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Ohmic heating generates temperature with the help of electrical current and resists the flow of electricity. Also, it generates heat rapidly and uniformly in the liquid matrix. Electrically conducting biofluid flows with Ohmic heating have many biomedical and industrial applications. The purpose of this study is to provide the significance of the effects of Ohmic heating and viscous dissipation on electrically conducting Casson nanofluid flow driven by peristaltic pumping through a vertical porous channel.

In this analysis, the non-Newtonian properties of fluid will be characterized by the Casson fluid model. The long wavelength approach reduces the complexity of the governing system of coupled partial differential equations with non-linear components. Using a regular perturbation approach, the solutions for the flow quantities are established. The fascinating and essential characteristics of flow parameters such as the thermal Grashof number, nanoparticle Grashof number, magnetic parameter, Brinkmann number, permeability parameter, Reynolds number, Casson fluid parameter, thermophoresis parameter and Brownian movement parameter on the convective peristaltic pumping are presented and thoroughly addressed. Furthermore, the phenomenon of trapping is illustrated visually.

The findings indicate that intensifying the permeability and Casson fluid parameters boosts the temperature distribution. It is observed that the velocity profile is elevated by enhancing the thermal Grashof number and perturbation parameter, whereas it reduces as a function of the magnetic parameter and Reynolds number. Moreover, trapped bolus size upsurges for greater values of nanoparticle Grashof number and magnetic parameter.

There are some interesting studies in the literature to explain the nature of the peristaltic flow of non-Newtonian nanofluids under various assumptions. It is observed that there is no study in the literature as investigated in this paper.

This paper aims to explore the numerical study of the steady two-dimensional MHD hybrid Cu-Fe₃O₄/EG nanofluid flows over an inclined porous plate with an inclined magnetic effect. Iron oxide (Fe₃O₄) and copper (Cu) are hybrid nanoparticles, with ethylene glycol as the base fluid. The effects of several physical characteristics, such as the inclination angle, magnetic parameter, thermal radiation, viscous propagation, heat absorption and convective heat transfer, are revealed by this exploration.

Temperature and velocity descriptions, along with the skin friction coefficient and Nusselt number, are studied to see how they change depending on the parameters. Using compatible similarity transformations, the controlling equations, including those describing the momentum and energy descriptions, are turned into a set of non-linear ordinary differential equations. The streamlined mathematical model is then solved numerically by using the shooting approach and the Runge–Kutta method up to the fourth order. The numerical findings of skin friction and Nusselt number are compared and discussed with prior published data by Nur Syahirah Wahid.

The graphical representation of the velocity and temperature profiles within the frontier is exhibited and discussed. The various output values related to skin friction and the Nusselt number are shown in the table.

The new results are compared to past research and discovered to agree significantly with those authors’ published works.

The integration of e-commerce platforms and artificial intelligence (AI) into the marketing channel ecosystem is challenging the explanatory capacity of traditional channel power theories, indicating a significant yet unaddressed research gap concerning the impact of these digital entities and AI on channel power exercise dynamics. This study adopts a contingency perspective to critically revisit how e-commerce platforms exercise channel power and the ensuing effects on channel conflicts. The purpose of this study is to extend the boundaries of traditional channel power theories, enhancing their relevance in today’s digital marketplace.

Building on channel power theories, the authors developed a framework tested with survey data collected from 262 sellers. This framework incorporates three key contingent variables: inter-platform competition, AI capabilities and platform value co-creation. Regression analysis was used to perform the analyses.

This study finds that intense inter-platform competition mitigates the (positive) negative relationship between platform channel power and the exercise of (non-) coercive power. Moreover, a platform’s AI capabilities and value co-creation activities diminish the potential for channel conflicts induced by the exercise of coercive power. AI capabilities can also strengthen the negative relationship between the exercise of non-coercive power and channel conflicts.

This study contributes to the advancement of traditional channel power theories by integrating contemporary digital elements like AI and platform dynamics. This study provides theoretical and practical insights on navigating channel power in modern marketing environments, offering strategic guidelines for optimizing channel relationships.

Advances in digital technologies and the growing number of touch points have had a significant impact on the shopping behaviour of omnichannel customers. Several research papers have explored different facets of omnichannel, but only a few have thoroughly explored the literature on showrooming and webrooming simultaneously. This paper aims to identify the key groups of antecedents influencing customer buying behaviour in omnichannel, under the influence of digital technologies, with a particular focus on showrooming and webrooming.

Our study conducted a systematic literature review to identify the factors influencing customers’ buying behaviour in omnichannel, which have been the subject of academic discussion over the last decade. We finalized 149 articles for the thematic analysis and identified three groups of antecedents: channel-related, product-related and consumer-related with their subgroups.

