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This study explores the influence of cultural heritage tourism perception on China's tourism image. It analyzes the role of the spiritual bond established between overseas Chinese youth and the motherland during their visit to the cultural heritage sites in China. This study constructs a theoretical model with 350 overseas Chinese youth as samples based on the identity theory, Stimulus-Organism-Response (S-O-R) theory, and Howard-Sheth model. The results show that cultural heritage tourism perception directly and positively promotes cultural identity among overseas Chinese youth. It is also indirectly and positively associated with their cultural identity through enhancing the tourism image. Cultural intelligence plays a positive moderating role between cultural heritage tourism perception and cultural identity. The results provide significant implications for developing cultural heritage tourism and cultural communication.

The relationship between tourism development and its impacts on resident attitudes toward tourism has been widely discussed in literature. Not much attention, however, has been paid to residents’ role in tourism from the perspective of place identity theories. Based on a conceptual framework introduced by Palme, Koenig-Lewis, and Jones, this study applied the social identity theory in examining the relationship between resident’s place-based social identity and support for tourism. The results showed that both the cognitive and affective social identity components had significant effects on resident’s conative attitudes of support for tourism. What remains unsolved is which component is more significant and should be targeted in destination marketing. Theoretical and practical implications were discussed and recommended.

This paper aims to offer a critical review of the existing research on the relationships between tourism and male homosexual identities and, based on a sociocultural perspective, suggestions for specific directions in future research.

The analysis is based on a review of the literature that focuses on two independent yet intersecting topics: tourism and homosexuality and identity formation processes.

Specific directions for future research are offered regarding the role that tourism plays in homosexual identity development. The proposed paths for future research include the tangible contributions of tourism to the stages of homosexual tourists’ identity development and the (re)construction, negotiation and globalisation of homosexual and queer identities through tourists’ cultural interactions. Two further suggested directions are the significance of tourism for non-Western homosexual tourists and tourism’s impacts on local homosexual identities.

This study is based solely on the existing literature on male homosexuality and mostly on studies published in English.

The research included a critical analysis of the commonly assumed significance of tourism in homosexual identity formation. The results provide directions for future empirical research and calls for a solid theoretical foundation that allows researchers to demonstrate, understand and explain how tourism contributes to gay and queer identities.

This paper aims to examine the attractiveness of the Tong Ren Tang (TRT) as a Chinese corporate heritage tourism brand and consider the significance of TRT for Chinese national identity. The study considers the saliency of Balmer’s augmented role identity notion vis-à-vis corporate heritage institutions/corporate brands. Insights are made from and for corporate heritage, heritage tourism and national identity literature.

A conceptual model comprising five hypotheses was developed and this informed a survey-based questionnaire administered to domestic tourists/customers visiting Tong Ren Tang’s flagship shop in Beijing.

The attractiveness to domestic Chinese tourists/customers of the TRT corporate heritage tourism brand was found to be attributable to its multiple role identities: national, corporate, temporal, familial and imperial. As such, this study lends credence to Balmer’s augmented role identity notion. Chinese domestic tourists/customers – as members of an ethnic Chinese community – in visiting TRT not only consume an extant corporate heritage by tangible and intangible means but can also be seen to express, and reaffirm, their sense of Chinese national identity.

For TRT’s managers, there should be an appreciation that the attractiveness of TRT as a corporate heritage tourism brand rests not only on what it sells but also in what it symbolises in national and cultural terms. This finding is applicable to the managers of many other corporate heritage/corporate heritage tourism brands.

Adopting a primordial perspective, the TRT pharmacy was found to be of singular significance to China’s national identity. Traditional Chinese Medicine, Confucian and Daoist religious/philosophical and China’s erstwhile Imperial polity are significant and enduring precepts of Chinese national identity. As such the TRT flagship shop/brand is of singular importance, as China has eviscerated much of its cultural heritage – particularly in relation to its corporate heritage brands.

This is the first empirical study to focus on corporate heritage tourism brands and one of the first studies to examine a Chinese corporate heritage/corporate heritage tourism brand. Also significant in focussing on the TRT corporate heritage brand. Established in 1669, TRT’s history spans five centuries: a corporate provenance which is exceptional within the People’s Republic of China. The study links the corporate brand notion with the nascent corporate heritage brand domain and the established area of heritage tourism.

