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Article
Publication date: 4 October 2019

Youngji Seo, Marilyn J. Primovic and Yan Jin

The continuation of rapid changes in Web 2.0 has transformed the practice of business communication and stakeholders’ expectations. This paper aims to paramount one issue…

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1498

Abstract

Purpose

The continuation of rapid changes in Web 2.0 has transformed the practice of business communication and stakeholders’ expectations. This paper aims to paramount one issue facing corporate communicators is stakeholders’ social media fatigue that leads to online disengagement and social media strategy ineffectiveness.

Design/methodology/approach

A systematic review of research literature and a deep dive in the professional reports regarding corporate communication and social media strategies are conducted.

Findings

To tackle the challenge of stakeholder social media fatigue, a conceptual model is provided to guide the development of alternative social media strategies that capitalize on the impact of vicarious interaction and reenergize stakeholders via trialogue based on the corporate-influencer-stakeholder (parasocial) relationships.

Originality/value

A model for overcoming stakeholder social media fatigue via optimizing corporate-influencer-stakeholder (parasocial) relationship is proposed and elaborated, with actionable social media strategies recommended for corporate communicators to use.

Details

Journal of Business Strategy, vol. 40 no. 6
Type: Research Article
ISSN: 0275-6668

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Article
Publication date: 31 August 2021

Xiangyu Liu, Bowen Zheng and Hefu Liu

Although social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To…

Abstract

Purpose

Although social media is widely used for organizational communication, studies have begun to show its controversial effects on job performance in the workplace. To investigate these effects, this study developed a conceptual framework for how social media interactivity affects communication quality and work interruption, as well as how such effects impact job performance.

Design/methodology/approach

The proposed theoretical model was empirically validated through a survey study of 556 employees in China.

Findings

The results verified a social media interactivity paradox that indicated social media interactivity increased both communication quality and work interruptions. The results further showed that high levels of social media dependency were a detriment to organizations.

Originality/value

This study verified the existence of a social media interactivity paradox in the use of social media for workplace communication. Moreover, results revealed that the effect of social media interactivity on organizational outcomes depends on its respective dimensions.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

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Book part
Publication date: 19 February 2021

Mark Anthony Camilleri

Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crisis situations. Therefore…

Abstract

Institutions and organizations are increasingly using the digital media to communicate with stakeholders on a day-to-day basis and during crisis situations. Therefore, this chapter presents a bibliographic analysis on digital corporate communication technologies. The grounded theory’s inductive approach was used to capture and interpret the findings from Scopus-indexed publications. The articles were scrutinized in their entirety, including their research questions, methodologies and interpretation of the findings. Afterwards, this contribution identifies the opportunities and challenges that emerged during an unprecedented coronavirus (COVID-19) outbreak. In conclusion, it implies that there is scope for institutions and organizations to incorporate digital and social media in their crises’ communications and risk management plans. This will enable them to be in a better position to engage in credible and transparent dialogic communications with different stakeholders.

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Strategic Corporate Communication in the Digital Age
Type: Book
ISBN: 978-1-80071-264-5

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Article
Publication date: 4 June 2021

Jiapei Li, Liming Sun, Xin Feng, Peiyi He and Yue Zhang

This paper takes the current COVID-19 pandemic raging around the world as a realistic background and uses the informal scientific communication mode in social media as the…

Abstract

Purpose

This paper takes the current COVID-19 pandemic raging around the world as a realistic background and uses the informal scientific communication mode in social media as the theoretical basis. It aims to explore the characteristics and rules of scientific communication in social media under emergency events, grasp the potential and risks of scientific communication in social media in special times and provide a perspective of academic communication for the scientific response.

Design/methodology/approach

The authors select the enumeration data of the early COVID-19 theme papers spread on social media networks as the research object, apply descriptive statistical analysis to the basic statistical distribution of variables and use factor analysis and visualization methods to explore the law and characteristics of the spread of scientific papers on social media platforms.

Findings

It was found that users of the COVID-19 paper are mainly in North America, Europe and South America, followed by those in East Asia, Southeast Asia and Oceania. The users are mainly public figures, doctors and other practitioners, science communicators and scientists. The process of social media communication reflects three ways of knowledge construction, social interaction and academic communication, and there are three ways of communication law and changing trend of cross transition and integration.

