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We study the informational content of factor structures in discrete triangular systems. Factor structures have been employed in a variety of settings in cross-sectional and panel data models, and in this chapter we formally quantify their identifying power in a bivariate system often employed in the treatment effects literature. Our main findings are that imposing a factor structure yields point-identification of parameters of interest, such as the coefficient associated with the endogenous regressor in the outcome equation, under weaker assumptions than usually required in these models. In particular, we show that a “non-standard” exclusion restriction that requires an explanatory variable in the outcome equation to be excluded from the treatment equation is no longer necessary for identification, even in cases where all of the regressors from the outcome equation are discrete. We also establish identification of the coefficient of the endogenous regressor in models with more general factor structures, in situations where one has access to at least two continuous measurements of the common factor.

Purpose – The advancement of multimedia technology has spurred the use of multimedia in business practice. The adoption of audio and visual data will accelerate as marketing scholars become more aware of the value of audio and visual data and the technologies required to reveal insights into marketing problems. This chapter aims to introduce marketing scholars into this field of research.Design/methodology/approach – This chapter reviews the current technology in audio and visual data analysis and discusses rewarding research opportunities in marketing using these data.Findings – Compared with traditional data like survey and scanner data, audio and visual data provides richer information and is easier to collect. Given these superiority, data availability, feasibility of storage, and increasing computational power, we believe that these data will contribute to better marketing practices with the help of marketing scholars in the near future.Practical implications: The adoption of audio and visual data in marketing practices will help practitioners to get better insights into marketing problems and thus make better decisions.Value/originality – This chapter makes first attempt in the marketing literature to review the current technology in audio and visual data analysis and proposes promising applications of such technology. We hope it will inspire scholars to utilize audio and visual data in marketing research.

In light of the growing interest in neuroscience within the managerial and organizational cognition (MOC) scholarly domain at large, this chapter advances current knowledge on core neuroscience methods. It does so by building on the theoretical analysis put forward by Healey and Hodgkinson (2014, 2015), and by offering a thorough – yet accessible – methodological framework for a better understanding of key cognitive and social neuroscience methods. Classifying neuroscience methods based on their degree of resolution, functionality, and anatomical focus, the chapter outlines their features, practicalities, advantages and disadvantages. Specifically, it focuses on functional magnetic resonance imaging, electroencephalography, magnetoencephalography, heart rate variability, and skin conductance response. Equipped with knowledge of these methods, researchers will be able to further their understanding of the potential synergies between management and neuroscience, to better appreciate and evaluate the value of neuroscience methods, and to look at new ways to frame old and new research questions in MOC. The chapter also builds bridges between researchers and practitioners by rebalancing the hype and hopes surrounding the use of neuroscience in management theory and practice.

Machine learning is an algorithmic-based auto-learning mechanism that improves from its experiences. It makes use of a statistical learning method that trains and develops on its own without the assistance of a person. Data, characteristics deduced from the data, and the model make up the three primary parts of a machine learning solution. Machine learning generates an algorithm from subsets of data that can utilise combinations of features and weights different from those obtained from basic principles. In this paper, an analysis of customer behaviour is predicted using different machine learning algorithms. The results of the algorithms are validated using python programming.

In this chapter we highlight a neurodynamic approach that is showing promise as a quantitative measure of team performance.

During teamwork the rapid electroencephalographic (EEG) oscillations that emerge on the scalp were transformed into symbolic data streams which provided historical details at a second-by-second resolution of how the team perceived the evolving task and how they adjusted their dynamics to compensate for, and anticipate new task challenges. Key to this approach are the different strategies that can be used to reduce the data dimensionality, including compression, abstraction and taking advantage of the natural redundancy in biologic signals.

The framework emerging is that teams continually enter and leave organizational neurodynamic partnerships with each other, so-called metastable states, depending on the evolving task, with higher level dynamics arising from mechanisms that naturally integrate over faster microscopic dynamics.

The development of quantitative measures of the momentary dynamics of teams is anticipated to significantly influence how teams are assembled, trained, and supported. The availability of such measures will enable objective comparisons to be made across teams, training protocols, and training sites. They will lead to better understandings of how expertise is developed and how training can be modified to accelerate the path toward expertise.

The innovation of this study is the potential it raises for developing globally applicable quantitative models of team dynamics that will allow comparisons to be made across teams, tasks, and training protocols.

It is possible to see effective use of Artificial Intelligence-based systems in many fields because it easily outperforms traditional solutions or provides solutions for the problems not previously solved. Prediction applications are a widely used mechanism in research because they allow for forecasting of future states. Logical inference mechanisms in the field of Artificial Intelligence allow for faster and more accurate and powerful computation. Machine Learning, which is a sub-field of Artificial Intelligence, has been used as a tool for creating effective solutions for prediction problems.

In this chapter the authors will focus on employing Machine Learning techniques for predicting data for future states of economic using techniques which include Artificial Neural Networks, Adaptive Neuro-Fuzzy Inference System, Dynamic Boltzmann Machine, Support Vector Machine, Hidden Markov Model, Bayesian Learning on Gaussian process model, Autoregressive Integrated Moving Average, Autoregressive Model (Poggi, Muselli, Notton, Cristofari, & Louche, 2003), and K-Nearest Neighbor Algorithm. Findings revealed positive results in terms of predicting economic data.