This study aims to elucidate the process and internal mechanism of place identity construction in traditional villages under the impact of tourism by taking Cuandixia village as a case. The research methods comprise participatory observation and in-depth interviews with the residents. The main results are as follows: the impact of tourism on traditional villages is mainly reflected in space reconstruction, livelihood change, social relations restructuring and culture change; under the impact of tourism, the representation of residents’ identity construction shows complexity, with positive and negative effects; and the place identity construction of residents affects their perception of and attitudes toward tourism. Moreover, self-esteem and self-efficacy principles play a key role in their perception of tourism. This study provides some reference for further investigation of the tourism development model and the mental mechanism of residents in traditional villages.

This paper aims to develop an empirical understanding of the local identity changes of Chiang Mai heritage city from residents’ perspectives from when the city was pushed forward to inscription on the list of UNESCO World Heritage Sites during a period of transformation in tourism development. The indicative themes of identity change are proposed in a conceptualised model of the multiple stages of identity change in transformational tourism development.

This study applied the qualitative approach to gain insight on local residents in Chiang Mai. Twenty-two semi-structured interviews were conducted with local residents who underwent transformational experiences with the city, including life-changing tourism experiences with mixtures of senior citizens who were born in the city, migrants and local experts. Site observations and secondary data supplemented the interviews were used in triangulation with identity changes during the transformational tourism period.

This study’s findings revealed identity changes in locals’ way of life regarding tradition and culture and the increased urbanisation. The indicative themes that caused local identity changes included tourism demand, national policy and new critical emerging issues of capitalism and education are underlined. The way of life in local community transition, tradition and culture has been distorted by effective destination marketing, However, the positive perspectives of identity changes were explored in this study.

This study fills a research gap, given that few scholars (Gu and Ryan, 2007; Lean, 2009; Lemmi et al., 2018; Reisinger, 2015; Robledo and Batle, 2017; Willson et al., 2013; Xue et al., 2017) have conducted in-depth studies on identity change problems that are caused by rural to urban transformational tourism development.

This study aims to examine the empirical linkages among emotional experiences, national identity and behavioural intentions for red tourism in China.

Partial least squares structural equation modelling was applied to data from two rounds of surveys of 1,095 on-site visitors to Zunyi and Yan’an, two well-known red tourism cities in China.

Emotional experiences significantly affect national identity, with positive emotions significantly affecting national identity. Positive emotions also significantly influenced behavioural intentions, national identity positively influenced behavioural intentions and national pride mediated the relationship of “positive emotion → behavioural intentions”. In addition, previous experience played a moderating role in the relationship of “positive emotion → national pride”.

This research produced new insights on red tourism emotional experiences by clarifying its types, connotations and influences. It contributes to a better understanding of national identity antecedents and outcomes in red tourism. Findings revealed the significant role of red tourism in cultivating national identity and provide implications for academic research and practical development of red tourism.

本研究旨在考察中国红色旅游者的情绪体验、国家认同和行为意向之间的影响关系及其作用机制。

采用偏最小二乘法结构方程模型(PLS-SEM), 对来自中国红色旅游圣地——遵义和延安的1095名现场游客的问卷调查数据进行了统计分析。

情绪体验对国家认同会产生显著影响。其中, 积极情感会显著正向影响国家认同。同时, 积极情感也会对行为意向产生显著正向影响。此外, 国家认同对行为意向具有积极影响, 且国家自豪感在“积极情感→行为意图”的影响关系中充当中介作用。最后, 研究还发现旅游经历在“积极情感→国家自豪感”的影响关系中具有显著的调节作用。

本研究通过阐明红色旅游情绪体验的类型、内涵及其影响关系, 为深入理解红色旅游情绪体验提供了一个全新的视角。同时, 文章还进一步厘清了红色旅游情境中国家认同感的形成前因和影响结果的作用机理。研究结论揭示了红色旅游在培育国家认同感方面的重要价值, 并为红色旅游的学术研究和实践发展提供了重要启示。

Esta investigación examinó los vínculos empíricos entre las experiencias emocionales, la identidad nacional y las intenciones de comportamiento para del turismo rojo en China.

Se aplicó el análisis de ecuaciones estructurales basado en mínimos cuadrados parciales (PLS - SEM) a los datos recogidos mediante dos rondas de encuestas realizadasa 1.095 visitantes in situ en Zunyi y Yan'an, dos conocidas ciudades de turismo rojo de China.

