The results show that the types of export-pricing strategies are unequally distributed, and the elements of the strategies have different complexities. Export performance varies significantly by type of pricing orientation used.
Hofer, K.M., Niehoff, L.M. and Wuehrer, G.A. (2015), "A Taxonomy of Export-Pricing Strategies and Their Performance in International Markets", International Marketing in the Fast Changing World (Advances in International Marketing, Vol. 26), Emerald Group Publishing Limited, Bingley, pp. 85-107. https://doi.org/10.1108/S1474-797920150000026005
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