e-commerce innovation. Benefits to the entire society can be summarized as following: from the government’s perspective - to assess the impact of e-commerce to the economy; for merchants - to understand consumers’ needs; and for consumers - to be offered with the right product he/she is looking for. The digital revolution in the past five years has shown the need to offer more differentiated services than the physical stores, when consumers are not able to try and touch products. It is for this reason that e-commerce has continuously developed and transformed Research Online, Purchase Offline into a true experience. Considering the future of e-commerce is to enhance economic development and growth, this research will discuss the disruption of Research and Development through big data. The core objective of this research is to propose a predictive model to deeply understand consumer behavior by analyzing new regulations and transaction records.

This paper seeks to address a gap in the literature relating to crisis brand management in emerging markets.

The study is based on secondary research and 15 qualitative depth interviews with mothers living in Beijing.

The study found that the Chinese infant milk powder incident significantly reduced confidence in domestic brands, altered perceptions of domestic brands, and had a profound effect on buying behaviour.

The study is based primarily on a consumer perspective and the findings cannot be generalised to a wider population with known levels of statistical significance because of the qualitative methodology and small sample size.

The paper concludes that while crisis brand management requires managers to undertake similar actions whether they work in an emerging or a developed market, the cultural environment may cause them to actually take different actions.

This paper makes an original contribution to knowledge regarding crisis brand management in an emerging market via insight provided by the 2008 Chinese infant milk powder incident.

An attempt has been made to appraise the nutritional uniqueness of breast milk for infants. Colostrum, being rich in nutritional attributes, must be offered to infants after birth. Advantages proclaimed by breast milk are better digestibility, absorption, intestinal and brain development and protection of children from getting over‐weight. Feeding of fresh breast milk rather than stored or boiled milk is suggested to avoid nutritional losses. Human milk does not completely satisfy the nutritional requirement of infants over three months old and is required to be supplemented with solid foods. Technological innovations made in commercial infant milk powder have not been able to meet the critical nutritional requirements of infants. Since no formulae can duplicate breast milk completely, governmental regulations therefore should stress the importance of breast feeding.

Breast milk is considered superior over other modified infant formulae owing to its numerous intrinsic characteristics and pre‐eminence. However, breast milk is nutritionally inadequate for low‐birth weight infants and infants fed exclusively on breast milk are at the risk of getting infected with HIV‐1 and transmitted drugs in breast milk due to sterility of mothers at the time of pregnancy. In absence or insufficient secretion, breast milk stored at human milk banks or various developed infant formulae may be a practical substitute. Microbiological safety of breast milk from human milk banks is governed by the conditions of its collection and storage, whereas method of reconstitution and sterilization of equipments influences the quality of infant formulae. Under this circumstances various specially developed cultured milk products can be recommended for feeding both normal and sick infants. This paper enlightens the recent research innovations in the field of cultured milk products for feeding infants in absence of breast milk.

This paper aims to analyze the factors that influence urban consumers' attitudes towards food safety after the melamine scandal.

Based on the research about the attitudes of urban consumers in Nanjing towards the safety of milk powder after the melamine scandal in 2008, this paper adopts the ordered logit model to test which factors significantly influence consumers' attitudes.

The findings suggest that: first, there is a common concern among consumers about the safety of milk powder after the melamine scandal; second, according to the research, the concern is in inverse relation to the level of educational attainment, consumers' awareness of food safety incidents and their opinion of governments' action after the incident. Moreover, those who always have a concern about the safety of the alternatives to milk powder are more easily affected.

Different from other researches, the paper focuses on consumers' attitudes towards food safety by studying a specific case, namely the melamine scandal.

This case describes the challenges faced by Amul in organising dairy farmers into a co-operative and creating continuous opportunities for value addition. Participants in the case discussion are required to review the developments in the organisation and recommend a strategy for the future.

In absence of breast milk, humanized mammalian milk may not be adequate as it could not confer considerable protection to the infants as those extended by breast milk. With the objective of enhancing the nutritional and therapeutic attributes of humanized mammalian milk considerable efforts have been exercised to mimic infant formulae to the health‐promoting benefits of breast milk with the inclusion of probiotics, oligosaccharides and proteins. The purpose of this paper is to address this issue.

In the present article an endeavour has been made to enlighten innovations in supplementary foods for infants in absence of human milk. Suitability of special humanized milk such as hypoallergenic formulae, neural formulae and gastrointestinal integrity formulae as a supplementary food for infants in absence of human milk is also justified.

Characterization of components of human milk and identification of nutritional needs of infants have resulted in formulation of special humanized milk such as hypoallergenic formulae for allergenic infants, neural formulae for normal physiological functions of infants and gastrointestinal integrity formulae for maintaining microbial balance in the intestine. Supplementation of infant formulae with sialic acid, long chain poly unsaturated fatty acids such as decosahexaenoic acid and arachidonic acid, probiotic cultures such as Bifidobacterium bifidum, Lactobacillus acidophilus, Lactobacillus GG and Lactobacillus casei and prebiotic such as galacto‐OS and fructo‐OS are recommended.

The paper emphasises that, with the characterization of components of human milk and identification of nutritional needs of infants, modification of infant formulae should be constantly carried.

Three events of significance to this country took place in 1899 – the British Food Journal was launched, Australia retained the Ashes, and the Boer War hostilities commenced. If challenged on the order of their importance, cricketers and Empire‐builders may be excused their preference. However, looking at it purely from the standpoint of pro bono publico, the dispassionate observer must surely opt for the birth of a certain publication as being ultimately the most beneficial of the three.

Strategic Management, Entrepreneurship, Business Management.

This case is of medium level of difficulty and is designed for students in School of Economics and Business Management, also an optional course for students in other majors who have strong interest in strategic management and entrepreneurship. Students from all disciplines are welcomed and encouraged to take this course; however, it will be better if registered students have already gained basic ideas about industry, company analysis and marketing.

In 2010, Hangzhou Wahaha Group (The Group), a leading Chinese beverage company launched its new brand – Edison milk powder. Meanwhile, people were concerned about food security because of several scandals and Wahaha had to convince the mass public during the high time. The decision makers had to balance various options besides Edison. In this case, we would mainly discuss several possible long–term strategies of this eye–catching private enterprise. The Group intended to carry out diversification strategy in several industries domestically and internationally to maximize its profit.

Have an insight into China's beverage industry and dairy sector, with the representative Hangzhou Wahaha Group., Know how to develop analytical and decision skills facing multi–choices. SWOT model is recommended here., Have a comprehensive understanding of diversification strategy and how to make priorities.

Teaching notes.

One of the arguments used against British entry to the EEC was the loss of sovereignty; that Parliament would not be able to fully control all the statutory measures which would be applied to the people. EEC regulations apply without implementation by national governments, but since member‐states, through their representatives on Council and Commission, have participated, it is considered that national governments have in effect enacted them. EEC Directives as the name implies requires national governments to apply the provisions of the EEC measure; transitional exemptions up to five years are usually included for individual provisions, where internal adjustment is required. MAFF food regulations, implementing EEC Directives, have been made after this pattern for a number of food additives. The statutory measures are unlikely to present any greater difficulties than usual, but in interpretation, courts in this country have to consider EEC law above that of English and Scottish courts. The Court at Luxemburg exists mainly for interpretation, but courts and litigants have been advised against reference owing to the lengthy delays and the high court or court of sessions should make is interpretation based on EEC law.