Las experiencias emocionales afectan significativamente a la identidad nacional, y las emociones positivas influyen significativamente en la identidad nacional. Las emociones positivas también influyeron significativamente en las intenciones de comportamiento; la identidad nacional influyó positivamente en las intenciones de comportamiento y el orgullo nacional medió la relación “emoción positiva → intenciones de comportamiento”. Además, la experiencia previa desempeñó un papel moderador en la relación “emoción positiva → orgullo nacional”.

Esta investigación aportó nuevos hallazgos sobre las experiencias emocionales del turismo rojo al aclarar sus tipos, connotaciones e influencias. Contribuye a una mejor comprensión de los antecedentes y resultados de la identidad nacional en el turismo rojo. Los resultados de la investigación revelan el importante papel del turismo rojo en el cultivo de la identidad nacional y ofrecen implicaciones para la investigación académica y el desarrollo práctico del turismo rojo.

The purpose of this study is to employ the collage technique, an unstructured qualitative association instrument, with respect to place branding initiatives and to uncover internal stakeholders' perceptions of the region or destination.

The first part presents a general framework of brand and destination branding in the field of tourism research. The empirical study was carried out in selected Alpine tourism destinations. In the first stage the authors identified the main representatives of stakeholders in two Austrian tourism destinations. In the second, the collage technique was used to obtain stakeholders' perceptions of the tourism destination brand.

The findings reveal that different internal stakeholders trace different perceptions of tourism places and illustrate the importance of using the collage as a technique to explore the various identities of a place.

It is argued that internal destination stakeholders do not share the same brand perception of the destination brand and they do not share a common identity, which is communicated through the destination management organisations (DMOs). However, more research is needed to support these findings as the study is limited by its sample size and focus on the Alpine region of Tyrol, Austria.

The results suggest that DMOs should establish better identities within their destination. In particular, they must consider that the collage is a very important technique in communicating the desired brand identity to internal destination stakeholders.

This paper seeks to clarify the effectiveness of the collage method as a tool to measure stakeholders' identities of selected tourism destinations. The paper demonstrates the importance of employing different association methods (word or picture) in recognizing stakeholders' knowledge and opinions of destinations as a primary step in analyzing stakeholders' brand identity perception.

This study aims to investigate the antecedents of local residents’ heritage resource protection and conservation responsibility behaviors that were identified based on the conceptual premises of value orientation and identity theories for the purpose of providing further insight into the impact of residents’ identity on their responsibility behaviors.

The proposed model explores the impacts of place identity, place satisfaction and personal norms on local residents’ heritage resource protection and conservation responsibility behaviors, which was tested following a two-step structural equation modeling process using data (N = 221) collected from a very popular heritage tourism destination, Phoenix Old Town, in China.

Findings show that value orientation and identity theories provide strong conceptual frameworks for the relationships among place identity, place satisfaction and personal norms and their impacts on heritage responsibility behavior.

This research identifies critical factors influencing residents’ heritage responsibility behaviors in China. Improving residents’ identification and satisfaction with a place can have positive impacts on their understanding of heritage protection responsibility and their intention to take responsible actions for heritage resource protection and conservation.

This study addresses a research gap regarding residents’ role in the protection and conservation of heritage resources through developing and empirically testing a theoretical model that incorporates residents’ identity and responsibility perspectives.

Sustainable tourism development is a concept that recognizes both environmental and socio-cultural limits to development. It also recognizes that as tourist numbers increase, socio-cultural and environmental costs increase. As such, sustainable tourism considers social and cultural liability, economic productivity and ecological sensibility in all its processes. The sustainability of the tourism industry can only be assured through maintaining the natural, social and cultural values of regional areas that rely on a tourism industry.

In this case study of tourism on Gökçeada (Imbros) Island in Turkey, a model is developed which explains the maintenance of social, cultural, natural and architectural environments to achieve sustainability in tourism. The case study research employs interviews, observation and Delphi techniques. A SWOT analysis on how best to protect and develop the social and cultural identity of Gökçeada is completed based on the findings of the interviews, observations, Delphi analysis and literature. A Sustainable Tourism Tree Model is presented for tourism in Gökçeada. Future applications of the Sustainable Tourism Tree Model, both for generating development of tourist destinations in a sustainable way and for resolving socio-cultural challenges in development, are discussed.