Search results

This study explores the influence of cultural heritage tourism perception on China's tourism image. It analyzes the role of the spiritual bond established between overseas Chinese youth and the motherland during their visit to the cultural heritage sites in China. This study constructs a theoretical model with 350 overseas Chinese youth as samples based on the identity theory, Stimulus-Organism-Response (S-O-R) theory, and Howard-Sheth model. The results show that cultural heritage tourism perception directly and positively promotes cultural identity among overseas Chinese youth. It is also indirectly and positively associated with their cultural identity through enhancing the tourism image. Cultural intelligence plays a positive moderating role between cultural heritage tourism perception and cultural identity. The results provide significant implications for developing cultural heritage tourism and cultural communication.

The purpose of this paper is to examine the impact of Chinese youth’s attention to and involvement with Chinese soccer and its professional league, the Chinese Super League (CSL), on their level of satisfaction.

A survey study was employed to test the hypotheses. Research participants (n=948) were students from five major universities that represented each of the five main geographic regions of China. Data were randomly assigned into two halves: one half for CFA (n=474) and the other half for structural equation modeling (SEM) (n=474). Mplus 7.0 was used to conduct both the CFA and SEM.

The findings of this study indicated an overall lack of attention to and involvement with Chinese soccer and CSL among Chinese youths. Discussions have been presented on the causes of the lack of youth passion for Chinese soccer and suggestions have been articulated to improve the effectiveness and efficiency of policy formulation, business operation and marketing strategy.

The present study built on the extant sport management literature, demonstrated the complexity of consumers’ cognition and conation in the professional soccer setting, and revealed counter-intuitive relationship between attitudinal traits and behavioral patterns, which in turn provided unique insights for Chinese professional soccer marketers, managers and administrators.

Shows how child‐centred marketing in China has gradually developed, using an example the traditional hero figure Wukong, who now appears and behaves in a far more child‐friendly way than before. Uses child‐centred qualitative research, including drawings, play and photography, as well as interviews with parents and children, to assess trends among Chinese children and youth. Finds that gender is important in children’s choice of toys and games, especially for boys, and that empowerment is a dominant theme in their choice, and also in their aspirations for employment; they are curious, and wish to be successful, powerful and popular. Moves on to young people, finding that peer group pressures are their strongest influences and spending time with friends their favourite leisure activity; they appear to put the individual ahead of the family and to value self‐actualisation over external recognition, in strong contrast to traditional Chinese culture. Finishes with what counts as cool in China: this is a mix of western and traditional Chinese values, with sporting ability and competence scoring high, but musical tastes were for Chinese rather than international artists.

Chinese participation in the catering industry is conspicuous in Britain, but there also appears to be an emergence of young Chinese adults diversifying into other occupations and sectors in the British labour market. This paper seeks to gain an understanding of where young Chinese adults are positioned in the occupational structure, why they are situated there, and their attitudes towards their current jobs. The findings indicate that as a result of the interaction between structure and culture there is an emerging bimodal distribution of young Chinese adults in the British labour market with a tendency for young Chinese adults either to work in the professions and other white collar jobs or conversely to be employed in the service sector (that is, the Chinese catering industry).

The purpose of this paper is to investigate masculinity in Chinese social media marketing for global luxury fashion brands through two studies.

Study 1 compares physical characteristics of males in visually oriented US (Instagram) and Chinese (Weibo) social media posts promoting global luxury fashion magazine brands (e.g. Vogue, Cosmopolitan, GQ and Esquire). Study 2 examines the prevalence of and Chinese consumers’ responses (reposts, comments and likes) to different masculinities depicted in luxury fashion brand-sponsored Weibo posts.

Male portrayals for Chinese audiences feature more characteristics associated with emerging East Asian hybrid masculinities – “Little Fresh Meat” (LFM) and “Old Grilled Meat” (OGM) – than associated with global or regional hegemonic masculinity (i.e. the scholarly Wén and action-oriented Wu). Wén remains common in social media posts for luxury fashion goods, but LFM and OGM engender more consumer responses.

