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The COVID-19 pandemic imposed movement restrictions and limited access to modern medical services, prompting the search for alternative solutions, such as indigenous herbal medicines. In Southwest Nigeria, female herbal producers, often with limited economic resources, play a significant role in herbal medicine production. Despite facing multiple challenges, these producers have demonstrated remarkable creativity in navigating the barriers. However, without deliberate efforts to preserve their creative values, indigenous herbal businesses face the threat of extinction. This chapter investigates the resourcefulness of female herbal producers during the COVID-19 pandemic in Southwest Nigeria and proposes strategies for sustaining their trade. Qualitative data were collected to identify the treatment patterns and trade dynamics among female herbal producers in the region. The findings indicate that movement restrictions during the pandemic disrupted herbal producers' access to treatment materials, yet they managed to meet their communities' health needs. These women often serve as first responders and primary healthcare providers in many local communities in Southwest Nigeria, and collaboration with the government will further enhance their effectiveness. The sustainability of indigenous herbal medicine production and trade by women can become a pathway to promote women's economic empowerment in Nigeria if given the necessary support. The chapter concludes with policy recommendations for sustaining the ingenuity of female herbal producers in Nigeria.

The purpose of this paper is to show that advertising as part of product promotion is in strict correlation with the specific regulation of each product category, food supplements and herbal/over-the-counter medicines. Main contributions of the paper are two-fold. First, it demonstrates that there are products when certain botanical is registered according to legislation as herbal medicine, but at the same time it can be found in sales as food supplement. This can happen within the same country, but it is more frequent within different countries. Second, the possibility for regulation harmonization is discussed.

In this paper, a comparative analysis of regulation for concerned products in European Union and countries of interest is made. In two case studies, a comparative analysis of marketing of the products in Macedonia and Serbia is made.

Food supplements are subject to more liberal regulation in comparison with herbal/over-the-counter medicines, but should not be attributed indications and properties that they do not possess. Regulation is stricter and more complex for over-the-counter medicines as a separate class of medicines, these must be correlated with registered properties and indications and are subject to approval by regulatory bodies (print media: advertisement in newspaper/magazine, poster, brochure, flyer, banner and billboard and electronic media: TV spot, radio advertising and internet advertisement).

Countries of interest: EU, Macedonia, Serbia, Montenegro, Albania, Kosovo, Bosnia and Herzegovina.

The paper will contribute toward the creation of promotional and marketing steps in placement of these products on the market in countries of interest, based on regulation of the product category.

The discussed opportunities for harmonization are applicable and realistic and can positively contribute for better flow and placement of food supplements and herbal/over-the-counter medicines in different countries. The results of the case studies can also be used for regulatory activities and preparation of marketing materials for other products on other markets of interest with same or similar regulation.

For the first time, a comparative analysis of regulation is made for concerned products in countries of interest. Possibility for regulation harmonization is discussed.

The use of herbal medicines for various ailments has become commonplace. The Internet provides a valuable reference tool for finding information about herbal medicines, the herbal products industry, and research efforts in identifying useful natural products. However, sites that sell herbal products far outnumber sites that are strictly informational. This bibliography is a guide to noncommercial sites on the Internet that provide useful information.

Traditional Chinese Medicine (TCM) is a complete medical healthcare system that encompasses acupuncture, acupressure, moxibustion, herbal medicine, diet, tui na massage, and exercises (tai chi and qigong) among other traditional therapies. It uses herbs and natural resources to produce the traditional medicines and focuses on maintaining the balance between body and mind. As such, many aspects of TCM can be considered as green and sustainable. While there is market demand for TCM in some countries and among some communities, some others are still not aware of TCM. Moreover, there are fewer discussions in the academic platforms on TCM. This case highlights the scenario of TCM based on Malaysia’s perspective and discusses its challenges and prospects.

Wikipedia has the lofty goal of compiling all human knowledge. The purpose of the present study is to map the structure of the Traditional Chinese Medicine (TCM) knowledge domain on Wikipedia, to identify patterns of knowledge representation on Wikipedia and to test the applicability of author bibliographic coupling analysis, an effective method for mapping knowledge domains represented in published scholarly documents, for Wikipedia data.

We adapted and followed the well-established procedures and techniques for author bibliographic coupling analysis (ABCA). Instead of bibliographic data from a citation database, we used all articles on TCM downloaded from the English version of Wikipedia as our dataset. An author bibliographic coupling network was calculated and then factor analyzed using SPSS. Factor analysis results were visualized. Factors were labeled upon manual examination of articles that authors who load primarily in each factor have significantly contributed references to. Clear factors were interpreted as topics.

Seven TCM topic areas are represented on Wikipedia, among which Acupuncture-related practices, Falun Gong and Herbal Medicine attracted the most significant contributors to TCM. Acupuncture and Qi Gong have the most connections to the TCM knowledge domain and also serve as bridges for other topics to connect to the domain. Herbal medicine is weakly linked to and non-herbal medicine is isolated from the rest of the TCM knowledge domain. It appears that specific topics are represented well on Wikipedia but their conceptual connections are not. ABCA is effective for mapping knowledge domains on Wikipedia but document-based bibliographic coupling analysis is not.

Given the prominent position of Wikipedia for both information users and for researchers on knowledge organization and information retrieval, it is important to study how well knowledge is represented and structured on Wikipedia. Such studies appear largely missing although studies from different perspectives both about Wikipedia and using Wikipedia as data are abundant. Author bibliographic coupling analysis is effective for mapping knowledge domains represented in published scholarly documents but has never been applied to mapping knowledge domains represented on Wikipedia.

