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Book part
Publication date: 1 November 2008

Andreas Hinterhuber

After pioneering, but insular, work on the conceptualization and measurement of customer value in business markets undertaken in the 80s and 90s, interest in this topic is…

Abstract

After pioneering, but insular, work on the conceptualization and measurement of customer value in business markets undertaken in the 80s and 90s, interest in this topic is substantial since the beginning of this decade. Despite this recent interest, marketing scholars concur that value in business markets is still an under-researched subject. This contribution to the debate is threefold. The paper first proposes an own model of customer value conceptualization in business markets; based on several rounds of testing this theoretically grounded model in managerial practice indications exist to conclude that this model may offer benefits over current models.

Secondly, the paper provides a comprehensive survey of pricing approaches in industrial markets. The paper integrates this literature overview with own empirical findings. Concurrently the paper summarizes extant research on the link between pricing approach and profitability in industrial markets. The paper thirdly proposes a framework for value delivery and value-based pricing strategies in industrial markets. Proposing such a framework is both useful as well as necessary. Useful, since this framework guides new product development and pricing decisions and assists in the implementation of price-repositioning strategies for existing products; necessary, since the theoretical and practical adoption of value-based delivery and pricing strategies may have suffered from the lack of a unifying conceptual framework. Two case studies, one involving the pricing decision for a major product launch at a global chemical company, the other involving value delivery at an industrial equipment manufacturer, illustrate the practical applicability of the proposed framework.

Details

Creating and managing superior customer value
Type: Book
ISBN: 978-1-84855-173-2

Abstract

Many jurisdictions fine illegal cartels using penalty guidelines that presume an arbitrary 10% overcharge. This article surveys more than 700 published economic studies and judicial decisions that contain 2,041 quantitative estimates of overcharges of hard-core cartels. The primary findings are: (1) the median average long-run overcharge for all types of cartels over all time periods is 23.0%; (2) the mean average is at least 49%; (3) overcharges reached their zenith in 1891–1945 and have trended downward ever since; (4) 6% of the cartel episodes are zero; (5) median overcharges of international-membership cartels are 38% higher than those of domestic cartels; (6) convicted cartels are on average 19% more effective at raising prices as unpunished cartels; (7) bid-rigging conduct displays 25% lower markups than price-fixing cartels; (8) contemporary cartels targeted by class actions have higher overcharges; and (9) when cartels operate at peak effectiveness, price changes are 60–80% higher than the whole episode. Historical penalty guidelines aimed at optimally deterring cartels are likely to be too low.

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The Law and Economics of Class Actions
Type: Book
ISBN: 978-1-78350-951-5

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Servitization Strategy and Managerial Control
Type: Book
ISBN: 978-1-78714-845-1

Book part
Publication date: 24 October 2015

Katharina Maria Hofer, Lisa Maria Niehoff and Gerhard A. Wuehrer

In this paper, we examine the elements of pricing approaches in export businesses and their performance in an international environment. The elements of pricing approaches consist…

Abstract

Purpose

In this paper, we examine the elements of pricing approaches in export businesses and their performance in an international environment. The elements of pricing approaches consist of cost-based, competitor-based, and value-based decisions made by different levels of management. By providing an integrated, holistic view, we investigate how different types of export-pricing strategies influence export performance, and which elements strengthen or attenuate the outcomes of strategic actions.

Methodology/approach

Using data from a survey of 172 export managers, we test our hypotheses in a two-step approach. First, we use an unsupervised approach to group the export companies and to validate the cluster solution internally and externally. Second, we test our hypotheses regarding export performance.

Findings

The results show that the types of export-pricing strategies are unequally distributed, and the elements of the strategies have different complexities. Export performance varies significantly by type of pricing orientation used.

Details

International Marketing in the Fast Changing World
Type: Book
ISBN: 978-1-78560-233-7

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Energy Economics
Type: Book
ISBN: 978-1-83867-294-2

Abstract

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Cost Engineering and Pricing in Autonomous Manufacturing Systems
Type: Book
ISBN: 978-1-78973-469-0

Book part
Publication date: 19 November 2012

Hermann Simon

This chapter describes and discusses the coming of age of price consulting from the perspective of Simon, Kucher, and Partners, today the world’s leading price consultancy…

Abstract

This chapter describes and discusses the coming of age of price consulting from the perspective of Simon, Kucher, and Partners, today the world’s leading price consultancy. Starting with modest beginnings of a predominantly theoretical and methodological nature, the field has evolved into many specializations along measurement, model building, and structural and industry lines. The current stage of development is characterized by an advanced integration of theory and practice. In spite of the big progress, large growth potentials are previewed for the future. Price consulting is today seen as a young adult who still has a lot to learn and can further contribute to the professionalization of price management.

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Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
Type: Book
ISBN: 978-1-78052-996-7

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-726-1

Book part
Publication date: 11 December 2004

Jakob B. Madsen

This paper examines the hypotheses that the length and the depth of the Great Depression were a result of sticky prices or sticky nominal wages using panel data for industrialized…

Abstract

This paper examines the hypotheses that the length and the depth of the Great Depression were a result of sticky prices or sticky nominal wages using panel data for industrialized and semi-industrialized countries. The results show that price stickiness, particularly, and wage stickiness were key propagating factors during the first years of the Depression. It is found that prices adjusted slowly to wages, particularly in manufacturing. Manufacturing wages are also found to adjust relatively slowly to innovations in prices, but unemployment exerted strong downward pressure on wage growth.

Details

Research in Economic History
Type: Book
ISBN: 978-1-84950-282-5

Book part
Publication date: 20 May 2024

Anita Tanwar

Introduction: India has the 15th-largest domestic natural gas consumption (NGC), critical to sustainable economic growth. Promoting natural gas will have a crucial impact on…

Abstract

Introduction: India has the 15th-largest domestic natural gas consumption (NGC), critical to sustainable economic growth. Promoting natural gas will have a crucial impact on production in all industries.

Purpose: This research gives an overview of NGC and gross domestic product (GDP) in India from 1990 to 2021 and investigates the association and nature of causality between NGC and GDP in India.

Methodology: For the years 1990 through 2021, we used annual statistics from the NGC and the GDP of India. Both research variables data have been taken from the World Bank Indicator.

Findings: There is no causality and correlation between natural gas and GDP in India.

Practical Implications: Based on the research, the Government of India can create different policies for substituting natural gas for other energy sources to have a healthier impact on a sustainable environment in the short and long term. In the future, researchers can work on environmental degradation and GDP.

Details

Sustainable Development Goals: The Impact of Sustainability Measures on Wellbeing
Type: Book
ISBN: 978-1-83549-460-8

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1 – 10 of over 8000