This chapter describes and discusses the coming of age of price consulting from the perspective of Simon, Kucher, and Partners, today the world’s leading price consultancy. Starting with modest beginnings of a predominantly theoretical and methodological nature, the field has evolved into many specializations along measurement, model building, and structural and industry lines. The current stage of development is characterized by an advanced integration of theory and practice. In spite of the big progress, large growth potentials are previewed for the future. Price consulting is today seen as a young adult who still has a lot to learn and can further contribute to the professionalization of price management.
Simon, H. (2012), "How Price Consulting is Coming of Age", Smith, G.E. (Ed.) Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing, Vol. 19), Emerald Group Publishing Limited, Bingley, pp. 61-79. https://doi.org/10.1108/S1069-0964(2012)0000019009Download as .RIS
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