Originality/value

This study observes the function and role of science communication in social media in a special period from a unique perspective of academic communication, so as to promote academic means to fight against the epidemic.

Details

Library Hi Tech, vol. 39 no. 3
Type: Research Article
ISSN: 0737-8831

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Book part
Publication date: 19 February 2021

Oluwasola Oni

In many developing and developed countries, small/medium-sized enterprises (SMEs) are a very important part of the economy and are commonly referred to as the lifeblood of…

Abstract

In many developing and developed countries, small/medium-sized enterprises (SMEs) are a very important part of the economy and are commonly referred to as the lifeblood of the economy. SMEs in Nigeria have contributed around 48% of the national gross domestic product (GDP) in recent times and account for about 17.4 million jobs. Considering how much they contribute to national economies, it is expedient to seek ways in which they can derive value from innovative technologies to further strengthen their position. Web 2.0 technologies and associated social media applications such as social network sites, microblogging, weblogs and similar technologies are known to improve communication and collaboration among employees and customers. SMEs typically have a small budget for branding, advertising and corporate communication. Consequently, social media provides a ready and inexpensive tool that can be used to communicate with customers and for internal communication and collaboration. Several studies in the area of diffusion of innovations to SMEs argue that they do not usually use adopted technologies to its full potential and as such do not add as much value to the business. Extant research on corporate communication using social media focuses on large organizations’ adoption and use of the technology with little focus on SMEs. This contribution aims to fill this gap by considering how SMEs in Nigeria adopt and use social media to improve corporate communication.

Details

Strategic Corporate Communication in the Digital Age
Type: Book
ISBN: 978-1-80071-264-5

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Book part
Publication date: 11 October 2017

Holger Sievert, Carolin Lessmann and Jonas Henneboehl

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental…

Abstract

One of the most important challenges of our society is to cope with the transition of our society into a more and more digital one. Thus, the political and governmental system has to face and adapt to those transitions as well. This chapter focuses on the social media communication of the British, German and French national governments. The goal of this chapter is to compare the social media communication of these three countries in 2015 within each other as well as to draw a comparison between the results of two predecessor studies in 2011 and 2014. A new special focus of this chapter will be on the interactive discourse between society/citizens and governments.

Details

How Strategic Communication Shapes Value and Innovation in Society
Type: Book
ISBN: 978-1-78714-716-4

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Book part
Publication date: 8 August 2013

Tanja Sedej and Gorazd Justinek

The chapter presents a senior management view on the role of new and technologically advanced tools, such as social media in internal communications.

Abstract

Purpose

The chapter presents a senior management view on the role of new and technologically advanced tools, such as social media in internal communications.

Design/methodology/approach

We conducted 23 in-depth interviews with senior managers of large- and medium-sized companies in Slovenia.

Findings

The results obtained in the research confirmed that the senior management possess a strong awareness of the importance of internal communications in managing their organizations. Moreover, many top managers even pointed out that internal communications play a crucial role, and add value to the business performance through more motivated employees and that social media in the context of internal communications are vivid and growing in importance.

Implications

The study provides a starting point for further research in this area. However, the core policy recommendation would mainly be focused on internal communication experts, who must no longer underestimate the urgency of developing communication programs that help employees and senior management start working with social media successfully.

Originality/value

The research presents a new — senior management view on the role of social media in internal communications.

Details

Social Media in Human Resources Management
Type: Book
ISBN: 978-1-78190-901-0

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Book part
Publication date: 24 June 2017

Lina M. Gómez and Ramón W. Borges-Tavárez

The chapter examines the employment of unique social media concepts (e.g., dialogue, engagement, mobilization, authenticity, influence, and transparency) for CSR…