Under channel-related antecedents, cost and perceived benefits, search convenience, need for interaction and situational circumstances have been identified as major attributes. The expressiveness of the product, product demonstration and search and experienced products have been identified under product-related antecedents, followed by price consciousness, past experiences, perceived risks and shopping motivations as leading attributes under consumer-related antecedents. The study revealed the multifaceted influence of digital technologies on omnichannel buying behaviour. Digital technologies are shaping the antecedents related to channels, products and consumers. Digital technologies simultaneously mediate between antecedents and the selection of a specific path within an omnichannel environment. Showrooming and webrooming should no longer be seen as general concepts. The rise of digital technologies has led to the development of new consumer journey patterns and the blurring of distinctions between showrooming and webrooming. A conceptual framework has been proposed to understand consumers' omnichannel behaviour, having considered the identified antecedents and the role of digital technologies.

This study advances the academic understanding of consumer behaviour in omnichannel under the influence of digital technologies and provides important implications for omnichannel management. With the advancement of digital technologies such as augmented reality and virtual reality, retailers should implement channel integration strategies to bridge the gap between online and offline channels, providing a memorable shopping experience for omnichannel customers.

This study is unique because it identifies and analyses the antecedents of consumer behaviour in omnichannel settings under the influence of digital technologies. It also uncovers new potential combinations of showrooming and webrooming patterns. The proposed framework can help retailers in their future planning of omnichannel strategies.

The purpose of this study is to examine the influence of perceived risk (perceived susceptibility and perceived severity), self-efficacy and individual differences (personal innovativeness and mobile payment knowledge) on consumers’ intention to use contactless mobile payment services (MPS). Additionally, it also empirically tested the moderating effect of hygiene consciousness in the proposed conceptual model.

The present research developed a conceptual model based on the health belief model (HBM) and diffusion of innovation theory (DOI) to empirically assess whether and how perceived risk, self-efficacy and individual differences influence consumer intention to use contactless MPS. The data was collected using the survey method from 251 smartphone users and analyzed with structural equation modeling. The moderating role of hygiene consciousness was studied in the relationship that self-efficacy and personal innovativeness shares with consumers’ intention toward contactless MPS.

The results of this study disclose that among all precursors of consumers’ intention toward contactless MPS, only perceived severity, self-efficacy, personal innovativeness and mobile payment knowledge positively affect consumers’ intention to use contactless MPS. However, the effect of perceived susceptibility on consumers’ intention toward contactless MPS was found to be non-significant. The results further depict that hygiene consciousness acts as a moderator in driving consumers’ intention toward contactless mobile payment services.

The HBM model and DOI, which incorporate perceived risk, self-efficacy, individual differences and hygiene consciousness, give light on the factors influencing consumer intention to use contactless MPS in a pandemic situation such as COVID-19. The study will provide useful insights to marketers on how to frame their strategies in the aftermath of pandemics, as the contactless mobile payment method may be perceived as a defensive behavior during and after pandemics.

The study will provide useful insights to marketers on how to frame their strategies in the aftermath of pandemics, as the contactless mobile payment method may be perceived as a defensive behavior during and after pandemics.

By uniting perceived risk, self-efficacy and individual differences with consumers’ intention toward contactless MPS in a conceptual model, along with examining the moderating role of hygiene consciousness, this work responds to the calls for upcoming research concerning mobile payment systems as means of future payment. Thus, it offers an understanding of particular consumer motivations that may guide consumers’ intention toward contactless MPS through the theoretical lens of HBM and DOI.

The purpose of this study is to investigate the effects of entropy generation of some embedded thermophysical properties on heat and mass transfer of pulsatile flow of non-Newtonian nanofluid flows between two porous parallel plates in the presence of Lorentz force are taken into account in this research.

The governing partial differential equations (PDEs) were nondimensionalized using suitable nondimensional quantities to transform the PDEs into a system of coupled nonlinear PDEs. The resulting equations are solved using the spectral relaxation method due to the effectiveness and accuracy of the method. The obtained velocity and temperature profiles are used to compute the entropy generation rate and Bejan number. The influence of various flow parameters on the velocity, temperature, entropy generation rate and Bejan number are discussed graphically.

The results indicate that the energy losses can be minimized in the system by choosing appropriate values for pertinent parameters; when thermal conductivity is increasing, this leads to the depreciation of entropy generation, and while this increment in thermal conductivity appreciates the Bejan number, the Eckert number on entropy generation and Bejan number, the graph shows that each time of increase in Eckert will lead to rising of entropy generation while this increase shows a reduction in Bejan number. To shed more light, these results were further demonstrated graphically. The current research was very well supported by prior literature works.

All results are presented graphically, and the results in this article are anticipated to be helpful in the area of engineering.

This study aims to examine the cilia-driven flow of magnetohydrodynamics (MHD) non-Newtonian fluid through a porous medium. The Jeffrey fluid model is taken into account. The fluid motion in a two-dimensional symmetric channel emphasizes the dominance of viscous properties over inertial properties in the context of long wavelength and low Reynolds number approximations.

An integrated numerical and analytic results are obtained by hybrid approach. A statistical method analysis of variance along with response surface methodology is used. Sensitivity analysis is used to validate the accuracy of nondimensional numbers.