The purpose of this paper is to describe and discuss the use of Chinese medicine in the prevention and treatment of coronavirus disease 2019 (COVID-19) in China and Asia.

This paper provides a brief overview of the COVID-19. Based on the syndrome differentiation (辨證論治), the concept of clearing heat and detoxifying lung in traditional Chinese medicine is used to prevent and treat COVID-19 through restoring the vital qi (正氣) in human body and regulating the lung as well as spleen to strengthen the immune system. Traditional Chinese medicine has been used as a complementary therapy for the possible intervention of COVID-19 including traditional Chinese herbal decoctions, Chinese traditional patent medicines, acupuncture and moxibustion as well as the traditional health exercises in China and parts of Asia.

Traditional Chinese medicine plays a significant role in the prevention and treatment of COVID-19 pandemic. The infection cases of China are around 80,000 and a steady decline compared with the USA which has 5,000,000 infection cases and continuous increases. It is shown that more than 90% of patients recovered after the treatment of traditional Chinese herbal decoctions and Chinese traditional patent medicines without any side-effect compared to the use of Remdesivir (GS-5734). Acupuncture (針灸) and moxibustion (艾灸) stimulate the immune and nervous systems for preventing infectious diseases. Taichi (太極) and Baduanjin (八段錦) as the auxiliary aerobic exercise under the theory of Chinese medicine can enhance the immune system and improve the lung function. Thus, an integration of traditional Chinese Medicine and Western medicine is the best strategy for the prevention, treatment and control of COVID-19 pandemic in the future.

This paper describes traditional Chinese medicine as an effective way for the prevention and treatment of COVID-19.

The purpose of this study is to determine the blood pressure (BP) lowing potential of some herbs used by the indigenous people of Zango Kataf, Kaduna State, Nigeria, to treat hypertension.

A total of 17 herbal healers and 15 hypertensive patients who use herbs to treat hypertension in Zango Kataf, Kaduna State, Nigeria, were consulted between 2019 and 2020. Participants were selected via purposeful sampling. BP was measured before and after the ingestion of a herbal preparation. Three plant preparations were screened: Newbouldia laevis, Hibiscus cannabinus and Pavetta crassipes.

H. cannabinus produced a significant decrease of 16, 12 and 14 mmHg in SBP at 2, 3 and 4 h, respectively (p = 0.001 at 2 h, p = 0.04 at 3 h, p = 0.01 at 4 h). While P. crassipes produced a significant decrease in SBP of 12, 15, 19 and 20 mmHg at 1, 2, 3 and 4 h, respectively (p = 0.04 at 1 h, p= 0.00 at 2 h, p = 0.00 at 3 h and p = 0.00 at 4 h). The findings for N. laevis were not reported due to incomplete information.

The sample size of this study was small. The researcher could not meet with some hypertensive clients owing to the poor cooperation of some herbal healers. Further, some hypertensive patients rejected the offer to participate in the study.

This study reveals that treatment with H. cannabinus and P. crassipes significantly decrease BP in hypertensive patients.

Acute and chronic obstructive pulmonary disease (COPD) is a common and progressive lung disease that makes breathing difficult over time and can even lead to death. Despite this, there is no definitive treatment for it yet. This study aims to evaluate the studies on single and combined herbal interventions affecting COPD.

In this study, all articles published in English up to 2020 were extracted from the Web of Science (WoS) database and collected using Boolean tools based on keywords, titles and abstracts. Finally, the data required for bibliographic analysis, such as the author(s), publication year, academic journal, institution, country of origin, institution, financial institution and keywords were extracted from the database.

A total of 573 articles were analyzed. The number of papers in the lung disease field showed an upward trend from 1984 to 2021, and there was a surge in paper publications in 2013. China, Korea and Brazil published the highest number of studies on COPD, and Chinese medical universities published the most papers. Three journals that received the highest scores in this study were the Journal of Ethnopharmacology, International Immunopharmacology and Plos One. In the cloud map, expression, activation and expression were the most frequently researched subjects. In the plus and author keywords, acute lung injury was the most commonly used word. Inflammation, expression of various genes, nitric oxide-dependent pathways, NFkappa B, TNFalpha and lipopolysaccharide-dependent pathways were the mechanisms underlying COPD. Scientometric analysis of COPD provides a vision for future research and policymaking.

This study aimed to evaluate the studies on single and combined herbal interventions affecting COPD.

The mandatory withdrawal of almost 2,000 complementary and alternative medicines, manufactured under contract on behalf of multiple brand names, primarily in the Australian and New Zealand markets, provides an opportunity to examine the impact on sales levels and both brand and category loyalty of a major product confidence crisis. Sets out to deal with this issue

Focuses on the impact of the events surrounding the recall within both the Australian and New Zealand markets and links the events surrounding the recall with the scant international literature relating to brand management during crisis situations. Then reports on findings from an investigation of New Zealand consumer perceptions of the sector after the recall event.

The substantial impact on both category and brand loyalty in the face of prolonged non‐availability of some products is revealed, as is the lack of contingency planning across product supply and marketing communications dimensions. Concludes with recommendations for the future management of brands during such events.

Lessons that may be learned in relation to brand management during crisis situations are stressed, along with implications for cross‐border brand management.

The dynamics of the complementary and alternative medicines market have not been comprehensively researched. In addition, the extant literature regarding brand management during crisis situations is not extensive. This paper therefore makes a contribution towards the understanding of an under‐researched market sector and also the impact on brand management of major disruption to consumer confidence and product availability.