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Determinants of locals’ heritage resource protection and conservation responsibility behaviors

Dogan Gursoy (School of Hospitality Business Management, Washington State University , Pullman, Washington, USA and School of Tourism and Hospitality, University of Johannesburg , Johannesburg, Gauteng, South Africa)
Chaozhi Zhang (School of Tourism Management, Sun Yat-sen University , Guangzhou, Guangdong, China)
Oscar Hengxuan Chi (School of Hospitality Business Management, Washington State University , Pullman, Washington, USA)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 4 April 2019

Issue publication date: 4 September 2019

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Abstract

Purpose

This study aims to investigate the antecedents of local residents’ heritage resource protection and conservation responsibility behaviors that were identified based on the conceptual premises of value orientation and identity theories for the purpose of providing further insight into the impact of residents’ identity on their responsibility behaviors.

Design/methodology/approach

The proposed model explores the impacts of place identity, place satisfaction and personal norms on local residents’ heritage resource protection and conservation responsibility behaviors, which was tested following a two-step structural equation modeling process using data (N = 221) collected from a very popular heritage tourism destination, Phoenix Old Town, in China.

Findings

Findings show that value orientation and identity theories provide strong conceptual frameworks for the relationships among place identity, place satisfaction and personal norms and their impacts on heritage responsibility behavior.

Practical implications

This research identifies critical factors influencing residents’ heritage responsibility behaviors in China. Improving residents’ identification and satisfaction with a place can have positive impacts on their understanding of heritage protection responsibility and their intention to take responsible actions for heritage resource protection and conservation.

Originality/value

This study addresses a research gap regarding residents’ role in the protection and conservation of heritage resources through developing and empirically testing a theoretical model that incorporates residents’ identity and responsibility perspectives.

Keywords

Citation

Gursoy, D., Zhang, C. and Chi, O.H. (2019), "Determinants of locals’ heritage resource protection and conservation responsibility behaviors", International Journal of Contemporary Hospitality Management, Vol. 31 No. 6, pp. 2339-2357. https://doi.org/10.1108/IJCHM-05-2018-0344

Publisher

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Emerald Publishing Limited

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