Designing Price Contracts for Procurement and Marketing of Industrial Equipment
ISBN: 978-0-7656-2092-7, eISBN: 978-0-85724-726-1
Publication date: 1 January 2008
Citation
John, G. (2008), "Designing Price Contracts for Procurement and Marketing of Industrial Equipment", Malhotra, N.K. (Ed.) Review of Marketing Research (Review of Marketing Research, Vol. 4), Emerald Group Publishing Limited, Leeds, pp. 183-200. https://doi.org/10.1108/S1548-6435(2008)0000004011
Publisher
:Emerald Group Publishing Limited
Copyright © 2008, Emerald Group Publishing Limited