Abstract

The chapter examines the employment of unique social media concepts (e.g., dialogue, engagement, mobilization, authenticity, influence, and transparency) for CSR communication among top companies in Latin America. A quantitative content analysis of 1,000 tweets from corporate official accounts of the top 25 largest firms in the Latin Trade ranking was performed. Tweets were randomly selected if contained hashtags or keywords related to CSR concepts (CSR, sustainability, citizenship, society, environment, etc.). Transparency was the social media concept most employed on CSR-related messages on Twitter. However, most of the companies did not include any of the social media features analyzed. The results of this chapter are consistent with previous studies that social media is used as another traditional informational channel. This work only analyzed tweets sent by Latin American companies, it did not take into consideration responses to messages (replies or retweets of the followers of each company). Future studies can examine stakeholders’ response regarding CSR communication for in-depth analysis of the use of social media by Latin American companies. Organizations and companies can benefit from the results of this work in order to craft effective content on social media that includes features and strategies that can resonance to different groups of stakeholders. CSR social media communication studies that focused on Latin America are scarce. Our study is pioneer in analyzing the usage of social media concepts for CSR communication in Latin America.

Details

Corporate Social Responsibility and Corporate Governance
Type: Book
ISBN: 978-1-78714-411-8

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Book part
Publication date: 28 March 2015

Imran Ali, Ana Isabel Jiménez-Zarco and Marta Bicho

The current study examines the role of social media for designing effective corporate social responsibility (CSR) communication strategy for modern business organisation…

Abstract

Purpose

The current study examines the role of social media for designing effective corporate social responsibility (CSR) communication strategy for modern business organisation to engage their stakeholders.

Methodology/approach

A structured survey questionnaire is used to collect data from multiple stakeholders through social media platforms including Facebook, Twitter, YouTube and LinkedIn. The data is collected from employees, customers and investors of different companies in Pakistan. The data is analysed to examine the perceptions of different stakeholders towards effectiveness of social media for CSR communication.

Findings

The results indicate that the majority of respondents think that social media is very important platform to communicate CSR activities. Overall, respondents believe that social media is a trustworthy tool to communicate CSR activities and engage stakeholders. Customers believe that communication of CSR activities through social media influence their buying behaviour positively. We found strong intentions among employees to work for socially responsible corporations who are successful in communicating their CSR initiatives to their employees through social media.

Research limitations/implications

The study collected data from Pakistan only, a larger sample from different countries can provide more interesting results. The study didn’t used sophisticated statistical tests; the future studies can develop a rigorous theoretical model explaining how use of social media as communication strategy can influence the behaviour of diverse stakeholders.

Practical implications

Since social media is becoming an effective communication platform, corporations should pay more focus on using social media. The corporations should encourage stakeholders’ views related to CSR communication on social media and carefully address their suspicions in order to engage them.

Originality/value

There is sparse research in literature that examine the use of social media to engage organisational stakeholders. The current study provides a direction to future researchers to explore this area and explain the use of social media as CSR communication strategy in better way.

Details

Corporate Social Responsibility in the Digital Age
Type: Book
ISBN: 978-1-78441-582-2

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Article
Publication date: 8 January 2021

Milad Mirbabaie, Stefan Stieglitz and Felix Brünker

The purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural…

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368

Abstract

Purpose

The purpose of this study is to investigate communication on Twitter during two unpredicted crises (the Manchester bombings and the Munich shooting) and one natural disaster (Hurricane Harvey). The study contributes to understanding the dynamics of convergence behaviour archetypes during crises.

Design/methodology/approach

The authors collected Twitter data and analysed approximately 7.5 million relevant cases. The communication was examined using social network analysis techniques and manual content analysis to identify convergence behaviour archetypes (CBAs). The dynamics and development of CBAs over time in crisis communication were also investigated.

Findings

The results revealed the dynamics of influential CBAs emerging in specific stages of a crisis situation. The authors derived a conceptual visualisation of convergence behaviour in social media crisis communication and introduced the terms hidden and visible network-layer to further understanding of the complexity of crisis communication.

Research limitations/implications

The results emphasise the importance of well-prepared emergency management agencies and support the following recommendations: (1) continuous and (2) transparent communication during the crisis event as well as (3) informing the public about central information distributors from the start of the crisis are vital.

Originality/value

The study uncovered the dynamics of crisis-affected behaviour on social media during three cases. It provides a novel perspective that broadens our understanding of complex crisis communication on social media and contributes to existing knowledge of the complexity of crisis communication as well as convergence behaviour.

Details

Information Technology & People, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0959-3845

Keywords

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