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A Taxonomy of Export-Pricing Strategies and Their Performance in International Markets

International Marketing in the Fast Changing World

ISBN: 978-1-78560-233-7, eISBN: 978-1-78560-232-0

ISSN: 1474-7979

Publication date: 24 October 2015

Abstract

Findings

The results show that the types of export-pricing strategies are unequally distributed, and the elements of the strategies have different complexities. Export performance varies significantly by type of pricing orientation used.

Keywords

Citation

Hofer, K.M., Niehoff, L.M. and Wuehrer, G.A. (2015), "A Taxonomy of Export-Pricing Strategies and Their Performance in International Markets", International Marketing in the Fast Changing World (Advances in International Marketing, Vol. 26), Emerald Group Publishing Limited, Bingley, pp. 85-107. https://doi.org/10.1108/S1474-797920150000026005

Publisher

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Emerald Group Publishing Limited

Copyright © 2015 Emerald Group Publishing Limited