This case describes the challenges faced by Amul in organising dairy farmers into a co-operative and creating continuous opportunities for value addition. Participants in the case discussion are required to review the developments in the organisation and recommend a strategy for the future.
The author acknowledges the support provided by Dr. Anil Kumar and Viral of Vikram Sarabhai Library in obtaining published documents on Amul. The author would also like to thank Ashok, Abhijit, Amit, Biju, Cherian, Jagruti, Jaya, Girish, Mani, Mary, Manish, Sudheeran and Zalak from the Management Development Team for facilitating the development of this case.
Indian Institute of Management Ahmedabad
Copyright © 2014 by the Indian Institute of Management, Ahmedabad