Chinese luxury fashion marketing depicts masculinity more similarly to other East Asian marketing than to Western marketing. Some luxury fashion brands are struggling for acceptance among Chinese youth. Luxury fashion marketers should incorporate hybrid rather than hegemonic masculinities to prompt more favorable responses among Chinese consumers, especially younger female target markets.

Growing female occupational and consumer power and shifting male employment from blue-collar to white-collar jobs have influenced media portrayals of masculinity. Social media marketing for luxury fashion brands demonstrates the prevalence and appeal of hybrid masculinities in China.

In 2017, the Chinese Super League (CSL), the first professional football division in the People’s Republic of China (PRC), became the highest-spending league in the international players’ transfer market, with a total spending of €377m. Moreover, the government of the PRC is backing the CSL with an ambitious football plan. Therefore, the purpose of this paper is to examine the governance of the CSL by questioning the organisational viability of the league.

In addition to the relevant international literature, this study is based on 14 recent scholarly articles published in Mandarin from 2013 to 2018 to reflect the national academic debate. Moreover, website research on all CSL clubs has been conducted. The institutional analysis follows the integrative change model of Cunningham (2002) complemented by agency and bureaucracy theory.

The CSL still faces substantial governance problems caused by the divergence of goal setting, organisational inefficiencies and compliance issues. The organisational change is notably constrained by internal competitive value commitments and external power dependency.

The institutional findings on the CSL provide a starting point for empirical studies. The approach contributes to the theory of sport governance processes.

The material and insights are informative for decision makers to evaluate the competitiveness of the CSL.

This paper is the first international in-depth analysis of the governance of the CSL using the body of knowledge published in Mandarin.

Drawing its arguments and conclusion from a ten-year survey on workers’ experiences of labour disputes, along with anticipation of trade union reform, the purpose of this paper is to discuss the interaction between labour resistance and its potential for institutional change in the field of labour relations in China.

This paper uses a longitudinal cohort study carried out between 2006 and 2015. The survey was conducted every two years, specifically in 2006, 2008, 2011, 2013 and 2015, in Guangdong Province, China. Questionnaire and interview methods were used; 2,166 valid sample questionnaires were collected, and 215 interviews were carried out over the research period.

An increase in collectivized disputes in China has given rise to an escalation of labour action, characterized by wildcat strikes. Joint action has strengthened the bonds among work colleagues, and it has become more important for workers to pay attention to their rights and interests. In terms of organization, two viewpoints towards union reform were revealed: the pragmatist and the idealist perspectives. Workers with greater experience of resistance were more modest in terms of demands for union reform, while workers with some experience called for their union’s independence from the party-state.

The data contained industry bias, as too many respondents were from electronics-manufacturing and textile and apparel plants.

This paper is original, and increases awareness of the development of the labour movement in China.

The purpose of this paper is to examine the direct effects of Internet use on rural residents' income growth and the indirect effects of increasing their income by promoting rural residents' entrepreneurial and non-agricultural employment.

Regarding the implementation of the rural revitalization strategy, based on the 2016CFPS data, multiple linear regression analysis and mediation effect analysis are used. To decrease the potential endogeneity of the model, we used the instrumental variable in the model.

The results show that: (1) Internet use has a direct effect on rural residents' income growth; (2) rural residents' entrepreneurial or non-agricultural employment affects the mechanism of Internet use and their income growth, so that can perform an indirect promotion effect; (3) the direct promotion effect of Internet use is stronger than the indirect promotion effect of entrepreneurship and non-agricultural employment.

The effect of using Internet for the income growth of Chinese farmers has been confirmed by some scholars, but the specific mechanism is still relatively vague. The originality is to consider the intermediary transmission effect of entrepreneurship and non-agricultural employment in the study of the impact of Internet use on Chinese farmers' income growth, and use the mediation effect model for empirical analysis. The empirical research results further reveal this mechanism.