The impact of various flow parameters is presented graphically and in numerical tables. It is noted that the velocity slip parameter is the most sensitive flow parameter in velocity and relaxation to retardation time ratio in temperature.

A model on cilia-generated flow of MHD non-Newtonian Jeffrey fluid is proposed.

Multiple encapsulated phase change materials (PCMs) are used in a wide range of applications, including convective drying, electronic cooling, waste heat recovery and air conditioning. Therefore, it is important to understand the performance of multiple PCMs in channels with flow separation and develop methods to increase their effectiveness. The aim of the study is to analyze the phase transition dynamics of multiple encapsulated PCMs mounted in a U-shaped tube under inclined magnetic field by using ternary nanofluid.

The PCMs used in the upper horizontal channel, vertical channel and lower horizontal channel are denoted by M1, M2 and M3. Magnetic field is uniform and inclined while finite element method is used as the solution technique. Triple encapsulated-PCM system study is carried out taking into account different values of Reynolds number (Re, ranges from 300 to 1,000), Hartmann number (Ha ranges from 0 and 60), magnetic field inclination (between 0 and 90) and solid volume fraction of ternary nanofluid (between 0 and 0.03). The dynamic response of the liquid fraction is estimated for each PCM with varying Re, Ha and t using an artificial neural network.

It is observed that for PCMs M2 and M3, the influence of Re on the phase transition is more effective. For M2 and M3, entire transition time (t-F) lowers by approximately 47% and 47.5% when Re is increased to its maximum value, whereas it only falls by 10% for M1. The dynamic characteristics of the phase transition are impacted by imposing MGF and varying its strength and inclination. When Ha is raised from Ha = 0 to Ha = 50, the t-F for PCM-M2 (PCM-M3) falls (increases) by around 30% (29%). For PCMs M1, M2 and M3, the phase transition process accelerates by around 20%, 30% and 28% when the solid volume fraction is increased to its maximum value.

Outcomes of this research is useful for understanding the phase change behavior of multiple PCMs in separated flow and using various methods such as nano-enhanced magnetic field to improve their effectiveness. Research outputs are beneficial for initial design and optimization of using multiple PCMs in diverse energy system technologies, including solar power, waste heat recovery, air conditioning, thermal management and drying.

Cold-formed steel (CFS) sections are a popular choice for constructing medium and low-rise structures that are engineered to support relatively light loads. An important characteristic of CFS sections is that they are produced without the use of heat during manufacturing. Consequently, it becomes essential to gain a comprehensive understanding in the behavior of CFS sections when exposed to fire or elevated temperatures.

In this study, sections of 1.5 m length and 2 mm thickness were taken and analyzed to find its flexural behavior after heating them for 60 and 90 min. There were two modes of cooling phase which was considered to reach ambient temperature, i.e. air or water respectively. Performance of each sections (C, C with inclined flanges, sigma and Zed) were examined and evaluated at different conditions. Effects of different profiles and lips in the profiles on flexural behavior of CFS sections were investigated fully analytically.

The variation in stiffness among the sections with different lipped profiles was noted between 20.36 and 33.26%, for 60 min water cooling case. For the sections with unlipped profiles, it was between 23.56 and 28.60%. Influence of lip and section profile on reduction in stiffness is marginal. The average reduction in load capacity of sections for 60 min specimens cooled by water was found to be 43.42%. An increase in deflection is observed for the sections in the range of 25–37.23% for 60 min case. This is the critical temperature responsible for reduction in yield strength of material as it substantially increases the material safety margin to be considered for the design. Sections with Zed profile have shown better performance among other types, in terms of its load carrying capacity.

This paper deals with the flexural behavior of Galvanized (GI) based CFS unsymmetric sections at elevated temperature and cooled down to ambient temperature with air or water.

This systematic review aims to comprehensively explore the existing literature on the use of corporate communication within the realm of social media.

A total of 136 peer-reviewed journal articles are explored and analysed using both performance and bibliometric analysis.

This review identifies five main findings: (1) trends in corporate social media research that highlight the growth trajectory of research on social media use for corporate disclosure, (2) geographical coverage of studies indicating the concentration of research in certain regions, such as the USA, followed by China and the UK, with notable gaps in others, such as developing countries, (3) theoretical frameworks employed demonstrate that various theoretical frameworks are utilized, although a significant portion of the studies do not specify any theoretical underpinning, (4) social media platforms studied, confirming Twitter to be the most studied channel followed by Facebook and (5) thematic analysis of articles on disclosure type that categorized the articles using bibliometric analysis into five themes of disclosure: general disclosure, corporate social responsibility-related information, financial information, CEO announcements and strategic news communication. A subsequent cross-theme analysis classifies disclosure determinants and consequences of corporate social media usage.

Through a comprehensive and systematic analysis of existing research, this review offers novel insights into the current state of corporate communication on social media. It consolidates current knowledge, highlights under-explored areas in the existing literature and proposes new directions and potential avenues for future research.